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
 


Department of Education – Division of Palawan

Entrepreneurship – Grade 12
Alternative Delivery Mode
Quarter 1 – Module 6: Marketing Mix
First Edition, 2020

Republic Act 8293, section 176 states that: No copyright shall subsist in any work
of the Government of the Philippines. However, prior approval of the government agency or
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Such agency or office may, among other things, impose as a condition the payment of
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Every effort has been exerted to locate and seek permission to use these materials from
their respective copyright owners. The publisher and authors do not represent nor claim
ownership over them.

Published by the Department of Education, Division of Palawan

Schools Division Superintendent:
Natividad P. Bayubay, CESO VI
Assistant Schools Division Superintendents:
Loida P. Olavario, Ph.D.
Felix M. Famaran

Development Team of the Module

Writers: Mary Geraldine Clair M. Delos Reyes
Language Editor: Marianne R. Valdez
Reviewers: Eric N. Quillip
Mark G. Javillonar
Management Team: Aurelia B. Marquez
Rodgie S. Demalinao
Eric N. Quillip

Printed in the Philippines by ________________________

Department of Education – MIMAROPA Region – Schools Division of Palawan

Office Address: PEO Road, Bgy. Bancao-Bancao, Puerto Princesa City

Telephone: (048) 433-6392
E-mail Address: [email protected]
Website: www.depedpalawan.com
Introductory Message
This Self-Learning Module (SLM) is prepared so that you, our dear learners,
can continue your studies and learn while at home. Activities, questions,
directions, exercises, and discussions are carefully stated for you to
understand each lesson.

Each SLM is composed of different parts. Each part shall guide you step-by-
step as you discover and understand the lesson prepared for you.

Pre-tests are provided to measure your prior knowledge on lessons in each

SLM. This will tell you if you need to proceed on completing this module or if
you need to ask your facilitator or your teacher’s assistance for better
understanding of the lesson. At the end of each module, you need to answer
the post-test to self-check your learning. Answer keys are provided for each
activity and test. We trust that you will be honest in using these.

In addition to the material in the main text, Notes to the Teacher are also
provided to our facilitators and parents for strategies and reminders on how
they can best help you on your home-based learning.

Please use this module with care. Do not put unnecessary marks on any part
of this SLM. Use a separate sheet of paper in answering the exercises and
tests. And read the instructions carefully before performing each task.

If you have any questions in using this SLM or any difficulty in answering the
tasks in this module, do not hesitate to consult your teacher or facilitator.

Thank you.

iii
 What I Need to Know

This module was designed and written with you in mind. It is here to help you
master and apply the concepts of the Marketing Mix. The scope of this module
permits it to be used in many different learning situations. The language used
recognizes the diverse vocabulary level of students. The lessons are arranged to
follow the standard sequence of the course. But the order in which you read them
can be changed to correspond with the textbook you are now using.

The module is divided into one lesson, namely:

• Lesson 1: Describe the Marketing Mix (7Ps) in relation to the business
opportunity vis-à-vis: Product; Place; Price.

After going through this module, you are expected to:

1. explain the Marketing Mix’s Product, Place, and Price;
2. describe the business opportunity in relation to Product, Place, and Price;
3. identify the suitable channel that can be used for the product so that it can
deliver successfully to its target market; and
4. analyze a case study about pricing choose the best pricing strategy suitable
for the said product in the case.

1
 What I Know

Directions: Read each item carefully, choose the answer carefully and write it on
your answer sheet.

1. All things which may be goods or services, which are being offered to the market
for information, purchase, and/or utilization that would answer and satisfy the
needs and wants is ____________.
a. Product c. Place
b. Price d. Promotion

2. What refers to the activities, benefits or gratification offered for sale that is
essentially intangible and does not result in the ownership of anything?
a. Price c. services
b. Product d. Promotion

3. Which refers to the amount of money charged for a product or service?

a. Price c. Promotion
b. Product d. Place

4. A person or firm that buys large quantity of goods from various producers or
vendors, warehouses them, and resells to retailers is called _____________.
a. Wholesaler c. Suppliers
b. Retailer d. Distribution channel

5. What is a group of interdependent organization that participates in the process

of making products or services available for the consumption of buyer or user?
a. Wholesaler c. Suppliers
b. Retailer d. Distribution channel

6. Which of the following is the best carrier for transporting gravel and sand from
Brooke’s Point, Palawan to Mindoro?
a. Motor vehicle c. Truck
b. Airplane d. Water Vessels

7. A type of channel level wherein the flow of product is from manufacturer direct
to consumer
a. 1 level channel c. 2 level channel
b. 0 level channel d. 3 level channel

8. This is an approach to pricing in which standard markup is added to the

product cost.
a. Cost-plus pricing strategy c. Competition based pricing
b. Value-based pricing d. Break-even pricing strategy

2
9. This pricing strategy works by setting high price for the new products to skim
maximum revenue from a set of consumers who are eager to pay the high price.
a. Skimming pricing strategy c. Competition based pricing
b. Value-based pricing d. Break-even pricing strategy

10. The companies using this pricing strategy often continue several products of
their products and sell the bundle at a reduced price.
a. Optional product pricing c. By product pricing
b. Product bundle pricing d. Product line pricing

11. This strategy works by setting a price for a product that should be used along
with the main product.
a. Product bundle pricing c. Product line pricing
b. By product pricing d. Captive product pricing

12. All of the following are the functions of distribution channel except one; which
is the exception?
a. Provides information c. Matches buyer and seller
b. Boost promotion d. Advertise the product/services

13. If the total cost per product is P50 then you want a mark-up of 20% what is the
price of your product?
a. 50 c. 60
b. 70 d. 65

14. This is sometimes known as the “market-minus price policy” and is based on
the theory that it is desirable to sell goods at prices below the cost to the seller.
a. Less that cost pricing c. Product line pricing
b. By product pricing d. Captive product pricing

15. Which type of transportation is used for transporting bulk cargo?

a. Water vessels c. Airplane
b. Truck d. Pipeline

3
 Describe the Marketing Mix
Lesson (7Ps) in relation to the
1 business opportunity vis-à-
vis: Product; Place; Price.
Marketing mix is a set of marketing tools that business uses to sell product and
services to its final consumers. It can help an entrepreneur in their decision
making in developing its strengths profitability, competitive advantage and limit its
weaknesses.

What’s In

Activity 1: Simple Recall

Directions:
1. Propose a new and innovative product by modifying, changing, improving an
existing product. You may search from the internet, and ask from a family or
friend to generate inspiration. Your innovation could be a result of:
✓ Combining two existing ideas (Ex: a rechargeable electric fan with led light)
✓ Changing the design or shape of something (Ex: desktop to laptop)
✓ Changing what it is made from (Ex: plastic to coco peat as the materials for a
flower pot).
2. Draw/sketch your proposed product and answer the questions below:
a. What is the name of the proposed product?
b. What was it like before this innovation?
c. What problem did the innovation solved?
d. Who benefits from the innovation?
e. Describe the product innovation in relation to business opportunity?

Criteria for Assessing the Responses/Answers

CRITERIA Score
Properly named the proposed product
Clearly discussed the features of the product prior to innovation
Appropriately identified the problem solved by the innovation
Correctly identified who will benefit the product
Properly described the product relative to a business opportunity
OVERALL SCORE ____/25
Legend:
5 – to a very great extent; 4 – to a great extent; 3 – to a some extent; 2 – to a little
extent; 1 – not at all

4
 What’s New

This activity will help the student know about the opportunity for a particular
product. It is difficult to effectively sell to a customer a particular product if the
marketer cannot identify how a product will address the needs and wants of the
consumers, therefore a thorough understanding of the consumers’ needs and
wants is a vital technique and tools to assure product feasibility.

Activity 1: Type of products opportunities

Directions: Match column A with the answers on column B. Write only the letter of
your answer on a separate paper.

Column A Column B
1. Coca-cola Soft drinks a. Ideas and Concepts
2. Underground River and Subterranean Park b. Information
3. Coco Martin c. Places
4. Facebook Application d. Goods
5. Researches e. Personalities
6. Teachers f. Organizations
7. Church Foundation g. Services
8. Real Estate h. Events
9. Concert i. Experiences
10. Movie Theatre j. Properties

What is It

In Activity 2, you were able to define some of the key terms relative to marketing
mix which is vital in designing a marketing strategy for a brand. Topics include
product, place and price meanings and characteristics of products as an
opportunity, types of consumer and industrial products, the functions of
distribution channel, types of channel levels and types of pricing approaches. In
this part of the module, you will find out further marketing mix strategies.

What is Marketing Mix?

This concept was created by a marketing expert named E. Jerome McCarthy
in 1960’s.
Marketing mix refers to the set of actions, or tactics, that a company uses to
promote its brand or product in the market.
The 7P’s of Marketing Mix are Product, Price, Place, Promotion, Physical
Evidence, Process and People.

5
PRODUCT
It refers to goods and services, which are being offered to the market for
information, purchase, and/or utilization that would answer and satisfy the
needs and wants.

Type of product opportunities

1. Goods - These are intangible things that are made to be sold.
Example: Canned goods, Soap, Bag’ and Cellphone
2. Services – These are special form of products which consist of activities,
benefits or satisfactions offered for sale that are intangible and do not result
in ownership of anything.
Example: Salon, Movie Theater, Fitness center, and Health Spa
3. Events – These are occasions that draw attention for a particular product.
Example: Concert and Webinar for freelance
4. Experiences - These refer to the overall value of a product or services to the
consumers.
Example: Travel/Tourist guide, and Hotels/motels
5. Personalities - consist of a famous person especially in entertainment or
sports or a person with distinctive character.
6. Place - A tourist attraction that is frequently visited by tourist
7. Organizations – refer to entities such as a company, an institution, or an
association, comprising one or more people and having a particular
purpose.
8. Properties - A thing or things belonging to someone, possessions collectively.
9. Information - This refers to facts provided or learned about something or
someone.
10. Ideas and Concepts - An idea or invention to help sell or publicize a
commodity.

PLACE
Distribution or marketing Channel
• It is a group of interdependent organization that participates in the process
of making products or services available for the consumption of buyer or
user
• Includes distribution channels, warehousing facilities, mode of
transportation and inventory control management thus it is a mechanism
through which goods and services are moved from the service provider and
manufacturer to consumer.

Functions of Distribution Channel

1. Provides Information - Middlemen provide information on the market to the
manufacturer.
2. Maintain Price Stability - Middlemen maintain price stability in the market.
Sometimes middlemen maintain the old price of a product even though the
manufacturer has increase the price of the product.

6
 3. Boosts Promotion - Middlemen design promotion for products they carry in
their territory.
4. Finances Manufacturer’s Operation - Middlemen fund the operation of the
manufacturer through advance payment of goods and services that can be
used as working capital.
5. Matches Buyers and Sellers - Middlemen match the need of buyer and
sellers. Some sellers have no idea where to reach potential buyer of their
products and same with the buyers.

Types of Product Carriers

1. Water vessels or bulk carriers – A large ship used for transporting bulk cargo.
2. Trucking - Is the product carrier who carries a large amount of homogeneous
cargo.
3. Airplane - This is the fastest and quickest means of transport. Airplane is a
carrier used for perishable products.
4. Pipeline - This type of carrier is usually used for oil transportation
5. Motor Vehicle - This is a road vehicle powered by an internal combustion
engine.

Utilizing Channel Levels

The description of the distribution channel is entirely dependent on the
number of channel involved in the process.

What is the meaning of channel level?

• This refers to the layer of middlemen working to deliver the products and its
ownership nearer to the final buyer.
• As defined, a channel level refers to the layer of middlemen working to
deliver the products and its ownership nearer to the final buyer.

The following figures are the various channel level:

7
Marketing Channel Intermediaries
1. Retailer is any business enterprise whose sales come primarily from
retailing.
2. Wholesaler is a person or firm that buys large quantity of goods from various
producers or vendors, warehouses them, and resells to retailers.

The wholesaling range is described as narrow than that of retailing industry. The
following are types of wholesaler:
1. Merchant wholesalers - These are independently owned enterprises, which
put their names on the persons that they purchased.
2. Brokers - These are wholesalers who create the links between the buyers and
sellers. They assist and negotiate in the process; however, they do not put
their names on the products.
3. Agents - These are wholesalers who represent consumers or producers on a
more long-term basis. They perform only a few functions in the process and
do not place their name on the product.
4. Manufacturer’s sales branch and office - These are wholesalers that use
customers and producers rather than depending on the independent
wholesalers

PRICE
• Price is one of the key factors that most of the customers look at in a brand.
It is considered as a major determinant of consumer buying decision.
• It is the amount that the consumer must exchange to receive the offering.

Specific Pricing Policies

1. Cost-Based Pricing
• an approach or strategy in pricing that utilizes production costs as its
basis for determining the price to products.
• The management determines the cost of the goods to the company, adds
a percentage to cover expenses and profit, and arrives at a selling price.
• Methods of cost-based pricing
o Cost-plus pricing – this is an approach to pricing in which standard
markup is added to the product cost.
Example:
Material cost = P 500.00
Labor cost = 100.00
Overhead cost = 50.00
Total cost = P 650.00
• Add the variable cost and fixed cost to get the total cost
• Add the markup percentage; let’s say 50% to the total cost
to give you a final product.
• Therefore the mark of the product is
Total Cost is = P 650.00
Mark-up (50%) = 325.00 Computation: 650.00 × 50% = 235

8
 Therefore: P 650.00
+ 325.00 (Mark-up)
P 975.00 is the price of the product

This method is simple, fast, and lets you quickly add a profit
margin to any product you intend to sell.
o Break-even pricing – this is an approach to pricing in which
companies set the price to break-even on the cost of making and
marketing products or to reach the target profit.
o Flexible Mark-up Method – A special form of cost-plus pricing. In a
place of a constant margin, it calls for a markup to be varied on
the basis of several considerations.
2. Value-based pricing
• Many companies set the price of the products based on product’s
perceived value. This pricing approach utilizes the perception of the
consumers on the value of the product instead of the seller’s cost in
determining the price.
3. Competition based pricing
• Many consumers based their judgement of the product’s value on the
price that the competitors set for the same products.
4. Less that cost pricing
• This is sometimes known as the “market-minus price policy” and is
based on the theory that it is desirable to sell goods at prices below the
cost to the seller.
• This is supported by the belief that it is better to sell at lost of say 25%
than not to be able to sell at all and therefore incur a total loss of 100
percent

2 Broad Product Pricing strategies

1. Market Skimming Pricing – This pricing strategy works by setting high price
for the new products to skim maximum revenue from a set of consumers
who are eager to pay the high price.
2. Market Penetration Pricing – This pricing strategy suggests that to attract a
large number of consumers and to have a large number of market shares,
the company should set the price low for new products.

Product Mix Pricing Strategy

1. Product Line pricing
✓ Many companies develop product lines instead of single products. In
this strategy, the company decides on the price steps to set between
the products in a line.
✓ The price step should consider the cost differences between the
products in the line, customer evaluations of their different features,
and the price of the competitors.

9
2. Optional product pricing
✓ When a company sells a base product at a relatively low price, but
sells complementary accessories at a higher price.
3. Captive-Product pricing
✓ This strategy works by setting a price for a product that should be
used along with the main product.
✓ Involves product that must be used along with the main product.
✓ Example: Blades for a razor
Two-part pricing is where the price is broken into:
Fixed price- Razor price P 50.00
Variable usage fee- Blades price P 20.00
By-product Pricing – P60.00
4. By-Product Pricing
✓ This strategy works by setting a price for by-products to the main
product’s price more competitive.
✓ Example: a clothing company may decide to sell their fabric scrap or
retaso to rag makers. The earnings in the sale of fabric scrap can be
profitable and can cover the high cost of fabrics used for producing
the main product. This will allow the company to sell the main
product in low price.
5. Product Bundle Pricing
✓ The companies using this pricing strategy often continue several
products of their products and sell the bundle at a reduced price.
✓ Examples include the Microsoft Office suite (which is a bundle of
applications for word processing, spreadsheets, presentation, and so
on).

Notes to the Teacher

The brief discussion above provided enough information for the
students to do the activities on the succeeding pages. Such
activities are designed for individual preparation and lesser
teacher intervention

10
 What’s More

Below activity will help you check how much you know about the suitable product
carriers for a certain product.

Activity 2: Recognize Me?

Directions: Below are the different kinds of products transported from
manufacturer to final user. From the box, choose the letter of the suitable product
carrier in transporting it. Write the letter of your answer on the answer sheet.

a. Water Vessels
b. Trucking
c. Airplane
d. Pipeline
e. Motor Vehicle

1. Flowers from Baguio.

2. Malampaya Gas from Palawan to Batangas
3. Egg from Brooke’s Point Palawan to Puerto Princesa City.
4. 3 pcs. Grape seedlings from Davao to Palawan.
5. 10,000 pcs. Selecta Ice cream from Manila.
6. 1 sack charcoal from Maasin, Brooke’s Point, Palawan to Poblacion, Brooke’s
Point, Palawan.
7. 10,000 tons gravel and sand from Brooke’s Point, Palawan to Narra,
Palawan.
8. 20,000 pcs. Flower pot from Mandaluyong Metro Manila to Puerto Princesa
City, Palawan.
9. 5 pcs chocolates from Dubai to Philippines.
10. 10 kilos fish from Poblacion, Brooke’s Point, Palawan to Aribungos,
Brooke’s Point, Palawan

Activity 3: Match me
Directions: Classify the following product mix pricing strategy used by different
companies. Write the letter of the product mix pricing strategy on your answer
sheet.

a. Product Line pricing Strategy

b. Optional Product pricing strategy
c. Captive product pricing strategy
d. By product pricing strategy
e. Product bundle pricing strategy

11
 1. A television purchase that also includes a speaker set, DVD player and TV
stand.
2. Jollibee combo meal is price at P100.00 (Spaghetti, burger, fries and drinks
but if the buyer will just buy drinks alone it will cost P50.00
3. A new car purchase often comes with offer packages containing a set of
upgrades for one streamlined price.
4. Fixed price- Ultrasonic toothbrush P 280.00
Variable usage fee- Toothbrush bristles P 50.00
By-product Pricing – P320.00
5. Grolier company offers P22, 000 worth of products “I wonder why book with
pen” combined with 20 pcs. mini encyclopedia.
6. Globe telecom Cell Phones Plans: offer free or discounted cell phones when
you sign up for a contracted wireless plan.
7. Coke prices vary to different buying habits of customers. They have 2 liters,
1.5 liters, 1 liter, 500 ml, 12 oz, 8 oz and 5 oz. Same product but different
prices.
8. Almond Chocolate is selling 4 500 grams of chocolates for only P300.00
9. Cardinal Agri Company sells their coconut peat as a fertilizer to gardeners.
The earnings in the sale of coco peat can be profitable and can cover the
high cost of coconut.
10. Oppo company prices their products based on the model of their cellphone,
Oppo 7a for P21,990, Oppo mirror 3 9,990, Oppo neo 3 5,999.

Activity 4: Case Study.

Case: Jana Cruz wants to start her business Ready to Wear apparel in Maasin,
Brooke’s Point, Palawan. She wants to invest P 300,000 for the said business. What
are the things does Jana need to consider before continuing her planned business?
Can you help Jana in determining what pricing strategy is applicable in Maasin,
Brooke’s Point, Palawan?

__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
Criteria for Assessing the Responses/Answers
CRITERIA Score
The answer demonstrates an understanding of the question
The answer discusses the pricing strategy suitable in the place.
The choice of words is appropriate
The answer is coherent and cohesive. Transition and cohesive devices are used
for smooth flow of ideas
The answer is free from grammatical errors.
TOTAL
Legend:
5 - To a very great extent; 4 - To a great extent; 3 - To some extent; 2 - To a little extent;
1 - Not at all

12
Activity 5: Identification
Directions: Read the following statements and identify the terms it pertains to.
Write your answer on your answer sheet.
1. This strategy works by setting a price for by-products to the main product’s
price more competitive.
2. This pricing strategy often continue several products of their products and sell
the bundle at a reduced price
3. An approach or strategy in pricing that utilizes production costs as its basis for
determining the price to products.
4. When a company sells a base product at a relatively low price, but sells
complementary accessories at a higher price.
5. This is an approach to pricing in which companies set the price to break-even
on the cost of making and marketing products or to reach the target profit.
6. This strategy works by setting a price for a product that should be used along
with the main product.
7. Who is the expert who made a marketing mix concept?
8. This refers to the set of actions, or tactics, that a company uses to promote its
brand or product in the market.
9. Refers to any business enterprise whose sales come primarily from retailing.
10. This type of channel involves from manufacturer direct to the consumer.

What I Have Learned

Let us test how well you understand classifying marketing mix. Can you classify
what type of marketing mix is the following?
Directions: On your answer sheet, write the word product mix if it belongs to
product mix, price mix if it belongs to price mix and place mix if it belongs to
price mix strategy.
1. Pipeline
2. Level Channel
3. Market Penetration Strategy
4. Ideas
5. Wholesaler
6. Events
7. Value based strategy
8. Retailer
9. Agent
10. By Product Pricing

13
 What I Can Do

Directions: Based on the product that you choose from your idea generation,
prepare the following strategies for your product.
1. Pricing Strategy
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
2. Why did you choose the above strategy?
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
3. What product carrier will you use to deliver your product from manufacturer up
to the final consumer?
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Criteria for Assessing the Responses/Answers

CRITERIA Score
The answer demonstrates an understanding of the question
The answer discusses the pricing strategy suitable in the place.
The choice of words is appropriate
The answer is coherent and cohesive. Transition and cohesive devices are used
for smooth flow of ideas
The answer is free from grammatical errors.
TOTAL
Legend:
5 - To a very great extent; 4 - To a great extent; 3 - To some extent; 2 - To a little extent; 1 -
Not at all

14
 Assessment

Directions: Read each item carefully, choose the letter of the answer, and write
your answer on your answer sheet.

1. Which is a type of channel level wherein the flow of product is from

manufacturer direct to consumer?
a. 1 level channel c. 2 level channel
b. 0 level channel d. 3 level channel

2. What do you call an approach to pricing in which standard markup is added to

the product cost?
a. Cost-plus pricing strategy c. Competition based pricing
b. Value-based pricing d. Break-even pricing strategy

3. Which pricing strategy works by setting high price for the new products to skim
maximum revenue from a set of consumers who are eager to pay the high price?
a. Skimming pricing strategy c. Competition based pricing
b. Value-based pricing d. Break-even pricing strategy

4. The companies using this pricing strategy often continue several products of
their products and sell the bundle at a reduced price.
a. Optional product pricing c. By product pricing
b. Product bundle pricing d. Product line pricing

5. What strategy works by setting a price for a product that should be used along
with the main product?
a. Product bundle pricing c. Product line pricing
b. By product pricing d. Captive product pricing

6. All of the following are the functions of distribution channel except one; which is
the exception?
a. Provides information c. Matches buyer and seller
b. Boost promotion d. Advertise the product/services

7. If the total cost per product is P50 then you want a mark-up of 20%, what is the
price of your product?
a. 50 c. 60
b. 70 d. 65

8. This is sometimes known as the “market-minus price policy” and is based on

the theory that is desirable to sell goods at prices below the cost to the seller.
a. Less that cost pricing c. Product line pricing
b. By product pricing d. Captive product pricing

9. What type of transportation is used for transporting bulk cargo?

a. Water vessels c. Airplane
b. Truck d. Pipeline

15
10. All things may be goods or services, which are being offered to the market for
information, purchase, and/or utilization that would answer and satisfy the
needs and wants.
a. Product c. Place
b. Price d. Promotion

11. Activities, benefits or gratification offered for sale that is essentially intangible
and does not result in the ownership of anything.
a. Price c. services
b. Product d. Promotion

12. The amount of money charged for a product or service is called ____________.
a. Price c. Promotion
b. Product d. Place

13. A person or firm that buys large quantity of goods from various producers or
vendors, warehouses them, and resells to retailers.
a. Wholesaler c. Suppliers
b. Retailer d. Distribution channel

14. What is a group of interdependent organization that participates in the process

of making products or services available for the consumption of buyer or user?
a. Wholesaler c. Suppliers
b. Retailer d. Distribution channel

15. Which is the best carrier for transporting gravel and sand from Brooke’s Point,
Palawan to Mindoro.
a. Motor vehicle c. Truck
b. Airplane d. Water Vessels

Additional Activities

Directions: Using your own product, design channels of distribution and a pricing
strategy that you will use in your business plan preparation.
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

16
 17
Activity 2
What I Know
1. c
Activity 1: Simple
1. A 2. d
2. c Recall
3. b/ e
3. a 1. d
4. c
4. a 2. c
5.a
5. d 3. e
4. a 6. e
6. d 7. b
7. b 5. b
6. g/i 8. a
8. a
7.f 9. c
9. a
8.j 10. e
10. b
11. d 9.h
12. d 10.g
13. c
14. a
15. a
Activity 3: Match me Activity 5: Fill me In
1. Product bundle pricing 1.By product pricing 5. Break even pricing
strategy 2. Product bundle strategy 6.Captive product
2. Optional product pricing pricing
3.Cost-Based pricing strategy 7. E.Jerome Mc
3. Product bundle pricing
Carthy
strategy 4.Optimal Product pricing 8.Marketing mix
4. Captive pricing strategy 9. Retailing10. 0-Level Channel
5. Product bundle pricing
strategy
6. Captive pricing strategy What I have learned:
7. Product line pricing strategy 1. Place 6. Product
8. Product line pricing strategy 2. Place 7. Price
9. By product pricing strategy 3. Price 8. Place
10. Product line pricing strategy 4. Product 9. Place
5. Place 10. Price
Activity 4: Possible answer:
Most of the people in Maasin
earned money from farming
therefore they prefer to buy
Students’ answers may come in different ways
affordable products.
The place is also a rural area
that is why ordinary RTW is
suitable to the place.
Most of the people of Barangay Assessment
Maasin is not brand conscious
therefore the businessman can 1.B 4.B 6.D 8.A 10.A 12. A 14.D
buy products from Divisoria.
2.A 5. D 7.C 9.A 11.C 13. A 15. D
Note: Students answer may come in
different ways. 3.A
Answer Key
References
bizfluent.com, July 8, 2020, https://bizfluent.com/13720579/bundle-pricing-
definition-examples-for-small-businesses

dictionary.cambridge.org/, July 10, 2020

https://dictionary.cambridge.org/dictionary/english/bulk-carrier

Economictimes.indiatimes.com/, accessed July 1, 2020:

https://economictimes.indiatimes.com/definition/marketing-mix

iosrjournals.org, accessed July 5, 2020: http://iosrjournals.org/iosr-

jbm/papers/vol3-issue6/G0364045.pdf?id=5454

https://www.bing.com/images/search?view=detailV2&ccid=tdTLBFmt&id=B4508F
AC93CA0AC8259C1AC0FCE8C3BE5153A962&thid=OIP.tdTLBFmtfn3kBz2p
T6fGDQHaDk&mediaurl=https%3A%2F%2Febrary.net%2Fhtm%2Fimg%2F1
3%2F674%2F44.png&exph=454&expw=942&q=channel+levels&simid=6079
90145703742389&ck=013D04780794B6DA5DA06AE3093D4781&selectedi
ndex=5&ajaxhist=0&vt=0&eim=0,1,3,4,6,8,10&sim=11

Marketing mix.co.uk , accessed July 1, 2020: https://marketingmix.co.uk/

marketing91.com, accessed July 6, 2020: https://www.marketing91.com/by-

product/

stelr.org.au, July 8, 2020: https://stelr.org.au/wp-

content/uploads/2018/07/Entrepreneur-Workbook.pdf

simplicable.com, July 5, 2020: https://simplicable.com/new/product-experience

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