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DEMONSTRATIONS

1. NO MAKEUP LOOK

2. DAY MAKEUP LOOK

3. EVENING MAKEUP LOOK

 APPLICATION TECHNIQUES
BRUSHES
TOOL GUIDE
This describes the different types of brushes as well as other tools you might want to keep in your kit. It will help you decide what
brushes work best for a specific need or technique.

BLUSH BRUSH
This needs to be wide enough to cover the apple of the cheek. The bristles should be soft, natural hair with beveled and curved edges.

CONCEALER BRUSH
This should have firm but soft bristles that aren't too hard or scratchy, since the brush will be used on the delicate skin under the eyes.
Look for a brush with glossy synthetic hairs, as these slip along the skin. The ends of the bristles should be tapered to help you place
concealer in hard-to-reach spots, such as the inner corners of the eyes, and apply stick foundation to cover any redness around the
nose.

BRONZER BRUSH
This is thicker and fuller than a blush brush and has a flat profile. It is designed for sweeping and pressing bronzer over cheeks,
forehead, nose and chin to provide natural-looking warmth to the skin.

EYE BLENDER BRUSH

Soft, fluffy, natural hair brush with long bristles designed to blend eye shadow and eliminate lines of demarcation on the lids after
applying multiple shades. It is also great for applying powder to set corrector, concealer or foundation around the eyes or over blemish
cover.

EYE BROW BRUSH

Brush with stiff, short bristles cut on an angle. Designed for applying shadow to the brows. Look for a synthetic/natural blend of bristles
as the 100 percent synthetic brushes are too stiff and don't deposit color as effectively.

EYE CONTOUR BRUSH

Round, flat-head, natural-hair brush. Short, dense bristles apply a greater amount of shadow in the crease to contour the eye.

BROW GROOMING BRUSH

This is for brushing brows into place. It has stiff bristles cut straight across like a toothbrush.

EYELINER BRUSH (ANGLED)/EYE DEFINER BRUSH

It is designed to use with shadow to liner brush. This small brush has very short, dense bristles cut strengthen thin brows or as an
alternative to an eye-
EYE SHADER BRUSH
A wide, flat-head brush that can gently sweep eye shadow color over the entire lid, from the lash line to the brow bone.

EYE SHADOW BRUSH

Wide enough to cover about half the eyelid. This brush has natural, soft, rounded bristles with beveled edges that deposit a sweep of
shadow across the lower lid without leaving any harsh lines.

EYELINER BRUSH (FLAT)

With flat, dense, synthetic bristles that are slightly apply a precise line at the lash line. rounded at tip, this brush can be used wet or dry
to apply a precise line at the lash line.

EYE SMUDGE BRUSH

Small-head brush with a slightly rounded point. This brush has soft, flexible bristles that help smudge liner to create a smoky look.

EYELINER BRUSH (ULTRA FINE)

The bristles on this small brush are synthetic, dense and curve to a point. Perfect for the precise application of liquid or gel eyeliner.

EYELASH COMB
This has straight, stiff (often plastic), fine teeth and is designed to separate lashes immediately after applying mascara (while the lashes
are still wet). Mascara wands work just as well and are more convenient.

FACE BLENDER BRUSH

A natural or synthetic brush used to deposit shimmer, bronzer, powder or blush.

EYELASH CURLER
Look for a basic metal version with rubber pads. An eyelash curler shapes lashes into a natural looking curl. Replace pads regularly. To
avoid breakage, always curl the lashes before applying mascara.

FACE BRUSH
A natural or synthetic fluffy, curved brush that can be used to apply bronzer, blush or powder

FOUNDATION BRUSH
Synthetic bristles in this full, flat-edged brush deposit just the right amount of foundation onto the skin.

POWDER PUFF
A puff that's about the size of your palm. Designed to press powder onto the face to lock foundation in place. Can be hand washed or
tossed in the dishwasher (at least once a week).

LIP BRUSH
Firm, long bristles come to a slightly pointed tip. This brush allows for the precise placement of lip color. Bristles can be either synthetic
or natural.
SPONGES
Disposable sponges are invaluable. Wedge-shaped ones are great for applying foundation around the nose and other hard-to-reach
places, as well as for blending. Don't bother washing them-toss dirty ones and take a new one. Higher-quality sponges can be washed and
reused many times.

POWDER BRUSH
A natural-hair, large, fluffy brush with soft bristles that bevel to a slight point (for navigating around1 the nose and under the eyes).
Designed for use with both loose and pressed powders.

TOUCH UP BRUSH
Short, firm, natural-bristled brush used with foundation for spot touch-ups and for hard-to-reach areas around the nose and mouth. This
brush can also be used to touch up concealer and apply eye shadow.

Tip
Using Your Fingers
Nothing beats the warmth of the fingers to blend makeup into the skin. Lipstick can be blotted onto the lips to create a stain effect. Face
cream, balm, or oil rubbed between both palms and then gently pressed onto cheeks adds moisture and a youthful glow to the face.

l use my hands to warm concealers, blend foundation and mix lip shades together. I also use my hands to work makeup into the face so
that the makeup feels like a part of the skin and not like a mask

TWEEZERS

It's well worth investing in a good pair. Tweezers that are angled at the tip are easier to control than those that come to a sharp point.
Always cover tweezers tips with the included rubber cap when they are not in use.
 FACIAL SCULPTING
CONTOURING AND HIGHLIGHTING

CONTOUR AND HIGHTLIGHTING

Contouring and Highlighting with creams and powders

CONTOURING:
Contouring is done to sculpt the face. It is done where you want to pull back or recede the features or areas. For contouring use colors
that mimic shadows- eg matte, muddy, neutral, deeper tones. The contoured area should look two shades darker than your skin tone.
Matte eye shadows can also be used for contouring. Cream foundations are also good.

Contouring is not for every face shape. This is where you must really study the face shape of the most complimentary look. OVAL is the
ideal face shape. With contouring the idea is to come as close as possible to creating an Oval face.

HIGHLIGHTING:
Highlighting is done to draw attention to certain areas that you want to bring forward.

Highlighting is done with light coloured matte and shimmery product. Apply highlighter to the higher/raised parts of the face, where the
light falls naturally which can be intensified by layering a cream with a high shimmer powder. Most common areas are brow bones
,bridge of nose and cheekbones.

DECOLLETAGE:
Applying highlighter on the collarbones and then contouring on either side really gives definition and flatters the upper area. Be
conscious though if you very thin and boney you do not want to emphasis this. This is where you must know your products regarding if
they are non transferable for outfits etc.

BAKING-
Baking refers to letting translucent powder sit on your face for five to ten minutes, which allows the heat from your face to set your
base foundation and concealer and then dusting it off your face, leaving you with a creaseless, flawless finish.

ILLUMINATING TRIANGLE
If foundation appear dark, you can brighten it by using a foundation/liquid concealer two shades lighter on the forehead, nose bridge,
triangle below the eyes, cupids bow and chin if required.
 STROBING
STROBING (Non Contouring)-
Strobing is highlighting without contouring. Focus is on achieving a dewy finish on the high points of the face where the light naturally
hits. It is achieved by mixing illuminating cream, moisturizers or serums to the foundation along with the use of highlighting powder.

DEWY FINISH
ADDING LUMINOSITY INTO FOUNDATION
ADDING LUMINOSITY TO FOUNDATION
Use radiance primer or strobing cream on full face. Add illuminating drops or vanilla/melon pigments to make the foundation dewy and
glowy.
 EYEBROW SHAPING
THE EYES AND SPACE
The eye has a balanced proportion of eyelid, crease and brow bone that are all visible when the eyes are open. The balanced eye is also
normally set which means that you can mentally imagine, If there is more space than the third eye, they are considered wide set. To
correct wide set eyes, create the illusion that the eyes are normally set by moving third eye between the two eyes and it fits perfectly

If there is not enough space to fit a third eye, they are considered close set your beginning points closer together. To correct close set
eyes, create the illusion that the eyes are normally set by moving your beginning points further apart.

THE PERFECT BROW

A.

Beginning point Align the brush vertically with the inner eye corner or edge of the nostril

B.

Highest Point Align the brush vertically with the outer edge of the iris

C.

End pointAlign the brush diagonally with the side of the nose and outer corner of the eye
BROW PENCIL
Should closely match the hair color

Should have a soft, dry texture

Some pencils can leave a greasy finish - if so, set with a an eye shadow powder of the same color

Use light strokes to fill in where you need

BROW GELS
Keep brow hairs in place

Make brows appear thicker/fuller

Look like mascara but lighter consistency and less pigment

Apply to the brow hair and not to skin

Can use hairspray on your brow brush and comb through to keep them in place

EYEBROW HAIR
Eyebrow hair is very sensitive to injury so over tweezing can result in permanent damage to the hair follicle. Hair may begin to appear
thinner, finer or stop growing altogether. Hair removal methods will do one of three things:

1. They will cut the hair at the surface (scissors/razors)

2. Remove the hair by the root (threading, waxing, sugaring, tweezing)

3. Permanently damage the hair follicle (laser, electrolysis)

 EYESHADOW AND PLACEMENT

EYESHADOW TEXTURES AND FINISHES

POWDER SHADOW
(PRESSED OR LOOSE POWDER)
Most popular and versatile

Available in a wide range of colors and textures

Easier to layer and blend

MATTE
Flat, minimal or no light reflection qualities

Absorbs light

Dry, powdery texture

GLITTER
Tiny particles of color that add a sparkle to the eyes

EYE PRIMER
Applied to the lid area

Increases longevity of eyes shadow

Can be tinted with color corrector or sheer concealer

CREASE SHAPING AND PLACEMENT
 EYELINER – TYPES
Gel Eyeliner/ Cake Eyeliner
Powder Eyeliner
Kajal Eyeliner
Kohl Pencil Eyeliner
Regular Pencil Eyeliner
Mechanical Pencil (Retractable Eyeliner)
Liquid Eyeliner (Brush Tip)
Liquid Liner (Felt-Tip Marker)

TIGHT LINER
HIDDEN LINER
BASIC LINER
WINGED LINER
SUMDGE LINER
 EYELASH APPLICATION AND MASCARA

First, trim each of the eyelash strips

Apply your lash glue strategically

Look downwards into a mirror, not straight ahead but with open eyes

Use eyeliner to camouflage the strip's band

Go forth and admire how good your lashes look

MASCARA

Don’t keep your mascara for more than 6 months

Always use disposable mascara wands for applying mascara

Do not let the mascara dry between the coats

 LIPS
SHAPING, COLORING AND APPLICATION

TYPES OF LIPSTICKS:

FROSTED LIPSTICK
CREAM LIPSTICK
MATTE LIPSTICK
INDELIBLE LIPSTICK
LIP LINER
LIP STAIN
LIP GLOSS
LIP PLUMER