Nwi - Wellness Promotion Compe

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National Wellness Institute

Wellness Promotion
Competency Model

The National Wellness Institute (NWI) Wellness


Promotion Competency Model* is a
groundbreaking standard for wellness
practitioners. The model strengthens
wellness professionals’ knowledge, skills, and
abilities by providing a framework that drives
multidimensional, multicultural high-level
wellness. The model also serves as the standard
for the Certified Wellness Practitioner (CWP)
certification program.

In April 2020, NWI collaborated with Butler University


and a research team to conduct a study** clarifying
and supporting the validity of the five-domain
competency model.

DOMAIN 1: Authenticity and Self-Awareness

• Engage in ongoing reflection to expand personal growth and professional development


in multiple dimensions of wellness

• Demonstrate commitment to wellness promotion by modeling healthy lifestyle practices


in multiple dimensions of wellness

• Establish authentic and autonomy-supportive relationships


• Recognize your own limitations in wellness promotion and refer individuals to other
professionals when appropriate to support their wellness goals

© 2021 National Wellness Institute, Inc. Last revision: July 2021


DOMAIN 2: Whole-person and Systems Approaches

• Use an ecological approach (e.g., interactions among the individual, family, organization,
community, and social systems) to understand the ways dynamic systems impact an individual’s
experience of wellness

• Assess individual and/or group characteristics, interests, and needs using a multi-dimensional
and ecological approach

• Identify health and wellness resources and materials that allow for an individual’s self-discovery,
self-knowledge, and self-direction

• Apply relevant theories and models to explain the integrated role of physical, social, intellectual,
emotional, occupational, and spiritual aspects in the human pursuit and experience of wellness
throughout the lifespan

• Adopt person-centered communication practices that consider the whole person, recognizing
the influence factors such as socio-demographic variables and worldview have on the
communication process

• Provide developmentally appropriate and culturally relevant evidence-based information


to educate individuals and the public about wellness

• Use participatory, humanistic, and strengths-based processes to design opportunities that will
lead toward achieving established objectives and outcomes

• Use appropriate techniques (e.g., strengths-based, humanistic, cognitive-behavioral) to encourage


individuals to be active participants in their personal wellness journeys

DOMAIN 3: Inclusive and Responsive Practices

• Practice self-awareness and self-regulation to minimize the effects of personal biases in working
with diverse individuals and groups

• Practice multicultural competence, recognizing the dynamics of oppression and privilege


on an individual’s lived experiences

• Demonstrate compassion, integrity, and respect for diverse individuals and groups, including but
not limited to diversity in sex, age, culture, race, ethnicity, disabilities, body-size, sexual orientation,
socioeconomic status, and gender identity

• Work to uncover individuals’ strengths, concerns, and values using a person-centered approach
to inquiry that includes active listening to help set appropriate wellness goals and strategies

• Assist individuals in identifying barriers or resistance to change that are interrupting their ability
to integrate wellness-promoting behaviors into their lives

• Adapt wellness strategies to fit individual, geographical and cultural needs, acknowledging that
there are no universally correct models or processes

© 2021 National Wellness Institute, Inc. Last revision: July 2021


DOMAIN 4: Communication and Connection

• Recognize the influence of organizational development, leadership, and culture


on individual wellness

• Articulate to key stakeholders the value of wellness for individuals and how it supports
the organization’s or community’s mission, purpose, and strategic goals

• Establish collaborative relationships and interdisciplinary teams to promote sustainable wellness


practices that meet long-term individual, organizational, and/or community goals

• Use meaningful and inclusive communication methods and technologies to support, manage,
and promote wellness initiatives

• Use quantitative and qualitative feedback to continually evaluate the quality and effectiveness
of initiatives

• Use quantitative and qualitative data to communicate key findings to stakeholders

DOMAIN 5: Legal and Ethical Principles

• Comply with legal standards for confidentiality, compliance, and mandated reporting
• Work within your scope of practice and in accordance with your profession-specific
code of conduct

• Maintain ethical relationships

NationalWellness.org

* The Council on Wellness Certification Excellence (CWCE) released the original NWI Wellness Promotion Competency Model in spring 2017.

**Peterson, C., Ellery, J., Laube, T., Yuhas, B., & Hunt, S. (under review). Validation of the wellness promotion competency model: An exploratory factor
analysis. International Journal of Community Well-being.

© 2021 National Wellness Institute, Inc. Last revision: July 2021

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