MEDIA PLAN - Sample
MEDIA PLAN - Sample
MEDIA PLAN - Sample
Client:
Campaign:
Market: National Wide
Period: 2013
Rating Unit Cost Unit Cost Disc. Net Cost Net Cost Total Cost Total Cost W1 W2 W3 W4 W1 W2 W3 W4 W5 W1 W2 W3 W4
No. Channel Time slots Weekday Program Duration Spots
2013 (VND '000) (USD) % (VND '000) (USD) (VND '000) (USD) OCTOBER NOVEMBER DECEMBER
30/9-6 7-13 14-20 21-27 28/10 - 3/11 4 - 10 11 - 17 18 - 24 25 - 1/12 2-8 9 - 15 16 - 22 23 - 29
Total Budget by phases ('000 VND) 491,900
Total Budget by phases (USD) 23,617
1 VTV3
C14.3 20:00 - 21:00 Tue During Gameshow: "Ai la trieu phu" 30" 13,4 2 60,000 2,881 30% 42,000 2,017 84,000 4,033 1 1
C14.4 20:00 - 21:00 Wed During Gameshow: "Tro choi am nhac" 30" 12,8 2 60,000 2,881 30% 42,000 2,017 84,000 4,033 1 1
C14.6 (C14H) 20:00 - 21:00 Fri During Realityshow 30" 13,6 2 80,000 3,841 30% 56,000 2,689 112,000 5,377 1 1
C14.7 20:00 - 21:00 Sat During "Chung toi la chien si" 30" 13,0 2 65,000 3,121 30% 45,500 2,185 91,000 4,369 1 1
VTV in total: 8 371,000 17,813
2 HN1
A25 19:50 - 21:00 Sat During Gameshow Gameshow "Duoi hinh bat chu" 30" 5,6 4 24,000 1,152 35% 15,600 749 62,400 2,996 1 1 1 1
A23 19:50 - 21:00 Mon-Fri,Sun During Gameshow or Drama 30" 3,2 5 18,000 864 35% 11,700 562 58,500 2,809 2 2 1
HN in total: 9 120,900 5,805
HANOI MARKET
GRP: 90.8
% Reach 1+: 40.5%
OTS: 2.0
Note: Total (included VAT): 491,900
Services' Fee: 5.00% 24,595
Total ( '000 VND - Include VAT and Service fee): 516,495
Ratecards are changeable, hence possible ratecard modification.
Programs are changeable, hence possible scheduling modification.
Rtg % is treated as forecasted rtg%. It will be updated at the point of booking detail plan
PRINT ADVERTISING PLAN
Client:
Brand:
Campaign:
Period: 2013
Target Audience: Peo 25+ ABC
Market: Nationwide
NEWSPAPER
1 Thanh Nien Daily
GENERAL
2 Tuoi tre Daily
MAGAZINES
3 Thoi bao Kinh te Viet Nam Mon - Sat
4 Nhip cau dau tu Mon
BUSINESS
5 Thoi bao Kinh te Sai Gon Thu
6 Doanh nhan Sai Gon Cuoi tuan Fri
7 Tiep thi gia dinh Mon
8 WOMAN The gioi phu nu Mon
9 Hanh phuc gia dinh Fri
10 Travellive 15th of Monthly
FLY - TOURISM
11 Heritage 5st of Monthly
12 Dep 5st of Monthly
13 LIFESTYLE Thoi Trang tre Tue
14 Cam Nang Mua Sam Thu
Note:
TOTAL
Total Budget by Mo
20
1-7 8 -14 15-21 22-28 29/4 - 5/5 6-12 13-19 20-26 27-2/6
25,823 1,240
30,434 1,461 1
43,120 2,070 1
22,400 1,075 1
39,600 1,901 1
19,800 951 1
106,260 5,102 1
72,072 3,460 1
26,180 1,257 1
39,600 1,901 1
94,050 4,516
28,490 1,368 1
65,250 3,133 1
50,400 2,420 1
663,479 0 0 1 2 2 2 2 2 1
663,479
33,174
766,319
W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W5 W1
JUNE JULY AUGUST SEPTEMBER
3-9 10-16 17-23 24-30 1-7 8-14 15-21 22-28 29/7-4 5-11 12-18 19-25 26-1/9 2-8
378,501 1
18,173
1 0 0 0 0 0 0 0 0 0 0 0 0 0
W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W5 W1 W2
SEPTEMBER OCTOBER NOVEMBER DECEMBER
188,795 107,726
9,064 5,172
1
1
1
1
1 1 1 2 2 0 0 0 0 0 0 0 0 0
W3 W4
DECEMBER
16 - 22 23 - 29
107,726
5,172
0 0
Survey: 4 CITIES SURVEY 2012
Universe ('000): 6,875.81
Target Base: All people <All waves>
Target Base Size ('000): 6,875.81
Target Group: All people
Target Group Size ('000): 6,875.81 Sample: 1,968
Percentage: 100.0%
HA NOI
Type 1
Type 2
22 Zodiac Building Đường 19, phố Duy Tân, Cầu Giấy, Hà Nội. 17
24 Đại Phát Building (tầng hầm B1) Lô A2C, Duy Tân, Cầu Giấy, Hà Nội 10
25 Naforimex Building 19 Bà Triệu, Hoàn Kiếm, Hà Nội 10
26 Hàn Việt Tower 203 Minh Khai, Quận Hai Bà Trưng, Hà Nội 19
28 Tòa nhà Lucky Building Block A 66 Trần Thái Tông, Cầu Giấy, Hà Nội 14
29 Tòa nhà Lucky Building Block B 66 Trần Thái Tông, Cầu Giấy, Hà Nội 14
30 Rainbow Tower Apartment Lô B CQ1 Khu Đô Thị Văn Quán, Hà Đông, Hà Nội 27
31 Rainbow Tower Office Lô B CQ1 Khu Đô Thị Văn Quán, Hà Đông, Hà Nội 27
Type 1
1 Etown 2 364 Cộng Hòa, Tân Bình 11
2 Etown 3 364 Cộng Hoà, Tân Bình 10
3 Me Linh Point Tower New 2 Ngô Đức Kế , Quận 1, TP. Hồ Chí Minh 21
4 Harbour View tower 35 Nguyễn Huệ, Q1 20
5 Opera View Tower 161 Đồng Khởi, Q.1 12
43 Silland Tower 14
Đường 9A, KDC Trung Sơn, Q.7
44 NCD Building 12
60 Nguyễn Đình Chiểu, Q.1
45 Abacus Tower 15
58 Nguyễn Đình Chiểu, Q.1
46 DC Tower 9
111D Lý Chính Thắng, Q.3
48 Avila Apartment 15
20 Bis Thi Sách, Q.1
49 Minh Long Tower New (bên ngoài) 17-19 Bà Huyện Thanh Quan, Q3 15
TỔNG CỘNG
Slim Digital
RAME ADVERTISING PLAN 2013
The number of
Square The number of The number of The number of visitor Views Quantity
elevators Frame people /week /week
5DF +
2,350 5 2LCD 5,222 4,700 147,789 1
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,890,000 3,780,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
2 1,428,000 2,856,000
1 383,040,000 436,548,000
Client:
Campaign:
Period: B1Mar-13
Agency: TVPlus
USD
Total (VND)
1,500,000
1,500,000
2,000,000
2,000,000
2,000,000
1,500,000
1,500,000
1,500,000
1,500,000
1,000,000
1,500,000
1,000,000
1,500,000
1,500,000
1,500,000
1,500,000
1,500,000
1,500,000
1,500,000
29,000,000
2,900,000
31,900,000
1,595,000
33,495,000
1,608
Client: Market: Nationwwide
Campaign: Photo Contest "Love Story" Planning Date: 2/26/2013
Period: B1Mar-13 Agency:
Budget 83,160,000 VND
3,993 USD
Commitment/month
No Content IP Target Unit Cost Month Total
Fans
Facebook fanpage:
Building FB fanpage for clients =>
1 IP VN 20 - 40 age 12,000 1,500 9 18,000,000
managing fanspage & drag fan for
fanpage of KTO
Noted: Report
* Report by screenshots
* Send the username and password for client checking every day
* Send weekly report of the number of clicks, impressions, & views.
* End the campaign when reaching the number of Fans commitments
BANNER ADVERTISING PLAN VND USD
Client: Budget (excluded service fee): 372,372,000 17,878
Campaign: Budget (included VAT and service fee): 390,990,600 18,772
Period: 2013
Target Audience: People 25+ SEC ABCD
Market: Nationwide Currency Rate: 1 USD = VND 20,828.00
Ranking Pageviews Unit Cost Unit Cost Disc. Net Cost Net Cost Total Cost Total Cost APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
No. Website Location Position Size Week
in Vietnam Month % 1-7 8 -14 15-21 22-28 29/4 - 5/5 6-12 13-19 20-26 27-2/6 3-9 10-16 17-23 24-30 1-7 8-14 15-21 22-28 29/7-4 5-11 12-18 19-25 26-1/9 2-8 9-15 16-22 23-29 30/9-6 7-13 14-20 21-2728/10 - 3/114 - 10 11 - 17 18 - 24 25 - 1/12 2-8 9 - 15 16 - 22 23 - 29
(VND '000) (USD) (VND '000) (USD) (VND '000) (USD)
Entertainment Page Leader Board 728 x 90 pixels 740,000,000 4 24,200 1,162 12% 21,296 1,022 85,184 4,090
1 Vnexpress.net #5
Social Page Article Banner 460 x 90 pixels 2 30,800 1,479 12% 27,104 1,301 54,208 2,603
Home Page Right fixed Banner 2 210 x 240 pixels 620,000,000 2 49,500 2,377 10% 44,550 2,139 89,100 4,278
2 24h.com.vn #7
Scocial Page Left fixed Banner 1 210 x 240 pixels 2 17,600 845 10% 15,840 761 31,680 1,521
3 Kenh14.vn #12 Home Page Hot Banner A 336 x 140 397,000,000 3 22,000 1,056 15% 18,700 898 56,100 2,693
4 Dantri.com.vn #9 Sub Page - Special Article Banner 300 x 250 598,000,000 3 22,000 1,056 15% 18,700 898 56,100 2,693