Sp22 MC Admin

SU22 Marketing Cloud Admin
This file is most important for SU22- It covers all questions

fromSU22.Questions in this file max 180 around (Unique as
many many questions repeated).
Read this file very well – Then only just have revision of
other files(Exam screen SU22)
1) Setup Assistant provides information and resources for configuring a new

Marketing Cloudaccount.
Which two topics does Setup Assistant
cover?Choose 2 answers
A.Enabling Mobile Connect

B.Managing the Enhanced SFTP
C.Configuring Journey
Builder
D.Setting up the Data
Structure
Answer: B, D
2) Northern Trail Outfitters (NTO) is concerned about unauthorized API access to

their MarketingCloud account.
Which feature would NTO enable to assist in reducing threats from malicious API
attacks?
A.IP Whitelisting
B.Field Level Encryption
C.Advanced Audit Trail
D.Single Sign on Authentication
Answer: A
3) Northern Trail Outfitters is migrating from a small, in-house email solution to

Marketing Cloud.What should the Marketing Cloud admin consider when sending
from the new IP Address?
A. The IP address is on reserve, is already in use, and has an email sending history.
B. Building desirable sending history and data will be variable based on list size and
engagement.
C. Sending in large volumes will alert ISPs the new IP Address is now in use.
D.Migration of larger marketing campaigns is necessary prior to bringing on smaller,
triggeredcampaigns.
Answer: C
4) A Marketing Cloud admin wants to create a suppression list for hard-bounced
email addressesWhere could the details be found?
A Run a Bounce Email

Report B. Query the Bounce
Data View
C. Query the Send Log
D. Run an Account Send Summary Report
Answer: B
5) A Marketing Cloud admin is configuring the Marketing Cloud data model for the
first time. Journey Builder with of messages being sent to customers, based on if there
has been an order ornot. There are two existing data model Orders:
- Customers contains information about subscribers including Email Address, First
Name, Lastname.
- Orders contains information about the orders and includes the unique identifier of
the customer In which two ways should the admin configure Data Designer to allow this
data to be used within a Journey?
Choose 2 answers
A.Link the Customers data extension to the data model using Customer ID
B.Link the Orders data extension to the Customers data extension using a Many-
to-Manyrelationship
C.Link the Orders data extension to the Customers data extension using a One-to-Many
relationship
D.Link the Customers data extension to the data model using Email
AddressAnswer: A,C
6) Northern Trail Outfitters does NOT want to store email addresses or phone
numbers withinMarketing Cloud.
Which feature should they use?
A.Tokenized Sending
B.Field Level Encryption
C.Lookup reference to Contact Object
D.Master-detail relationship to Contacts
Answer: A
7) Security and legal teams determine subscriber data available to EMEA teams
should NOT beavailable to AMER teams.
How could the Marketing Cloud admin ensure distinct data integrity across the regions?
A. Deploy Multi-Org with a single Marketing Cloud Account

B. Deploy separate Publication Lists for each region within one account
C.Filter data view permissions at the subscriber level
D.Separate regions into business units and apply Subscriber Filters
Answer: D
8) Northern Trail Outfitters (NTO) has the Discover Reporting Tool.
Which two report types could help NTO drive their mobile adoption
strategy?Choose 2 answers
A.Email Performance by Device

B.Time Between Send and Engagement
C.Deliverability Complaint Rate
D.Email Sending Performance Report
Answer: A,D
9) A Marketing Cloud Administrator noticed a File Drop Automation has been falling
on the ImportFile activity. The automation is configured with a filename pattern, so the
filename is expected to begin with customer import_. The import is configured to look
for a file named Customer import
%%Year%%%% Month%%%%Day%%.csv, however, the admin notices the
filenames Includeseconds and milliseconds
what should the admin do to fix the issue?
A.use %%FILENAME_FROM_TRIGGER%% in the Import File Activity

B.Make sure the team has a date stamp to avoid duplication
C.Make sure the files placed on the correct subfolder within the SFTP
D.Use the exact file name used for the trigger in the Import File Activity
Answer: A
10) Northern Trail Outfitters (NTO) only has enough licenses for their staff. A
campaign manager isout on parental leave
how should NTO create a new user to fill in?
A. Delete the campaign manager's user and create a new

user B. Disable the campaign manager's user and create a
new user
C. Transfer the campaign manager's permissions to a new user
D. Deactivate the campaign manager's license and assign it to the new user
Answer: B
11) Where would a Marketing Cloud admin view all verified email addresses?
A.Identity Verification Log

B.From Address Management
C.Reply Mail Management
D.Sender Profiles
Answer: B
12) A user asks a Marketing Cloud admin to review their permissions since they are
unable to sendan email. The admin reviews the user profile and notices the user has
three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.
What should the admin do to resolve the issue so the user can send an email?
A. Edit permissions and Grant permissions to Send

B. Edit permissions and deselect Deny for Email Sending!
C. Add the Role Marketing Cloud Channel Manager
D. Remove the Marketing Cloud Viewer Role
Answer: A
13) A Marketing Cloud admin has scheduled a query on a daily basis. They
notice the querysometimes fails to execute.
How would the admin ensure a notification is received when the query fails?
A. Add their Email Address in the automation "Runtime Error or Skipped Run
NotificationSettings
B. Install the Marketing Cloud App on phone to receive Push Messages
C. add their Email Address in the Query Activity Notifications Field
D. Configure the "Event Notification Service" in Setup with their Email Address
Answer: A
14) Northern Trail Outfitters (NTO) uses data extensions for all of their email
audiences. Acustomer reports they unsubscribed several week-end ago, but
continue to receive NTO'sdaily digest at their old address. NTO's Marketing
cloud Admin has confidently deleted them from present in the appropriate data
extension.
What consideration could account for this behavior?
A. Data retention settings were incorrect in the data

extension.B. The email address in All Subscribers is
prioritized.
C. Contact Builder was not configured properly.
D. The data extension was not configured as sendable.
Answer: B
15) Northern Trail Outfitters wants to set up their Send Log data
extensionWhich three considerations should be made for long
term success? Choose 3 answers
A. Apply an appropriately-scoped Data Retention

period
B. Add custom fields not included in the Send Log
Template
C. Log attribute data necessary for auditing
communications
D. Log all variable data captured in emails at send time
E. Set the period to a fixed date in the Data Retention Policy
Answer: A,B,C
16) Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales
Cloud data intheir journeys. a user recently reported the data coming from
Sales Cloud is NOT up to date.
Where should the Marketing Cloud admin begin troubleshooting?
A. Contact Builder > Synchronized Data Extensions

B. Automation Studio > File
TransfersC. Contact Builder >
Data Sources
D. Email Studio > Synchronized Data Extensions
Answer: C
17) A user asks a Marketing Cloud admin to review their permissions since they
are unableto send an email. The admin reviews the user profile and notices the
user has three roles assigned: Content Creator, Data Manager, and Marketing
Cloud Viewer.

Answer: A
18) A MC admin wants to sync Contacts from Sales Cloud, but is concerned
about thenumber of Contacts since not all the contacts will be sent an email.
What should the admin do to ensure only specific Contacts are synced?
A. Filter records on a formula field

B. Filter existing records in All Subscribers
C. Filter records created after a specified
dateD. Filter records on a Boolean field
Answer: D
19) while setting up Marketing Cloud Connect, a Marketing Cloud admin
navigates to the Marketing Cloud tab in Sales Cloud to complete the
integration. The admin then receivesthe following error message:
- Insufficient User Permissions. You have not been designated as an integrated

MarketingCloud user. Contact your system administrator
The admin notices the Marketing Cloud for AppExchange Admin option is
selected whenlooking at the user settings
What action should correct the issue?
A. Apply the Marketing Cloud for AppExchange User option as well

B. reset al passwords to force new tokens
C. Apply the appropriate user mappings in the CRM configuration
D. Apply the administrator and Marketing Cloud Administrator permission sets to user
Answer: D
20) A Contact Delete request has been processed for subscribers who have
been sent topreviously in a northern action did NOT target all contacts in
their account and a significant number of contacts which are still remaining.
Which two data would still exist in the account?
Choose 2 answers
A.Contact-specific data at the job level
B.Contact data in non-sendable data
extensionsC. General tracking data at the job
level
D. Contact data in sendable data extensions
Answer: B,C
21) What elements of CAN-SPAM should the Marketing Cloud admin ensure
are presentfor each Commercial send?
A.Preference Center link and physical mailing address

B.Business name and a link to the business website
C. Business name and physical mailing address
D.Preference Center link and a link to the business website
Answer: A
22) Northern Trail Outfitters wants to set up their Send Log data
term success? Choose 3 answers
A. Apply an appropriately-scoped Data Retention

period
B. Add custom fields not included in the Send Log
Template
C. Log attribute data necessary for auditing
communications
Answer: A,B,C
23) A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring

whether theyneed to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?
A.NTO requires SSL certificate configurations for Content Builder and Portfolio
images
B.Brand-specific private domains need to be leveraged when wrapping images and
links inemail campaigns
C.Multiple brand logos must be accommodated in an email header
D.a new sender profile needs to be leveraged for sending transactional emails
Answer: B
24) A Marketing Cloud admin is asked to add a set of four tracking

parametersautomatically to all the links in an email sent via email
studio.
Which solution should the admin suggest?!
A. AMPscript for Marketing

CloudB. Web Analytics
Connector
C. Google Analytics 360
D. Marketing Cloud Connect
Answer: B
25) Which three statements should be considered before using Goals in

Journey Builder?Choose 3 answers
A. Goal target statistics are stored in a data

extension. B. Goals are created to evaluate journey
performance.C. Goals can act as exit criteria.
D. Contacts are evaluated against the goal after a wait activity.
E. Each contact is assigned an individual goal.
Answer: B,C,D
26) A Marketing Cloud admin discovers large sends are not meeting send speed
goals setby the organization.
What functionality would get messages out the door faster?
A Burst Sending
B. Journey Builder Triggered Sends
C. Send Throttling
Answer: A
27) ) A marketing Cloud admin wants to ensure sensitive information needed

for emailsends is NOT imported and stored in Marketing cloud. What
solution should they implement?
A.Tokenized Sending
B.Transparent Data Encryption
C.Key Management
D.Field level Encryption
Answer: A
28) Northern Trail Outfitters wants to drive additional online sales. They are
interested inusing Einstein to recommend similar items to customers during the
checkout process. Which two terms would they add to their website to
accomplish this?
Choose 2 answers
A.Collect Code
B.Recommendation Code
C.Conversion/Cart Code
D.Email Conversion Code
Answer: A,B
29) A Marketing Cloud admin is tasked with overhauling the data model for
Enterprise.While the current data model is isolated to the email channel and
there are plans to expand to both SMS and Push channels in the near future.
Which three data preparations should be made to retain high data quality
in the newmode? Choose 3 answers.
A. Remove nonessential data for marketing purposes.

B. Identify and assign appropriate keys to tie records
together.C. Normalize data and fields to prevent
redundancy.
D. Ensure all available data is included.
E. Ensure every data source has a sendable field.
Answer: A,B,C
30) What does Marketing Cloud authenticate when a user logs in through
the userinterface?
A. If the user is assigned a role in the parent business

unitB. If the user is logging in from a whitelisted IP
address
C. If the user is an API User on their record
D. If the user has login hours enabled on their profile
Answer: B
31) Northern Trail Outfitters (NTO) hired a new Marketing Cloud admin, who
was told allemails come from [email protected]. the previous admin did not
leave any documentation.
Which aspects would confirm a Sender Authentication Package (SAP) has
been set up onthe account?
2 answers
A. Upon receiving an email, all tracked links start with click.email.nto.com
B. The login page for Marketing Cloud Users is login.email.nto.com and is branded
with NTOcolors
C. Cloudpages personalized URLs are served from cloud.email.nto.com
D. users receive Marketing Cloud password reset emails from help@email nto.com
Answer: A,C
32) A Marketing Cloud admin is asked to append an Urchin Tracking

Module (UTM)variable string to links in emails.
What functionality would allow this?
A. Advertising Studio
B. Personalization Builder
C. Web and Mobile
AnalyticsD. Web
Analytics Connector
Answer: D
33) (NTO) wants to use complex criteria to identify subscribers for a special
promotionalemail. Especially they want to target subscribers who opened or
engaged with an email within the last 30 days and live within 10 miles of an
NTO store.
What should NTO do to create this audience?
A.Measures
B.SQL Queries
C.data Filters
D.Journy
Answer-
A
34) Northern Trail Outfitters (NTO) has a franchise model which allows
locally-owned stores to operate under the corporate umbrella. They are
required by corporate policy toemail each franchisee a monthly statement, but
the statement cannot be publicly accessible
Which Marketing Cloud product should NTO purchase as a solution?
A. Email
Rachments
B. Distributed
Sending
C. Content Syndication
D. analytics Builder
Answer: B
35) A Marketing Cloud Administrator noticed a File Drop Automation has been
falling on the Import File activity. The automation is configured with a filename
pattern, so the filename is expected to begin with customer import_. The import
is configured to look fora file named Customer import %%Year%%%%
Month%%%%Day%%.csv, however, the admin notices the filenames Include
seconds and milliseconds
A.use %%FILENAME_FROM_TRIGGER%% in the Import File Activity

B.Make sure the team has a date stamp to avoid duplication
C.Make sure the files placed on the correct subfolder within the SFTP
D.Use the exact file name used for the trigger in the Import File Activity
Answer: A
36) Northern Trail Outfitters' employees are NOT receiving emails because the
messagesare being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?
A. Import employee email addresses into All Subscribers with an "Active status
B. Ensure employees have opted in to the test email list or data extension
C. Ask employees to use personal email addresses instead of corporate email
addressesD. Provide the IT team a list of relevant IP Addresses to whitelist in
their spam filter
Answer: D
37) Northern Trail Outfitters (NTO) is building a journey which randomly
sends five different versions of an initial welcome email to new subscriber
however, subscribers receive the same follow-up email two weeks later. To
improve maintainability of theiremail content, NTO want to use 3
completely different emails, rather than having oneemail with dynamic
content.
Which activity would allow NTO to build the journey with the fewest activities
possible?
A. Einstein STO
B. Engagement Split
C. Wait Until
DateD. Join
Answer: D
38) A Marketing Cloud admin notices Individual Email Results are NOT being
pushed back into Sales Cloud for a particular end. The admin of Marketing
Cloud Connect is functioningproperly.
What should the admin confirm about the data extension?
A. The wind relationship links Subscriber Key to Subscribers on Email Address

B. The data extension is located in the Synchronized Data Extensions
folder.
C. C. The data extension is located in the Salesforce Data Extensions
folder.
D. The triggeredSendDataExtension data extension template was used.
Answer: C
38) An email manager was anticipating a test email to arrive in their inbox.
Where in Email Studio should the Marketing Cloud admin look to determine
if the testdeployed?
A. My Tracking > Test Send Emails
B. My Reports > Administrator Reports > Email Send Report
C.M Reports > Administrator Reports > Email Sends By User
D.My Tracking > A/B Testing
Answer: A
39) Northern Trail Outfitters wants to bring subscriber data from its data
warehouse intoMarketing Cloud.
Which 2 fields would need minimal consideration, for size/scalability related
reasons,when creating a data extension to house the data?
Choose 2 answers
A.Text
B.Decimal
C.Number
D.Boolean
Answer:
A,B
40) Marketing Cloud admin is asked to determine the total number of emails
sent acrossall of their business units in the last calendar year
Where would the admin retrieve this information?
A.Contact Builder > All Contacts > Email

B.Analytics Builder > Reports > Email Send Report
C.Email Studio > Email > Tracking > Sends
D.Studio > Email > Subscribers > All Subscribers
Answer: B
41) A Marketing Cloud admin is asked to add a set of four tracking

parametersautomatically to all the links in an email sent via email
studio.
Which solution should the admin suggest?!
A. AMPscript for Marketing

CloudB. Web Analytics
Connector
Answer: B
42) An email marketing manager is planning to send a promotional email to

one millionsubscribers.
Which data structure should be used?
A.Data Extension
B.Publication List
C.Group
D.List
Answer: A
43) Northern Trail Outfitters is preparing to send a promotional email. The

audience filewas loaded into a data extension but does not display for
Marketing Cloud admin scheduling the send.
What should the admin confirm to resolve the issue?
A.The data extension is marked as Sendable
B.The data extension contains a Salesforce ID
C.The Data extension is marked as Sendable and Testable
D.The data extension is linked using the Contact Key
Answer: A
44) Which three options determine when a contact could enter a
journey?Choose 3 answers.
A.Re-entry at any time

B.Re-entry by attribute
C.Re-entry by
dateD. No re-
entry
E. Re-entry only after exiting
Answer: A,D,E
45) A Marketing Cloud admin is tasked with requesting Marketing Cloud

Connect Multi-Org enablement.
What consideration should be given to the preference profile centers for this
integration?
A. Branding for each business units' profile centers will be inherited from
the defaultbusiness unit setup.
B. Profile/Preference centers are automatically created for each business unit
connectedthrough Multi-org
C. Multi org does not support the standard profile preference center for the business
units.
D. Profile/Preference centers for Multi-Org accounts are configured in the
Salesforce CRMsettings.
Answer: C
46) NTO has been noting reduced deliverability when they do

large sends.Which part of deliverability is tied to hitting Spam
Traps during a send?
A.List Hygiene
B.Authentication
C.Content
D.Engagement
Answer: A (B*)
47) Which three considerations should be made when setting up Distributed

Marketing?Choose 3 answers
A.Business users can select any email at time of send.

B.Default options can be set up for the greeting in the
email.C. A journey can be connected to one or more
Campaigns.
D. The DM administrator Profile is required to access Distributed
Marketing.E. Messages can be sent to Contacts, Leads, and Person
Accounts.
Answer: A,C,E
48) Northern Trail Outfitters has five business units in their Marketing Cloud
account. Allbusiness units should be configured to use the same SFTP
directory
How should this setup be achieved?
A) child business unit SFTP user should be created

B) Copy the parent SFTP user into each child business unit
C) Each business unit should have multiple SFTP users
D)All child business units should have an individual SFTP user
Answer: D
49) What is Setup Assistant?
A support service allowing the outsourcing of repetitive admin

tasksB. A prioritized account configuration checklist
C A search within Help and Training limited to configuration documents
D. A dashboard containing key metrics for the business unit
Answer: B
50) A Marketing Cloud admin is configuring Social Studio to manage

Northern TrailOutfitters social media accounts.
Which 2 prerequisites for configuring Social Studio should the admin
consider? Choose 2answers
A.Bitly URL Shortener

B.Facebook ad manager
C.Login detail for each social media account
D.Google URL shortner
Answer: A,C
51) Northern Trail Outfitters (NTO) has expanded its marketing efforts
globally and wantsto implement a dedicated Sender Authentication Package.
They plan to share it across each of their Marketing Cloud accounts
Which two considerations would help NTO determine if a Dedicated IP is the
right choice?Choose 2 answers
A. All of NTO's accounts should be on the same stack
B. Send volume is large enough to maintain a positive or neutral reputation
C.length of time needed to pause sending is greater than one month
D.Pre-warmed IP address can be purchased from
SalesforceAnswer: A,B
52) A Marketing Cloud admin wants to configure a new keyword for an

upcoming SMScampaign. After entering the desired keyword
CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?
A.Keyword is used within another business unit

B.Keyword is a reserved word
C.Keyword has too many characters
D.Keyword fails to meet content
standardsAnswer: A
53) ) A user asks a Marketing Cloud admin to review their permissions since they
are unable to send an email. The admin reviews the user profile and notices the
user has threeroles assigned: Content Creator, Data Manager, and Marketing
Cloud Viewer.

Answer: A
54) Northern Trail Outfitters placed an encrypted file on their Marketing

Cloud SFTP forimport into a data extension. They are using a file transfer
Activity to decrypt the file. What would the decrypted data be after the File
Transfer Activity completes?
A.Selected SFTP folder

B.Original SFTP folder
C.Target Data Extension
D.Safehouse
Answer: A
55) Northern Trail Outfitters (NTO) wants to limit who can receive
Marketing Cloud tracking data via email from their Account to any email
associated with their domain(ntoretail.com).
Which steps should be taken to implement
this?Choose 2 answers
A Edit the entity Verification Settings

B. Enable IP Whitelisting
C Add a Domain to the Export Email
WhitelistD Enforce Export Email
Whitelist
Answer: C,D
56 ) Northern Trail Outfitters has noticed an issue with their
sends today. Which two links in Setup Home could be used to
troubleshoot the issue?!Choose 2 answers
A. Create Support Case

B. Failed Sends
C.Help and
TrainingD.
System Status
Answer: C,D
57) A user asks a Marketing Cloud admin to update and increase their session
timeout setting. Which three considerations should the admin review before
making this update?Choose 3 answers
A. Frustration of users upon timeouts

B. Best practice suggests a 20-minute timeout setting
C.Security risk of unauthorized users for longer timeout
settingsD. Change impacts all users
E. Typical length of time users spend in Marketing Cloud
Answer: B,C,D
58) NTO wants to copy journeys across business units.

What could be used to replicate journey structure so it can be easily recreated in
anotheraccount?
A.Journey Templates
B.Deployment Manager
C.Journey Extracts
D.Copy activities
Answer: B
59) Northern Trail Outfitters (NTO) keeps their subscribers in sync with
their externaldatabase via the import of a CSV file which is dropped to the
of Marketing Cloud SFTP each day. However, NTO has realized the number of
subscribersbeing sent emails is considerably lower than the number they were
expecting based on records in their database.
Which feature would allow NTO to monitor whether all records were added to
the targetdata structure each day?
A. External Key within the Import File Activity
B. Run Completion within the File Drop Automation

C. RuntimeError within the File Drop
Automation
D. Notation Settings within the
Import File Activity
Answer: D
60) Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external
database viathe import of a CSV file which is dropped to the
of Marketing Cloud SFTP each day. However, NTO has realized the number of
subscribers being sent emails is considerably lower than the number they were
expecting based on records in theirdatabase.
Which feature would allow NTO to monitor whether all records were added to the
target datastructure each day?
A. External Key within the Import File ActivityB. Run Completion within the File Drop
Automation
C. RuntimeError within the File Drop
Automation D. Notation Settings within the
Import File Activity
Answer: D
Screenshot 2 Answers:
===================
1) Which three statements should be considered before using Goals in Journey Builder?
Choose 3 answers
o Goals can act as a exit criteria.

o Each contact is assigned an individual goal.
o Goals are created to evaluate journey performance.
o Contacts are evaluated against the goal after a wait activity.
o Goal target statistics are stored in a data extension.
2) Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their
Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API
attacks?
o Field Level Encryption

o Advanced Audit Trail
o Single Sign on Authentication
o IP Whitelisting
3) A new employee is hires into the role of marketing analyst. This user should have
access to all tracking data in Marketing Cloud, but no access to any send activities.
Which two default User Roles should be applied to this new user which provide this
access to all channels, keeping the principle of least privilege in mind?
Choose 2 answers
o Content Creator
o Analyst
o Marketing Cloud Administrator
o Marketing Cloud Viewer
4) Northern Trail Outfitters requires all subscriber files placed on the SFTP for import
be encrypted. Which activity in Automation Studio could be used to decrypt the file to
prepare for importing?
o Data Extract Activity

o File transfer Activity
o Import Activity
o Decryption Activity
5) A Marketing Cloud admin wants to create custom roles for their business process.
What should be taken into consideration to accomplish this?
o Custom roles can only be edited by the user who created the role initially
o Custom roles are only available within the business unit in which they were
created.
o Custom roles are available on their Marketing Cloud account.
o Custom roles override an individual user’s granular permission
assignments.
6) An email marketing manager is planning to send a promotional email to one million

subscribers. Which data structure should be used?
o Group
o List
o Publication List
o Data Extension
7) Which Product enables a Marketing Cloud admin to observe customer behavior,

build performance profiles and deliver the next best content?
o Content Builder
o Einstein Send Time Optimization
o Audience Builder
o Einstein Email Recommendations
8) Which activity should be used for multivariate content testing within Journey
Builder?
o Engagement Split
o Random Split
o Content Split
o Decision Split
9) Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago,
as their customers have shown great interest in receiving promotions via text. However,
NTO was notified they are already at 75% utilization for their annual Super Messages.
Why could this be the case?
o MobilePush was enabled by mistake, which consumes Super Messages when

not in use.
o Each email consumes five super messages when sending below a certain
threshold.
o The majority of NTO’s subscriber base is in the United States.
o A multiplier is applied to each SMS message based on the destination country
10) Northern Trail outfitters (NTO) purchased on Sender Authentication Package

(SAP) to ensure the branding is on every marketing communication.
What would be achieved with SAP?
o A Dedicated IP is automatically warmed up

o Image URLs are wrapped with the appropriate brand URL
o A different click domain can be used for each brand
o The out-of-the-box profile center will display NTO branding
11) Northern Trail Outfitters (NTO) is a global brand which includes many subsidiary
brands under the parent umbrella. NTO is the Enterprise business unit and also has a
child unit used for sending promotional email.
How should the rest of the business units be organized?
o Create child business units for each brand and nest another level of child
business units for GEOs.
o Create new Enterprise business units for each brand and child business units
for each of the brands GEOs.
o Create one child business unit for the other brands to share but apply folders
and naming conventions.
o Create and apply folders with naming conventions in the current account to
keep track of brand assets.
Answer: Not avaliable
12) A Marketing Cloud admin is asked by the marketing team to ensure a default
header and Footer be added to emails.
Where under Setup could this be created?
o Account Settings
o Emails Studio settings
o Content builder settings
o Campaign settings
13) Einstein Recommendations uses data extensions to store user-facing information

How is this data passed to Marketing Cloud?
o Google Analytics 360

o Collect Tracking code
o Conversion Tracking
o Web & Mobile Analytics
o
14) Northern Trail Outfitters wants to send a custom survey to customers asking about
their experience following a recent purchase,
Which feature should be used to create a survey form?
o Smart Capture
o Profile Center
o Content Builder
o Mobile Connect
15) Northern Trail Outfitters (NTO) runs a nightly automation consisting of a File
transfer and a File Import. Following a n update from the NTO Engineering team, the
automation began failing, The Marketing Cloud admin suspects the CSX file now has
an invalid format.
How could the admin receive a file of the bad rows to confirm the theory?
o Move the Import definition to its own automation and include a notification
email address
o Update the automation to include a notification email address for
Runtime Errors
o Move the File Transfer to its own automation and include a notification email
address
o Update the Import definition to include a notification email address
17) Northern trail outfitters (NTO) wants to format links for consumption by Google
analytics 360. NTO wants to make sure they do not have any data which could be
considered Personally Identifiable Information (PII) within their links.Which three
values could be used as personalization strings in query string parameters?
Choose 3 answers
o Product Code
o Name
o Email Address
o Subscriber ID
o Application ID
18) A Marketing Cloud admin wants to ensure no one could access the API with their
Marketing Cloud user credentials.
Which security setting would control this behavior?
o Select ‘Identity Verification’

o Select ‘Enable Audit Trail Data Collection’
o Deselect ‘Exclude API Users From Password Expiration’
o Deselect ‘Enable Username and Password for Web Services’
19) Northern Trail Outfitters just purchased Marketing Cloud.
Which three tasks is the marketing Cloud admin guided through in Setup Assistant?
Choose 3 answers
o Creating users and assigning roles which meet their job functions.
o Classifying send and defining parameters for email sends
o Building the data structure used to store audience information
o Crating a SMS message an sending a mobile campaign
o Importing data into contacts using the Data Loader
21) A Northern Trail Outfitter’ (NTO) subscriber clicks a link in an NTO email. Prior
to the clicking, the subscriber had a bounces status in Marketing Cloud.
What are the effects of the click to the subscriber’s status?
o Status is changed to Active and the bounce count is unchanged

o Status is changed to Held for 72 hours and the bounce count is set to Zero
o Status remains as Bounced the bounce count is unchanged
o Status is changed to Active and the bounce count is set to Zero
22) A Contact Delete request has been processed for subscribers who have been sent to
previously in a Northern Trail Outfitters account, the action did NOT target all contacts
in their account and significant number of contacts which have been sent to remain,
Which two data would still exist in the account? Choose 2 answers
o Contact data in sendable data extensions

o Contact data in non-sendable extensions
o Contact-specific data at the job level
o General tracking data at the job level
23) A Marketing Cloud admin has configured a Tracking Extract which includes all
subscriber attributes for the global regions. However, the admin notices accented
characters in the customers’ names appear jumbled in the extracted file.
Which two setting could solve this issue? Choose 2 answers
o Select Unicode Output

o Change Character Encoding to UTF-8
o Change Format to xml
o Change Column Delimiter to |
24) A Marketing Cloud Admin has noticed a File Drop Automation has been failing on
the import File activity. The automation is configured with a filename pattern, so the
filename is expected to begin with customer_import_. The import is configured to look
for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv,
however, the admin notices the filenames include seconds and milliseconds.
How should the admin fix the issue?
o Use the exact filename used for the trigger in the import File Activity
o Make sure the file is placed on the correct subfolder within the SFTP
o Make sure the filename has a date stamp to avoid duplication
o Use %%FILENAME_FROM_TRIGGER%% in the import File Activity
25) Which two data structures could be configured to appear in the out-of-the-box
Subscription center?
Choose 2 answers
o Publication Lists
o Data Extensions
o Lists
o Groups
26) Northern trail Outfitters (NTO) is warming a new Dedicated IP address, and they
need to monitor their deliverability across major ISPs.
Which bounce type would be indicative of the ISPs view of NTO’s sending reputation?
o Soft
o Technical
o Block
o Hard
28) A Marketing Cloud admin notices out of the last several sends, Send log data for a
recent
How could the admin ensure send data is recorded?
o Send logging is enabled for the send

o Correct Send Log template is selected
o Send Logging is available for A/B tests
o Data retention settings is specified
29) Northern trail Outfitters has imported a file into All subscribers. They then received
a results file stating [email protected] could NOT be imported.
Which error code would the file contain for this record?
o Skipped Records
o List Detective
o Invalid Email address
o Restricted Values
30) Northern trail Outfitters (NTO) wants to use Synchronized Data Sources to sync
Contact data from Salesforce CRM. However, NTO only wants to sync records they
would be able to send to reducing the amount of data being brought over.
Which two filtering options could be used when configuring the Contact synced object?
Choose 2 answers
o Select all records which have opened an email in the past six months
o Select all records where HasOptedOutofEmail is FALSE.
o Select all records with an email address.
o Select all records which are active in All Subscribers.
31) Northern Trails Outfitters wants subscribers in their Onboarding Journey to move
along a unique path if they purchase within the first 10 days of registration. A hourly
automation is run which updates the Entry Source data extension with a field indicating
if the subscriber made a purchase during this time.
What should be confirmed to ensure Journey Builder directs the subscribers correctly?
o Journey Data is used for the Decision Split.

o Entry Source attributes are available in Journey Settings.
o Contract Data is used for the Decision Split.
o Filter Contacts are enabled to refine the audience.
33) Northern Trail Outfitters wants to add new data extensions containing customer
purchases to their Marketing Cloud account
Which value should link these new data extensions in Data Designer to the existing
contact records?
o Unique Contact Identifier

o Primary key
o Unique Contact email address
o Subscriber ID
34) What is Setup Assistant?
o A search within Help and Training limited to configuration documents

o A dashboard containing key metrics for the business unit
o A prioritized account configuration checklist
o A support service allowing the outstanding of repetitive admin tasks
35) A Marketing manager requests to receive an email, once a week, with high-level
metrics in a standard format. Specifically the manager wants to know how many emails
were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete the
request?
o Automation Studio: Create a Report Activity to run every seven days.

o Email Studio: Select “Account Send Summary” in Tracking Reports and
schedule a weekly report to be sent.
o Automation studio: Create a Query Activity to query data from the “Sent”
Data view, then use an Email activity to activate the sending of the data.
o Analytics Builder: Select the “Account Send Summary” in Reports and
schedule a weekly report to be sent.
37) Northern Trail Outfitters to bring subscriber data from its data warehouse into
Marketing Cloud.
Which two fields would need minimal consideration, for size/scalability related reasons,
when creating a data extension to house this data?
Choose 2 answers
o Number
o Text
o Boolean
o Decimal
38) A Marketing Cloud admin has been asked to grant full administrator permissions to
a new user
Which two standard roles should be selected for the new user?
Choose 2 answers
o Marketing Cloud Administrator

o Marketing Cloud Security Administrator
o Data Manager
o Administrator
39) To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any
inactive data stored in data extensions to be cleared after 12 months.
What action should NTO take?
o Configure the business unit data retention setting to 12 months

o Configure the Enterprise wide default retention to one year
o Set inactive date to be automatically cleared after one year, but is recoverable
o Apply a row based retention to each data extension as it is created, set to
12 months
40) The Marketing Cloud admin for the Northern Trails Outfitters wants to build an
audience with Advertising Studio which mimics the trails of their most valuable
customers.
Which network(s) support lookalike audiences directly from Advertising studio?
o Twitter
o Facebook and Twitter
o Google and Facebook
o Facebook
41) Northern trail Outfitters wants to know how customers are engaging with
marketing communication they have set over the last year.
What action should be taken to populate the Einstein Engagement Scoring Dashboard?
o Click deploy and results are available immediately
o Click activate and wait for an email notification
o Select the channels (Email, Push, SMS) to report on then click Activate.
o Select one of the Predictive Algorithms then click Deploy.
42) Northern Trail Outfitters uses Web Analytics connector to automatically tag links.
They want to include a Campaign identifier to the links within a specific campaign
message.
At which level should the utm_campaign value be configured?
o Email
o Account
o Subscriber
o Link
43) While setting up marketing Cloud Connect, a marketing cloud admin navigates to
the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then
receives the following error message:
Insufficient User Permissions. You have not been designated as an integrated

Marketing Cloud User. Contact your system administrator.
The admin notices the Marketing cloud for AppExchange Admin option is selected
when looking for the user settings.
o Apply the appropriate user mappings in the CRM configuration.

o Apply the Administrator and Marketing Cloud Administrator permission sets
to user.
o Reset all user passwords to force new tokens
o Apply the marketing Cloud for AppExchange User option as well
44) A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS
campaign. After entering the desired keyword CELEBERATE the admin notices the
keyword is unavailable.
o Keyword has too many characters

o Keyword fails to meet content standards
o Keyword is a reserved word
o Keyword is used within another business unit.
45) A Marketing Cloud admin is setting up Northern Trail Outfitter’s newest business
units and several users to assign to the new business units.
How would the admin assign users to the business units?
o Give permissions to users at top-level account to assign their own business

units.
o Search for the individual user, select their name, and click Manage Business
Units.
o Search for the individual user, select their name and click Edit Business Units.
o Re-import the users to update their assigned business units.
46) Northern Trail Outfitters wants to leverage the REST API for an external
application they plan to build.
Where should their Marketing Cloud admin set up permissions to allow REST
authentication?
o Installed Packages
o Security Settings
o Data Management
o Salesforce Integration
47) Northern Trails Outfitters (NTO) uses DoubleClick Bid Manager, Facebook Ads,
and Google Analytics to manage advertising spend. NTO wants to combine these data
sources with marketing cloud’s API to identify their most effective campaigns.
What feature should NTO’s Marketing Cloud admin recommend?
o Datorama
o Interaction Studio
o Einstein AI
o Google Marketing Platform
48) A Marketing Cloud admin has been asked to update their Marketing cloud SFTP
password.
Where in setup could they accomplish this task?
o Data management
o Security
o Feature Settings
o Company Settings
49) Northern Trail Outfitters (NTO) hired a new Marketing Cloud admin, who was told
all emails come from [email protected]. The process admin did not leave any
documentation.
Which two aspects would confirm a Sender Authentication Package (SAP) has been
setup on the account? Choose 2 answers
o The login page for Marketing Cloud Users is login.email.nto.com and is

branded with NTO colors
o Upon receiving an email, all tracked links start with click.email.nto.com
o Users receive Marketing Cloud password reset emails from
[email protected]
o CloudPages personalized URLs are served from coud.email.nto.com
50) Northern Trail Outfitters (NTO) was given a set of requirements from their
governance team to protect against misuse of customer data. One item mandated
marketing Cloud users should NOT be able to export data without approval from the
governance team, however, users should still be able to view data within the system.
Which feature would allow NTO to comply with this requirement?
o IP Whitelisting
o Audit Trail
o Export Email Whitelist
o Identity Verification
51) Northern Trail outfitters (NTO) has a mobile app.
Which two products would allow NTO to send push notifications to customers within
their mobile app?
o MobilePush
o Journey Builder
o MobileConnect
o Contact Builder
52) A Marketing Cloud admin wants to check the status of a salesforce contacts in All
Subscribers. The account is connected to their salesforce org via Marketing Cloud
Connect.
Which subscriber key should be used to search for the contact in All Subscribers?
o 15-digit contact ID
o Numeric Subscriber ID
o 18-digit Contact ID
o Email Address
53) A marketing Cloud admin wants to create a SFTP user for the first time.
Which two consideration should be taken when configuring an SFTP request?
o By default, the password will be the password of the logged-in user.

o By default, the username is the MID for the current Marketing cloud
MID
o Create a new business unit.
o Create spate folders and add permissions.
54) Northern Trail Outfitters has Marketing Cloud users who need data extension view
and update permissions for campaigns related to B2C sales, but not any permissions for
campaigns related to B2B sales.
How should they accomplish this?
o Update data extension object level permissions.

o Create a shared data extension.
o Create a new business unit.
o Create spate folders and add permissions.
55) Northern Trail Outfitters wants to have specific permission restrictions applied to
all users in a business unit.
o Apply a permission set to the business unit.

o Disable the permissions directly within the business unit.
o Set default permissions with the restrictions the business unit.
o Assign a role to the business unit.
56) Northern Trails Outfitters wants subscribers in their Onboarding Journey to move
along a unique path if they purchase within the first 10 days of registration. A hourly
automation is run which updates the Entry Source data extension with a field indicating
if the subscriber made a purchase during this time.
What should be confirmed to ensure Journey Builder directs the subscribers correctly?
o Journey Data is used for the Decision Split.

o Entry Source attributes are available in Journey Settings.
o Contract Data is used for the Decision Split.
o Filter Contacts are enabled to refine the audience.
57) A Marketing Cloud admin has been asked to include Sales Cloud data in their
queries.
Which future would allow this functionality?
o Query Studio
o Journey Builder
o CloudPages
o Synchronized Data Sources.
58) A Marketing Cloud admin wants to automatically unsubscribe customers who

respond to marketing emails asking to be removed from the mailing list.
Which two steps should the admin take to enable this functionality?
Choose 2 answers
o Ensure a Custom response is enabled for Automated Response in Reply

mail Management
o Verify Reply Mail Management has been enabled in the account
o Select Unsubscribe Manual requests in Reply Mail Management
o Select Delete Auto-Replies and Out-of-Office mail Management.
59) A marketing Cloud admin wants to ensure email sends exclude theirs prefix of
[PREVIEW] in the subject line when deploying from Email Studio.
What should the admin do to prevent the prefix from deploying in live sends?
o Add [PREVIEW] to the subject line validation list

o Wrap the subject line with AMPscript
o Use Proof instead of [PREVIEW]
o Require several campaign approvals.
60) A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the
cloud. This data will only be sent to Marketing cloud to execute a send.
Which feature would the admin use to meet this requirement?
o Tokenized Sending
o List Sending
o Field Level Encryption.
o Distributed Marketing Sends.
61) Northern Trail Outfitters’ security team has password policies they want enforced
within Marketing Cloud.
Which policies could the Marketing Cloud admin configure in setup?
o Minimum password Length, Use Strong Passphrases, Password History,

Number of Secirity questions
o Minimum Password Length, Password Complexity, Password History,
Expiration period.
o Minimum Password Length, Password Complexity, Unique Password,
Expiration Period.
o Minimum Password Length, Use strong Passphrases, Unique Password,
Number of security questions.
62) A Marketing Cloud admin needs to warm their account’s Dedicated IP.
What option for segmentation aligns with the IP warming process?
o Segment to those recipients receiving text email versions first.

o Segment by domain to limit number of sends to each email provider
o Segment subscribers with soft bounces in their own dedicated send
o Segment by geographic region as after-hours sends will be marked as spam
63) Northern Trail Outfitters wants a data model in marketing Cloud which will
prevent them from duplicating or even triplicating records.
How should the unique identifier of the data model be setup if the MobilePush and
Email channels are used within the same account?
o Strategically control the Contact Key Values in Email, but let Marketing
Cloud automatically tie records as needed from MobilePush
o Use auto-generated keys supplied by Marketing Cloud automatically for each
channel used.
o Use a third-party system to identify and delete duplicate Contact keys.
o Strategically control the Contact Key values and tie records together
across channels using the key.
64) A Marketing Cloud admin has been asked to get the last 30 days of Bounce data
from their account.
W22 Marketing Cloud Admin
1 of 65.
A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After
entering the desired keyword CELEBRATE the admin notices the keyword is unavailable.

A. Keyword has too many characters
B. Keyword is used within another business unit
C. Keyword fails to meet content standards
D. Keyword is a reserved word
14 of 65. A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses.
Where could the details be found?
A. Run an Account Send Summary Report
B. Query the Bounce Data View
C. Run a Bounce Email Report
D. Query the Send Log
15 of 65. A Marketing Cloud admin has been asked to update their Marketing Cloud SFTP password.
Where in Setup could they accomplish this task?
A. Security
B. Company Settings
C. Feature Settings
D. Data Management
16 of 65. A Marketing Cloud admin is configuring a journey using Path Optimizer. They want to hold
back 60% of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage?
Choose 2 answers
A. Data Extension entry source
B. Journey re-entry settings
C. Run Once schedule type
D. Winner evaluation
32 of 65. To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in
data extensions to be cleared after 12 months.
What action should be taken?
A. Configure the Enterprise wide default retention to one year
B. Configure the business unit data retention setting to 12 months
C. Apply a Row Based Retention to each data extension as it is created, set to 12 months
D. Set inactive data to be automatically cleared after one year, but is recoverable
33 of 65. A Marketing Cloud admin needs to warm their account's Dedicated IP.
What option for segmentation aligns with the IP Warming process?
A. Segment to those recipients receiving text email versions first
B. Segment by domain to limit number of sends to each email provider
C. Segment subscribers with soft bounces in their own dedicated send
D. Segment by geographic region as after-hours sends will be marked as spam
34 of 65. A user asks a Marketing Cloud admin to update and increase their session timeout setting.
Which three considerations should the admin review before making this update?
Choose 3 answers
A. Change impacts all users
B. Security risk of unauthorized users for longer timeout settings
C. Frustration of users upon timeouts
D. Typical length of time users spend in Marketing Cloud
E. Best practice suggests a 20-minute timeout setting
49 of 65. The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with
Advertising Studio which mimics the traits of their most valuable customers.
Which network(s) support lookalike audiences directly from Advertising Studio?
A. Google and Facebook
B. Twitter
C. Facebook
D. Facebook and Twitter
50 of 65. Northern Trail Outfitters (NTO) hired a new Marketing Cloud admin, who was told all emails
come from [email protected]. The previous admin did not leave any documentation.
Which two aspects would confirm a Sender Authentication Package (SAP) has been set up on the
account?
Choose 2 answers
A. The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO
colors
B. Users receive Marketing Cloud password reset emails from [email protected]
C. CloudPages personalized URLs are served from cloud.email.nto.com
D. Upon receiving an email, all tracked links start with click.email.nto.com
64 of 65. Northern Trail Outfitters has a mobile app.

Which two products would allow them to send push notifications to customers with their mobile app?
Choose 2 answers
A MobilePush
B.MobileConnect
C. Journey Builder
D. Contact Builder
65 of 65. Northern Trail Outfitters (NTO) is a global brand which includes many subsidiary brands under
the parent umbrella. NTO is the Enterprise business unit and also has a child business unit used for
sending promotional email.
How should the rest of the business units be organized?
A. Create and apply folders with naming conventions in the current account to keep track of brand
assets.
B. Create one child business unit for the other brands to share but apply folders and naming
conventions.
C. Create new Enterprise business units for each brand and child business units for each of the
brand's GEOs.
D. Create child business units for each brand and nest another level of child business units for GEOs.
2 of 65. Northern Trail Outfitters wants to copy journeys across business units.
What could be used to replicate journey structure so it can be easily recreated in another account?
A. Deployment Manager
B. Copy Activity
C. Journey Extracts
D. Journey Templates
4 of 65. A Marketing Cloud admin is asked to understand how a certain content area within a Triggered
Send Email is performing.
Which report should be used?
A. Impression Tracking for Triggered Sends
B. Account Send Summary
C. Dynamic Content for Triggered Sends
D. Email Performance by Attribute
5 of 65. A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data
extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?
A. Add and Update
B. Add Only
C. Update Only
D. Overwrite.
6 of 65. A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org
enablement.
What consideration should be given to the preference/profile centers for this integration?
A. Profile/preference centers are automatically created for each business unit connected through Multi-
Org.
B. Multi-Org does not support the standard profile/preference center for the business units.
C. Branding for each business units' profile centers will be inherited from the default business unit setup.
D. Profile/preference centers for Multi-Org accounts are configured in the Salesforce CRM settings.
8 of 65. Security and Legal teams determine subscriber data available to EMEA teams should NOT be
available to AMER teams.
B. Filter data view permissions at the subscriber level
C. Separate regions into business units and apply Subscriber Filters
D. Deploy separate Publication Lists for each region within one account
9 of 65. Which three statements should be considered before using Goals in Journey Builder?
Choose 3 answers
A. Contacts are evaluated against the goal after a wait activity.
B. Goals can act as exit criteria.
C. Each contact is assigned an individual goal.
D. Goals are created to evaluate journey performance.
E. Goal target statistics are stored in a data extension.
10 of 65. Northern Trail Outfitters (NTO) is building a journey which randomly sends five different
versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up
email two weeks later. To improve maintainability of their email content, NTO wants to use five
completely different emails, rather than having one email with dynamic content.
Which activity would allow them to build the journey with the fewest activities possible?
A. Einstein STO
B. Wait Until Date
C. Engagement Split
D. Join
11 of 65. Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be
encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for importing?
A Import Activity
B. Data Extract Activity
C. File Transfer Activity
D. Decryption Activity
12 of 65. A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into
Sales Cloud for a particular send. The admin confirms Marketing Cloud Connect is functioning properly.
A. The data extension is located in the Synchronized Data Extensions folder.
B. The TriggeredSendDataExtension data extension template was used.
C. The send relationship links Subscriberkey to Subscribers on EmailAddress.
D. The data extension is located in the Salesforce Data Extensions folder.
13 of 65. Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in
Marketing Cloud?
A. Setup > Data Management > Synchronized Data Extensions
B. Contact Builder > Data Extensions > Synchronized Data Extensions
C. Setup > Apps > Salesforce Integration
D. Contact Builder > Data Sources
17 of 65. Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File
Import. Following an update from the engineering team, the automation began failing. The Marketing
Cloud admin suspects the CSV file now has an invalid format.
How could the admin receive a file of the bad data rows to confirm this theory?
A. Move the File Transfer to its own automation and include a notification email address
B. Update the automation to include a notification email address for Runtime Errors
C. Update the Import definition to include a notification email address
D. Move the Import definition to its own automation and include a notification email address
18 of 65. A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000
contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts,
and 75,000 mobile subscribers.
Why would the total contact count be less than the total number of contacts from all data sources?
A. Synchronized contacts are only counted after sending.
B. There are overlapping contacts in each of the channels.
C. Only active email subscribers are counted.
D. Mobile subscribers are not counted as contacts.
19 of 65. Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them
fromduplicating, or even triplicating, records.
How should the unique identifier of the data model be setup if the MobilePush and Email channels are
used within the same account?
A. Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each
channel used.
B. Strategically control the Contact Key values in Email, but let Marketing Cloud automatically tie
records as needed from MobilePush.
C. Strategically control the Contact Key values and tie records together across channels using this
key.
D. Use a third-party system to identify and delete duplicate Contact Keys.
20 of 65. A Marketing Cloud admin is asked to add a set of four query strings automatically to all the
links in an email sent via Email Studio.
Which solution should the admin suggest?
A. AMPscript for Marketing Cloud
B. Parameter Manager
21 of 65. What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each
Commercial send?
A. Preference Center link and physical mailing address
B. Preference Center link and a link to the business website
D. Business name and a link to the business website
22 of 65. Northern Trail Outfitters' security team has password policies they want enforced within
Marketing Cloud.
Which policies could the Marketing Cloud admin configure in Setup?
A. Maximum Password Length, Password Complexity, Unique Password, Expiration Period
B. Minimum Password Length, Use Strong Passphrases, Unique Password, Number of Security
Questions
C. Minimum Password Length, Password Complexity, Password History, Expiration Period
D. Minimum Password Length, Use Strong Passphrases, Password History, Number of Security
Questions
23 of 65. A Marketing Cloud admin has been asked to include Sales Cloud data in their queries.
Which feature would allow this functionality?
A. Query Studio
B. CloudPages
C. Journey Builder
D. Synchronized Data Sources
24 of 65. What does Marketing Cloud authenticate when a user logs in through the user interface?
A. If the user has login hours enabled on their profile
B. If the user is logging in from an allowlisted IP address
C. If the user is assigned a role in the parent business unit
D If the user is an API User on their record
25 of 65. A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the
organization.
A. Journey Builder Triggered Sends
B. Burst Sending
C. Marketing Cloud Connect
D. Send Throttling
3 of 65. A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber
attributes for their global regions. However, the admin notices accented characters in the customers'
names appear jumbled in the extracted file.
Which two settings could solve this issue?
Choose 2 answers
A. Change Format to xml
B. Change Character Encoding to UTF-8
C. Select Unicode Output
D. Change Column Delimiter to
7 of 65. Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding
purposes. Their German business unit is configured with the SAP domain de.ntomarketing.com.
The German NTO team is preparing for a campaign and wants to use customized CloudPages with the
domain de-special.ntomarketing.com.
How could the Marketing Cloud admin meet this requirement?
A. CloudPages must use the SAP domain
B. Purchase a new SAP for de-special.ntomarketing.com
c. CloudPages must use pages.ntomarketing.com
D. Purchase a new Private Domain for use in CloudPages.
26 of 65. Northern Trail Outfitters only has enough licenses for their staff. A campaign manager is out on
parental leave.
How should they create a new user to fill in?
A. Delete the campaign manager's user and create a new user
B. Transfer the campaign manager's permissions to a new user
C. Disable the campaign manager's user and create a new user
27 of 65. Northern Trail Outfitters wants a business analyst to import contact lists. The analyst has the
following Marketing Cloud roles: Marketing Cloud Channel Manager and Marketing Cloud Viewer. The
analyst logged in but is unable to import contact lists.
How should the user be updated to allow the analyst the appropriate access?
A. Add Distributed Sending User
B. Add Marketing Cloud Security Administrator
C. Remove Marketing Cloud Channel Manager
D. Remove Marketing Cloud Viewer
28 of 65. A Marketing Cloud admin wants to create an SFTP User for the first time.
Which two considerations should be taken when configuring an SFTP User?
Choose 2 answers
A. By default, the password will be the password of the logged-in user.
B. By default, the username is the MID for the current Marketing Cloud MID.
c. Minimum password length is 12 characters,
D. Once created, the user will need to be activated in order to use the SFTP.
29 of 65. Which two data structures could be configured to appear in the out-of-the-box Subscription
Center?
Choose 2 answers
A. Groups
B. Publication Lists
c. Lists
D. Data Extensions
30 of 65. Northern Trail Outfitters does NOT want to store email addresses or phone numbers within
Marketing Cloud.
A. Tokenized Sending
B. Field Level Encryption
C. Lookup reference to Contact Object
D. Master-detail relationship to Contacts
31 of 65. Northern Trail Outfitters wants to leverage the REST API for an external application they plan
to build.
Where should their Marketing Cloud admin set up permissions to allow REST authentication?
A. Installed Packages
B. Security Settings
C. Salesforce Integration
D. Data Management
35 of 65. Northern Trail Outfitters uses Parameter Manager to automatically tag links. They want to
include a Campaign Identifier to the links within a specific campaign message.
A. Subscriber
B. Link
C. Email
D. Account
36 of 65. Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up email
to a customer after an online purchase is made.
What feature could be used to solicit website feedback without navigating away from the email?
A. Dynamic Content Block
B. Email Form Content Block
C. CloudPage Forms Content Block
D. Reference Content Block
37 of 65. A Marketing Cloud admin has noticed a File Drop Automation has been failing on the Import
File activity. The automation is configured with a filename pattern, so the filename is expected to begin
with customer_import. The import is configured to look for a file named
customer_import_%%Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames
include seconds and milliseconds.
How should the admin fix the issue?
A. Make sure the file is placed on the correct subfolder within the SFTP
B. Use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
C. Use the exact filename used for the trigger in the Import File Activity
D. Make sure the filename has a date stamp to avoid duplication
38 of 65. Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A
customer reports they updated their email address weeks ago, but continue to receive NTO's daily digest
at their old address. NTO's Marketing Cloud admin has confirmed the new email address is present in the
appropriate data extension.
A. Contact Builder was not configured properly.
B. The email address in All Subscribers is prioritized.
C. Data retention settings were incorrect in the data extension.
D. The data extension was not configured as sendable
39 of 65. Northern Trails Outfitters uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics
to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to
identify their most effective campaigns.
What feature should be recommended?
A. Google Marketing Platform
B. Einstein AI
C. Datorama
D. Interaction Studio
40 of 65. Northern Trail Outfitters has imported a file into All Subscribers. They then received a results
file stating [email protected] could NOT be imported.
Which error code would the file contain for this record?
A. Invalid Email Address
B. List Detective
C. Skipped Records
D. Restricted Values
41 of 65. Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure
their branding is on every marketing communication.
What would be achieved with SAP?
A. A different click domain can be used for each brand
B. The out-of-the-box profile center will display NTO branding
C. Image URLS are wrapped with the appropriate brand URL
D. A Dedicated IP is automatically warmed up
42 of 65. Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their
journeys. A user recently reported the data coming from Sales Cloud is NOT up to date.
A. Automation Studio > File Transfers
B. Email Studio > Synchronized Data Extensions
C. Contact Builder > Synchronized Data Extensions
D. Contact Builder > Data Sources
43 of 65. When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes
users to not receive emails from any other business unit.
What could explain this behavior?
A. The user is getting deleted from the All Subscribers list
B. Business unit unsubscribe setting causes an Enterprise level unsubscribe
C. The user gets added to a blocklist that causes an Enterprise level unsubscribe
D. Data in data extensions corresponding to the customer is removed
44 of 65. A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer
be added to emails.
Where under Setup could this be created?
A. Campaign Settings
B. Account Settings
C. Emails Studio Settings
D. Content Builder Settings
45 of 65. A Marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT
imported and stored in Marketing Cloud.
What solution should they implement?
A. Field Level Encryption
B. Transparent Data Encryption
C. Tokenized Sending
D. Key Management
46 of 65. Northern Trail Outfitters has the Discover Reporting Tool.

Which two report types could help them drive mobile adoption strategy?
Choose 2 answers
A. Email Sending Performance Report
B. Deliverability Complaint Rate
C. Email Performance by Device
D. Time Between Send and Engagement
47 of 65. A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to
separate their brands into separate business units.
A. Brand-specific private domains need to be leveraged when wrapping images and links in email
campaigns
B. A new sender profile needs to be leveraged for sending transactional emails
C. Multiple brand logos must be accommodated in an email header
D. NTO requires SSL certificate configurations for Content Builder and Portfolio images.
48 of 65. Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded
into a data extension but it does not display for the Marketing Cloud admin scheduling the send.
A. The data extension is marked as Sendable
B. The data extension is marked as Sendable and Testable
C. The data extension is linked using the Contact Key
D. The data extension contains a Salesforce ID
51 of 65. Northern Trail Outfitters wants to send a custom survey to customers asking about their
experience following a recent purchase.
Which feature should be used to create a survey form?
A. Profile Center
B. Content Builder
C. Smart Capture
D. MobileConnect
52 of 65. A Marketing Cloud admin has been asked to grant full administrator permissions to a new user.
Which two standard roles should be selected for the new user?
Choose 2 answers
A. Marketing Cloud Security Administrator
B. Data Manager
C. Administrator
D. Marketing Cloud Administrator
53 of 65. Northern Trail Outfitters wants to know how customers are engaging with marketing
communications they have sent over the last year.
What action should be taken to populate the Einstein Engagement Scoring Dashboard?
A. Click Deploy and results are available immediately
B. Click Activate and wait for an email notification
C. Select one of the Predictive Algorithms then click Deploy
D. Select the channels (Email, Push, SMS) to report on then click Activate
54 of 65. Northern Trail Outfitters was given a set of requirements from their governance team to protect
against misuse of customer data. One item mandated Marketing Cloud users should NOT be able to
export data without approval from the governance team, however, users should still be able to view data
within the system.
Which feature would allow compliance with this requirement?
A. IP Allowlist
B. Audit Trail
C. Identity Verification
D. Export Email Allowlist
55 of 65. A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of
[PREVIEW] in the subject line when deploying from Email Studio.
What should the admin do to prevent the prefix from deploying in live sends?
A. Require several campaign approvals
B. Add [PREVIEW] to the subject line validation list
C. Wrap the subject line with AMPscript
D. Use Proof instead of [PREVIEW]
56 of 65. A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query
sometimes fails to execute.
A. Install the Marketing Cloud App on phone to receive Push Messages
B. Configure the "Event Notification Service" in Setup with their Email Address
C. Add their Email Address in the Query Activity Notifications Field
D. Add their Email Address in the automation "Runtime Error or Skipped Run" Notification Settings
57 of 65. Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a
business unit.
A. Set default permissions with the restrictions on the business unit
B. Assign a role to the business unit
C. Apply a permission set to the business unit
D. Disable the permissions directly within the business unit
58 of 65. A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their
account.
What should the admin use to get granular bounce data in bulk in a pre-defined format?
A. Discover Deliverability Complaint Rate Report
B. Automation Studio Tracking Extract
C. Automation Studio Query Activity
D. CSV download of bounce data in My Tracking
59 of 65. Where would a Marketing Cloud admin view all verified email addresses?
A. Identity Verification Log
B. Reply Mail Management
C. From Address Management
D. Sender Profiles
60 of 65. What are entry source types for Journey Builder?

A. Data Extension, Audience Studio, API Event, Date Based Event
B. Data Extension, Email List, API Event, Date Based Event
C. Data Extension, Salesforce Community, GA360, Email List
D. Data Extension, CloudPages, Email List, API
61 of 65. Northern Trail Outfitters just purchased Marketing Cloud.

Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?
Choose 3 answers
A. Importing data into contacts using the Data Loader
B. Building the data structure used to store audience information
C. Classifying sends and defining parameters for email sends
D. Creating a SMS message and sending a mobile campaign
E. Creating users and assigning roles which meet their job functions
62 of 65. Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from
Salesforce CRM. However, they only want to sync records they would be able to send to reducing the
amount of data being brought over.
Which two filtering options could be used when configuring the Contact synced object?
Choose 2 answers
A. Select all records with an email address
B. Select all records where HasOptedOutofEmail is FALSE
C. Select all records which are active in All Subscribers
D. Select all records which have opened an email in the past six months
63 of 65. A Marketing Cloud admin is configuring the Marketing Cloud data model for the first
time.Journey Builder will be used to personalize the type of messages being sent to customers, based
on ifthere has been an order or not. There are two existing data extensions: Customers and Orders.
 Customers contains information about subscribers including Email Address, First Name, Last
Name, Address and Customer ID.
 Orders contains information about the orders and includes the unique identifier of the customer.
In which two ways should the admin configure Data Designer to allow this data to be used within a
Journey decision split?
Choose 2 answers
A. Link the Customers data extension to the data model using Email Address
B. Link the Orders data extension to the Customers data extension using a One-to-Many relationship
C. Link the Customers data extension to the data model using Customer ID
D. Link the Orders data extension to the Customers data extension using a Many-to-Many
relationship
WI22 MC Administrator
Question: 1
A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the
Import File activity. The automation is configured with a filename pattern, so the filename is
expected to begin with customer import_. The import is configured to look for a file named
Customer import
%%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames
Include secondsand milliseconds
A. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
B. Make sure the team has a date stamp to avoid duplication
C. Make sure the files placed on the correct subfolder within the SFTP
D. Use the exact file name used for the trigger in the Import File Activity
Answer: A
Question: 2
Northern Trail Outfitters wants to drive additional online sales. They are interested in using
Einsteinto recommend similar items to customers during the checkout process.
Which two terms would they add to their website to accomplish
A. Collect Code
B. Recommendation Code
C. Conversion/Cart Code
D. Email Conversion Code
Answer: A, B
Question: 3
An email manager was anticipating a test email to arrive in their inbox.
Where in Email Studio should the Marketing Cloud admin look to determine if the test
deployed?
A. My Tracking > Test Send Emails
B. My Reports > Administrator Reports > Email Send Report
C. My Reports > Administrator Reports > Email Sends By User
D. My Tracking > A/B Testing
Answer: A
Question: 4
A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org
enablement.What consideration should be given to the preference profile centers for this
integration?
A. Branding for each business units' profile centers will be inherited from the default
business unitsetup.
B. Profile/Preference centers are automatically created for each business unit connected
throughMulti-org
C. Multi org does not support the standard profile preference center for the business units.
D. Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM
settings.
Answer: C
Question: 5
(NTO) wants to use complex criteria to identify subscribers for a special promotional
email. Especially they want to target subscribers who opened or engaged with an email
within the last 30days and live within 10 miles of an NTO store.
What should NTO do to create this audience?
A. Measures
B. SQL Queries
C. Data Filters
D. Journey
Answer: A
Question: 6
A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the
number ofContacts since not all the contacts will be sent an email.
What should the admin do to ensure only specific Contacts are synced?
A. Filter records on a formula field
B. Filter existing records in All Subscribers
C. Filter records created after a specified date
D. Filter records on a Boolean field
Answer: D
Question: 7
Which three considerations should be made when setting up Distributed
Marketing?Choose 3 answers
A. Business users can select any email at time of send.
B. Default options can be set up for the greeting in the email.
C. A journey can be connected to one or more Campaigns.
D. The DM administrator Profile is required to access Distributed Marketing.
E. Messages can be sent to Contacts, Leads, and Person Accounts.
Answer: A,C,E
Question: 8
Northern Trail Outfitters has noticed an issue with their sends
today. Which two links in Setup Home could be used to
troubleshoot the issue?!Choose 2 answers
A. Create Support Case
B. Failed Sends
C. Help and Training
D. System Status
Answer: C,D
Question: 9
Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A
customer reports they unsubscribed several week-end ago, but continue to receive NTO's
daily digest at theirold address. NTO's Marketing cloud Admin has confidently deleted
them from present in the appropriate data extension.
A. Data retention settings were incorrect in the data extension.
B. The email address in All Subscribers is prioritized.
C. Contact Builder was not configured properly.
D. The data extension was not configured as sendable.
Answer: B
Question: 10
A Contact Delete request has been processed for subscribers who have been sent an email.
to previously in a northern action did NOT target all contacts in their account and a
significant numberof contacts which are still remaining.
Which two data would still exist in the
account?Choose 2 answers
A. Contact-specific data at the job level
B. Contact data in non-sendable data extensions
C. General tracking data at the job level
D. Contact data in sendable data extensions
Answer: B,C
Question: 11
Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to
implementa
dedicated Sender Authentication Package. They plan to share it across each of their
Marketing Cloudaccounts
Which two considerations would help NTO determine if a Dedicated IP is the right
choice?Choose 2 answers
A. All of NTO's accounts should be on the same stack
B. Send volume is large enough to maintain a positive or neutral reputation
C. Length of time needed to pause sending is greater than one month
D. Pre-warmed IP address can be purchased from Salesforce
Answer: A,B
Question: 12
What does Marketing Cloud authenticate when a user logs in through the user interface?
A. If the user is assigned a role in the parent business unit
B. If the user is logging in from a whitelisted IP address
C. If the user is an API User on their record
D. If the user has login hours enabled on their profile
Answer: B
Question: 13
Northern Trail Outfitters is migrating from a small, in-house email solution to
Marketing Cloud.What should the Marketing Cloud admin consider when sending from
the new IP Address?
A. The IP address is on reserve, is already in use, and has an email sending history.
B. Building desirable sending history and data will be variable based on list size and
engagement.
C. Sending in large volumes will alert ISPs the new IP Address is now in use.
D. Migration of larger marketing campaigns is necessary prior to bringing on smaller,
triggeredcampaigns.
Answer: C
Question: 14
Northern Trail Outfitters (NTO) hired a new Marketing Cloud admin, who was told all
emails comefrom [email protected]. the previous admin did not leave any
documentation.
Which aspects would confirm a Sender Authentication Package (SAP) has been set
up on theaccount?
2 answers
A. Upon receiving an email, all tracked links start with click.email.nto.com
B. The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO
colors
C. Cloudpages personalized URLs are served from cloud.email.nto.com
D. Users receive Marketing Cloud password reset emails from help@email nto.com
Answer: A,C
Question: 15
Northern Trail Outfitters has five business units in their Marketing Cloud account. All
business unitsshould be configured to use the same SFTP directory
How should this setup be achieved?
A. Child business unit SFTP user should be created
B. Copy the parent SFTP user into each child business unit
C. Each business unit should have multiple SFTP users
D. All child business units should have an individual SFTP user
Answer: D
Question: 16
A Marketing Cloud admin wants to create a suppression list for hard-bounced email
addressesWhere could the details be found?
A. Run a Bounce Email Report
B. Query the Bounce Data View
C. Query the Send Log
D. Run an Account Send Summary Report
Answer: B
Question: 17
Northern Trail Outfitters (NTO) has the Discover Reporting Tool.
Which two report types could help NTO drive their mobile adoption
strategy?Choose 2 answers
A. Email Performance by Device
B. Time Between Send and Engagement
C. Deliverability Complaint Rate
D. Email Sending Performance Report
Answer: A,D
Question: 18
A Marketing Cloud admin is using the Import Wizard to import data into a non-
sendable data extension, but receives an error indicating the import type being used
requires a primary key.Which import type could the admin use instead?
A. Add Only
B. Overwrite
C. Add and Update
D. Update Only
Answer: B
Question: 19
A marketing Cloud admin wants to ensure sensitive information needed for email sends
is NOTimported and stored in Marketing cloud. What solution should they implement?
B. Transparent Data Encryption
C. Key Management
D. Field level Encryption
Answer: A
Question: 20
Northern Trail Outfitters is preparing to send a promotional email. The audience file was
loaded intoa data extension but does not display for Marketing Cloud admin scheduling the
send.
A. The data extension is marked as Sendable
B. The data extension contains a Salesforce ID
C. The Data extension is marked as Sendable and Testable
D. The data extension is linked using the Contact Key
Answer: A
Question: 21
Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external
database via theimport of a CSV file which is dropped to the
of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers
being sentemails is considerably lower than the number they were expecting based on
records in their database.
Which feature would allow NTO to monitor whether all records were added to the
target datastructure each day?
A. External Key within the Import File Activity
B. Run Completion within the File Drop Automation
C. RuntimeError within the File Drop Automation
D. Notation Settings within the Import File Activity
Answer: D
Question: 22
Northern Trail Outfitters wants to set up their Send Log data
term success?
Choose 3 answers
A. Apply an appropriately-scoped Data Retention period
B. Add custom fields not included in the Send Log Template
C. Log attribute data necessary for auditing communications
Answer: A B C
Question: 23
A Marketing Cloud admin notices Individual Email Results are NOT being pushed back
into SalesCloud for a particular end. The admin of Marketing Cloud Connect is
functioning properly.
A. The wind relationship links SubscriberKey to Subscribers on Email Address
B. The data extension is located in the Synchronized Data Extensions folder.
C. The data extension is located in the Salesforce Data Extensions folder.
D. The triggeredSendDataExtension data extension template was used.
Answer: C
Question: 24
A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query
sometimesfails to execute.
A. Add their Email Address in the automation "Runtime Error or Skipped Run Notification
Settings
B. Install the Marketing Cloud App on phone to receive Push Messages
C. Add their Email Address in the Query Activity Notifications Field
D. Configure the "Event Notification Service" in Setup with their Email Address
Answer: A
Question: 25
Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are
reportingthey do NOT have access
How should the Marketing Cloud admin ensure users have access?
A. Choose Public App Integration during the installation
B. Install App-appropriate business units for expanded access
C. License all appropriate users within the installed package
D. Configure the API Integration to allow all users access
Answer: C
Question: 26
What elements of CAN-SPAM should the Marketing Cloud admin ensure are present
for eachCommercial send?
A. Preference Center link and physical mailing address
B. Business name and a link to the business website
D. Preference Center link and a link to the business website
Answer: A
Question: 27
Northern Trail Outfitters does NOT want to store email addresses or phone numbers
withinMarketing Cloud.
C. Lookup reference to Contact Object
D. Master-detail relationship to Contacts
Answer: A
Question: 28
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their
Which feature would NTO enable to assist in reducing threats from malicious API attacks?
A. IP Whitelisting
C. Advanced Audit Trail
D. Single Sign on Authentication
Answer: A
Question: 29
A user asks a Marketing Cloud admin to update and increase their session timeout setting.
Whichthree considerations should the admin review before making this update?
Choose 3 answers
A. Frustration of users upon timeouts
B. Best practice suggests a 20-minute timeout setting
C. Security risk of unauthorized users for longer timeout settings
D. Change impacts all users
E. Typical length of time users spend in Marketing Cloud
Answer: BCD
Question: 30
What could be used to replicate journey structure so it can be easily recreated in another
account?
A. Journey Templates
B. Deployment Manager
C. Journey Extracts
D. Copy activities
Answer: B
Question: 31
While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the
Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives
the following errormessage:
- Insufficient User Permissions. You have not been designated as an integrated
Marketing Clouduser.
Contact your system administrator
The admin notices the Marketing Cloud for AppExchange Admin option is selected when
looking atthe user settings
A. Apply the Marketing Cloud for AppExchange User option as well
B. Reset al passwords to force new tokens
C. Apply the appropriate user mappings in the CRM configuration
D. Apply the administrator and Marketing Cloud Administrator permission sets to user
Answer: D
Question: 32
Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be
synced andleveraged
in Marketing Cloud.
A. Setup >Data Management > Synchronized Data Extensions
B. Contact Builder > Data Extensions > Synchronized Data Extensions
C. Contact Builder > Data Sources
D. Setup > Apps > Salesforce Integration
Answer: C
Question: 33
Which three statements should be considered before using Goals in Journey
Builder?Choose 3 answers
A. Goal target statistics are stored in a data extension.
B. Goals are created to evaluate journey performance.
C. Goals can act as exit criteria.
D. Contacts are evaluated against the goal after a wait activity.
E. Each contact is assigned an individual goal.
Answer: BCD
Question: 34
An email marketing manager is planning to send a promotional email to one million
subscribers.Which data structure should be used?
A. Data Extension
B. Publication List
C. Group
D. List
Answer: A
Question: 35
A user asks a Marketing Cloud admin to review their permissions since they are unable to
send anemail. The admin reviews the user profile and notices the user has three roles
assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.
B. Edit permissions and deselect Deny for Email Sending
Answer: A
Question: 36
A Marketing Cloud admin is asked to add a set of four tracking parameters automatically
to all thelinks in an email sent via email studio.
B. Web Analytics Connector
Answer: B
Question: 37
A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether
they need toseparate their brands into separate business units.
A. NTO requires SSL certificate configurations for Content Builder and Portfolio images
B. Brand-specific private domains need to be leveraged when wrapping images and links
in emailcampaigns
C. Multiple brand logos must be accommodated in an email header
D. A new sender profile needs to be leveraged for sending transactional emails
Answer: B
Question: 38
Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data
in theirjourneys. a user recently reported the data coming from Sales Cloud is NOT
up to date.
A. Contact Builder > Synchronized Data Extensions
B. Automation Studio > File Transfers
C. Contact Builder > Data Sources
D. Email Studio > Synchronized Data Extensions
Answer: C
Question: 39
A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM)
variable string tolinks in emails.
What functionality would allow this?
A. Advertising Studio
B. Personalization Builder
C. Web and Mobile Analytics
D. Web Analytics Connector
Answer: D
Question: 40
Setup Assistant provides information and resources for configuring a new Marketing Cloud
account.Which two topics does Setup Assistant cover?
Choose 2 answers
A. Enabling Mobile Connect
B. Managing the Enhanced SFTP
C. Configuring Journey Builder
D. Setting up the Data Structure
Answer: BD
Question: 41
Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for
import into adata extension. They are using a file transfer Activity to decrypt the file.
What would the decrypted data be after the File Transfer Activity completes?
A. Selected SFTP folder
B. Original SFTP folder
C. Target Data Extension
D. Safehouse
Answer: A
Question: 42
Northern Trail Outfitters' employees are NOT receiving emails because the messages
are beingblocked by Spam filters.
How could the Marketing Cloud admin address this issue?
A. Import employee email addresses into All Subscribers with an "Active status
B. Ensure employees have opted in to the test email list or data extension
C. Ask employees to use personal email addresses instead of corporate email addresses
D. Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter
Answer: D
Question: 43
Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign
manager is outon
parental leave
How should NTO create a new user to fill in?
A. Delete the campaign manager's user and create a new user
B. Disable the campaign manager's user and create a new user
C. Transfer the campaign manager's permissions to a new user
Answer: B
Question: 44
A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS
campaign. Afterentering the desired keyword CELEBRATION, the admin notices the
keyword is unavailable.
A. Keyword is used within another business unit
B. Keyword is a reserved word
C. Keyword has too many characters
D. Keyword fails to meet content standards
Answer: A
Question: 45
A Marketing Cloud admin is configuring Social Studio to manage Northern Trail
Outfitters socialmedia accounts.
Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2
answers
A. Bitly URL Shortener
B. Facebook ad manager
C. Login detail for each social media account
D. Google URL shortner
Answer: A C
Question: 46
Northern Trail Outfitters wants to bring subscriber data from its data warehouse into
MarketingCloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when
creatinga data extension to house the data?
Choose 2 answers
A. Text
B. Decimal
C. Number
D. Boolean
Answer: AB
Question: 47
NTO has been noting reduced deliverability when they do large
sends. Which part of deliverability is tied to hitting Spam Traps
during a send?
A. List Hygiene
B. Authentication
C. Content
D. Engagement
Answer: B
Question: 48
NTO wants to format links for consumption by Google Analytics 360. NTO wants to make
sure they do not have any data which could be considered Personally Identifiable information
(PII) within theirlinks.
Which three values could be used as personalization strings in query string
parameters?Choose 3 answers
A. Product Code
B. Application ID
C. Subscriber ID
D. Email Address
E. Name
Answer: A B C
Question: 49
Security and legal teams determine subscriber data available to EMEA teams should
NOT beavailable to AMER teams.
B. Deploy separate Publication Lists for each region within one account
C. Filter data view permissions at the subscriber level
D. Separate regions into business units and apply Subscriber Filters
Answer: D
Question: 50
Marketing Cloud admin is asked to determine the total number of emails sent across all
of theirbusiness units in the last calendar year
Where would the admin retrieve this information?
A. Contact Builder > All Contacts > Email
B. Analytics Builder > Reports > Email Send Report
C. Email Studio > Email > Tracking > Sends
D. Studio > Email > Subscribers > All Subscribers
Answer: B
Question: 51
Where would a Marketing Cloud admin view all verified email addresses?
A. Identity Verification Log
B. From Address Management
C. Reply Mail Management
D. Sender Profiles
Answer: B
Question: 52
Northern Trail Outfitters (NTO) wants a business analyst to import contact lists. The analyst
has thefollowCloud Channel Manager and Marketing Cloud Viewer. The Analyst logged in
but is
unable to import contacts.
How should NTO update the user to allow the analyst the appropriate access?
A. Add Marketing Cloud Security Administrator
B. Add Distributed Sending User
C. Remove Marketing Cloud Channel Manager
D. Remove Marketing Cloud Viewer
Answer: D
Question: 53
A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time.
Journey Builder with of messages being sent to customers, based on if there has been an
order or not. Thereare two existing data model Orders:
- Customers contains information about subscribers including Email Address, First Name, Last
name.
- Orders contains information about the orders and includes the unique identifier of the
customer In which two ways should the admin configure Data Designer to allow this data
to be used within aJourney?
Choose 2 answers
A. Link the Customers data extension to the data model using Customer ID
B. Link the Orders data extension to the Customers data extension using a Many-
to-Manyrelationship
C. Link the Orders data extension to the Customers data extension using a One-to-Many
relationship
D. Link the Customers data extension to the data model using Email Address
Answer: A C
Question: 54
Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud
tracking data viaemail from their Account to any email associated with their domain
(ntoretail.com).
Which steps should be taken to implement
A. Edit the entity Verification Settings
B. Enable IP Whitelisting
C. Add a Domain to the Export Email Whitelist
D. Enforce Export Email Whitelist
Answer: C D
Question: 55
What is Setup Assistant?
A. Support service allowing the outsourcing of repetitive admin tasks
B. A prioritized account configuration checklist
C. A search within Help and Training limited to configuration documents
D. A dashboard containing key metrics for the business unit
Answer: B
Question: 56
Northern Trail Outfitters (NTO) is building a journey which randomly sends five different
versions ofan initial welcome email to new subscriber however, subscribers receive the
same follow-up email two weeks later. To improve maintainability of their email content,
NTO want to use 3 completely different emails, rather than having one email with dynamic
content.
Which activity would allow NTO to build the journey with the fewest activities possible?
A. Einstein STO
B. Engagement Split
C. Wait Until Date
D. Join
Answer: D
Question: 57
A Marketing Cloud admin is tasked with overhauling the data model for Enterprise.
While thecurrent
data model is isolated to the email channel and there are plans to expand to both SMS
and Pushchannels in the near future.
Which three data preparations should be made to retain high data quality in the new mode?
Choose3 answers.
A. Remove nonessential data for marketing purposes.
B. Identify and assign appropriate keys to tie records together.
C. Normalize data and fields to prevent redundancy.
D. Ensure all available data is included.
E. Ensure every data source has a sendable field.
Answer: A B C
Question: 58
A Marketing Cloud admin discovers large sends are not meeting send speed goals set
by theorganization.
A. Burst Sending
B. Journey Builder Triggered Sends
C. Send Throttling
Answer: A
Question: 59
Which three options determine when a contact could enter a
journey?Choose 3 answers.
A. Re-entry at any time
B. Re-entry by attribute
C. Re-entry by date
D. No re-entry
E. Re-entry only after exiting
Answer: A D E
Question: 60
Northern Trail Outfitters (NTO) has a franchise model which allows locally-owned stores to
operateunder the corporate umbrell
a. They are required by corporate policy to email each franchisee a monthly statement,
but thestatement cannot be publicly accessible
Which Marketing Cloud product should NTO purchase as a solution?
A. Email Rachments
B. Distributed Sending
C. Content Syndication
D. Analytics Builder
Answer: B
Question: 61
What storage model should be used if a subscriber has more than one value for an attribute?
A. Profile Attribute
B. Data Extensions
C. Publication Lists
D. Lists
Answer: B
Question: 62
Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven
lifecyclemarketing programs. This includes personalized interactions with customers with
the goal of increasing purchase frequency.
Which two pieces of information would help NTO achieve this
objective?Choose 2 answers
A. Products purchased from a competitor.
B. Number of items per order.
C. Channel preference of customers.
D. Last purchase date
Answer: C D
Question: 63
A customer with limited technical resources has requested assistance in setting up a small
email deployment that the customer will maintain long term. The email will display men's
shoes to males in the audience and women's shoes to females in the audience. The sendable
data extension contains a field with a value of Male or Female. Which method should a
consultant recommended toensure content is displayed properly within the email.
A. AMPscript conditional against the Gender field
B. AMPscriptlookupRows functions
C. A/B Test content type
D. Dynamic Content Wizard
Answer: D
Question: 64
Northern Trail Outfitters (NTO) has a requirement to create a distinction between
marketing andtransactional emails in terms of From Name and IP Address for reputation
purposes.
Which two actions should NTO take in order to create Send
Classifications?Choose 2 answers
A. Define a Sender Profile.
B. Define a Subscriber -specific From Name.
C. Define custom Reply Mail Management.
D. Define a Delivery Profile.
Answer: A D
Question: 65
An entertainment company is hosting events across the country in different venues. They
want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go
through a decisionsplit based on the type of event. The journey will send a series of emails
and one of them will contain
the venue details dynamically populated with AMP
script.The Company collects the following
information:
- Customer data (email address, first name, last name...).
- Event registration (email address, event ID, event name, event type, venue ID...).
- Venue details (venue ID, venue name, venue address...).
- Payment details (email address, event ID, total paid...).
The Company does not want to link everything in Contact Builder.
Which are the two data sources that must be incorporated inside Contact
Builder?Choose 2 answers.
A. Customer Data
B. Event Registration
C. Venue Details
D. Payment Details
Answer: A C
Question: 66
A restaurant supply company captures email subscribers and leads through trade shows. They
hold agiveaway at each trade show to entice booth visitors to leave their contact information.
In the past, they have used a fishbowl to capture business cards, but need to update this to an
online sweepstakes entry vehicle displayed on a mounted tablet.
Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt-
in for amonthly newsletter.
Which two components are appropriate for this
solution?Choose 2 answers
A. Microsite with Web Collect to store entrants on a data extension.
B. Microsite with Smart Capture to store entrants on a data extension.
C. Send Email Activity with a link to a subscription center.
D. Data Extension with double opt-in status defined.
Answer: B D
Question: 67
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak
shoppingday. As a result, a number of logged-in customers' shopping sessions were
disrupted. When the site is back online, the retailer would like to encourage those shoppers to
return to the site and continuetheir shopping.
What action should NTO take?
A. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in
JourneyBuilder.
B. Create a user-initiated message to logged-in customers to send once the website is restored.
C. Do not send an email, as outage may have increased negative sentiment,
resulting inunsubscribes.
D. Create and send an apology email that includes a discount for a future purchase to all
customers
Answer: B Question:
68
A customer has an eCommerce site and imports data into three data extensions daily:
Orders,Order_Details, and 'Products.
The data extensions contain the following information:
- Orders: OrderId, CustomerID, OrderNumber, OrderDate, OrderTotal, GrandTotal
- Order_Details: ProductId, OrderID, Qty, UnitPrice, ExtendedPrice, Discount
- Products: ProductId, SKU, Name, Description,
Cost, PriceWhich two actions should be taken in
Data Designer?
Choose 2 answers
A. Create a one-to-one relationship between the contact record and Order Details.
B. Create a one -to -many relationship between Orders and Order_Details.
C. Create a one-to-one relationship between Orders and Order_Details.
D. Create a one-to-one relationship between Order_Details and Products.
Answer: B,D
Question: 69
Northern Trail Outfitters wants to set up a welcome journey that leverages customer data
acrossthree data extensions: Customers, Orders, and Products.
What is the best way to facilitate this within Contact Builder?
A. Create three distinct Attribute Groups that link Customers to Contacts, Orders to
Customers, andProducts to Orders.
B. Create a single Attribute Group that links Contacts to Customers, Orders to
Products, andProducts
to Customers.
C. Create three distinct Attribute Groups that link each data extension directly to Contacts.
D. Create a single Attribute Group that links Customers to Contacts, Orders to
Customers, andProducts to Orders.
Answer: D Question:
70
A university plans to use Journey Builder to improve their 1:1 marketing to potential
students, current students, and alumni. The university currently has student data in the
Sales Cloud. Other data, such as course catalog, student demographics, and alumni
information, is stored in externalsystems.
Which two actions should the implementation Consultant
recommend?Choose 2 answers.
A. Use Data Designer to link student and alumni data to the contact record.
B. Create an Import Activity to import alumni data into Salesforce Report.
C. Create list attributes to store student data from the Sales Cloud.
D. Use Synchronized Data Sources to data from the Sales Cloud.
Answer: A D
Question: 71
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs
an alert ifthe file is not present on time. The file needs to be: Imported into a staging data
extension.
Separated into two different data extensions.
Which workflow should meet these
requirements?
A. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity
1 > SQL
Query Activity 2
B. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity
2
C. File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity
2
D. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity
> SQL QueryActivity 1
Answer: B
Question: 72
A customer wants Sales Cloud users to create and send Marketing Cloud emails.
Which tworecommendations should the consultant make?
Choose 2 answers
A. Each user should have a one-to-one relationship between the Marketing Cloud user and
the SalesCloud user.
B. The consultant should enable deep linking in Marketing Cloud Connect configuration.
C. The consultant should enable the Create Email feature on the user Profile in the Sales Cloud.
D. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of
the RoleHierarchy.
Answer: A B
Question: 73
The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign.
NTO's Email Specialist wants to perform quality assurance checks on the email prior to send
and has asked aboutusing the Validate functionality for this effort.
Which three items will Validate check in an email
message?Choose 3 answers
A. Each content area specified in a dynamic content rule exists.
B. Words or phrases used may trigger spam filters.
C. Grammar and spelling in the email text is correct.
D. Correct syntax is used on any AMPScript in the email's code.
E. Personalization strings map to attributes or data extension fields
Answer: A,D,E
Question: 74
A customer frequently holds seminars and other events to interface with their customers.
They planto do the following:
- Use SmartCapture forms to write data into event registration data extensions.
- Cross-reference the records in each registration data extension with corresponding invitation
emailsends.
- Send a follow-up email to customers who click on the registration link in the invitation
email, butdo
not complete registration.
Which skill is needed to build an efficient solution?
A. AMPscript
B. SQL
C. HTML
D. CSS
Answer: A
Question: 75
How are publication lists used in the Marketing Cloud?
A. To send communication to all subscribers, regardless of opt -in status.
B. To manage subscribers in guided and triggered email sends.
C. To build dynamic content rules by subscriber type.
D. To allow subscribers to opt-down/out instead of unsubscribing from all.
Answer: D
Question: 76
Northern Trail Outfitters needs to reduce the amount of work when managing messages
to customers, but cannot add any more personnel due to budget constraints. There has
been an increased number of customer purchases on their website, and the team
currently sends batchorder
confirmations. What solution will decrease manual workloads on the team and will
improve theircustomers experience?
A. A file drop automation to send emails to customers who have made a purchase.
B. A user -initiated message to send an email to customers who made a purchase daily.
C. A scheduled automation to send emails to customers who made a purchase daily.
D. A triggered message to send an email as soon as a customer completes a purchase.
Answer: D
Question: 77
A Consultant has a data extension that contains all current product information. The customer
wantsto refresh data each morning by importing a CSV containing today's product catalog.
The product catalog is never the same; products can be added and removed. Which import
type should be used?
A. Overwrite
B. Add Only
C. Add/Update
D. Update Only
Answer: C
Question: 78
What are two possible outcomes when "Send as Multipart MIME" is selected during
the sendprocess? Choose 2 answers
A. Open and click activity are tracked in either version.
B. The email will avoid detection by various SPAM filters.
C. An auto-generated text version will be sent with your HTML email.
D. A custom text version will be sent with your HTML email.
Answer: A,C
Question: 79
What functionality is contained in Journey Builder that does not exist in Automation Studio?
A. Native execution of a Server-side JavaScript activity.
B. The option to convert a qualified Lead to a Contact.
C. Flexibility to wait based on duration or a specific time.
D. The ability to send an email to a Salesforce audience.
Answer: B
Question: 80
A customer wants to automate a series of three emails as part of a Membership Renewal drip
campaign. Email #1 will be sent one month prior to the member's renewal date. Email #2 will
be sentone week prior to the member's renewal date. Email #3 will be sent on the member's
renewal date. A master audience is updated in real time via the API. Which steps should be
included in the customer's automation?
A. Import File Activity > three Send Activities to the master data extension.
B. Three Send Activities to the master data extension.
C. Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
D. Three Filter Activities > three Send Activities to the filtered audiences.
Answer: D
Question: 81
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value
outdoor sports customers. NTO is including a deep product discount and wants to limit the
audience to notonly its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this
campaign?Choose 3 answers
A. Proximity to Store
B. Ages in Household
C. Lifetime Purchase Value
D. Conversion Rate
E. Last Purchase Date
Answer: C,D,E
Question: 82
A large retail company has selected Marketing Cloud and has asked to be fully migrated
from theirexisting platform in three weeks. They have communicated the following: They
currently have 3 million customers. They email customers twice a week with no known
deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers
A. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
B. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
C. IP ramp -up can be bypassed, given their historical lack of deliverability issues.
D. IP ramp -up is important to establish a positive sender reputation.
Answer: A,D
Question: 83
Which two statements are correct about Send
Logging?Choose 2 answers
A. Send Log data extensions are archived automatically based on retention settings.
B. AMPscript can be used to pull data from Send Logs for use within emails.
C. SQL Query Activities can reference Send Logs in combination with system data views.
D. A business unit can support up to three Send Logs.
Answer: B,C
Question: 84
A customer needs to link demographic information to its contact model in Contact
Builder. Whattype
of relationship should be used?
A. One -to -Many Relationship
B. Many -to -Many Relationship
C. One -to -One Relationship
D. Many -to -One Relationship
Answer: A
Question: 85
A customer is developing a new eCommerce section of their website and plans to
leveragetransactional data in customer journeys.
Which two Marketing Cloud features will support this
effort?Choose 2 answers
A. Data Designer
B. Cloud Pages
C. Web Analytics Connector
D. Content Builder
Answer: B
Question: 86
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand
font for allprint marketing materials. NTO wants to use their custom brand font in email
as well.
What is the recommended best practice for font usage in email?
A. Use a web-safe font for text that closely matches the brand's custom font.
B. Build an email as one image, with all text saved in the brand font.
C. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
D. Build an email using multiple images, with all text saved in the brand font.
Answer: A
Question: 87
A customer is interested in designing a solution to ensure that subscribers only receive
categories of emails that they want to receive. The built-in subscription center will be used as
part of the solution.Which feature should be utilized to make this happen?
A. Publication Lists
B. Subscriber Keys
C. Profile Center
D. Send Logging
Answer: A
Question: 88
A publishing company has presented the following:
• A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7
days.
• A campaign needs to be created and managed by a general marketing user who will
not haveadministrative rights and who is not technical.
• The customer's expiration date is included in the data
file.What component should the customer's solution
include? Choose 3 answers
A. Suppression list
B. Data Filter
C. Triggered Send
D. Template-based emails
E. Automation StudioTerm
Answer: B,D,E
Question: 89
During discovery, the customer outlines data requirements and the anticipated use of
MarketingCloud with the following criteria:
• Customer data will be fully refreshed every night via Import activity from the
customer's datawarehouse.
• Contact records will be augmented by relational data tables via Contact Builder.
• The customer data file will contain 5M records with 40+ attributes.
• One attribute will house HTML code, 1000 characters max, that will be used to populate
AccountAccess content areas in emails.
• A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?
A. Data extensions allow for add/update Import activity.
B. Data extensions can store HTML code as an attribute.
C. Data extensions support Customer ID to be used as Subscriber Key.
D. Data extensions are necessary for Contact Builder
Answer: D
Question: 90
A customer team wants to retarget subscribers who click on links of key items promoted
acrossemail
campaigns. The customer has indicated the following:
• Emails will be built using a custom dynamic template for these messages.
• Links will vary over time and across campaigns.
• Click activity will be cross-referenced with subscribers' regional markets on a master
subscriberdata extension.
• Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?
A. AMPscript
B. SSJS
C. SQL
D. HTML
Answer: A
Question: 91
A financial services customer states that families often share email addresses across multiple
checking, savings, loan, and credit accounts. The customer needs to allow individual
accounts to usethe same email address in Marketing Cloud but maintain separate subscriber
attributes.
Which component should be discussed with the customer to allow for this use case?
A. Subscriber Key
B. Contact ID
C. Member Record
D. Data Extensions
Answer: A
Question: 92
Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email
metrics for an upcoming quarterly company meeting. These metrics need to be reported
per email campaign foreach of NTO's Business Units:
• Number of Sends
• Delivery Rate
• Overall Bounce Rate
• Block Bounce Rate
• Open Rate
• Click Rate
• Complaint Rate
• Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud
to get thisinformation?
A. Campaign Email Tracking Report
B. Email Performance Over Time Report
C. Email Send Report
D. Account Send Summary Report
Answer: D
Question: 93
Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which
includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage
the operations ofall of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the
requirement?Choose 2 answers
A. Marketing Cloud Channel Manager
B. Marketing Cloud Email Marketing Manager
C. Marketing Cloud Regional or Local Administrator
D. Marketing Cloud Administrator
Answer: B C
Question: 94
Northern Trail Outfitters has Marketing Cloud users who need data extension View and
Update permissions for campaigns related to B3C sales, out not any permissions for
campaigns related toB2B sales.
A. Create separate folders and add permissions
B. Create a shared data extension
C. Update data extension object level permissions
D. Create a new business unit
Answer: B
Question: 95
Northern Trail Outfitters wants to know how customers are engaging with marketing
communications they have sent over the last year. What action should be taken to
populate theEinstein Engagement Scoring Dashboard?
A. Select one of the Predictive Algorithms then click Deploy
B. Click Deploy and results are available immediately
C. Select the channels (Emails, Push, SMS) to report on then click Activate
D. Click Activate and wait for an email notification
Answer: A
Question: 96
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable
String to linksin emails.
Which functionality would allow this?
A. Parameter Manager
B. Web and Mobile Analytics
C. Advertising Studio
D. Personalization Builder
Answer: A
Question: 97
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their
Which feature would NTO enable to assist in reducing threats from malicious API attacks?
A. IP Allowlist
C. Advanced Audit Trail
D. Single Sign on Authentication
Answer: A
Question: 98
A Marketing Cloud admin is asked to add a set of four tracking parameters automatically
to all thelinks in an email sent via email studio.
B. Parameter Manager
Answer: B
Question: 99
Northern Trail Outfitters uses Parameter Manager to automatically tag links, They want to
include aCampaign Identifier to the links within a specific campaign message.
A. Subscriber
B. Link
C. Email
D. Account
Answer: C
Question: 100
A Marketing Cloud admin to create custom roles for their business
process.What should be taken into consideration to accomplish this?
A. Custom roles can only be edited by the user who created the role initially.
B. Custom roles are only available within the business in which they were created.
C. Custom roles are available on their Marketing Cloud account.
D. Custom roles override an individual user’s granular permission assignments.
Answer: D
Question: 101
When customers use the Marketing Cloud default Profile Center link to unsubscribe it
causes usersto not receive emails from any other business unit. What could explain this
behavior?
A. The user gets Added to a blocklist that causes an Enterprise level unsubscribe
B. The user Is getting deleted from the AN Subscribers list
C. Data in data extensions corresponding to the customer
D. Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe
Answer: B Question:
102
A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold
back 60%of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback
percentage?Choose 2 answers
A. Data Extension entry source
B. Journey re-entry settings
C. Run Once schedule type
D. Winner evaluation
Answer: C, D
Question: 103
A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their
account.What should the admin use to get granular bounce data in bulk in a pre-defined
format?
A. CSV download of bounce data in My Tracking
B. Automation Studio Tracking Extract
C. Automation Studio Query Activity
D. Discover Deliverability Complaint Rate Report
Answer: B
Question: 104
A Marketing Cloud admin is asked to understand how a certain content area within a
Triggered SendEmail is performing.
Which report should be used?
A. Dynamic Content for Triggered Sends
B. Sends Account Send Summary
C. Impression Tracking for Triggered Sends
D. Email Performance by Attribute
Answer: C
Question: 105
Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up
Email to acustomer alter an online purchase is made.
What feature could be used to solicit website feedback without navigating away from the
email?
A. CloudPage forms Content Block
B. Email Form Content Block
C. Dynamic Content Block
D. Reference Content Block
Answer: A
Question: 106
A Marketing Cloud admin runs the Contacts Counts report and sees there are currently
500,000 contacts in their account. They have a total of 300,000 email subscribers,
200,000 synchronizedcontacts, and 75,000 mobile subscribers.
Why would the total contact count be less than the total number of contacts from all data
sources?
A. Synchronized contacts are only counted after sending
B. Only active email subscriber are counted.
C. Mobile subscribers are not counted as contacts.
D. There are overlapping contacts in each of the channel
Answer: B
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SU22 Marketing Cloud Admin

This file is most important for SU22- It covers all questions

1) Setup Assistant provides information and resources for configuring a new

A.Enabling Mobile Connect

2) Northern Trail Outfitters (NTO) is concerned about unauthorized API access to

3) Northern Trail Outfitters is migrating from a small, in-house email solution to

A Run a Bounce Email

A. Deploy Multi-Org with a single Marketing Cloud Account

A.Email Performance by Device

what should the admin do to fix the issue?

A.use %%FILENAME_FROM_TRIGGER%% in the Import File Activity

A. Delete the campaign manager's user and create a new

A.Identity Verification Log

A. Edit permissions and Grant permissions to Send

A. Data retention settings were incorrect in the data

A. Apply an appropriately-scoped Data Retention

A. Contact Builder > Synchronized Data Extensions

A. Edit permissions and Grant permissions to Send

A. Filter records on a formula field

- Insufficient User Permissions. You have not been designated as an integrated

A. Apply the Marketing Cloud for AppExchange User option as well

A.Preference Center link and physical mailing address

A. Apply an appropriately-scoped Data Retention

23) A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring

24) A Marketing Cloud admin is asked to add a set of four tracking

A. AMPscript for Marketing

25) Which three statements should be considered before using Goals in

A. Goal target statistics are stored in a data

27) ) A marketing Cloud admin wants to ensure sensitive information needed

A. Remove nonessential data for marketing purposes.

A. If the user is assigned a role in the parent business

32) A Marketing Cloud admin is asked to append an Urchin Tracking

what should the admin do to fix the issue?

A.use %%FILENAME_FROM_TRIGGER%% in the Import File Activity

A. The wind relationship links Subscriber Key to Subscribers on Email Address

A.Contact Builder > All Contacts > Email

41) A Marketing Cloud admin is asked to add a set of four tracking

A. AMPscript for Marketing

42) An email marketing manager is planning to send a promotional email to

43) Northern Trail Outfitters is preparing to send a promotional email. The

A.Re-entry at any time

45) A Marketing Cloud admin is tasked with requesting Marketing Cloud

46) NTO has been noting reduced deliverability when they do

47) Which three considerations should be made when setting up Distributed

A.Business users can select any email at time of send.

A) child business unit SFTP user should be created

49) What is Setup Assistant?

A support service allowing the outsourcing of repetitive admin

50) A Marketing Cloud admin is configuring Social Studio to manage

A.Bitly URL Shortener

52) A Marketing Cloud admin wants to configure a new keyword for an

A.Keyword is used within another business unit

A. Edit permissions and Grant permissions to Send

54) Northern Trail Outfitters placed an encrypted file on their Marketing

A.Selected SFTP folder

A Edit the entity Verification Settings

A. Create Support Case

A. Frustration of users upon timeouts

58) NTO wants to copy journeys across business units.