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    What Are The Brand Components For A Service Company in B2B Marketing?

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    Liew Chi Chieng
    Brand components play an important role in helping service companies succeed in B2B marketing. There are various brand components including brand definition, value, promise, identity, differentiation, market position, messaging, and experience. Traductions Serge Bélair (TRSB) demonstrated several effective brand components. TRSB established a clear brand definition and value focused on being a language consultant. It also differentiated itself by focusing on large Quebec companies and ensuring flawless interactions. TRSB communicated its brand message and positioned itself as the top translation service in Quebec, contributing to its sales growth. Overall, developing strong brand components is essential for service companies to succeed in B2B markets.

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    What Are The Brand Components For A Service Company in B2B Marketing?

    Uploaded by

    Liew Chi Chieng
    328 views2 pages
    Brand components play an important role in helping service companies succeed in B2B marketing. There are various brand components including brand definition, value, promise, identity, differentiation, market position, messaging, and experience. Traductions Serge Bélair (TRSB) demonstrated several effective brand components. TRSB established a clear brand definition and value focused on being a language consultant. It also differentiated itself by focusing on large Quebec companies and ensuring flawless interactions. TRSB communicated its brand message and positioned itself as the top translation service in Quebec, contributing to its sales growth. Overall, developing strong brand components is essential for service companies to succeed in B2B markets.

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    Brand components play an important role in helping service companies succeed in B2B marketing. There are various brand components including brand definition, value, promise, identity, differentiation, market position, messaging, and experience. Traductions Serge Bélair (TRSB) demonstrated several effective brand components. TRSB established a clear brand definition and value focused on being a language consultant. It also differentiated itself by focusing on large Quebec companies and ensuring flawless interactions. TRSB communicated its brand message and positioned itself as the top translation service in Quebec, contributing to its sales growth. Overall, developing strong brand components is essential for service companies to succeed in B2B markets.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    328 views2 pages

    What Are The Brand Components For A Service Company in B2B Marketing?

    Uploaded by

    Liew Chi Chieng
    Brand components play an important role in helping service companies succeed in B2B marketing. There are various brand components including brand definition, value, promise, identity, differentiation, market position, messaging, and experience. Traductions Serge Bélair (TRSB) demonstrated several effective brand components. TRSB established a clear brand definition and value focused on being a language consultant. It also differentiated itself by focusing on large Quebec companies and ensuring flawless interactions. TRSB communicated its brand message and positioned itself as the top translation service in Quebec, contributing to its sales growth. Overall, developing strong brand components is essential for service companies to succeed in B2B markets.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    of 2

    2. What are the brand components for a service company in B2B marketing?

    Brand components have been a very important things for every brand or even a
    service company in becoming greater and more successful. There are different types of brand
    components which need to be identified as it include of brand definition, brand value, brand
    promise, brand identity, brand differentiate, market position, brand messaging and brand
    experience.

    By having its own brand definition, it will have their own personality and voices to be
    showed and recognized by others. Where it showed with that intention of being a language
    associate and consultant for its customer, Serge Bélair founded Traductions Serge Bélair in
    the late of 1980’s. Other than that, TRSB showed that it has its own brand value which will
    show how much their brand worth in the market towards their clients. So that it can be easily
    make comparison or understandable by all the investor or even clients in making their own
    decision. This been proved that TRSB was able to achieve this growth by gaining broad
    experience in the Quebec business community and creating a client base consisting solely of
    large and very large Canadian companies operating in the commercial, banking,
    pharmaceutical, insurance, and technological sectors.

    TRSB showed that their clients have a range of things in common: their brand image
    is paramount, they work in highly regulated sectors, and their interactions must be flawless.
    This proved that TRSB did have criteria of brand promise by trying their best to fulfil client’s
    needs. Clients will also be guaranteed with the service that offer from the company as to
    match performance to promises. Brand identity was revealed in TRSB as well. Brand identity
    consists all visual elements related to the brand, from the logo and typeface until colours,
    website design, design of the packaging and even the graphic in social media. Clients can
    recognise the identity of TRSB easily when TRSB involved itself in the various trade show,
    charitable donations and buying advertising space. TRSB also did brand messaging by
    having a good communication with their clients. Brand messaging includes main message,
    tagline, positioning declaration and even declaration of brand promise to be send to clients.
    This helps TRSB to build their brand through attracting clients at an emotive level.

    Brand differentiate can also be defined as Unique Selling Proposition (USP). It is


    because by having specialty such as benefits in having it, own unique or systematic service
    design. Specialty designate to be easily remembered by clients and it holds a special position
    in the 7 minds of customers. It can be proved by the first referendum in the province
    established the creation of identity of Quebec as a culture which the importance of local
    culture and French is high a few years later.

    When there are many similar services offering in the market, market position will
    help clients or investor in identifying the most potential company by comparing their
    qualities, performance, or price. To support that position, this will help Quebec’s translation
    to pin down their market position and align their brand components. As the report showed
    that sales in the year of 2015 which proved that market position is important in a company.

    Other than that, TRSB carry out brand experience by identifying key areas of contact
    and differentiation from which the customer’s value-added offer was focused. This showed
    that how the customer communicates with the service provided by TRSB works. Lastly,
    brand components are important for TRSB in becoming a better service business in the
    marketing fields.

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