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    Marketing Plan

    Uploaded by

    Phomella Ann M. Almeniana
    This module is under the CB.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Marketing Plan

    Uploaded by

    Phomella Ann M. Almeniana
    2 views12 pages
    This module is under the CB.

    Original Title

    MARKETING PLAN

    Copyright

    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    This module is under the CB.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    2 views12 pages

    Marketing Plan

    Uploaded by

    Phomella Ann M. Almeniana
    This module is under the CB.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 12

    Group 6 Leader:

    Cencil, Von Gabriel

    Members:
    1.Detalo, Alvin
    2. Cielo, Junie Boy M.
    3. Layug, Alyssa T.
    4.Roxas, Jareld A.
    5. Balmes, Adrian
    6. Busa, Jenifer J.
    HOW TO COLLECT
    DATA ON CONSUMER
    BEHAVIOR?
    Customer data collection methods refer to
    businesses’ systematic processes to gather and
    analyze information from their clientele. In
    today’s digital age, where data drives decisions,
    understanding the significance of customer
    data in business is of utmost importance.
    It provides actionable insights into consumer
    behavior, preferences, and trends,allowing
    companies to tailor strategies effectively.
    Survey
    Survey are a popular method for collecting data about
    customer behavior. Online, phone, or in-person surveys
    can provide quantitative information about customers
    opinions, preferences, and behavior.

    Focus groups
    Provide qualitative information on consumer opinions and
    views and also insights into how customers interact with
    products and services.
    Interviews
    Interviews; aims to see the perception of the costumer
    on consuming some products that might help them to
    realize that it is helpful.

    Observation
    Observational research entails watching and recording
    consumers in their natural surroundings. This method can aid
    in identifying patterns behavior and offer insights into how
    consumers engage with products and services.

    For example, you can observe how customers react to your


    packaging, how they open and use your product, how they
    store or dispose of it, and what emotions they express during
    the process.
    Experiments
    Involve changing one or more variables to
    see what effect it has on customer behavior,
    it can be carried out in a controlled
    environmental analysis or in the field, and it
    can provide information about the
    connections between variables and
    consumer behavior.
    Data Analysis
    Data from sources such as sales data,
    web analytics, and social media can be
    analyzed to gain an understanding of
    customer behavior. This method entails
    recognizing patterns and trends in data
    in order to determine consumer
    behavior and preferences.
    OFFLINE CHANNELS

    Offline marketing is the process of raising


    brand recognition using traditional marketing
    methods. These tactics do not entail the usage
    of the Internet directly.
    ONLINE CHANNELS

    Online channels are essential for consumers to


    discover, research, and buy products. They
    include search engines, social media, e-
    commerce, marketplaces, content platforms,
    email, mobile apps, and communities.
    Social Intelligence
    Social intelligence in marketing provides businesses with
    valuable insights into consumer behaviors,
    preferences, and sentiments, allowing for more targeted and
    effective marketing campaigns tailored to specific audience
    needs. Real customer needs and desires: Forget generic
    demographics.

    Social intelligence refers to a person's ability to understand


    and manage interpersonal relationships. It is distinct from a
    person's IQ or
    "book smarts." It includes an individual's ability to understand,
    and act on, the feelings, thoughts, and behaviors of other
    people.
    Thank you
    FOR LISTENING!
    Don't hesitate to ask any questions!
    References
    Wavetec. (2024, January 31). 8 Methods of customer data collection for business insights.
    Wavetec. https://www.wavetec.com/blog/customer-data-collection-methods/
    Team, P. (2022, January 18). Offline vs Online Marketing Channels – Which Is Best? Planium
    Pro. https://www.planiumpro.com/blog/offline-vs-online-marketing-channels-which-is-best/?

    Consumer Observation: How to Watch and Record Customer Behavior. (n.d.). FasterCapital.
    https://fastercapital.com/content/Consumer-Observation--How-to-Watch-and-Record-
    Customer-Behavior.html
    Dovetail Editorial Team. (2023, March 9). 7 Focus group Examples for Qualitative research.
    https://dovetail.com/research/focus-group-examples/

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