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    Marketing Srategry

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    markwarrenotacan860

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    © All Rights Reserved
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    Marketing Srategry

    Uploaded by

    markwarrenotacan860
    2 views4 pages

    Original Title

    MARKETING SRATEGRY

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    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    2 views4 pages

    Marketing Srategry

    Uploaded by

    markwarrenotacan860

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    Malagos Garden Resort

    Best for: Nature lovers, families, eco-tourism, art and culture enthusiasts.
    Duration: 1-day or 2-day trip (recommended)

    Malagos Itinerary

    • Malagos Bird Feeding Dome


    • Malagos Butterfly Sanctuary
    • Malagos Chocolate Museum
    • Animal Encounter
    • Tree Planting Activity
    • Relax at the Pool or Fish Feeding

    Malagos Chocolate

    Malagos Garden Resort is not only a popular eco-tourism destination, but it’s also
    renowned for its Malagos Chocolate products, produced from single-origin, tree-to-bar
    cacao grown and harvested on their farms in Davao City. Their chocolate products are
    globally recognized for their premium quality, and they play a significant role in promoting
    the resort as a tourist destination.

    Products Sold by Malagos Chocolate

    Malagos Dark Chocolate Bars


    Varieties include 65%, 72%, 85% cacao content.

    Malagos Drinking Chocolate


    Pure cacao powder for making hot chocolate or chocolate-based drinks.

    Malagos Chocolate Nibs


    Roasted and crushed cacao beans, often used as toppings or ingredients.

    Malagos Chocolate Spread


    A smooth, spreadable chocolate blend, made from fine cacao beans.

    Malagos Cacao Tea


    A tea made from cacao husks, offering a mild chocolate flavor.
    Malagos Chocolate Gifts Set
    Packaged collections of their best-selling chocolate bars, perfect for souvenirs.

    Artisan Chocolate Products


    Chocolates infused with other local flavors (fruits, nuts, spices), available in limited
    editions.

    Why Malagos Chocolate is Good?

    High Quality and Single-Origin


    • All the chocolate comes from one farm in Davao, which makes it special and
    consistent in taste.
    • Malagos chocolate has won awards around the world, showing how high-quality it
    is.

    Eco-Friendly and Sustainable

    • Malagos grows and processes their own cacao, which supports the local
    environment and economy. They focus on sustainable farming, meaning they take
    care of the land while farming.

    Healthy Benefits
    • Dark chocolate, like their 72% and 85% bars, is full of antioxidants, which are good
    for the heart and blood circulation.
    • It has less sugar compared to regular chocolates, making it a healthier option.
    • Chocolate also helps improve mood because of certain natural chemicals in it.

    Handmade and Local


    • All their chocolates are locally made, which supports Filipino farmers and workers.
    Their chocolates are made with care and attention to detail.

    How Malagos Chocolate Products Promote the Resort?

    Destination Branding
    • Malagos Chocolate has become synonymous with the Malagos Garden Resort,
    creating a unique brand identity. The resort's success in chocolate production
    brings in visitors interested in seeing the entire chocolate-making process, from
    the cacao tree to the finished product.
    • Their global recognition as an award-winning chocolate maker elevates the
    reputation of the resort, attracting international tourists and chocolate enthusiasts.

    Educational Tourism

    • The Malagos Chocolate Museum is a big attraction because it’s both beautiful and
    educational. Visitors can learn how chocolate is made from start to finish through
    fun exhibits, workshops, and hands-on activities.
    • The museum also teaches about eco-friendly farming, protecting the environment,
    and making chocolate. People leave with a better understanding of how important
    chocolate is to culture and farming.

    Culinary Tourism

    • Malagos focuses on fresh, high-quality, farm-to-table food, which adds to the


    dining experience at the resort. Visitors can enjoy dishes and desserts made with
    their award-winning chocolates.
    • The resort’s café serves chocolate-infused meals, drinks, and desserts, making it
    a popular spot for food lovers. Chocolate tastings and pairings with wine, fruit, or
    local ingredients attract people who enjoy unique food experiences.

    Sustainable Tourism Promotion


    • Malagos promotes sustainable tourism by using eco-friendly practices in both their
    chocolate production and resort management, which fits with global trends. This
    approach encourages responsible travel and attracts visitors who care about the
    environment.
    • Guests can also take part in a cacao tree planting activity, allowing them to help
    with conservation efforts. This activity gives visitors a sense of purpose and
    supports the resort’s commitment to sustainability.

    Conclusion

    Malagos Chocolate products are more than just high-quality chocolate — they are a
    significant part of the overall Malagos Garden Resort experience. Through their award-
    winning, sustainable practices, Malagos Chocolate helps promote the resort as an eco-
    friendly, educational, and culinary destination, driving tourism and supporting the local
    economy.

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