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    SEO SMM SEM SMA: Email Marketing

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    Abhay P Tribhuvan
    The document defines and explains key terms in digital marketing, including SEO, SEM, SMM, SMA, email marketing, affiliate marketing, marketing automation, analytics, and integrated digital marketing. It provides brief descriptions of each term, such as that SEO targets unpaid traffic to improve search engine results, SEM involves paid advertising, and SMM uses social media platforms to market products and services. The document also notes that digital marketing allows companies to reach large audiences cost-effectively and measurably.

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    Download as PDF, TXT or read online from Scribd

    SEO SMM SEM SMA: Email Marketing

    Uploaded by

    Abhay P Tribhuvan
    95 views8 pages
    The document defines and explains key terms in digital marketing, including SEO, SEM, SMM, SMA, email marketing, affiliate marketing, marketing automation, analytics, and integrated digital marketing. It provides brief descriptions of each term, such as that SEO targets unpaid traffic to improve search engine results, SEM involves paid advertising, and SMM uses social media platforms to market products and services. The document also notes that digital marketing allows companies to reach large audiences cost-effectively and measurably.

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    Digital Marketing

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    The document defines and explains key terms in digital marketing, including SEO, SEM, SMM, SMA, email marketing, affiliate marketing, marketing automation, analytics, and integrated digital marketing. It provides brief descriptions of each term, such as that SEO targets unpaid traffic to improve search engine results, SEM involves paid advertising, and SMM uses social media platforms to market products and services. The document also notes that digital marketing allows companies to reach large audiences cost-effectively and measurably.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    95 views8 pages

    SEO SMM SEM SMA: Email Marketing

    Uploaded by

    Abhay P Tribhuvan
    The document defines and explains key terms in digital marketing, including SEO, SEM, SMM, SMA, email marketing, affiliate marketing, marketing automation, analytics, and integrated digital marketing. It provides brief descriptions of each term, such as that SEO targets unpaid traffic to improve search engine results, SEM involves paid advertising, and SMM uses social media platforms to market products and services. The document also notes that digital marketing allows companies to reach large audiences cost-effectively and measurably.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 8

    Digital Marketing

    SEO SMM SEM SMA

    Email Affiliate Marketing


    Marketing Marketing Automation

    Courses Of Digital Marketing


    What is Digital marketing
    The term Digital Marketing was first invented and used in the
    year 1990. At that time Web 1.0 platform was developed which
    helped users to find out their necessary information. ... At that
    time, HotWired purchased a few banner ads for their
    promotion and advertising. This marked the beginning of the
    digital marketing era.
    Do Right

    Why Digital Marketing Is Important?

    Using digital marketing, you can reach an enormous


    audience in a way that is both cost-effective and
    Rise Up

    measurable. ... You can save money and reach more


    customers for less money than traditional marketing
    methods. Get to know your audience and allow them to
    know you personally which can help to create brand loyalty.
    Role Of Digital Marketing Courses

    Explanation
    SEO(Search Engine Optimization)
    Search engine optimization is the process of improving the quality and quantity of website traffic
    to a website or a web page from search engines. SEO targets unpaid traffic rather than direct
    traffic or paid traffic.

    SEM(Search Engine Marketing)


    Search engine marketing is a form of Internet marketing that involves the promotion of
    websites by increasing their visibility in search engine results pages primarily through paid
    advertising.

    SMM(Social Media Marketing)


    Social media marketing (SMM) is the use of social media websites and social networks to
    market a company's products and services. Social media marketing provides companies with a
    way to reach new customers, engage with existing customers, and promote their desired
    culture, mission, or tone.
    SMA(Social Media Advertising)
    Social media advertising is defined as a form of digital advertising that serves paid ads to your
    target audience using social media platforms such as Facebook, Twitter, Instagram, Linked In,
    and Pinterest.

    E-mail Marketing
    The use of email within your marketing efforts to promote a business's products and services,
    as well as incentivize customer loyalty. Email marketing is a form of marketing that can make
    the customers on your email list aware of new products, discounts, and other services.

    Affiliate Marketing
    Affiliate marketing is a type of performance-based marketing in which a business rewards one
    or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.
    Marketing Automation
    Marketing automation refers to software platforms and technologies designed for marketing
    departments and organizations to more effectively market on multiple channels online and
    automate repetitive tasks.

    Analytics In Digital Marketing


    Digital marketing analytics is the translation of customer behavior into actionable business
    data. Today's marketers can use digital analytics tools to examine the many online channels
    their buyers might interact with and identify new revenue opportunities from existing
    campaigns.

    Integrated Digital Marketing


    Integrated Digital Marketing encompasses the idea of creating a unique form of expression
    that’s easy to identify in all of the channels your customer uses.
    Technophilic.co
    Address
    514, Parsvnath Office Plaza, Vibhuti Khand, Gomti Nagar, Lucknow, India - 226010

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