Client Requirement Gathering Form

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Brand related

Brand name:
SPOC Name:
Website
Sector
Vertical

Requirement
Platforms (Channels)

Links of current social media channels

Objective
Do we have specific KPI?
How can we measure the performance? Please describe feedback mechanism
Key challenges faced in current execution

Product related
List of Products/Services (Decreasing order of priority)

Most important product attributes

How do your products make the TG's life easier/What problem of the TG's life is your brand solving?

How are your products different from competitors(Point of differentiation)

How do your customers feel comfortable reaching out to you?

Target Audience
Age
Gender
City/Region, Country (Decreasing priority)
Income Class
Profession/Industry
Job role of Target audience
Language usually spoken by them
What kind of questions are being asked by customer before taking decision?
How much time a customer takes to decide the product purchase?

Name of the competitors


Other queries
Do you want us to add specific thing in proposal
Answer
INDONET Group
Mr. Dipesh Jani
https://www.indonetgroup.com/

LinkdeIn, Facebook, Instagram & YouTube

https://www.linkedin.com/company/indonet-group-india/
https://www.facebook.com/indonet2007/
https://www.instagram.com/indonetgroup/
https://www.youtube.com/channel/UCD7GAfmCpxH1k4hcTemdFZg
Credibility building

Answer

Call | WhatsApp | Website | Email | Any other

Answer

Website
Answer
Particular LinkedIn Instagram Handle
Primary Platform for content creation Yes For Presence
Content Creation Yes
Graphical Post (No.s per month) 8
Video/Reel (Less than 30 secs) 4
Blog Posting 0
Posting (Client/Agency) Agency Agency
Key Performance Metrics Reporting Excel Excel
Frequency of reporting Monthly Monthly
Dedicated Account Manager Yes Yes
Content Uniqueness Same in all Pages Same in all Pages

Video
Type of Video Real Video
YouTube Channel Facebook Page
For Presence For Presence

Agency Agency
Excel Excel
Monthly Monthly
Yes Yes
Same in all Pages Same in all Pages
Platform related Common Statement
Do you want D Art Media to do Creatives development? Yes
If yes, how many approx creatives shall be needed? 3
Is the tracking mechanism in place? Yes
What is monthly estimated budget (Pls mention currency) 10,000 INR

What is the objective for each platform?


Lead Generation NA
E-commerce NA
Brand Awareness Yes
Calls NA

Other
Do you have developer in place for all website changes? Yes
Do you have landing page? No
How often do you want to require report Monthly
How do you measure the quality of leads received? ( Please mention CRM if any) NA
Facebook Ads LinkedIn Ads Snapchat Ads Bing Ads Google Ads

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