Business Plan

Brewed Books, Partnership

Don Anselmo Bernad Avenue,

Ozamis City, Misamis Occidental, PH 7200

DIANA SARSALEJO
Lapasan, Clarin, Misamis Occidental

RIQUELEN DEL CASTILLO

Valconcha St., Brgy. Aguada, Ozamiz

GLAZE POBADORA
Lapasan, Clarin, Misamis Occidental

AVRILE MIKHAELA SORONIO

Catadman Acasia, Ozamiz City

MARIA RIZZA TAN

Lam-an, Ozamiz City

July 2023
 Executive Summary

Brewed Books Cafe will be a locally established coffee shop located in Don Anselmo Bernad

Avenue, Ozamis City, Misamis Occidental. Founded by Diana Sarsalejo, Glaze Pobadora,

Riquelen Del Castillo, Avrile Soronio, and Rizza Tan, Brewed Books aims to provide a unique

and tranquil and affordable dining experience for its customers through quality coffee,

heartwarming bakery items, and a cozy environment for studying.

The cafe's strategic location in front of the city hall is expected to attract a diverse customer base.

The primary target market of Brewed Books Cafe includes teenagers and individuals

predominantly aged from 18 to 29, comprising high school and college students, as well as

young professionals. The cafe aims to cater to coffee addicts, bookworms, and studious

individuals with a sweet tooth, who are seeking a quiet and welcoming space to study, work, or

relax.

Customers can indulge in delightful treats such as Marshcookies, Matchacookies, RedVecookies,

Glazing Chocolate Crinkles, Shaped brownies, and Nips Brownies. For coffee enthusiasts, the

cafe will serve Iced Matcha Latte and Cafe Latte.

Brewed Books Cafe will be driven by a passionate and committed management team consisting

of Diana, Glaze, Riquelen, Avrile, and Rizza, who are all studying Accountancy and Accounting

Information at La Salle University - Ozamiz. With their shared love for books, studying, and

coffee, they have identified an opportunity to establish the first book cafe in Ozamiz City. The
team will oversee all upper management duties and operations, ensuring a seamless and

enjoyable experience for their customers. Additionally, the cafe will employ 2 bakers, 2 baristas,

and 2 servers to support daily operations.

Brewed Books Cafe envisions several key success factors contributing to its growth and

reputation in Ozamis City. The strong interest from college students and young professionals is

expected to drive regular patronage. Efficient operations and minimal overhead costs will

contribute to higher net profit margins, ensuring long-term sustainability. The cafe's

library-esque theme, designed to be Instagrammable, will potentially attract attention and

generate word-of-mouth marketing. Emphasizing excellent customer service will foster customer

loyalty and positive reviews, further enhancing the cafe's reputation. The strategic location in

front of the city hall will maximize visibility and foot traffic.

In conclusion, Brewed Books Cafe endeavors to create a welcoming and enchanting haven for its

customers, where they can savor quality coffee, delectable bakery items, and the joy of reading.

It will offer the perfect combination of books, bites, and brews.

 Description of Venture

Overview

The team created this library-themed café because we want people, especially students, book

lovers, and coffee addicts, to rest and study in a serene setting. We have observed that most

students are having difficulty finding student budget-friendly cafés where they are allowed to

stay for a prolonged period, and with our location, it is expected to draw a large number of

customers. Nevertheless, Brewed Books Cafe will undoubtedly provide you with the greatest

budget-friendly and high-quality delicacies and drinks, as well as a place that will make you feel

cozy and at home. Our products include cookies, crinkles, brownies, and coffee in a variety of

flavors, and we promise that the food we serve is always freshly made.

1. COOKIES - Cookies are made out of flour, butter, salt, baking soda, sugar, egg, vanilla

extract, food coloring, chocolate chips, matcha powder, or marshmallows.

2. CRINKLES - Crinkles are a combination of cocoa powder, sugar, oil, egg, vanilla extract,

flour, baking powder, and confectioner sugar.

3. BROWNIES - Brownies consist of butter, chocolate, sugar, eggs, vanilla extract, flour, cocoa

powder, and salt.

4. ICED MATCHA LATTE & CAFE LATTE - Coffee is made with coffee beans, milk,

sugar, matcha powder, and water.

 Size of Business

Brewed Books will be the ultimate haven for book lovers, coffee addicts, dessert enthusiasts, and

students. As it will be nestled in the heart of a bustling city, Brewed Books will offer a unique

and inviting atmosphere where people can indulge in the pleasure of literature while enjoying

desserts offered like cookies, brownies, and crinkles.

The following explains the size of the business operations:

a. Number of Employees

The book cafe plans to be staffed by a dedicated team of enthusiastic individuals who share a

passion for literature, coffee, and creating a welcoming environment. It intends to operate

smoothly with a small-sized team of 6 staff, together with the 5 owners. The staff and the owners

at Brewed Books are driven by their knowledge of books, friendly demeanor, and their ability to

provide exceptional customer service. The owners plan to be hands-on to cater to customers'

tastes and preferences to enhance their experience.

b. Assets

The cafe plans to be equipped with cozy and comfortable seating areas, both indoors and

outdoors, providing a welcoming space for customers to relax and immerse themselves in their

chosen books. The furniture and fixtures are designed to enhance the ambiance and create a

pleasant atmosphere for customers to enjoy their reading experience.

Brewed Books plan to offer a delectable assortment of baked goods, especially homemade

cookies that satisfy every craving. From classic flavors like chocolate chip cookies to elevated

versions like cookies with marshmallows on top, matcha-flavored cookies, and red-velvet

cookies that are crafted with precision and made from high-quality ingredients. The cafe’s fudgy

and indulgent brownies, available in traditional chocolate, are another asset that will attract

customers to come back for more. Also, the delightful crinkles with their soft centers and

powdered sugar exteriors, will be available in the flavor of chocolate. These delectable treats are

the heart and soul of Brewed Books that will capture the taste buds and bring happiness to

customers.

Brewed Books will possess a well-equipped coffee bar, complete with high-quality coffee

machines, grinders, and other tools necessary for crafting delicious beverages. This allows the

cafe to serve a wide range of coffee creations, from iced matcha coffee to cafe lattes, satisfying

the taste buds of coffee enthusiasts.

Additionally, Brewed Books will also own a well-curated collection of books. The shelves will

be adorned with a diverse range of literary works, catering to various interests and genres. From

timeless classics to contemporary best sellers, customers can find a wealth of reading options to

complement their enjoyment of delicious treats. This collection of books serves as an asset that

enhances the overall experience at Brewed Books, creating a haven for book lovers and fostering

a love for literature.

c. Market Share

Through a focus on exceptional customer service, a warm and inviting atmosphere, and a

commitment to quality in both its books and baked goods, Brewed Books aims to leave a strong

reputation within the community since it is the first prominent book cafe that will be established

in Ozamiz City. With a curated book collection, mouth-watering cookies, brownies, and crinkles,

and a warm atmosphere, Brewed Books plans to earn a loyal customer base and distinguish itself

from its competitors. There will be approximately 100-150 people in the population of this area.

Out of the 100-150 people, it is estimated that there will be around 75 people who will enter the

cafe which is 50% of the population. Delivering exceptional customer service and maintaining a

strong reputation within the community will solidify its position as a critical player in the local

market.

d. Customer Base
Brewed Books plans to attract customers who are book lovers, dessert enthusiasts, coffee addicts,

and students that range from ages 18 to 29 years old. The business is perfect for those students

who want to have a comfortable environment to do school work. Also, it is perfectly compatible

with people who want to enjoy their leisure time while reading books with a cup of coffee. Its

unique Instagrammable theme, an in-built library, homey drinks and desserts, and a welcoming

environment plan to attract a diverse and loyal following of locals and visitors alike.

e. Production Capacity

With a dedicated team of skilled bakers and the supervision of the owners, considering the

capacity of 20 pieces of marshmallow-infused cookies per hour, 20 pieces of matcha-flavored

cookies per hour, 20 pieces of red-velvet cookies per hour, 50 medium-sized brownies per hour,

40 crinkles per hour of production, 24 cups of cafe latte per hour, and 11 cups of iced matcha

latte per hour, Brewed Books has a maximum production capacity of 480 pieces of cookies per

day (8 hours), 400 medium-sized brownies per day, 80 pieces of crinkles per day, 192 cups of

cafe latte per day, and 88 cups of iced matcha latte per day depending on the customer’s demand.

The owners plan to have a consistent supply of freshly baked delicacies to meet the demand of

their loyal customers. Brewed Books plans to produce 50 pieces of pastries at the beginning of

the day. When the pastries supply reaches a minimum level of 20, a new batch of pastries is

baked to maximize the levels of supply while ensuring minimal wastage. Preferably an additional

30 pieces of each product are produced. It will vary depending on the number of customers in the

cafe per day. It will also be up to the management’s estimation and discretion. Drinks will be

produced per order.

f. Profitability

The cafe’s commitment to quality and customer satisfaction, coupled with efficient operations,

strategic pricing, and effective cost management, will propel Brewed Books to thrive as a

profitable venture in the ever-competitive landscape of cafe businesses.

 II. Production Plan

Manufacturing Production/Production Process

● COOKIES

Marshcookies

STEPS PROCEDURES MINUTES

Preheat the oven to 350 degrees Fahrenheit. To

1 begin, beat together melted butter, brown sugar, 5 mins
and granulated sugar in a mixing dish until light
and fluffy.

2 Combine the egg and vanilla essence in a mixing 3 mins

bowl. Mix until completely mixed.

3 Mix in the flour, baking soda, and salt until just 3 mins
mixed.

4 Finally, fold in the chocolate chips and refrigerate 20 mins

the dough to solidify.

5 Scoop out the cookie dough, flatten and fill

marshmallows then cover with additional cookie 10 mins
dough.

6 Bake and prepare your cookie sheet. 15 mins

7 Allow to cool for a few minutes on the baking

sheet before transferring to a wire cooling rack to 5 mins
cool completely before serving.

8 Put it in clear cellophane and seal it with a ribbon. 1-2 mins

Machacookies

STEPS PROCEDURES MINUTES

In a medium mixing bowl, combine the flour, 2 mins

1 baking soda, and matcha. Put aside.

2 In a large mixing bowl, combine the melted butter, 2 mins

sugars, egg, and vanilla extract until blended.

3 Mix the dry ingredients into the liquid ingredients 3 mins

until they form a dough. Stir in the chocolate
chunks.

4 Refrigerate the bowl after wrapping it in plastic 30 mins

wrap.

5 Preheat the oven to 350°F and prepare a large

baking sheet with a silicone baking liner or 5 mins
parchment paper when ready to bake.

6 Scoop dough onto a prepared cookie sheet, 2 3 mins

inches apart, with a tiny cookie scoop.

7 Bake until the edges of the cookies are golden

brown, in a preheated oven. The centers will still
appear underdone when they come out of the oven 10 -12 mins
because the cookies will continue to cook as they
cool.

8 Put it in clear cellophane and seal it with a ribbon. 1-2 mins

RedVecookies

STEPS PROCEDURES MINUTES

In a large mixing bowl, combine the flour, cocoa 2 mins

1 powder, baking soda, and salt. Place aside.

2 Beat the butter on high speed with a handheld or

stand mixer fitted with a paddle attachment until
creamy. As required, scrape down the sides and 4 mins
bottom of the basin. After adding the brown sugar
and granulated sugar, beat until blended and
creamy.
 3 Scrape down the sides and bottom of the mixing
bowl as required to incorporate the egg, milk, and
vanilla essence. Once blended, add the food
coloring and stir well. Turn off the mixer and
combine the dry and wet ingredients. Turn the 5 mins
mixer to low and gradually beat until a soft dough
forms. If you want a brighter red dough, use
additional food coloring. Beat in the chocolate
chips at low speed. The dough will be quite sticky.

4 Allow the dough to sit at room temperature before 15 mins

rolling and baking because the dough will be quite
hard.

5 Preheat the oven to 350°F and prepare a large

baking sheet with a silicone baking liner or 5 mins
parchment paper when ready to bake.

6 Roll 1.5 Tablespoons (35g) of dough into a ball.

On each baking sheet, place 9 balls. It's okay if the
cookies just spread somewhat. Simply press down
on the heated cookies to gently flatten them, which 13-14 mins
aids in the formation of crinkles. Put a few
chocolate chips on top of the warm biscuits for
decoration if desired.

7 Cool cookies on the baking sheet before 5 mins

transferring to a wire rack to cool fully.

8 Put it in clear cellophane and seal it with a ribbon. 1-2 mins

INGREDIENTS PRICES OF RAW SOURCE PRICES OF RAW SOURCE

MATERIALS MATERIALS

Butter ₱333.89/kilogram Rhea Thrifty ₱65/100g Misamis

Mart Unimart

Egg ₱108/tray Public Mall ₱220/tray Public Mall

Vanilla Extract ₱279 Rhea Thrifty ₱100 Shopee

Mart (onestopbakings
upplies)

Brown Sugar ₱110/kilo Public mall ₱93/kilo Puregold

All Purpose ₱1,507/sack Public Mall ₱204 (2kg) Puregold

 Flour

Baking Soda ₱25/box Rhea Thrifty ₱5/sachet Puregold

Mart

Salt ₱191.43/kilo Public Mall ₱50/kilo Puregold

Chocolate ₱50 RheaThrifty ₱195/pack Shopee

Chips Mart (momscd)

Marshmallows ₱30 Rhea Thrifty ₱150/pack Shopee

Mart (outoftheboxinc
ph)

Matcha ₱179.55 Tiktok shop ₱350/pack INJOY Ozamiz

Powder (LittleRetailPh)

Food Coloring ₱53 Rhea Thrifty ₱28 Tiktok Shop

Mart (SJG BAKE
AND CRAFT)

● CRINKLES

STEPS PROCEDURES MINUTES

In a separate bowl, combine the dry ingredients:

1 cocoa powder, all-purpose flour, baking powder, 4 mins
and salt.

2 Combine the wet ingredients: white sugar, brown 7 mins

sugar, oil, vanilla extract, and eggs.

Combine the dry and wet components. Mix until

3 completely blended, then cover and set aside to 1 hr and 5 mins
cool.

4 Coat the crinkled dough with white sugar and 9 mins

confectioner sugar.

5 Bake at 180°C 12 mins

6 Allow to cool before serving. 5 mins

7 Put it in a clear cellophane and seal it with a 10 mins

ribbon.
 INGREDIENTS PRICES OF RAW SOURCE PRICES OF RAW SOURCE
MATERIALS MATERIALS

Cocoa Powder ₱113.28/kg Public Mall ₱220/kg Shopee

(bakerslovers)

All Purpose ₱1,507/sack Public Mall ₱204 (2kg) Puregold

Flour

Baking Powder ₱155 Rhea Thrifty ₱172/kg Puregold

Mart

Salt ₱191.43 Public Mall ₱50/kg Puregold

White Sugar ₱110/kilo Public mall ₱115/kg Puregold

Oil ₱164 Public Market ₱235 Puregold

Vanilla Extract ₱279 Rhea Thrifty ₱100 Shopee

Mart (onestopbakings
upplies)

Egg ₱108/tray Public Mall ₱220/tray Public Mall

Confectioner ₱110/kilo Public Mall ₱149/kilo Rhea Thrifty

Sugar Mart

● BROWNIES

Walnut Brownies

STEPS PROCEDURES MINUTES

To start with, break up the chocolate into bits. 1 min

1 Microwave half of the chocolate and reserve the (20 secs for
other half for later. microwave and 40
secs for breaking)

2 Mix the butter and sugar in a large mixing basin

with an electric hand mixer, then add the eggs and 1-2 mins
vanilla and beat until the mixture is frothy and
light in color.

Sift in the flour, cocoa powder, and salt after 1 min

3 whisking in the melted chocolate.
 4 Fold in the dry ingredients, taking careful not to
overmix because this will result in more cake-like 5 mins
brownies.

5 Fold in the chocolate bits and walnuts, then pour 3 mins

the mix into the baking dish.

6 Bake depending on how fudgy you prefer your 20 - 25 mins

brownies

7 Allow to cool fully before serving. 5 mins

8 Put it in a box with greaseproof paper. 5 mins

Shaped Brownies

STEPS PROCEDURES MINUTES

To start with, break up the chocolate into bits. 1 min

1 Microwave half of the chocolate and reserve the (20 secs for
other half for later. microwave and 40
secs for breaking)

2 Mix the butter and sugar in a large mixing basin

with an electric hand mixer, then add the eggs and 1-2 mins
vanilla and beat until the mixture is frothy and
light in color.

Sift in the flour, cocoa powder, and salt after 1 min

3 whisking in the melted chocolate.

4 Fold in the dry ingredients, taking careful not to

overmix because this will result in more cake-like 5 mins
brownies.

5 Fold in the chocolate bits, then pour the mix into 3 mins
the baking dish.

6 Bake depending on how fudgy you prefer your 20 - 25 mins

brownies.

7 Allow to cool fully before serving. 5 mins

8 Cut it into shapes and put it in a box with 7 mins

greaseproof paper.
Nips Brownies

STEPS PROCEDURES MINUTES

To start with, break up the chocolate into bits. 1 min

1 Microwave half of the chocolate and reserve the (20 secs for
other half for later. microwave and 40
secs for breaking)

2 Mix the butter and sugar in a large mixing basin

with an electric hand mixer, then add the eggs and 1-2 mins
vanilla and beat until the mixture is frothy and
light in color.

Sift in the flour, cocoa powder, and salt after 1 min

3 whisking in the melted chocolate.

4 Fold in the dry ingredients, taking careful not to

overmix because this will result in more cake-like 5 mins
brownies.

5 Fold in the chocolate bits and nips, then pour the 3 mins
mix into the baking dish.

6 Bake depending on how fudgy you prefer your 20 - 25 mins

brownies

7 Allow to cool fully before serving. 5 mins

8 Put it in a box with greaseproof paper. 5 mins

INGREDIENTS PRICES OF RAW SOURCE PRICES OF RAW SOURCE

MATERIALS MATERIALS

Chocolate ₱489 Rhea Thrifty ₱240/kg Tiktok Shop

Mart (MDR Baking
Supplies)

Butter ₱333.89/kilogra Rhea Thrifty ₱65/100g Misamis

m Mart Unimart

Egg ₱108/tray Public Mall ₱220/tray Public Mall

Baking Powder ₱155 Rhea Thrifty ₱172/kg Puregold

Mart

White Sugar ₱110/kilo Public mall ₱115/kg Puregold

 Flour ₱1,507/sack Public Mall ₱204 (2kg) Puregold

Salt ₱191.43 Public Mall ₱50/kg Puregold

Cocoa Powder ₱113.28/kg Public Mall ₱220/kg Shopee

(bakerslovers)

Chocolate Chip ₱50 Rhea Thrifty ₱195/pack Shopee

Mart (momscd)

Peanuts ₱50 Public Mall ₱289 Shopee

(tantocobrands_
ph)

Vanilla Extract ₱272 Rhea Thrifty ₱100 Shopee

Mart (onestopbakings
upplies)

Nips ₱30/pack Rhea Thrifty ₱325/pack Shopee

Mart (keia_sweet_trea
ts)

● COFFEE

Cafe Latte
STEPS PROCEDURES MINUTES

1 Heat the milk in a kettle over medium-low heat. 3 mins

2 Whistle vigorously with a wire whisk to create 1-2 mins

foam.

3 Make the espresso in the coffee maker and divide 4 mins

it among the cups.

4 Pour in the milk, stirring constantly with a whisk 3 mins

to keep the froth at bay.

5 Overtop, pour the froth. 3 mins

Iced Matcha Latte
STEPS PROCEDURES MINUTES

1 Add the matcha powder to a measuring cup or 1 min

bowl. (Iced Matcha Latte)

Pour in 1 to 2 teaspoons of boiling water and

2 whisk until the matcha is completely dissolved. 1-2 mins
This should result in a paste-like consistency.

3 Stir in the remaining 1 cup of water. Place in the 15 mins

refrigerator or freezer to chill.

4 Fill two glasses with ice and add your milk of 2 mins
choice until the glass is about 3/4 full.

5 Finally, whisk in the cooled matcha. 1-2 mins

INGREDIENTS PRICES OF RAW SOURCE PRICES OF RAW SOURCE

MATERIALS MATERIALS

Coffee Powder ₱1,770/kilo Tiktok Shop ₱195 (160g) Puregold

(BC Batangas
Coffee)

Sugar ₱110/kilo Public mall ₱93/kg Puregold

Milk ₱100 Rhea Thrifty ₱87 Puregold

Mart

Matcha Powder ₱350/pack Injoy Ozamiz ₱198/100 grams Tiktok Shops

(nutrifinds)

Ice ₱100 Elim ₱ 100 Aquamax

Water ₱25 Aquabest ₱25 WaterajS Water

Refilling
 Machinery and Equipment
a) Cookies and Crinkles:
Item Quantity (pieces) Cost per Unit (Php) Source

Mixing Bowl 1 139.00 Rhea Thrifty Mart

Baking Sheet 10 1.09 Rhea Thrifty Mart

Cookie Cutters 2 9.80 Mr. DIY

Measuring Cups 1 set 169.00 Rhea Thrifty Mart

Measuring Spoons 1 set 185.00 Rhea Thrifty Mart

Silicone Baking Mat 1 233.00 Gaisano Mall

Silicone Spatulas 2 28.00 Rhea Thrifty Mart

Cooling Racks 1 50.00 Gaisano Mall

Portable Mixer 1 1,199.00 Gloria Bazaar

Rolling Pin 1 120.00 Rhea Thrifty Mart

Sifter 1 56.00 Rhea Thrifty Mart

Cookie Scoop 1 89.00 Gaisano Mall

b) Brownies:
Item Quantity (pieces) Cost per Unit (Php) Source

Mixing Bowl 1 139.00 Rhea Thrifty Mart

Whisk 1 98.00 Rhea Thrifty Mart

Oven 1 4,499.00 Gloria Bazaar

Cooling Rack 1 50.00 Gaisano Mall

Measuring Cups 1 set 169.00 Rhea Thrifty Mart

Measuring Spoons 1 set 185.00 Rhea Thrifty Mart

Half Sheet Pans 1 272.00 Rhea Thrifty Mart

 Item Quantity (pieces) Cost per Unit (Php) Source

Silicone Baking Mat 1 233.00 Gaisano Mall

Silicone Spatulas 1 28.00 Rhea Thrifty Mart

Sifter 1 56.00 Rhea Thrifty Mart

Cookie Cutters 2 9.80 Mr. DIY

c) Coffee:
Item Quantity (pieces) Cost per Unit (Php) Source

Coffee Maker 1 769.00 Gloria Bazaar

Blender 1 379.00 Gloria Bazaar

Ice Cube Tray 5 59.00 Mr. DIY

Refrigerator 1 7,750 Gloria Bazaar

Customized Sealing 500 pieces per pack 158.00 per pack O-Z Prints
Film

Plastic Cups 2 orders (50 pcs.) 179.00 per order Shopee

(mjmickycloset shop)

Cups 25 69.00 Gaisano Mall

Stirrer 2 43.00 Gaisano Mall

Disposable Straws 2 packs (100 pcs.) 59.00 per pack Rhea Thrifty Mart

Tea Kettle 1 299.00 Gloria Bazaar

Matcha Whisk 1 275.00 Gaisano Mall

Sifter 2 56.00 Rhea Thrifty Mart

Wire Whisk 1 89.00 Mr. DIY

c) Furniture, Appliances, etc.

Item Quantity (pieces) Cost per Unit (Php) Source

Long Rectangular 1 4,000.00 Puti Furniture

Wooden Tables
 Air Conditioner 1 6,990.00 Gloria Bazaar

Circular Wooden 3 550.00 Puti Furniture

Tables

Square Wooden Tables 4 4,800.00 Puti Furniture

Wooden Bookshelves 1 3,000.00 FJK Trading

Wooden Chairs 20 250.00 Puti Furniture

Wooden Cabinet 1 1,200.00 Puti Furniture

Desk Table 1 499.00 Gloria Bazaar

Glass Display Cabinet 1 4,290.00 Kiang Sip Glass &

Aluminum

Big Outdoor Umbrella 2 554.00 Centrum

Books 20 200 National Book Store

Benefits and Impact:

By investing in the aforementioned machinery and equipment, the business will experience the

following benefits:

● Increased production efficiency and consistency.

● Improved quality and uniformity of baked goods and iced coffee.

● Enhanced customer satisfaction.

● Streamlined operations and reduced manual effort.

● Potential for product diversification and expansion.

 Physical Plant

Brewed Books Floor Plan

Kitchen Floor Plan
Brewed Books Facade
 Product Mix

At Brewed Books, we plan on offering a wide range of flavors in our cookies, including

chocolate chip cookies, marshmallow-infused creations, and matcha and red velvet fillings. Our

crinkles will be chocolate-flavored and dusted with sugar powder ensuring both its aesthetics and

flavor. We will also offer our brownies in different ways such as walnut brownies and ones filled

with chocolate nips and from already known square shapes of brownies to different shapes of the

brownies to give uniqueness to our product. We will also offer Iced Matcha Lattes and Cafe

Lattes for our coffee enthusiast customers. We ensure homemade goodness by using high-quality

ingredients and avoiding artificial additives. Each batch is handcrafted with love, guaranteeing

authentic and classic flavors and a delightful experience for our customers. In Brewed Books, we

will ensure that our customers experience the perfect blend of books, bites, and brews.
 III. Marketing Plan

Market Description

Our library-themed coffee shop provides a one-of-a-kind, friendly setting for book lovers and

coffee connoisseurs to enjoy high-quality coffee and pastries. With rental books, cozy reading

nooks, and a friendly atmosphere, the shop creates a sense of community among book lovers and

coffee enthusiasts that will set us apart from competitors. We chose this industry because of its

widespread appeal and rising need for distinctive, immersive locations. In a city that thrives on

coffee culture, with a diverse demographic that appreciates specialty coffee and pleasant cafe

settings, we believe our coffee shop can satisfy these local needs. Furthermore, with an

increasing number of book lovers seeking comfortable places to unwind, study, or work, the need

for a library-themed coffee shop aligns perfectly with the city's cultural interests. With that,

Brewed Books Cafe intends to target customers aged 18 to 29 who are book lovers, dessert

fanatics, coffee junkies, young professionals, and students who seek a space to indulge in

literature and connect with like-minded individuals.

According to our market research, there are a significant number of young professionals,

university students, and book club members in the city who are likely to be interested in our

concepts. In addition, as our potential customers appreciate academic stimulation, personal

development, and meaningful social interactions, Brewed Books meets these ideals by offering a

library cafe that has a warm, welcoming ambiance, and offers a multisensory experience that

resonates with both emotional and intellectual levels. Hence, our one-of-a-kind and enriching

atmosphere satisfies caffeine and pastries cravings while enriching minds and souls, making it a

destination for those seeking a haven to escape from the hustle and bustle of everyday life,

desiring a place that fosters creativity and contemplation.

Competition

We have conducted an analysis of several direct and indirect competitors in the coffee shop

industry. This analysis will help us understand and analyze the market environment, understand

how our coffee shop, "Brewed Books," can effectively position itself in the market, and how

other cafes and food establishments may impact our cafe's success.

Direct Competitors:

1. Puesto - one of the best local coffee shops in Ozamiz City.

Location: In front of the location of Brewed Books. Puesto, 5R2X+3XV, Ozamiz City, Misamis

Occidental.
Menu Offerings: They offer a variety of specialty coffee drinks and a selection of pastries,

sandwiches, and different kinds of meals and dining experiences.

Strength: Established brand with loyal customers and has a wide range of menu selections,

catering to different taste preferences of their customers.

Unique Selling Points: They emphasize organic and locally sourced ingredients, attracting

health-conscious, and aesthetic-enthusiast customers.

Weakness: Prices are slightly higher than average but reflect the premium quality they provide.

2. Better Brews - a popular coffee shop in Ozamiz City just beside Jollibee and

Gloria Bazaar.

Location: Situated in the same shopping complex as Chua Hong Building, 2 Don Anselmo

Bernad Avenue, Ozamiz City.

Menu Offerings: They specialize in serving a variety of espresso-based beverages and teas and

offer a wide selection of different coffee drinks, teas, freshly-baked pastries, and a diverse menu

including breakfast, lunch, and dinner options.

Strengths: Better Brews offers a relaxed, warm, and welcoming ambiance, attracting customers

looking for a relaxed space. They also provide free Wi-Fi, making it a popular spot for students

and remote workers.

Unique Selling Points: Extensive menu of coffee flavors and add-ons, providing a personalized

coffee experience.

Weakness: Limited food menu and smaller seating area with fewer power outlets for laptops.

They only have one comfort room on the third floor.

Indirect Competitors:

● Amarah’s Corner

Location: A fast-food joint located nearby Brewed Books’ potential location, Don Anselmo

Bernad Avenue.

Menu Offering: Offers quick and affordable meals, including burgers, fries, pastries like

cookies and brownies, and soft drinks. m

Strengths: Casual and efficient dining environment. Fast and convenient service, although not as

specialized in coffee offerings. Prices of pastries are less expensive than ours.
Unique Selling Points: Commitment to supporting local farmers and businesses by sourcing

ingredients. from nearby suppliers.

Weaknesses: Limited indoor seating space may discourage customers seeking a sit-down

experience.

● Red Cherry Bakery

Location: A bakery located meters away from Brewed Books’ potential location, Don Anselmo

Bernad Avenue.

Menu Offering: A bakery that specializes in a variety of freshly baked goods, including pastries,

cakes, and bread. Offer quick and affordable pastries including chiffon cakes, cupcakes, cookies,

crinkles, and brownies.

Strengths: Wide bakery menu, loyal customer base for their baked items like the pastries that we

offer. Inexpensive prices and quick service, customers might choose to buy baked goods from the

bakery instead of enjoying pastries at our cafe.

Unique Selling Points: Supporting local farmers and businesses by sourcing ingredients from

nearby suppliers.

Weakness: Limited seating space during peak hours.

Competitive Advantage

Brewed Books Cafe's competitive edge ultimately comes down to its capacity to forge an

alluring blend of community, culture, and caffeine that will entice customers looking for an

excellent and fulfilling coffee shop experience. Its unique atmosphere, which combines the love

of books with the pleasure of enjoying coffee and sweets, sets it apart from conventional coffee

shops. By honing in on a niche market of book lovers and intellectuals, the coffee shop is able to

provide its customers with personalized offerings and achieve a deeper level of communication.

This concept emphasizes engagement by offering patrons the opportunity to enjoy homey-crafted

beverages while immersing themselves in library-ish surroundings. Brewed Books Cafe

transforms into much more than a place to grab a cup of coffee. Patrons will enjoy the sensory

experience of freshly brewed coffee and the smell of pages from books. Consequently, the coffee

shop plans to retain its customers longer and attract organic word-of-mouth referrals from

satisfied customers. Our library-themed coffee shop plans to attract media attention and generate

social buzz. Creating a memorable experience for customers is the key to our library-themed

coffee shop's competitive advantage.

Promotional Strategies

A. Social Media Engagement:

Establish a strong presence on popular social media platforms like Facebook, Instagram, and

TikTok. Regularly post aesthetic content, such as the making of coffee and pastry, satisfied

customer experience, behind-the-scenes cafe footage, book and product recommendations, and

cute pictures of the cafe showcasing its Instagrammable setting.

B. Loyalty Program:

Introduce a loyalty program to reward repeat customers with points that they will gain and

accumulate to avail of some of the cafe’s premium offers. Members will receive exclusive perks,

such as discounts on cafe items, free book rentals, and free drinks or sweets on designated dates

like birthdays or the cafe's anniversary. The loyalty program will enhance customer retention and

encourage word-of-mouth referrals.

C. Local Marketing Initiatives:

Distribute attractive flyers and posters around the city, targeting high-traffic areas and places

frequented by the target audience like near the city hall, La Salle University - Ozamiz, etc.

Distribution of brochures to individuals in the city hall, students in La Salle-Ozamiz, Misamis

University, and Basic Education schools like Ozamiz School of Arts and Trades and Ozamiz City

National High School will also be done to increase awareness of the cafe.
D. Free Taste Testing on Opening:

Conduct free taste testing outside and near the location of the cafe on its opening day to entice

and encourage customers to visit and buy from the cafe. A dozen of free bite-sized cookies,

crinkles, and brownies will be distributed to potential customers, giving them a gist of the

products offered by the business.

Pricing Strategies

For our pricing strategy, we will employ the cost-plus pricing approach. This means that a

markup percentage will be added to the cost of the production to determine the selling price of

our products. The markup will be calculated to guarantee that the profit margin is adequate while

covering the direct and indirect expenses involved in running the coffee shop.

To establish an accurate selling price, we will take into account all the expected direct and

indirect costs associated with operating the coffee shop.

● Cookies

There are three variants under this product and the following pricing is listed below accordingly.

a.) Marshcookies

These are the everyday costs that are directly and indirectly associated with the production of

Marshcookies:

Items Units Cost per cookie

Direct Cost

Butter 400g ₱2

Egg 2 trays ₱1

Vanilla Extract 1 piece ₱0.3

Brown Sugar 2kg ₱1

All Purpose Flour 2kg ₱1

Baking Soda 1 box ₱0.2

 Salt 1/4kg ₱0.1

Chocolate Chips 2 pack ₱0.6

Marshmallow 2 pack ₱0.4

Indirect Cost

Applied Overhead ₱10

Total Cost ₱17

So, with a cost-plus pricing strategy and a 50% markup, the selling price for Marshcookies

would be ₱26.00 per cookie.

b.) Machacookies

These are the everyday costs that are directly and indirectly associated with the production of

Machacookies:

Items Units Cost per cookie

Direct Cost

Butter 400g ₱2

Egg 2 trays ₱1

Vanilla Extract 1 piece ₱0.3

Brown Sugar 2kg ₱1

All Purpose Flour 2kg ₱1

Baking Soda 1 box ₱0.2

 Salt 1/4kg ₱0.1

Chocolate Chips 2 pack ₱0.6

Matcha 1 pack ₱1

Indirect Cost

Applied Overhead ₱12

Total Cost ₱20

So, with a cost-plus pricing strategy and a 50% markup, the selling price for Machacookies

would be ₱30.00 per cookie.

c.) RedVecookies

These are the everyday costs that are directly associated with the production of RedVecookies:

Items Units Cost per cookie

Direct Cost

Butter 400g ₱2

Egg 2 trays ₱1

Vanilla Extract 1 piece ₱0.3

Brown Sugar 2kg ₱1

All Purpose Flour 2kg ₱1

Baking Soda 1 box ₱0.2

Salt 1/4kg ₱0.1

 Chocolate Chips 2 pack ₱0.6

Food Coloring 3 pack ₱0.5

Indirect Cost

Applied Overhead ₱10

Total Cost ₱17

So, with a cost-plus pricing strategy and a 50% markup, the selling price for RedVecookies

would be ₱26.00 per cookie.

● Brownies

There are three variants under this product and the following pricing is listed below accordingly.

a.) Walnut Brownies

These are the everyday costs that are directly and indirectly associated with the production of

Walnut Brownies:

Items Units Cost per brownies

Direct Cost

Chocolate 1 ½ kg ₱3

Butter ½ kg ₱1

Egg 2 trays ₱2

Baking Powder 1 pack ₱1

 White Powder ½ kg ₱0.4

Flour 2 kg ₱2

Salt ¼ kg ₱0.1

Cocoa Powder 1 kg ₱0.8

Chocolate Chip 2 packs ₱0.8

Peanuts 3 packs ₱1

Vanilla Extract 1 piece ₱0.8

Indirect Cost

Applied Overhead ₱12

Total Cost ₱24

So, with a cost-plus pricing strategy and a 50% markup, the selling price for Walnut Brownies

would be ₱36.00 per brownies.

b.) Shaped Brownies

These are the everyday costs that are directly and indirectly associated with the production of

Shaped Brownies:

Items Units Cost per brownies

Direct Cost

Chocolate 1 ½ kg ₱3

Butter ½ kg ₱1
 Egg 2 trays ₱2

Baking Powder 1 pack ₱1

White Powder ½ kg ₱0.4

Flour 2 kg ₱2

Salt ¼ kg ₱0.1

Cocoa Powder 1 kg ₱0.8

Chocolate Chip 2 packs ₱0.8

Vanilla Extract 1 piece ₱0.8

Indirect Cost

Applied Overhead ₱11

Total Cost ₱22

So, with a cost-plus pricing strategy and a 50% markup, the selling price for Shaped Brownies

would be ₱33.00 per brownies.

c.) Nips Brownies

These are the everyday costs that are directly and indirectly associated with the production of

Nips Brownies:

Items Units Cost per brownies

Direct Cost

Chocolate 1 ½ kg ₱3

Butter ½ kg ₱1
 Egg 2 trays ₱2

Baking Powder 1 pack ₱1

White Powder ½ kg ₱0.4

Flour 2 kg ₱2

Salt ¼ kg ₱0.1

Cocoa Powder 1 kg ₱0.8

Chocolate Chip 2 packs ₱0.8

Nips 3 packs ₱0.6

Vanilla Extract 1 piece ₱0.8

Indirect Cost

Applied Overhead ₱12

Total Cost ₱24

So, with a cost-plus pricing strategy and a 50% markup, the selling price for Nips Brownies

would be ₱36.00 per brownies.

 ● Crinkles

These are the everyday costs that are directly and indirectly associated with the production of our

crinkles called Glazing Chocolate Crinkles:

Items Units Cost per (1) crinkles

Direct Cost

Cocoa Powder 2kg ₱1

All Purpose Flour 2kg ₱3

Baking Powder 1/4g ₱0.5

Salt 1/4kl ₱0.2

Vanilla Extract 1 piece ₱0.6

White Sugar 1/2kl ₱0.7

Oil 1 packet ₱2

Egg 1 tray ₱1

Confectioner Sugar 1/2kl ₱0.7

Indirect Cost

Applied Overhead ₱15

Total Cost ₱25.00

So, with a cost-plus pricing strategy and a 50% markup, the selling price for Glazing Chocolate

Crinkles would be ₱38.00 per crinkles.

 ● Coffee

There are two variants under this product and the following pricing is listed below accordingly.

a.) Caffe Latte

These are the everyday costs that are directly and indirectly associated with the production of

Caffe Latte:

Items Units Cost Per Cup

Direct Cost

Coffee Powder 1 ½ kl ₱14 per cup

Sugar 3 kl ₱2 per cup

Milk 5 packs ₱2 per cup

Cup 4 packs ₱1 per cup

Indirect Cost

Applied Overhead ₱18 per cup

Total Cost ₱33.00

So, with a cost-plus pricing strategy and a 50% markup, the selling price for Caffe Latte would

be ₱50.00 per cup.

b.) Iced Matcha Latte

These are the everyday costs that are directly and indirectly associated with the production of

Iced Matcha Latte:

Items Units Cost per cup

Direct Materials

Sugar 5kl ₱5 per cup

Milk 15 packs ₱15 per cup

Ice 5 units ₱6 per cup

Cups 2 packs ₱2 per cup

Matcha Powder 3 pack ₱12 per cup

Indirect Materials

Applied Overhead ₱20 per cup

Total Cost ₱59.00

So, with a cost-plus pricing strategy and a 50% markup, the selling price for Iced Matcha Latte

would be ₱89.00 per cup.

Distribution
 IV. Organizational Plan

Form of Ownership

Brewed Books will be a partnership business between Diana Sarsalejo, Glaze Pobadora,

Riquelen Del Castillo, Avrile Soronio, and Rizza Tan. The owners will establish the first book

cafe in Ozamiz City as they have seen an avenue driven by their shared fondness for literature,

learning, and coffee. The partnership will have an equal distribution of profits to the respective

owners. It will also share an equitable distribution of liabilities to the owners. The owners will

also contribute an equal amount of capital to build the business.

Through delicious baked goods, exemplary coffee, and a comfortable atmosphere for studying,

Brewed Books seeks to offer its customers an exceptional and serene encounter. It will offer a

variety of baked goods and coffee such as chocolate chip cookies, marshmallow-combined

cookies, matcha, and red-velvet cookies. It will also offer traditional chocolate crinkles, as well

as different versions of brownies such as walnut brownies and chocolate nips. For coffee

enthusiast customers, Iced Matcha Latte and Cafe Latte will also be offered. The primary

customers of the book cafe will be students as well as young professionals with ages ranging

from 18-29 years old. Brewed Books will be located on Don Anselmo Bernad Avenue, Ozamiz

City, Misamis Occidental, in front of Prospera Park City Hall.

Organizational Structure
Compensation Package

Server

Salary 6,075

SSS 273.38

Philhealth 225

Pag-ibig 182.25

Total Payables 5,394

Baker

Salary 7,908

SSS 356

Philhealth 225

Pag-ibig 237

Total Payables 7,090

Barista

Salary 5,400

SSS 243

Philhealth 225

Pag-ibig 162

Total Payables 4,770

As seen above, is the compensation of the crew; other than what is stated, each employee could

also have a day off monthly, with each staff having a different rest day. Women employees would

also have a 9-month maternity leave with pay; this incentive is also given to employees who

have a pregnant wife (paternity leave). A five-day incentive leave is also offered. Last but not

least, as mandated by the government, the 13th month will be given at the end of December

together with their Christmas bonus.

The Owner of the business will receive a base salary ranging from P5,000 - P10,000 pesos and

will have the benefit of health insurance, deducting P1,003 from their salary, owners would also

be given a retirement fund. Owners will also be compensated by shared profits. But for the

continuance and operations of the business, retained earnings would also be deducted from their

salary.
 V. ASSESSMENT RISK

Weaknesses of the Business

● Expensive Capital

The expensive capital of the business will be considered a weakness. The cost of the cafe

renovation contributes to the expensive capital including the cost of the machinery, equipment,

and furniture due to its aim to provide high-quality products and ideal customer accommodation.

The business will compensate for the cost of expenditures by generating revenues. Brewed

Books plans to focus on sales and marketing efforts to drive revenue and increase customer

acquisition. It also plans to offer products and services that are competitive and fulfill a genuine

need in the market. Brewed Books will minimize unnecessary expenses and monitor costs

closely. The owners will conduct a thorough analysis of the business operations to identify areas

where expenses can be reduced without compromising on quality and customer satisfaction.

Brewed Books will also utilize cost-effective digital marketing strategies to reach a wider

audience without significant upright expenses.

● Management’s lack of prior experience

Another weakness that will be considered is the management’s lack of prior experience in

managing the business. The management team may make less-informed decisions, leading to

potential missteps and missed opportunities. They may also struggle in handling unexpected

challenges effectively as well as dealing with customer problems. Since it will be a new and

relatively young business, with a limited track record, there will be more uncertainty about how

the business will perform in the future. It will also hinder demonstrating consistent growth

patterns and future scalability. To address these, the management team plans to seek guidance
from experienced mentors or advisors who have successfully run a business in the same or

similar industry. They can offer valuable insights, provide feedback, and help navigate

challenges. The management will also conduct thorough market research to understand the target

audience, competitors, and industry trends. Having a deep understanding of the market can help

the management in making informed decisions. The management will also consider engaging

with other entrepreneurs and business professionals through networking events, industry

conferences, and online forums. Learning from others’ experiences can provide valuable lessons

and new perspectives to the management.

● Changing consumer preferences

This will be considered a weakness because when consumer preferences shift, the products and

services that Brewed Books will offer may no longer align with what customers want. This will

lead to a decline in customer loyalty and a loss of market share to competitors who cater better to

the changing preferences. It may also result in a decrease in sales and revenue of the business. To

provide solutions, Brewed Books will establish direct lines of communication with customers

through various channels such as social media and customer service interactions to gain insights,

address concerns, and build relationships to foster loyalty. Brewed Books also plans to be open

to change and innovation. It plans to adapt existing products and services to better align with

customer preferences and be willing to introduce new offerings that will cater to emerging

trends. Brewed Book will also plan to conduct market research regularly to understand current

trends, customer needs, and preferences. This can be done through surveys, social media

monitoring, and analyzing customer feedback. The insights that will be gained from the research

will inform decision-making and product/service development.

 VI. Financial Plan

● Cookies

Ingredients Price in Peso

Butter 780

Egg 648

Vanilla Extract 300

Brown Sugar 558

All Purpose Flour 612

Baking Soda 75

Salt 39

Chocolate Chips 300

Matcha 180

Food Coloring 84

Marshmallow 60

Total 3,636

● Brownies

Ingredients Prices in Peso

Chocolate 1,080

Butter 501

Egg 648

Baking Powder 465

White Powder 165

Salt 39

Cocoa Powder 339

 Chocolate Chip 300

Peanuts 150

Vanilla Extract 300

Flour 612

Nips 90

Total 4,689

● Crinkles

Ingredients Prices in Peso

Cocoa Powder 113

All Purpose Flour 204

Baking Powder 39

Salt 13

Vanilla Extract 50

White Sugar 55

Oil 164

Egg 108

Confectioner Sugar 55

Total 801

● Coffee

Ingredients Prices in Peso

Coffee Powder 2,655

Sugar 837

Milk 1,740
 Cups 414

Ice 500

Matcha Powder 1,050

Total 7,196

Equipment Prices in Pesos

Mixing Bowl 139

Baking Sheet 109

Cookie Cutters 19.6

Measuring Cups 169

Measuring Spoons 185

Silicone Baking Mat 233

Silicone Spatulas 56

Cooling Racks 50

Portable Mixer 1,199

Rolling Pin 120

Sifter 56

Cookie Scoop 89

Whisk 98

Oven 4,449

Half Sheets Pans 272

Coffee Maker 769

Blender 379

Ice Cube Tray 59

Refrigerator 7,750
Customized Sealing Film 158

Plastic Cups 358

Cups 1,725

Stirrer 86

Disposable Straws 118

Tea Kettle 299

Matcha Whisk 275

Wire Whisk 89

Total 21,558.6

Furniture Prices in Pesos

Rectangle Wooden Tables 4,000

Air Conditioner 6,990

Circular Wooden Tables 1,650

Square Wooden Tables 4,800

Wooden Bookshelves 3,000

Wooden Chairs 5,000

Wooden Cabinet 1,200

Desk table 499

Glass Display Cabinet 4,290

Big Outdoor Umbrellas 1,908

Books 4,000

Total 37,337
 Other Expenses Amount

Rent 3,500

Renovation 10,000

Employees 17,254

Total 30,754

Initial Investment

Amount (Pesos)

Ingredients 16,322

Equipment 21,558.6

Furniture 37,337

Other Expenses 30,754

Total 105,971.6

After computing all the approximate initial expenses, namely the ingredients, equipment,

furniture, and other needed expenses, It resulted in 105,971.6 pesos - this will be the business’

initial investment.

Payback Period = Initial Investment/(Estimated) Net Cash Flow Period

= 105,971.6 / 47,557

= 2.2

The stated price in our initial investment, - using our estimation - utilizing the payback period

method we can assume that we will recover in approximately 2 years and 2 months.
Group 1

July 28, 2023

Names Percentage

Diana Rose Sarsalejo 100 %

Riquelen Del Castillo 100 %

Glaze Pobadora 100 %

Maria Rizza Tan 100 %

Avrile Mikhaela Soronio 100 %