Chapter 1 : Definitions

Section 1: General Definitions

"Sustainable Tourism": Tourism that takes full account of its current and future economic,
social, and environmental impacts, addressing the needs of visitors, the industry, the
environment, and host communities. This definition aligns with the principles outlined in
international frameworks such as the UNWTO's Global Code of Ethics for Tourism.

"Stakeholders": Individuals or entities that have an interest in tourism activities, including but
not limited to government bodies, local communities, tourism businesses, non-governmental
organizations (NGOs), and tourists.

"Environmental Sustainability": The responsible management of resources to prevent

degradation of natural ecosystems and biodiversity, ensuring that tourism development does
not compromise the ability of future generations to meet their needs. This concept is
supported by the European Union’s Sustainable Development Strategy.

"Socio-Cultural Sustainability": The preservation and promotion of cultural heritage and local
traditions while fostering intercultural understanding and respect among tourists and host
communities.

"Economic Sustainability": The provision of viable long-term economic operations that

generate socio-economic benefits for all stakeholders involved in tourism, ensuring fair
distribution of income and opportunities.

"Biodiversity": The variety of life in a particular habitat or ecosystem, which must be

protected through sustainable tourism practices to maintain ecological balance.

Section 2: Specific Terms Related to Sustainable Tourism Initiatives

"Certification Scheme": A formal process through which tourism enterprises can be

recognized for their commitment to sustainable practices based on established criteria. This is
inspired by certification models such as the Green Key Program in Europe.

"Ecotourism": A form of responsible travel to natural areas that conserves the environment,
respects local cultures, and promotes sustainability. This definition draws from the
Ecotourism Society's principles, emphasizing conservation and community involvement.
"Community-Based Tourism (CBT)": A tourism approach that seeks to enhance the well-
being of local communities through active participation in tourism development while
preserving their cultural and natural resources.

"Carbon Neutrality in Tourism": Achieving a balance between emitting carbon and absorbing
carbon from the atmosphere in tourism operations, contributing to climate change mitigation
efforts as outlined in international agreements like the Paris Agreement.

"Responsible Travel": Travel practices that minimize negative impacts on the environment
and local cultures while promoting positive contributions to local economies and
communities.

This chapter establishes a foundational understanding of key terms related to sustainable

tourism as part of the Sustainable Tourism Act, 2025. It integrates definitions from both
domestic strategies outlined in India's National Strategy for Sustainable Tourism and relevant
international legislation to create a comprehensive legislative framework.

Chapter 3 : Objective of the act

Chapter II: Objectives of the Sustainable Tourism Act, 2025

Section 1: Vision

1.1. To position India as a preferred global destination for sustainable and responsible
tourism, inspired by the European Union's Tourism Manifesto that calls for Europe to become
the world's most sustainable and competitive tourism destination.

Section 2: Mission

2.1. To increase the economic, social and environmental benefits to build a low carbon,
inclusive and resilient tourism sector in India, aligning with the United Nations Sustainable
Development Goals (SDGs) and the Paris Agreement on Climate Change.

Section 3: Strategic Pillars

3.1. Promoting Environmental Sustainability

3.2. Protecting Biodiversity

3.3. Promoting Economic Sustainability

3.4. Promoting Socio-Cultural Sustainability

3.5. Certification Scheme for Sustainable Tourism

3.6. Information, Education and Communication (IEC) and Capacity Building

3.7. Governance and Institutional Framework

These strategic pillars are derived from the National Strategy for Sustainable Tourism
document issued by the Ministry of Tourism, Government of India.

Section 4: Stakeholder Engagement

4.1. Involve Central Ministries, State Governments, Local Government Institutions, Industry,
Non-Government Organizations, and Local Communities in promoting sustainable tourism,
as outlined in the National Strategy for Sustainable Tourism.

4.2. Define clear roles and responsibilities for each stakeholder to ensure effective
collaboration, drawing inspiration from the Australian National Landscapes Program that
emphasizes shared stewardship among stakeholders.

Section 5: Alignment with International Frameworks

5.1. Ensure that the objectives of the Act are aligned with international frameworks such as
the UNWTO Global Code of Ethics for Tourism, the European Union's Sustainable
Development Strategy, and the Paris Agreement on Climate Change, to position India as a
global leader in sustainable tourism.

5.2. Contribute to the achievement of the United Nations Sustainable Development Goals
(SDGs), particularly Goals 8, 12, and 14, which directly mention tourism as a target, as
highlighted in the National Strategy for Sustainable Tourism.

This chapter establishes the overarching vision, mission, and strategic pillars of the
Sustainable Tourism Act, 2025, drawing inspiration from international best practices while
aligning with the objectives outlined in India's National Strategy for Sustainable Tourism. It
emphasizes stakeholder engagement and international cooperation to achieve sustainable
tourism goals.

Chapter III: Strategic Framework of the Sustainable Tourism Act, 2025

Section 1: Promoting Environmental Sustainability

To ensure that tourism activities contribute positively to environmental conservation and
minimize ecological footprints, inspired by the UNWTO’s Global Code of Ethics for Tourism
and the European Union's Green Deal.

2)Implement measures to promote resource efficiency in tourism operations, including energy

conservation, waste reduction, and sustainable sourcing of materials.

3)Encourage the adoption of renewable energy sources in tourism facilities, aligning with the
Renewable Energy Directive (EU) to reduce greenhouse gas emissions.

Section 2: Protecting Biodiversity and Natural Heritage

2.1. Objective: To safeguard biological diversity and natural heritage through responsible
tourism practices, drawing from the Convention on Biological Diversity (CBD).

2.2. Provisions:

Develop guidelines for sustainable tourism in protected areas to minimize human impact on
wildlife and ecosystems.

Promote ecotourism initiatives that support conservation efforts while providing economic
benefits to local communities.

Section 3: Promoting Economic Sustainability

3.1. Objective: To ensure that tourism contributes to long-term economic viability and
equitable distribution of benefits among stakeholders, inspired by the Sustainable Tourism
Development Strategy (Australia).

3.2. Provisions:

Encourage local entrepreneurship by sourcing goods and services from local providers,
fostering community prosperity.

Implement a framework for assessing the economic impact of tourism initiatives on local
economies, ensuring that benefits are equitably distributed.

Section 4: Promoting Socio-Cultural Sustainability

4.1. Objective: To respect and preserve local cultures and traditions while promoting
intercultural understanding, as emphasized in the UNESCO Convention on the Protection of
the Underwater Cultural Heritage.

4.2. Provisions:

Involve local communities in tourism planning and decision-making processes to ensure their
needs and values are respected.

Develop educational programs for tourists to promote awareness of local customs and
traditions, enhancing mutual respect between visitors and host communities.

Section 5: Certification Scheme for Sustainable Tourism

5.1. Objective: To establish a certification framework that recognizes and promotes

sustainable practices within the tourism sector, inspired by models such as the Green Key
Program (Europe).

5.2. Provisions:

Develop criteria for certification based on environmental performance, community

engagement, and cultural preservation.

Promote certified entities through marketing initiatives to enhance consumer awareness and
encourage responsible travel choices.

Section 6: Information, Education, and Communication (IEC)

6.1. Objective: To raise awareness about sustainable tourism practices among stakeholders,
drawing from successful campaigns like the Travelife Sustainability System (Netherlands).

6.2. Provisions:

Launch educational campaigns targeting tourists, industry professionals, and local

communities to promote sustainable practices.

Establish resource centers for training and capacity building focused on sustainable tourism
practices for stakeholders at all levels.

Section 7: Governance and Institutional Framework

7.1. Objective: To create a robust governance structure that facilitates effective
implementation of sustainable tourism policies, inspired by successful frameworks from
countries such as New Zealand’s approach to sustainable tourism governance.

7.2. Provisions:

Establish a National Nodal Agency for Sustainable Tourism (NNAST) responsible for
coordinating efforts across ministries and states.

Mandate State Nodal Agencies (SNAST) to implement localized strategies aligned with
national objectives while engaging with local communities.

This strategic framework establishes comprehensive provisions for promoting environmental

sustainability, protecting biodiversity, ensuring economic viability, respecting socio-cultural
values, implementing a certification scheme, raising awareness through IEC initiatives, and
creating an effective governance structure within the Sustainable Tourism Act, 2025. It draws
inspiration from international best practices while aligning with India's National Strategy for
Sustainable Tourism objectives outlined in the attached document.

Chapter IV: National Nodal Agency for Sustainable Tourism (NNAST)

Section 1: Establishment of the National Nodal Agency

1.1. The National Nodal Agency for Sustainable Tourism (NNAST) shall be established under
the Ministry of Tourism, Government of India, to serve as the primary coordinating body for
sustainable tourism initiatives across various ministries and states. This structure is inspired
by successful models such as the National Parks Service (NPS) in the United States, which
effectively manages and coordinates conservation efforts across federal and state levels.

Section 2: Objectives of the NNAST

2.1. The NNAST shall aim to:

Develop comprehensive national policies for sustainable tourism that align with international
standards and best practices, such as those outlined in the UNWTO Global Code of Ethics for
Tourism.

Monitor and evaluate the implementation of sustainable tourism practices across all sectors,
drawing on frameworks from countries like Australia, which employs rigorous monitoring
mechanisms to assess tourism impacts.
Section 3: Functions of the NNAST

3.1. Policy Development:

Formulate national policies that promote sustainable tourism development, ensuring they are
adaptable to both global trends and local contexts, akin to the European Union's Sustainable
Development Strategy.

Collaborate with relevant ministries to integrate sustainability into tourism-related policies.

3.2. Monitoring and Evaluation:

Establish a robust framework for monitoring sustainable tourism practices, utilizing

indicators similar to those developed by the Global Sustainable Tourism Council (GSTC) to
assess compliance and effectiveness.

Conduct regular assessments and audits of tourism initiatives to ensure adherence to

sustainability standards.

3.3. Stakeholder Engagement:

Facilitate engagement among key stakeholders, including government bodies, local

communities, industry representatives, and NGOs, ensuring a collaborative approach to
sustainable tourism development.

Organize workshops and forums to promote dialogue on sustainable practices, inspired by

initiatives like the Canadian Tourism Commission’s stakeholder engagement strategies

3.4. Capacity Building:

Develop training programs and resources for stakeholders at all levels to enhance
understanding and implementation of sustainable tourism practices.

Partner with educational institutions and international organizations to provide expertise and
knowledge-sharing opportunities.

3.5. Public Awareness Campaigns:

Launch campaigns aimed at raising awareness about sustainable tourism among tourists and
industry professionals, similar to initiatives undertaken by the Travelife Sustainability
System, which promotes responsible travel behaviors.
This chapter outlines the establishment, objectives, and functions of the National Nodal
Agency for Sustainable Tourism (NNAST), drawing inspiration from successful foreign
legislations and frameworks while aligning with India's National Strategy for Sustainable
Tourism document. The provisions aim to create a robust governance structure that
effectively coordinates sustainable tourism efforts across various levels of government and
stakeholders in India.

Chapter IV: National Nodal Agency for Sustainable Tourism (NNAST)

Section 1: Establishment of the National Nodal Agency

1.1. The National Nodal Agency for Sustainable Tourism (NNAST) shall be established under
the Ministry of Tourism, Government of India, to serve as the primary coordinating body for
sustainable tourism initiatives across various ministries and states. This agency will draw
inspiration from successful models such as the National Parks Service (NPS) in the United
States, which effectively manages and coordinates conservation efforts across federal and
state levels.

Section 2: Objectives of the NNAST

2.1. The NNAST shall aim to:

Develop comprehensive national policies for sustainable tourism that align with international
standards and best practices, such as those outlined in the UNWTO Global Code of Ethics for
Tourism.

Monitor and evaluate the implementation of sustainable tourism practices across all sectors,
utilizing frameworks similar to those employed by countries like Australia, which implements
rigorous monitoring mechanisms to assess tourism impacts.

Section 3: Functions of the NNAST

3.1. Policy Development:

Formulate national policies that promote sustainable tourism development, ensuring they are
adaptable to both global trends and local contexts, akin to the European Union's Sustainable
Development Strategy.

Collaborate with relevant ministries to integrate sustainability into tourism-related policies.

3.2. Monitoring and Evaluation:

Establish a robust framework for monitoring sustainable tourism practices, utilizing
indicators developed by the Global Sustainable Tourism Council (GSTC) to assess
compliance and effectiveness.

Conduct regular assessments and audits of tourism initiatives to ensure adherence to

sustainability standards.

3.3. Stakeholder Engagement:

Facilitate engagement among key stakeholders, including government bodies, local

communities, industry representatives, and NGOs, ensuring a collaborative approach to
sustainable tourism development.

Organize workshops and forums to promote dialogue on sustainable practices, inspired by

initiatives like the Canadian Tourism Commission’s stakeholder engagement strategies.

3.4. Capacity Building:

Develop training programs and resources for stakeholders at all levels to enhance
understanding and implementation of sustainable tourism practices.

Partner with educational institutions and international organizations to provide expertise and
knowledge-sharing opportunities.

3.5. Public Awareness Campaigns:

Launch campaigns aimed at raising awareness about sustainable tourism among tourists and
industry professionals, similar to initiatives undertaken by the Travelife Sustainability
System, which promotes responsible travel behaviors.

3.6. Research and Innovation:

Promote research on sustainable tourism practices by collaborating with academic institutions

and think tanks, drawing inspiration from models like the Sustainable Tourism Research
Institute (STRI) in New Zealand.

3.7. Reporting and Accountability:

Prepare annual reports detailing activities, achievements, challenges faced, and

recommendations for future actions, ensuring transparency and accountability in operations.
This chapter outlines the establishment, objectives, and functions of the National Nodal
Agency for Sustainable Tourism (NNAST), drawing inspiration from successful foreign
legislations while aligning with India's National Strategy for Sustainable Tourism document.
The provisions aim to create a robust governance structure that effectively coordinates
sustainable tourism efforts across various levels of government and stakeholders in India.

hapter V: State Nodal Agencies for Sustainable Tourism (SNAST)

Section 1: Establishment of State Nodal Agencies

1.1. Each State Government shall establish a State Nodal Agency for Sustainable Tourism
(SNAST) to implement local strategies aligned with national objectives and sustainable
tourism principles. This framework is inspired by the Tourism Act of 2002 (New Zealand),
which emphasizes the establishment of regional bodies to coordinate tourism efforts
effectively. Section 2: Objectives of SNAST

2.1. The primary objectives of the SNAST shall include:

To develop and implement state-specific policies that reflect national sustainability goals,
ensuring alignment with the National Strategy for Sustainable Tourism as outlined in the
attached document.

To engage local communities actively in tourism planning and development, fostering a

participatory approach similar to the Community-Based Tourism (CBT) models employed in
various countries.

Section 3: Functions of SNAST

3.1. Policy Development:

Formulate state-specific tourism policies that incorporate sustainable practices, drawing from
successful examples such as the Sustainable Tourism Development Strategy (Australia),
which integrates local priorities with national goals.

Ensure that policies promote environmental conservation, cultural heritage preservation, and
economic viability.

3.2. Community Engagement:

Facilitate active participation of local communities in the decision-making process related to
tourism development, inspired by frameworks like the Canadian Community Tourism
Initiative, which emphasizes local involvement and benefits.

Conduct regular consultations and workshops with community members to gather input and
address concerns regarding tourism impacts.

3.3. Monitoring and Evaluation:

Establish mechanisms to monitor the impact of tourism on local economies and

environments, utilizing indicators similar to those developed by the Global Sustainable
Tourism Council (GSTC) to assess sustainability performance.

Prepare annual reports on tourism impacts, challenges faced, and recommendations for
improvement, ensuring transparency and accountability.

3.4. Capacity Building:

Develop training programs aimed at enhancing the skills of local stakeholders in sustainable
tourism practices, similar to initiatives undertaken by the Travelife Sustainability System,
which provides training for tourism businesses.

Collaborate with educational institutions to promote research on sustainable tourism practices

relevant to local contexts.

3.5. Promotion of Local Enterprises:

Support local entrepreneurs by providing resources and guidance on sustainable business

practices, fostering economic growth within communities.

Encourage partnerships between local businesses and tourism operators to enhance the supply
chain and promote locally sourced products.

Section 4: Reporting and Accountability

4.1. SNAST shall submit bi-annual reports to the National Nodal Agency for Sustainable
Tourism (NNAST) detailing progress on implementing state strategies, community
engagement efforts, and monitoring outcomes.

4.2. Establish a feedback mechanism for stakeholders to voice concerns or suggestions

regarding sustainable tourism practices at the state level. This chapter outlines the
establishment, objectives, and functions of State Nodal Agencies for Sustainable Tourism
(SNAST), drawing inspiration from foreign legislations while aligning with India's National
Strategy for Sustainable Tourism document. The provisions aim to create a robust framework
that empowers states to implement sustainable tourism initiatives effectively while engaging
local communities and ensuring alignment with national goals.

Chapter VI: Certification Scheme for Sustainable Tourism

Section 1: Sustainable Tourism Criteria of India (STCI)

1.1. Establishment of the Certification Scheme:

The Sustainable Tourism Criteria of India (STCI) shall be established to provide a

comprehensive certification framework for tourism enterprises and destinations that adhere to
sustainable practices. This scheme will draw inspiration from successful international
certification programs such as the Green Key Program and the EarthCheck Certification,
which set clear standards for sustainability in tourism.

1.2. Criteria Development:

The STCI will encompass the following key criteria:

Environmental Management: Assessment of energy consumption, waste management, water

conservation, and biodiversity protection measures.

Social Responsibility: Evaluation of community engagement, cultural preservation efforts,

and contributions to local economies.

Economic Viability: Analysis of business practices that ensure fair distribution of economic
benefits among stakeholders, including local communities.

Visitor Experience: Monitoring visitor satisfaction and educational initiatives aimed at

promoting responsible tourism behaviors.

1.3. Certification Process:

The certification process will include an application review, on-site audits, and compliance
checks conducted by certified assessors trained in sustainable tourism practices.

Successful applicants will receive a certification valid for three years, subject to periodic
reviews to ensure ongoing compliance with STCI standards.

Section 2: Digital Branding of Certified Entities

2.1. Promotion of Certified Entities:

To enhance visibility and consumer trust in sustainable tourism offerings, a digital branding
strategy will be implemented for all certified entities. This approach is inspired by successful
models such as the Travelife Sustainability System, which utilizes online platforms to
promote certified businesses.

2.2. Digital Platform Development:

A dedicated online portal shall be created to showcase certified tourism enterprises and
destinations, providing detailed information on their sustainable practices and certifications.

The platform will feature user-friendly search functionalities for tourists to easily identify and
book sustainable options.

2.3. Marketing Campaigns:

Launch targeted marketing campaigns to raise awareness among consumers about the
importance of choosing certified sustainable tourism options.

Collaborate with travel agencies, online travel platforms, and social media influencers to
promote certified entities through various channels.

Section 3: State Support for Implementation of the Certification Scheme

3.1. Role of State Governments:

Each State Government shall play a pivotal role in supporting the implementation of the
STCI by:

Providing resources and incentives for local businesses to pursue certification.

Facilitating training programs for stakeholders on the certification process and sustainable
practices.

3.2. Ranking of States on Sustainable Tourism:

Establish a ranking system for states based on their performance in promoting sustainable
tourism practices and the number of certified entities within their jurisdiction.

Recognize high-performing states through awards and incentives to encourage continuous

improvement in sustainable tourism initiatives.
This chapter outlines the establishment of a comprehensive certification scheme for
sustainable tourism through the Sustainable Tourism Criteria of India (STCI), emphasizing
clear criteria for certification, digital branding strategies for promoting certified entities, and
state support mechanisms inspired by successful foreign legislations and best practices in
sustainable tourism. The provisions aim to enhance transparency, consumer trust, and overall
sustainability within India's tourism sector while aligning with the National Strategy for
Sustainable Tourism document.

\Chapter VII: Stakeholder Engagement

Section 1: Overview of Stakeholder Engagement

1.1. Effective stakeholder engagement is essential for the successful implementation of

sustainable tourism initiatives. This chapter outlines the framework for involving various
stakeholders, including Central Ministries, State Governments, local communities, industry
stakeholders, NGOs, and academia in decision-making processes related to sustainable
tourism. This approach is inspired by successful models such as the Canadian Tourism
Commission’s stakeholder engagement strategies, which emphasize collaborative
governance. Section 2: Key Stakeholders

2.1. Central Ministries:

Various Central Ministries will play a crucial role in promoting sustainable tourism by
aligning their policies and programs with sustainability objectives. Key ministries include:

Ministry of Tourism: Responsible for overall tourism promotion and coordination of

sustainable initiatives.

Ministry of Environment and Forests: Provides guidance on conservation practices and

environmental regulations.

Ministry of Rural Development: Focuses on inclusive growth and rural livelihoods through
sustainable tourism development.

Other relevant ministries include Culture, Skill Development, Commerce, and Civil Aviation,
each contributing to specific aspects of sustainable tourism.

2.2. State Governments:

State Governments will have a primary role in creating momentum for sustainable tourism
within their jurisdictions. They will be responsible for developing state-specific policies that
align with national goals while addressing local needs.

2.3. Local Government Institutions:

Local institutions such as city governments and village panchayats will be actively involved
in the planning and implementation of tourism initiatives. Their support is vital for ensuring
community buy-in and addressing local concerns.

2.4. Industry Stakeholders:

Industry players, including tour operators, accommodation providers, and activity organizers,
are critical for adopting sustainable practices. Industry associations will facilitate awareness
campaigns and training programs to promote sustainability among their members.

2.5. Non-Governmental Organizations (NGOs):

NGOs focused on sustainable development and community welfare will play a significant
role in fostering community linkages and ensuring that local voices are heard in tourism
planning processes.

2.6. Local Communities:

Local communities are key stakeholders whose participation is essential for the success of
sustainable tourism initiatives. Their knowledge of local resources and cultural heritage is
invaluable for developing authentic tourism experiences.

2.7. Academia:

Academic institutions will contribute research expertise to inform policy decisions and
develop best practices in sustainable tourism

Section 3: Engagement Mechanisms

3.1. Consultative Processes:

Establish regular consultative meetings with stakeholders to discuss challenges, share

experiences, and collaboratively develop solutions for sustainable tourism practices.

3.2. Workshops and Training Programs:

Organize workshops aimed at educating stakeholders about sustainable tourism principles,
best practices, and the importance of their roles in achieving sustainability goals.

3.3. Public Awareness Campaigns:

Launch campaigns to raise awareness about the benefits of sustainable tourism among local
communities and tourists, encouraging responsible travel behaviors.

3.4. Feedback Mechanisms:

Implement feedback systems that allow stakeholders to voice concerns or suggestions

regarding tourism initiatives, ensuring that their input is considered in decision-making
processes.

Section 4: Collaborative Frameworks

4.1. Partnership Development:

Foster partnerships among stakeholders to leverage resources and expertise for implementing
sustainable tourism initiatives effectively.

4.2. Shared Governance Models:

Adopt shared governance models similar to those used in the Australian National Landscapes
Program, which emphasizes collaborative management between government agencies,
communities, and industry stakeholders.

4.3. Monitoring and Reporting:

Establish a monitoring framework that includes stakeholder participation in evaluating the

effectiveness of sustainable tourism initiatives, ensuring transparency and accountability.

This chapter outlines a comprehensive framework for stakeholder engagement within the
Sustainable Tourism Act, emphasizing the importance of collaboration among various
stakeholders to achieve sustainability objectives effectively. The provisions draw inspiration
from successful foreign legislations while aligning with India's National Strategy for
Sustainable Tourism document to ensure inclusive participation in decision-making processes
related to sustainable tourism initiatives.

Chapter VIII: Capacity Building and Awareness Generation

Section 1: Overview of Capacity Building and Awareness Generation

1.1. Capacity building and awareness generation are essential components for fostering
sustainable tourism practices among stakeholders. This chapter outlines strategies to conduct
training programs for various stakeholders and launch campaigns aimed at educating tourists
about responsible travel behaviors, drawing inspiration from successful international
frameworks such as the UNWTO’s Capacity Building Program and Travelife’s educational
initiatives.Section 2: Training Programs for Stakeholders

2.1. Objectives of Training Programs:

To enhance the knowledge and skills of stakeholders in sustainable tourism practices,

ensuring they can effectively implement sustainability measures within their operations.

To foster a culture of sustainability among tourism professionals, local communities, and

government officials.

2.2. Target Audience:

Tourism operators, including hotels, tour guides, and transportation providers.

Local community members involved in tourism-related activities.

Government officials at various levels responsible for tourism policy and implementation.

NGOs working in the field of sustainable development.

2.3. Training Content:

Sustainable tourism principles and practices, including environmental management, socio-

cultural respect, and economic viability.

Best practices from successful international models such as the Green Key Certification
Program, which provides training on eco-friendly practices in hospitality.

Community engagement strategies to ensure local participation in tourism planning and

development.

2.4. Delivery Mechanisms:

Organize workshops, seminars, and webinars facilitated by experts in sustainable tourism.

Develop online training modules that stakeholders can access at their convenience, inspired
by platforms like Coursera that offer courses on sustainability.
Collaborate with educational institutions to provide accredited courses on sustainable tourism
management.

Section 3: Campaigns for Educating Tourists

3.1. Objectives of Awareness Campaigns:

To inform tourists about the importance of responsible travel behaviors and their impact on
local communities and environments.

To encourage tourists to make informed choices that support sustainable tourism initiatives.

3.2. Campaign Strategies:

Launch a dedicated promotional campaign titled "Travel Responsibly," focusing on key

messages about minimizing environmental footprints, respecting local cultures, and
supporting local economies.

Utilize social media platforms, travel blogs, and influencer partnerships to disseminate
information widely, similar to successful campaigns like #ResponsibleTravel.

3.3. Educational Materials:

Develop brochures, infographics, and digital content that outline best practices for
responsible travel behaviors, including waste reduction, wildlife conservation, and cultural
sensitivity.

Create engaging videos showcasing the benefits of sustainable tourism for both travelers and
host communities.

3.4. Partnerships for Campaign Implementation:

Collaborate with travel agencies, airlines, and hospitality providers to integrate awareness
materials into their booking processes and customer interactions.

Work with NGOs to reach diverse audiences through community events and workshops that
promote responsible travel practices.

Section 4: Monitoring and Evaluation of Capacity Building Initiatives

4.1. Assessment Framework:

Establish a framework for monitoring the effectiveness of training programs and awareness
campaigns through participant feedback surveys and impact assessments.

Utilize metrics similar to those employed by the UNWTO’s Tourism Satellite Account, which
measures the contribution of tourism to economic development.

4.2. Continuous Improvement:

Regularly update training materials and campaign strategies based on stakeholder feedback
and emerging trends in sustainable tourism.

Foster a network of trained professionals who can share experiences and best practices
through forums or online platforms.

This chapter outlines a comprehensive framework for capacity building and awareness
generation within the Sustainable Tourism Act by detailing training programs for stakeholders
and campaigns aimed at educating tourists about responsible travel behaviors. The provisions
draw inspiration from successful foreign legislations while aligning with India's National
Strategy for Sustainable Tourism document to ensure effective implementation of
sustainability principles across the tourism sector.

Chapter IX: Monitoring and Evaluation Framework

Section 1: Overview of Monitoring and Evaluation

1.1. The Monitoring and Evaluation (M&E) Framework is essential for assessing the
effectiveness of sustainable tourism initiatives across economic, environmental, and social
parameters. This framework aims to ensure that tourism practices align with the objectives
outlined in the National Strategy for Sustainable Tourism and international best practices,
such as those established by the Global Sustainable Tourism Council (GSTC). Section 2:
Development of Metrics

2.1. Economic Metrics:

Visitor Expenditure: Measure the total spending by tourists in local economies to assess
economic impact.

Job Creation: Track the number of jobs created in the tourism sector, including direct and
indirect employment.
Local Business Participation: Evaluate the percentage of local businesses involved in tourism
supply chains, similar to metrics used in the OECD Tourism Trends and Policies Report,
which emphasizes local economic benefits.

2.2. Environmental Metrics:

Carbon Footprint: Assess greenhouse gas emissions generated by tourism activities, utilizing
methodologies from the UNWTO's Carbon Emissions Calculator.

Resource Consumption: Monitor water usage and energy consumption in tourism facilities to
promote resource efficiency.

Biodiversity Impact: Evaluate impacts on local ecosystems and wildlife through biodiversity
assessments, inspired by frameworks from the Convention on Biological Diversity (CBD).

2.3. Social Metrics:

Community Satisfaction: Conduct surveys to gauge local community perceptions of tourism

impacts on their quality of life, similar to approaches used in the Sustainable Tourism
Indicators for Communities (STIC) project.

Cultural Preservation: Measure initiatives aimed at preserving local culture and heritage,
including community involvement in tourism planning.

Visitor Satisfaction: Implement visitor feedback mechanisms to assess satisfaction levels and
experiences, ensuring alignment with sustainable practices.

Section 3: Data Collection and Analysis

3.1. Data Sources:

Utilize a combination of primary data (surveys, interviews) and secondary data (government
reports, industry statistics) to gather comprehensive information on tourism impacts.

Collaborate with academic institutions and research organizations to enhance data collection
efforts, drawing inspiration from successful partnerships like those seen in the European
Union’s Tourism Satellite Account (TSA).

3.2. Analysis Framework:

Establish a standardized analysis framework to interpret collected data effectively, ensuring

that findings are relevant to policy-making and strategic planning.
Utilize data visualization tools to present findings clearly to stakeholders, enhancing
understanding and facilitating informed decision-making.

Section 4: Reporting Mechanisms

4.1. Regular Reporting:

Prepare annual reports summarizing M&E findings related to sustainable tourism initiatives,
including progress towards achieving sustainability goals.

Distribute reports to key stakeholders, including government agencies, industry

representatives, NGOs, and local communities to promote transparency.

4.2. Stakeholder Feedback Sessions:

Organize feedback sessions with stakeholders to discuss M&E findings and gather input for
improving sustainable tourism practices.

Foster a culture of continuous improvement by encouraging stakeholders to share their

experiences and suggestions based on M&E results.

Section 5: Continuous Improvement Process

5.1. Adaptive Management Approach:

Implement an adaptive management approach that allows for adjustments in strategies based
on M&E findings, similar to frameworks used by organizations like the World Wildlife Fund
(WWF) in their conservation projects.

5.2. Capacity Building for M&E:

Provide training for stakeholders on effective monitoring techniques and data analysis
methods to enhance local capacity for conducting evaluations.

Collaborate with international organizations to share best practices in M&E frameworks for
sustainable tourism.

This chapter outlines a comprehensive Monitoring and Evaluation Framework within the
Sustainable Tourism Act that focuses on developing metrics for assessing the effectiveness of
sustainable tourism initiatives across economic, environmental, and social parameters. The
provisions draw inspiration from foreign legislations and best practices while aligning with
India's National Strategy for Sustainable Tourism document to ensure effective
implementation and continuous improvement of sustainability measures within the tourism
sector.

Chapter X: Funding Mechanisms

Section 1: Overview of Funding Mechanisms

1.1. This chapter outlines the funding mechanisms necessary to support sustainable tourism
initiatives in India. The framework aims to establish a diverse funding base through
government allocations, grants from international organizations, and partnerships with private
sector stakeholders. This approach is informed by successful international examples such as
the European Union's funding programs for sustainable tourism and the United Nations
Development Programme (UNDP) initiatives.Section 2: Government Allocations

2.1. Budgetary Provisions:

The Ministry of Tourism shall allocate a dedicated budget for sustainable tourism initiatives
as part of its annual financial plan, ensuring consistent funding for projects that promote
sustainability.

State Governments are encouraged to include specific allocations for sustainable tourism in
their budgets, aligning with the National Strategy for Sustainable Tourism objectives.

2.2. Incentive Programs:

Establish incentive programs for local governments and tourism enterprises that adopt
sustainable practices, similar to the Green Tourism Incentive Program in Canada, which
provides financial support to businesses implementing eco-friendly measures

Section 3: Grants from International Organizations

3.1. Collaboration with International Bodies:

The Ministry of Tourism shall seek partnerships with international organizations such as the
World Bank, UNDP, and the Asian Development Bank (ADB) to secure grants aimed at
promoting sustainable tourism development.

Develop proposals for funding that align with the objectives of these organizations, focusing
on projects that address climate change, biodiversity conservation, and community
development.

3.2. Accessing Global Funds:

Facilitate access to global funding mechanisms such as the Global Environment Facility
(GEF) and the Green Climate Fund (GCF), which provide financial resources for projects that
contribute to environmental sustainability.

Section 4: Partnerships with Private Sector Stakeholders

4.1. Public-Private Partnerships (PPPs):

Encourage the establishment of public-private partnerships to leverage resources and

expertise in implementing sustainable tourism initiatives, similar to successful models in
countries like Australia and New Zealand.

Define clear roles and responsibilities for both public and private entities in these
partnerships to ensure effective collaboration.

4.2. Corporate Social Responsibility (CSR) Contributions:

Promote engagement with private sector stakeholders to contribute to sustainable tourism

initiatives through their CSR programs. This can include funding community-based tourism
projects or environmental conservation efforts.

Develop guidelines for CSR contributions specifically targeted at sustainable tourism

projects, drawing inspiration from frameworks established by organizations such as the
International Finance Corporation (IFC).

Section 5: Community-Based Funding Initiatives

5.1. Local Investment Funds:

Establish local investment funds that allow communities to invest in sustainable tourism
projects, promoting ownership and participation among local stakeholders.

These funds can be supported by microfinance institutions or cooperatives that focus on

sustainable development.

5.2. Crowdfunding Platforms:

Encourage the use of crowdfunding platforms to finance community-led sustainable tourism

initiatives, allowing individuals and organizations to contribute directly to projects that
benefit local communities and ecosystems.

Section 6: Monitoring and Reporting of Funding Utilization

6.1. Transparency in Fund Allocation:

Implement a transparent reporting system for tracking the allocation and utilization of funds
dedicated to sustainable tourism initiatives.

Regular audits shall be conducted to ensure accountability in the use of public funds, inspired
by practices used by organizations such as the OECD, which emphasizes transparency in
government spending.

6.2. Impact Assessment Reports:

Prepare periodic impact assessment reports detailing how allocated funds have contributed to
achieving sustainability goals within the tourism sector.

Share these reports with stakeholders, including local communities, government agencies,
and international partners, to foster trust and encourage further investment.

This chapter outlines a comprehensive framework for funding mechanisms within the
Sustainable Tourism Act, focusing on government allocations, grants from international
organizations, partnerships with private sector stakeholders, community-based funding
initiatives, and robust monitoring practices. The provisions draw inspiration from successful
foreign legislations while aligning with India's National Strategy for Sustainable Tourism
document to ensure effective financial support for sustainable tourism initiatives across the
country.

Chapter XI: Penalties/Fines

Section 1: Overview of Penalties and Fines

1.1. This chapter establishes the framework for penalties and fines applicable to violations of
the provisions outlined in the Sustainable Tourism Act. The intent is to ensure compliance
with sustainable tourism practices and to deter non-compliance, drawing inspiration from
regulatory frameworks such as the Environmental Protection Act (UK) and the Clean Water
Act (USA), which impose penalties for environmental violations.

Section 2: Offenses and Penalties

2.1. Types of Offenses:

Non-compliance with sustainable tourism criteria established under the Sustainable Tourism
Criteria of India (STCI).
Failure to adhere to environmental management practices, including waste disposal, pollution
control, and resource conservation.

Neglecting community engagement and participation in tourism planning and development

processes.

2.2. Penalties for Violations:

Monetary Fines: Offenders may be subject to fines ranging from INR 50,000 to INR 5,00,000
depending on the severity of the violation.

Minor violations (e.g., failure to provide adequate waste management) may incur fines
starting at INR 50,000.

Moderate violations (e.g., non-compliance with STCI criteria) may incur fines up to INR
2,00,000.

Severe violations (e.g., significant environmental damage or harm to local communities) may
incur fines up to INR 5,00,000.

Suspension of License: Repeat offenders may face suspension of their tourism operating
licenses for a specified period, similar to practices in the Tourism Licensing Regulations
(Australia).

2.3. Enforcement Authority:

The National Nodal Agency for Sustainable Tourism (NNAST) shall have the authority to
enforce penalties and fines, supported by local enforcement agencies.

A designated compliance officer will be responsible for investigating violations and

recommending penalties.

Section 3: Appeals Process

3.1. Right to Appeal:

Offenders shall have the right to appeal against imposed penalties within 30 days of
notification.

Appeals must be submitted in writing to the NNAST detailing the grounds for appeal.

3.2. Review Committee:

An independent review committee shall be established to consider appeals, comprising
representatives from government agencies, industry stakeholders, and community
organizations.

The committee shall have the authority to uphold, modify, or revoke penalties based on
evidence presented during the appeal process.

Section 4: Public Awareness and Education on Compliance

4.1. Awareness Campaigns:

The NNAST shall conduct awareness campaigns aimed at educating tourism operators about
compliance requirements and potential penalties for violations.

Information on sustainable practices and legal obligations will be disseminated through

workshops, seminars, and digital platforms.

4.2. Capacity Building Programs:

Implement capacity-building programs that equip tourism operators with knowledge on

sustainable practices and compliance with regulations to prevent violations.

Chapter XII: Miscellaneous

Section 1: Interpretation and Definitions

1.1. In this Act, unless the context otherwise requires:

"Act" refers to the Sustainable Tourism Act.

"Stakeholder" includes any individual or organization involved in or affected by tourism

activities.

Section 2: Amendments and Revisions

2.1. The provisions of this Act may be amended or revised as necessary to adapt to changing
circumstances in the tourism sector or advancements in sustainable practices.

2.2. Amendments shall be proposed by the NNAST and require approval from the Ministry of
Tourism.

Section 3: Reporting Requirements

3.1. The NNAST shall prepare an annual report detailing:

The implementation status of the Sustainable Tourism Act.

Compliance levels among tourism operators.

The effectiveness of penalties imposed and their impact on promoting sustainable practices.

3.2. Reports will be made publicly available to ensure transparency and accountability.
Section 4: Collaboration with International Bodies

4.1. The Government of India shall seek collaboration with international organizations such
as the UNWTO, World Bank, and other relevant entities to enhance best practices in
sustainable tourism governance.

4.2. These collaborations may include knowledge sharing on effective regulatory

frameworks, funding opportunities for sustainable initiatives, and capacity-building
programs. This chapter outlines detailed provisions regarding penalties/fines for non-
compliance with sustainable tourism regulations while establishing miscellaneous provisions
that ensure clarity on definitions, amendments, reporting requirements, and collaboration
efforts with international bodies. The framework draws inspiration from foreign legislations
while aligning with India's National Strategy for Sustainable Tourism document to promote a
robust regulatory environment for sustainable tourism practices in India.