India’s Most Reliable & Affordable Study Loans Company

Fly Hi Financial Service Limited Pre-Series A Round Investor Deck

RBI NBFC registration no.- B-14.02479 I CIN U74899DL1994PLC062940

 Company overview

Acquired in Dec 2021 as shell NBFC with RBI Approval

About the company

An Asset-lite, Fintech NBFC, bridging gaps within India’s burgeoning domestic education
finance sector by providing highly affordable study loan products for K-12 schooling,
coaching classes, colleges, executive education, vocational and skill development courses.

Nature of transaction Vision

Fundraising for the Pre-Series A round of INR 12.52 Crore ($1.5 Mn) with a
To become an Education Financer for the
potential 5-6X CoC returns over 3-5 yrs.
masses

Traction
Offering
7 Cr 100% 15 Million Tech-enabled study loans with highly
Digital Product INR in loan affordable EMIs for all kinds of domestic study
INR seed & Angel courses
funding secured application launched disbursement as a pilot
How??
7.5 Million 1000+ Negligible
Revenue Including NPAs to Through 100% digital & Paperless process via
Students & B2B
user-friendly web application
pilot program Partnerships Applications date
Processed
 Problem statement:
The Challenging situation of a Domestic Student applicant

Domestic students struggle with complex loan processes and a lack of suitable financing options, impeding their access to education.…

Faced by Students/Parents Faced by Educational Institute Lack of Easy Loan Options

Meet Raj, a regular Indian • Difficulty in arranging lump- • Challenges to incur one-time • Banks focus on higher education
Student. Major issues faced sum ever-rising fees to be paid capex as cash flows are more loans with higher ticket sizes and
to the Educational Institute and staggered throughout the year higher tenor loans
by Raj and millions of other for courses
regular students in India… • Lower penetration owing to • Cumbersome documentation and
• Inability to afford a better high education fees, beyond opaque process
institute due to heavy upfront one-time cash affordability for
fees. many. • Banks are not expanding into this
segment as these are low-tenor
• A typical education loan • Lack of EMI solution leads to and low-ticket loans
requires heavy documentation low student retention rates and
and collateral. poses expansion-related
challenges.
• Rise in educational expenses as
a share of disposable family • Hassle of collecting fees
income monthly or quarterly

Financing for K-12, private coaching, and college fees is a need factor
 Presenting to you: Flyhi Finance

Simplifying education finance for the masses!

For Educational Institutes
For Parents
❖ Covering all key levels of study courses ranging from K-
❖ Quick, Paperless & Collateral free loans 12 schools to colleges & Universities, Long to Short-term
financing availability
❖ Ticket Size ranges from 30k to 600K with a highly
affordable EMI Structure ❖ Upfront fee payment removes fee collection headaches
leading to better cash flows
❖ Tailor-made loan options for a variety of courses & all
strata of students ❖ Zero Financial Liability in case of any loan defaults by
parents/students for institutes
❖ Highly Customizable loan amounts, tenor with truly
affordable Interest rates ❖ Facilitation fee, on every loans disbursed through your
network*

*Tnc apply
 Go-to Market
Customer Acqusition Channels

B2B2C & B2C - Tie up with

schools, colleges and other
educational institutes & direct Complete digital onboarding and
marketing initiatives to reach servicing through web & mobile
out to prospective customers applications with light touch
physical operational team and
infrastructure
 Business Model

Lending Alliance with large NBFCs & Banks Revenue

• Flyhi to Source all the B2B tieups and end customers digitally on • Make 24-26% IRR on every loan disbursed (through
their platform inlcuding KYC validations subvention fee charged to tied up institute or
• Mutually agreed BRE/Credit policy to be setup with lending equivalent RoI charged to the customer).
partners • Share 16-18% with allied lending partner along with
• Loan data to be transferred via seamless APIs integration for 5-10% FLDG to guarantee the portfolio performance
booking in lending partner’s & Flyhi’s LMS • Source debt funding over a period of time to build its
• Flyhi to manage the entire loan servicing and recoveries & setup own book
robust MIS process with lending partners
 Platform Snapshots
Quick & Hassle-Free Web app / Mobile friendly Journey For A Seamless Customer Experience
 Growth since inception
H1 FY 23

• Key Management Personnel Inducted i.e., COO, Senior

Tech Officer, Finance & Accounts, Credit Operations FY 24

• Product & Credit Policy Formed • Onboarded Head – Sales & Distribution
• Institutions Tie-Ups Started • 100 + B2B Tie-ups done in top 10 cities
• Loan Management System-UAT initiated • 100% Digital web application Journey
• Soft Launch of Business launched
• Paperless Customer Journey Initiated • Processed 2000+ applications on the
• First 10 distributions tie-up done digital platform post Launch
• First 10 loan proposals (process tests) • LMS integration with LOS done

H2 FY 22 • Lead Squared CRM Launched

• Call Centre tie-up to manage social media
• Completion of the acquisition process
marketing leads completed
• Change of management approval
H2 FY 23
from RBI
• Appointment of statutory auditors & • Integration with e KYC, e-STAMP, e-NACH,

directors Payment Gateway

• Seed Investment round completed • Core Loan Origination Systems Launched

• Core Loan origination & Loan • Phase 1 – Launch of social media marketing

management systems initiated • 5 Corporate Collection Agencies tied up to

• Launch of website cover most of the South States, Maharashtra,

• Formation of Key Policies Delhi, MP, Gujarat, and Rajasthan

• Other key employees onboarded
 Current Operational Snapshot
Particulars Value Role Employees (15)

Loan Book (INR Million) 10 Chief Executive Officer 1

Weighted Avg. IRR 25.99% Head – Credit & Recoveries 1

Weighted Avg. Tenor 15 Months Head – Sales & Distribution 1

Average Bounce ratio 10.95% Senior Technology Officer 1

Business Development 4
30+ DPD 0.23%
Credit Operations 3
90+ DPD 1.3%
0 - 100 Customer & Partners Support 4 (Outsourced)
Average Sanction ratio 24.64%

Partners Type / Region North* West South Total HR & Admin 1

Sanction to Disbursal ratio 98.35%

Educational Institutes 20 36 14 60 Fin, Accts & Compliance Outsourced

Application Auto Processing 79%

Frenchise Channels 24 48 18 90 Technology Outsourced

Deviation cases %age 64.2%

*Including East Region partners

Rapidly Growing Study loans Partnerships
Loved by all kinds of educational Institutes and Fintech Partners

& Many More

 Sneak Peak at our customer profile

Mahendra Ravikant Gorde Prakash Chand Deep Shikha Tyagi Jaynil Dilip Bhai Patel
• Stays in Mumbai • Stays in Delhi - Stays in Mumbai • Stays in Ahmedabad
• Aged 49 yrs. • Aged 43 yrs. • Aged 33 yrs. • Aged 22 yrs.
• Salaried by profession • Salaried by profession • Salaried by profession • Salaried by profession
• Has a monthly income of 30,000 • • Has a monthly income of 45,000 • Has a monthly income of 100,000 • Has a monthly income of 65,000
Owns a house • Has a family-owned house • Has a family-owned house • Has a family-owned house
• Took a loan to fulfill the need to pay • Took a loan to fulfill the need to pay his • Took a loan to fulfill the need to pay for her • Took a loan to fulfill the need to pay his
his child’s coaching class fee child’s coaching class fee brother’s college fees brother’s college fee

• An Indian Male or Female in the age group of

31-50 staying in an owned or family-owned
house.

• Either a salaried in small firms/companies or

Vishwas Prabhakar Devraj James
lower positions in a bigger organization or
Rakesh Kumar Singh
• Stays in Thane, Mumbai • Stays in Mumbai • Stays in Bangalore government departments or self-employed
• Aged 42 yrs. • Aged 45 yrs. • Aged 44 yrs. running small businesses. Where income
• Salaried by profession • Salaried by profession • Self-employed by profession ranges from INR 20k to 100k
• Has a monthly income of 100,000 • Has a monthly income of 30,000 • Has a monthly income of 100,000
• Owns a House • Owns a House • Has a family-owned house
• Took loan for convenience in paying • Took a loan to fulfill the need to pay his • Took a loan for convenience in paying his • They either need the finance or find it more
his child’s coaching class fee child’s vocational course fee child’s College fee convenient and less burdensome to pay the
education course fees in EMIs

• Most of them have either running a loan or

have taken a loan earlier
 The Market potential is expanding rapidly…

Indian Education Sector Indian Education Loan Major Market Drivers for Domestic Education Loan Market
Market Market Size

overall assets under management Structural Economic Social

(AUM) of the education loan segment
Share of K-12 Enrolments in %
• Increasing peer pressure on
parents towards selection of
high-end schools
$ 313 Bn
2030 40%
₹ 1.1 Lakh 60% • School selection based on
socio-economic status of the
Cr family

$ 117 Bn 2022
2020 Public Schools Private Schools • The fear of compromising
with Kids’ quality education

• The share of private schools has increased from

25% a decade back

Schools reported reduced

of school
Profile
Financial

Average cost of schooling

Financial School Revenue Reported collecting
or college fees of enrollment over the last 3
comes from Fees regular fees
Profile 94% 40% Annually/Quarterly
>15% household income 20% years due to the impact on
household finances
of school

Source: Investindia.gov.in

Source: www.Inc42.com

Source: Investindia.gov.in Source: www.Inc42.com

Source: edufinance.org

Source: edufinance.org
 Competitive analysis

& more….

Flyhi Financial Service Limited Public & Private Sector Banks Major NBFCs and Fintechs

• Lending focus towards K-12, • Dominate higher education • Faster loan processing
private coaching, and college
fees • More focused on high ticket-size loans • Education loans for school fees, ed-
and studies abroad tech, off-beat, and vocational or
• Loans sanction within 15* min skill development –focused on
and disbursal within 24 hours • Lengthy process, high documentation premium segment

• Defined target rationale and • Non-collateral loans offered

ticket size starting from INR
30K – 600K* • More focus on abroad studies

• Offer loans at a 0%* interest • Focused on Metros and Major cities

rate

*Tnc apply
 Our Operational & Technical Moat

• Meeting funding & • Follow both inhouse • Underwriting at the • provide ecosystem • Free Career Counselling
convenience needs of and channel partner institute level to ensure products like Smart for students. (WIP)
the customers model for sourcing prevention of fraud and board and lab equipment • EMI coverage due to
• Primary focus is on institutions mis-selling risks. etc for schools/coaching illness and some other
coaching, vocational & • Strong collections • Focus only on domestic classes etc. exigencies
executive education backup whichever education and over time • Cross sell other products • Flexible loan tenor to
• Customers can take a location we fund. will get into traditional to the existing customers make EMIs affordable.
loan even if the institute overseas education either on our own books
is not empaneled with loans or via co-lending.
us.

Applicants can do their own Sanction and Post Sanction Tech Stack is capable of Auto Calculation of the loan
journey without any Activities are completely handling customer journey amount based on customer
assistance or limited tech enabled. with or without bank income profile (WIP).
assistance. statement.
 Key Intellect behind

Mohammed
Brijesh Linkedin - Free social media icons

Mousam Asif Ansari

Parnami Halwasia Sr. Tech Officer
Founder & CEO Head –Credit
Collections
(15+ years of experience in IT
23+ years both as an Entrepreneur and Infrastructure Design, Implementation,
as a Corporate Professional in the BFSI and Support in India and North America;
sector worked with large Banks and Mousam is a seasoned credit risk
professional with over 17 years of worked for Wipro, IBM, TCS, and
NBFCs i.e., GE Capital, Standard Cognizant.
Chartered Bank, CBoP, HDFC Bank, experience in large banks in India and the
Destimoney, and Essel Finance at CXO UAE. Managed clients like Bharat Petroleum,
levels. He has worked in Standard Chartered, Reliance Industries, Equifax, Anheuser
Remarkable history of building Start-Up Emirates NBD and ADCB. His last Busch InBev, National Life Group,
ventures and generating multi-fold exit assignment was with ADCB as Team Stewart Title Guarantee Co., Wellington
CoC returns to shareholders Leader – Credit. Management and Chicago Public Schools
Our target is to serve entire India

YEAR

2025P 2026P 2027P

= 10 = 20 = 20
 Immediate Roadmap - next 6 months

• Plan additional unsecured product

variants, test pilot underway
• Hire Inhouse Technology
within existing IT eco system.
Development team
• Initiate discussion with FinTechs
• Enhance LOS further to integrate
for sourcing
• Close Pre-series A round of growth
with Fintechs, Institutes and channel
• Initiate co-lending and distribution
funding
partners
opportunities with consumer-
• Hire BDMs in strategic locations
• Integrate with AA for seamless bank
focused NBFCs/Banks
where we want to go deep
statement access
• Enhance CSEs & Credit ops teams
• Launch Social Media Marketing
• LOS and LSQ integration for quick
to handle Social media leads and
Plan
customer issue resolution
customers enquiries
• Implement CRM Dashboards to
• Improve BRE further to handle
manage leads from SMM and
complex rules and increase auto
BDMs
approval rates

Marketing & Business Development Technology Others

 Current Ask

INR 12.51 Cr
Past Fundraise : Raised 3 rounds by visionaries and stable partners

Raised seed round 1 : Choice Group is an End-To-End

(USD 1.5 Mn) financial services conglomerate invested INR 55 Million in
Dec 2021 @ Post money valuation of INR 500 Million.

Investment Round : Pre-Series A Raised seed round 2 : Choice Group invested INR 5
Million in May 2022 @ Post money valuation of INR 500
Investment Period: 36-60 Months Million.

Potential Returns– 5-6X Raised Angel Round : Cooke & Kelvey, the oldest retailer
of Rolex watches in India invested INR 10 million in May
2023 @ Pre money valuation of INR 650 Million.

Usage of Equity Funds

Loan Book*

Tech Capex

New Talent +
Opex
BD & Marketing
 Overall fundraising and Usage

Round Pre-Series A Series A Series B Series C Series D Total

Funding Ask
12.51 30 50 100 75 267.51
in INR Crs

Usage of Equity Funds

Loan Book 50%* 90% 90% 90% 90% NA

Tech Capex 10% 3% 2% 1% 0% NA

New Talent + 30%

0% 0% 0% 0% NA
Opex

BD & 10%
7% 8% 9% 10% NA
Marketing

*For FLDG Deposit for current FY to establish bigger volumes

 Key Milestones Planned

Distribution Ramp Up Profitability Future Growth Funding

This round of growth funding With the help of Pre series A In the next 4 years (till FY28),
would help us scale our round, as per the plan we will the total requirement is approx.
distribution, tech stacks, marketing achieve profitability before we go USD 35 Million to reach an AUM
campaigns, backend and loans for the next round of growth of INR 450 Cr and Disbursement
disbursements. funding. of INR 1230 Cr
 Roadmap for a Well-schooled future

No. of Institutes Tie-ups Loans Disbursals (INR Cr)

1230
4500

3000 750

1500
315
500
90
150 30

2025 2026 2027 2028 2029 2025 2026 2027 2028 2029

AUM (INR Cr) Revenue (INR Cr)

450
153

300
90

150
33.6
50
15 3.0 9.9

2025 2026 2027 2028 2029 2025 2026 2027 2028 2029
 Exit Strategy

Future Fundraising through Mergers & Alliance with other Initial Public Offering
large Private Equity Funds large strategic players (IPO)

66 Cr 123 Cr 234 Cr 333 Cr

Future rounds on Net worth & raising Net worth & raising Net worth & raising Net worth & raising
achieving milestones: funds at a multiple of funds at a multiple of funds at a multiple of funds at a multiple of
8X diluting 8X diluting 9X diluting 10X diluting
5.7% equity 5% equity 4.75% equity 2.25% equity

Series A Series B Series C Series D

 Why NOW is the time to Invest in us?

We are serving a most emerging Emphasis is placed on K-12, Technology integration is at the heart
segment of a mammoth education Colleges, and Private Coaching of all our offerings for smooth loan
finance market in India which are not a primary focus of application & highly scalable business
competitors model in quick time

An asset lite and fully digital model serving Our core focus would always Our business model is simple and
masses would command a very high price/book be building customer centric transparent with a very sharp focus
value hence would unlock significant value for products and processes on profitable growth from beginning
our shareholders and giving 100% principal itself
protection on the invested amount
We are primed for 30X growth this year.
Be our partner on this journey!

Let’s connect to discuss this

investment opportunity!

Reach Us On
Email: [email protected]
Website: flyhifinance.com
Phone: +91-96190-02345