Aniket Ganguly

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Aniket Ganguly

Senior Cluster Manager at W & Aurelia for WB, Orissa &


Jharkhand (ABFRL Group)
Contact: 9874347041 or 9038267041 (Whatsapp)
Mail: [email protected]
Linkedin: https://www.linkedin.com/in/aniket-ganguly-784b8576/

OBJECTIVE
A dynamic and highly motivated individual with 10 years+ experience in developing strong
team and executing business strategies. Specialize in business drive, strategy making,
business analysis with advanced tools, team building, coaching, achieving company’s top
line & bottom line, improving customer experience, business expansion, retail operations,
inventory planning, marketing, cost control, VM

SKILLS

Business drive, business analysis, strategy making, leadership, CRM, marketing, retail
operation, inventory planning, VM, team developing, coaching, cost control, excel & spread
sheet working

EXPERIENCE

SENIOR CLUSTER MANAGER/ ABFRL (W & Aurelia) Jun’24 - Present


 Handling entire WB EBO stores (COCO, COFO & FOFO) of W, Aurelia (Store Count:
28)
 Currently handling 110+ manpower & total annual portfolio of 37.3 Cr from 40200
SQFT
 Additional responsibility to drive business in Orissa (Store count 11) & Jharkhand
(Store count 14)
 Orissa & Jharkhand current manpower strength is 80 & annual business is 24 CR
from 33100 SQFT
 Responsible for store operation, business drive, business analysis, CRM, store up
gradation, finding new properties, achieving company’s top line & bottom line
 Hiring correct manpower, coaching, manpower handling, etc.
 Proper co-ordination with other departments like planning, marketing, projects, HR,
finance, etc. for better business drive
 Responsible for new projects handling & execution (LOS, Project Ninja, Project
Bharat)
CLUSTER MANAGER/ TCNS (W & Aurelia) Jun’22 - Jun’24
 Handling entire WB EBO stores (COCO, COFO & FOFO) of W, Aurelia (Store Count:
28)
 Currently handling 110+ manpower & total annual portfolio of 37.3 Cr from 40200
SQFT
 Responsible for store operation, business drive, business analysis, CRM, store up
gradation, finding new properties, achieving company’s top line & bottom line
 Hiring correct manpower, coaching, manpower handling, etc.
 Proper co-ordination with other departments like planning, marketing, projects, HR,
finance, etc. for better business drive
Handling special job role during “Elleven” brand launch in East

DISTRICT MANAGER/ BATA INDIA LTD Sep’17 – Jun’22

 Handling 6 districts which include Kolkata, Howrah, Hooghly, Burdwan, Durgapur &
Asansol
 Responsible for business drive from 16 EBO stores + 6 Franchisee stores & handling 79+
manpower
 Responsible for total annual portfolio of 28.3 Cr annual business from 32,300 SQFT
 Responsible for store operation, business drive, business analysis, CRM, store up
gradation, finding new properties, achieving company’s top line & bottom line
 Handling special job role during project launch in East (e.g. Omni, Chat shop, FAP &
PAZO, etc.)

Additional responsibility (DISTRICT MANAGER/ BATA INDIA LTD) Apr’21 to Jan’22


 Responsible for business drive of 54.8 CR Annual Turnover from 53,800 SQFT
 Handling 130+ manpower & 35 retail store’s entire retail operation from May’ 18 to
Nov’19

DIVERSITY OFFICER/ BATA INDIA LTD Mar’16 – Aug’17


 Responsible for 72 COCO store’s retail operations for the non-footwear category in
entire West Bengal
 Improve customer experience at the store level & generate business
 Responsible for business drive, business analysis, CRM, VM, inventory control, staff
coaching

SENIOR RELATIONSHIP MANAGER/ ICICI May’15 – Mar’16

 Deal with approx. 17 kinds of financial products like equity, MF, FD & bonds, FPS and
many more
 Managing existing top client`s portfolios through various financial instruments &
building a new client base with my team
 Responsible for financial planning according to the client’s financial goals & objective
 Part of elite team for IS sales & closely working with Zonal Head
SENIOR EXECUTIVE/ INFOMEDIA TECHNOLOGIES Apr’12 –
Mar’13
 Conducted events based on the clients criteria
 Support sponsor team for the planning & execution
 Responsible for ad & promotional campaigns for individual events
 Handling the costing, events execution, vendor alignment, etc.

CORPORATE PROJECT- Comparative analysis of Ambuja Cements &


other top competitors
Collected data from retailer, consumer & developer from South kolkata area. Analyse
market position & competitor analysis through various marketing mix. Present final
recommendation to tackle the problems & enhance brand visibility from different market
mix

EDUCATION
PGPM & MBA (MARKETING)
ICFAI University (ICFAI Business School), Year of passing: 2015

BACHELOR IN BUSINESS ADMINISTRATION (HONS)


WBUT University (George Telegraph, Kolkata), Year of passing: 2012

PERSONAL DETAILS
Gender: Male
Date of birth: 02/10/1991
Marital status: Married
Languages known: English, Hindi & Bengali

HOBBIES & INTEREST


Making different types of cuisines (especially Chinese & Bengali) to spend good times with
family & friends. Love to spend times with my pets.

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