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    Cornerstone Advertising Brochure

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    Yin

    Copyright:

    © All Rights Reserved
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    Cornerstone Advertising Brochure

    Uploaded by

    Yin
    6 views4 pages

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    cornerstone-advertising-brochure

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    Copyright:

    © All Rights Reserved
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    Download as pdf or txt
    6 views4 pages

    Cornerstone Advertising Brochure

    Uploaded by

    Yin

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 4

    GET

    READY
    TO GROW
    THE
    GROWTH
    PROBLEM
    You’ve decided you want to grow your business but getting there requires filling more and more seats. It’s a scary thought
    to add trucks and people and then ride the peaks of the “in season” and valleys of the shoulder season. You know you
    are going to need more leads to get you through. And yet, you recognize you’re not the marketing expert to get your
    business there.

    Cornerstone’s mission is to generate a predictable lead flow for contractors committed to growth and give you the
    certainty you need. We help contractors grow … only limited by their ambition, giving you a cohesive marketing team that
    has a proven track record to help you win.

    We’re the experienced marketing department you thought you could never afford to hire, helping get your company
    where you want it to go through proven direction, proven execution, and proven lead flow.

    PROVEN DIRECTION
    W H E R E W E S TA R T
    Own Your Local Service Area: We focus on growing your market share in your “backyard.” That is where growth
    is the most efficient and builds over time as your market area gets to know you as part of the neighborhood.

    Get Into More Homes: The lifeblood of growing your business is NEW customers. Did you know that roughly
    55-65% of a customer’s lifetime revenue comes within the first 30 days?

    Grow Revenue Per Customer: Once you get into a customer’s home, what do you do? How many homes do you
    need to be in before you convert and sell new equipment? We’ll help and give you the tools needed to maximize
    your effort.

    PROVEN EXECUTION
    YO U R E X P E R I E N C E D PA R T N E R
    We Do It For You: While we consult with you, we are not a consulting firm pointing you in a direction and
    leaving you to execute. Cornerstone is an extension of your business—an entire marketing department
    doing the work for you.

    Single-Source Provider: We do and manage it all. You are working with only one vendor and not managing
    multiple relationships and the potential finger-pointing that comes with it.

    We Share What Works: For more than 25 years, we have been working with HVAC/plumbing contractors
    of all sizes across the country. When a tactic works for one, we replicate it with others.

    The Toolkit You Need: In our toolbox, we have the whole gamut of marketing and promotional tools and
    tactics to use in helping you grow your business. We have the services you need – management, branding,
    digital, social, web, traditional, direct mail, media planning, radio, TV – to just name a few.

    PROVEN LEAD FLOW


    G R O W T H I S W H AT W E D O

    BEFORE $5MILLION BEFORE $6MILLION BEFORE $5MILLION


    AFTER 45MILLION
    $ AFTER 65MILLION
    $ AFTER 75MILLION
    $
    2003 TO PRESENT 2003 SOLD TO WRENCH GROUP IN 2017 2003 TO PRESENT

    Heating & Cooling


    I Love Those Guys!

    BEFORE $2.5MILLION BEFORE 7


    $ MILLION BEFORE $9MILLION
    AFTER $4MILLION AFTER $ 10
    MILLION AFTER 20MILLION
    $
    2018 TO PRESENT 2018 TO PRESENT 2010 TO PRESENT
    A MARKETING
    DEPARTMENT
    B U I LT A R O U N D YO U

    Marketing & Advertising • Planning & Management


    Lead Tracking & Analytics • Web Development/Maintenance
    Search Engine Optimization • Pay-Per-Click Advertising
    Social Media Strategy • Online Reputation Management
    Email & Text Marketing • Copywriting • Graphic Design
    Production Coordination • Media Buying • Media Production

    Cornerstone Advertising is part of your team and


    the experienced marketing department you thought
    you could never hire or afford. We provide a proven
    and accomplished team of individuals with the
    various skills needed to promote and market today’s
    contractors. Trying to hire, assemble, manage, and
    fund a team as this is simply not a viable option.
    Hiring your outsourced marketing department for
    about the annual cost of a single full-time equivalent
    (FTE) or two is what makes good business sense …
    and cents.

    DEMAND BUILDINGA FULL BOX OF TOOLS

    Strategy, Research, Planning, List Acquisition & Direct Mail Purchasing, Budgeting, Analytics,
    ACCOUNT SERVICES Resource Management & Execution

    Logos, Brand Style Guides, Business Cards, Brochures, Sales Collateral,


    BRANDING & MARKETING MATERIALS Forms, Vehicle Wraps, Banners, Packaging, Posters & Illustrations

    PPC Advertising/Google LSA, Website Design & Hosting, SEO, Blogs, Email & Text Marketing, Social Media
    DIGITAL PROMOTION Content & Advertising, Online Reputation Management, Online Directories, Online Publications

    TV, OTT, Cable, Radio, Direct Mail, Magazines, Newspaper, Billboards, Printed Directories,
    TRADITIONAL ADVERTISING Video, Media Planning & Buying

    THE

    PROMISE
    WE INVEST NO ANNUAL WE’LL ONLY WORK
    IN YOU
    BEFORE WE MAKE A DIME
    CONTRACT
    S TO P W H E N YO U WA N T
    WITH YOU
    I N YO U R S E RV I C E A R E A
    Hiring Cornerstone as my full-service marketing department
    gave me the chance to actually run my business instead of it running me.
    Cornerstone freed me up to focus on sales and operations.
    Dave Pelton,
    Air Specialist, Houston, TX

    Cornerstone was instrumental in expanding our residential services


    and equipment replacement business, spring boarding our growth
    from $5 million to where we are today ($45 million).
    Doug Lindstrom,
    Lindstrom Air Conditioning & Plumbing, Pompano Beach, FL

    While Tracy and his team were spot on with strategy and tactics,
    knowing it to be an important aspect of your marketing …
    what I appreciated most while working with Cornerstone was
    their creative and design of our brand and marketing materials.
    Ken Haines,
    Coolray and Mr. Plumber, Atlanta, GA

    I think when I hired Cornerstone, we were probably doing $5 million a year in revenue,
    and when I sold the company, we were doing $75 million.
    Cornerstone brought marketing strategies, tactics, and execution that
    aligned with and supported our growth plan to our organization.
    Cornerstone helped get us to where we wanted to be.

    Michael Perri,
    A. J. Perri, Tinton Falls, NJ

    [email protected] 317-804-5640
    136 N Union Street, Westfield, IN 46074

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