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    Volks Case

    Uploaded by

    Manavi Trivedi
    Volks case

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Volks Case

    Uploaded by

    Manavi Trivedi
    2 views2 pages
    Volks case

    Copyright

    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Volks case

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    2 views2 pages

    Volks Case

    Uploaded by

    Manavi Trivedi
    Volks case

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    Decision Sheet for Volkswagen Case

    Q1: Landscape of Today's (the Era from the Case) Global Automobile Industry and VW Group's
    Development

    The global automobile industry during the era described in the case was undergoing significant
    transformation driven by rapid technological advancements, evolving consumer preferences, and
    stricter environmental regulations. Companies were shifting towards electric vehicles (EVs),
    autonomous driving, and new mobility services. The competitive landscape was increasingly defined
    by the ability to innovate and adapt to these emerging trends.

    The Volkswagen (VW) Group, founded in 1937, initially focused on economical vehicles for the mass
    market. Over the years, VW expanded through strategic acquisitions, including brands like Audi, SEAT,
    Skoda, Bentley, Lamborghini, and Porsche. By 2018, VW had become one of the world's leading
    automotive groups, boasting a diverse portfolio of 12 brands and operations in 153 countries. VW's
    growth was marked by its ability to integrate new technologies and adapt to market demands,
    making it the world’s top-selling vehicle manufacturer by sales volume for five consecutive years.

    Q2: VW Group's Together Strategy 2025

    The VW Group's Together Strategy 2025, announced in mid-2016, aimed to transform the company
    into a "world-leading provider of sustainable mobility." This strategy represented the most significant
    change process in the company’s history, driven by a need to respond to industry disruptions. The
    strategy focused on four key building blocks:
    1. Transform Core Business: Restructure the core automotive business, emphasizing electric vehicles
    and autonomous driving systems.
    2. Build Mobility Solutions Business: Establish a new mobility solutions business to capitalize on
    growing demand for smart, sustainable transport options.
    3. Strengthen Innovation Power: Enhance digital transformation and R&D efforts to maintain
    competitive advantages in technology and innovation.
    4. Secure Funding: Improve operational efficiency and optimize the business portfolio to finance the
    company’s future investments.

    Q3: What is AI? Role of AI in Together Strategy 2025

    Artificial Intelligence (AI) refers to computer systems that can sense their environment, think, learn,
    and take action based on their objectives. AI can be applied in various forms, such as robotic process
    automation, machine learning, and natural language processing.

    In the context of the VW Group’s Together Strategy 2025, AI was positioned as a critical enabler for
    the company’s transformation. VW established Data:Lab Munich to focus on AI research and its
    applications in automotive data science, production automation, and customer service. AI was
    expected to enhance efficiency, support decision-making, and drive innovation, playing a pivotal role
    in the company’s evolution towards sustainable mobility solutions.

    Q4: Criteria for Assessing and Prioritizing AI-Themed Initiatives

    When assessing and prioritizing AI-themed initiatives, the VW Group should consider the following
    criteria:
    1. Alignment with Strategic Objectives: Initiatives should support the goals outlined in the Together
    Strategy 2025, particularly in areas like electric vehicles, autonomous driving, and mobility solutions.
    2. Innovation Potential: The initiative’s ability to drive innovation and maintain VW’s competitive
    edge in technology.
    3. Scalability and Flexibility: The potential for the initiative to be scaled across different markets and
    adapted to future technological advancements.
    4. Return on Investment (ROI): Expected financial returns relative to the required investment,
    ensuring that the initiative contributes to VW’s financial goals.
    5. Risk Management: Assessment of potential risks associated with the initiative and the
    development of mitigation strategies.
    6. Customer Impact: The initiative’s potential to enhance the customer experience, thus driving
    customer loyalty and brand strength.

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