BSN PURC 111 – PURPOSIVE COMMUNICATION

A.Y. ’24 – ‘25

Example:
TOPIC OUTLINE Conyo
I. Language Varieties o A colloquial term with a meaning distinct from its Spanish origin,
II. Language Registers not vulgar in nature.
III. Multimodal Text o Refers to speaking Taglish or English with an accent, often
associated with upper-class citizens in Filipino pop culture.
IV. Technology-based Communication Tools
V. Multimedia Presentation Creole
• A language formed by mixing multiple languages, where the new
LANGUAGE VARIETIES language becomes the native tongue for most speakers.
• Vocabulary is borrowed from various languages, while the grammar
Dialect
often differs significantly from the source languages.
• Contains "lect" from Greek dia- (across/between) and legein (speak) • The grammar and syntax are fully developed, comparable to any
• A regional or social variety of a language marked by differences in established language.
pronunciation, grammar, and vocabulary. Examples:
Chavacano/ Chabacano (Philippine Creole Spanish)
Register o A Spanish-based creole spoken in parts of the Philippines,
• Refers to the variation in language use based on context and especially around Zamboanga, with over 600,000 speakers.
circumstances. o Also spoken in the Zamboanga dialect in Sempornah, Malaysia.
• Influenced by social occasion, purpose, audience, and context.
• Characterized by specialized vocabulary, colloquialisms, jargon, and Patois
variations in tone and pace. • Spoken by people perceived as uneducated.
• Colloquialisms – Informal expressions used commonly; differs from • Considered nonstandard, though not strictly defined in linguistics.
slang, which is created by specific groups and is more informal. • Refers to pidgins, creoles, dialects, or vernaculars, but not typically
jargon or slang, which are vocabulary-based.
Jargon • In colloquial use, especially in France, the term suggests class
• Specialized language used by professional or occupational groups; distinctions, with "patois" referring to sociolects of uneducated rural
often unclear to outsiders. classes, contrasting with the prestige language (like standard French).
• Defined by American poet David Lehman as a way to present old ideas Examples:
as new, adding superficial novelty to otherwise straightforward "Hi, how yuh doing?" = "Hi, how are you?"
concepts.". "Mi awright man" = "I am alright man"

LANGUAGE REGISTERS
Types of Lects
Regional Dialect • The perceived attitude and level of formality associated with different
• A variety specific to a geographic area (e.g., Ilocano from the Ilocos language varieties.
region). • Different varieties of language used in specific social settings, with
Sociolect words, phrases, and contractions that may sound strange or out of
• Also known as a social dialect place in other contexts.
• A variety of language (or register) used by a socioeconomic class,
profession, age group, or other social groups. Major Divisions of Language Register
Ethnolect Formal
• Spoken by a specific ethnic group. • More appropriate for professional writing such as letters to a boss or a
• Example: Ebonics, the vernacular spoken by some African-Americans stranger
Idiolect • Examples: Business Letters, Complaint Letters, Reports, Official
Speeches, Announcements, Professional e-mails and etc.
• The unique language use of each individual.
• For instance, a multilingual person’s idiolect may include various o Rules
languages and registers ➢ Avoid contractions.
➢ Spell out numbers less than 100.
The difference between Creole, Pidgin and Patois ➢ Prefer active voice over passive.
• Language varies based on geography, social class, economic status, ➢ Avoid slang, idioms, hyperboles, and clichés.
age, gender, and religion. ➢ Refrain from abbreviations and acronyms.
• "Pidgin" and "creole" are often confused but have distinct meanings in ➢ Avoid starting sentences with conjunctions like "and," "so," "but," or
linguistics. "also."
• Lexifier: Refers to the language that contributes the majority of the ➢ Use complete, more complex sentences
vocabulary.
Informal
Pidgin • Used in casual or personal communication, such as with friends or
• A blend of several languages created by a multicultural population, family.
resulting in a mutually understood language. • Examples: Blogs/vlogs, chatting with friends and family, diaries, friendly
• Formed from words of the speakers' mother tongues and characterized letters, personal emails, phone texts, etc.
by flexible, simplified grammar.

vellichor 1
BSN PURC 111 – PURPOSIVE COMMUNICATION
A.Y. ’24 – ‘25

o Common Informal Registers:

➢ Slangs and clichés Language Registers help us to…
➢ Figurative language ➢ Speak or write wit the appropriate language in a specific context
➢ Symbols and abbreviations Acronyms ➢ Avoid “Casual writing/ speaking”
➢ Incomplete sentences ➢ Enhance our communicative competence
➢ Short sentences
➢ Personal opinions MULTIMODAL TEXT
➢ Jokes • Refers to the dynamic convergence of two or more communication
➢ First person second person modes within the same text.
➢ Paragraphs or no paragraphs • Combines two or more semiotic systems, like picture books, webpages,
➢ Extra punctuation (Hi!!!!) or live performances.
➢ Passive and active voice • Delivered through different media or technologies, such as paper,
digital, live, or transmedia.
Colloquialisms
• The everyday use of language, commonplace parlance or vernacular Examples of Modes:
language that lends people their identity Comics – Paper
• The informal use of language consisting words or expressions used by Blog – Digital
common people
• Examples in Filipino: Kamo, Ewan, Teka o Examples in English: hey Semiotic Systems
whats up?, watcha doin?
Written/Linguistic
Slangs • For spoken and written language.
• The usage of language, especially by certain groups of people such as
teenagers, and specific fields or professions Audio
• More informal than colloquial language o Used in any culture or society • For music, sound effects, ambient noise and silence.
• Filipino: Yosi, Syota, Chika, Jowa and etc.
• English: Hang out, Chill out, Dumped and etc. Visual
• For still and moving images.
Levels of the Registers of Language
Intimate Register Gestural
• Language used between lovers or close relationships, such as twins. • For movement of body, hands and eyes, facial expressions, body
• Includes private language, terms of endearment, codewords, and language, stillness and angles.
expressions shared by a small group of people.
• Examples: husband & wife, boyfriend & girlfriend, siblings, parent & Spatial
children
• For environmental and architectural spaces.
Casual Register
❖ The business world is littered w/ poor translations that have caused
• Used in informal conversations with friends. great embarrassment to their perpetrators due to their lack of cultural
• Relaxed and often focuses on getting information across quickly. sensitivity.
• Commonly includes slang, vernacular grammar, and colloquialisms. ❖ “Chimay” translated as a slang in Filipino language as ‘Housemaid’
• Examples: Friends, teammates, chats, blogs, letters to friends ❖ A department store in south korea “inamugagu” when translated in
Filipino, sounds like the slang for a bad word.
Consultative Register ❖ Cultural sensitivity - must be at the heart of everything they do if they
• Used for seeking assistance or professional advice. want to succeed – from the personal interaction and relationships w/
clients to the products/services they develop.
• Often involves communication between a superior and a subordinate.
• Can standard or non-standard English, maintaining a level of
detachment. TECHNOLOGY-BASED COMMUNICATION TOOLS
• Examples: Communication between a lawyer and client, doctor and
Email
patient, teacher and student, employer and employee
• become a standard form of business communication, particularly for
Formal Register short messages that require action.
• Used to show respect in professional or public settings like workplaces • This allows you to take care of a lot of customers, as well as partners
or schools. and other stakeholders without lengthy conversations.
• Typically uses complete sentences and specific word choices.
Texting
• Examples: Sermons, pronouncements
• become the most personal form of business communication.
Frozen/Static Register • The personal text number is reserved for a few close associates.
• Rarely or never changes, often used in scripted communication. • Your communications by text tend to be more urgent than email.
• Fixed word order, regurgitated by the speaker without variation.
Instant Messaging
• Examples: The Pledge of Allegiance, the Lord’s Prayer, bibliographic
references, laws • tends to be for longer discussions than texting.

vellichor 2
BSN PURC 111 – PURPOSIVE COMMUNICATION
A.Y. ’24 – ‘25

• You can engage someone in another city, state or country in a

conversation.

Social Network
• sites such as Facebook can be essential to getting your message out.
• You will have to adjust your communication style to a more informal
approach.
• Friends can be gathered on these sites.

Tweeting
• allows you to broadcast very short messages called “tweets” to people
who have elected to follow your posts.
• This is not the place for a long treatise. Instead, briefly refer to a new
product, message or development a company is excited about.

Blog
• The word “blog” is short for “web log.”
• These sites are often written by amateurs, but getting a blogger to
review a product or service can be a good way to spread the word
about small business.

Video Conferencing
• When you want to convey your message with physical gestures and
facial expressions, this form of technology can be an effective
communication tool.
• This gives you the face-to- face meeting you need without having to be
in the same location.

MULTIMEDIA PRESENTATION

Multimedia
• uses a combination of different content forms such as text, audio,
images, animations, video and interactive content.

Multimedia Presentation
• differs from a normal presentation in that it contains some form of
animation or media

Tips for creating effective presentations:

1. Design a template that is free from distracting items. 2. Ensure your
template promotes readability.
2. Select a sans serif font. Sans serif fonts (translated as “without serifs”),
such as Calibri, Arial and Trebuchet, produce a cleaner, less cluttered,
easier to read look
3. Always use fonts that are 24 point or larger.
4. Incorporate high quality photos, images or diagrams that reinforce your
verbal message Avoid clip art, since it can make your presentation look
dated and unprofessional
5. Use bullet points sparingly. If using bullet points, be sure they are less
than six words long
6. Eliminate the use of headings or titles unless they communicate the
main message Headings should not be used to introduce or identify the
topic of the slide
7. Use animation, slide transitions, audio, and video sparingly
8. Create a handout to accompany your presentation.
9. Be passionate about your topic.

vellichor 3