Proptech in Canada Report 2022-11
Proptech in Canada Report 2022-11
Proptech in Canada Report 2022-11
2022 Report
Table of Contents
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Coming from startups, large enterprises and everything in between, we
know how hard it can be to create meaningful change. We also recognize
silos exist across the real estate, technology, and public sectors, and
important voices are being left out of the conversations.
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That’s why we founded Proptech Collective. We see these challenges as an
opportunity to come together to find better solutions and build more
inclusive, resilient, and sustainable communities in Canada and beyond.
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WHAT WE DO
Collaboration is at the heart of what we do. Our events, educational
content, and community initiatives focus on identifying tangible steps to
advance technology and innovation in the real estate and construction
attendees
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Foreword become a member today
In 2021, we released the first-ever Proptech in Canada report. As active members of the Meet the Authors
Canadian proptech community, we recognized there was a gap in information that was
available on the thriving startup ecosystem, the investors, and innovative real estate players
that are advancing the real estate and construction industries. We’re so appreciative of the
support that we received, and we’re very excited to share the 2022 updated findings in this Courtney Cooper
report. Co-Founder at Proptech Collective
This report wouldn’t have been possible without the conversations with and support we’ve had Stephanie Wood
from the community. Thank you to all of the founders, investors, real estate leaders, and others Marketing at Proptech Collective
that have helped us bring our findings to life.
Associate at Alate Partners
We hope that you enjoy the report.
Courtney, Alice & Stephanie Special thanks to Eric Wang and the rest of the Proptech
Collective committee for all their help on this report.
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Thank you to our sponsors
Our sponsors share our vision to create a space for real estate professionals,
technologists, entrepreneurs, and city builders to collaborate, learn, and craft a
better future, together. Thanks to their financial support and contributions of
time and expertise, we’ve been able to launch this year’s Proptech in Canada
“ Canada continues to be a PropTech hub with a
thriving technology ecosystem.
”
Canada and beyond.
Acknowledgements
Thank you to the founders, real estate companies, investors, Proptech
Collective committee members, and many others who have contributed to
this report. FRANK MAGLIOCCO
REAL ESTATE LEADER
PWC CANADA
5
Thank you to our foundational supporters and members
PROPTECH MEMBERS INDUSTRY MEMBERS
Join us!
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Why Canada?
Canada is becoming a global hub for real estate innovation. With a growing tech ecosystem, as well as a thriving real estate and
construction industry, Canada is creating an incredible home for the next generation of proptech startups.
HOME TO LEADING GLOBAL FRIENDLY IMMIGRATION ACCESS TO TALENT SUPPORT FOR INNOVATION
REAL ESTATE COMPANIES POLICIES
9 of 2021’s top 50 global institutional 3 of the top 10 most diverse cities in 1st most educated country in the 175+ incubators & accelerators
real estate investors are Canadian North America, including Toronto (#1), OECD; +57% of the population have a throughout the country
Montreal (#7), and Vancouver (#9) post-secondary degree or diploma
431K immigrants annually; friendly ~500K students enrolled in $4B in annual national tax
policies announced and high immigration STEM programs at any time incentives via the SR&ED program
targets for 2022-2023
Other Canadians you might know: 1st Toronto is the fastest growing city by 1st Since 2015, Toronto has topped the RLB Crane Index for North America
population in North America
5th largest state by population if Ontario 1st fastest growing tech hub in North America: adding 81,200 jobs over the
was in the US past five years
Source: Toronto Global, Statcan, UBI Global, Rider Levett Bucknall, PERE, CBRE, Betakit 7
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The Status of
Proptech
in Canada
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Summary of the proptech landscape in Canada
After analyzing 450+ proptech startups in Canada in commercial real estate, residential real estate, and construction tech, we have
found the following:
Tech-Enabled Real Estate Brokerage Property Data & Appraisal Home Improvement & Maintenance
Marketing & Sales Tools Digital Mortgages Brokers Lender Technology Tenant Screening & Payment
Agent Tools
Asset Utilization Close on Property
Home Automation & IoT Co-living Transaction Management Title & Escrow
Build Property
Collaboration & Construction
Planning & Design Onsite Technology Marketplace New Materials & Prefab
Project Management
Note: Companies selected based on Proptech Collective analysis and reviewed by a panel of real estate executives and industry experts. The Market Maps showcases Canadian Companies only and may include recent
acquisitions or acquired companies still operating under their existing brand. To suggest a company, click here. To learn more about leading proptech companies globally, visit Thomvest’s Market Maps or Real Estate Tech360. 10
2022 Canadian Real Estate Technology – Commercial
Find Property Manage Property Asset Utilization
Viewing & Imagery Building Automation & IoTs Tenant Engagement & Amenities
Retail
Lending Technology
Transaction Management & Underwriting Parking, EV, & Mobility Indoor Navigation & Occupancy Analytics
Note: Companies selected based on Proptech Collective analysis and reviewed by a panel of real estate executives and industry experts. The Market Maps showcases Canadian Companies only and may include recent
acquisitions or acquired companies still operating under their existing brand. To suggest a company, click here. To learn more about leading proptech companies globally, visit Thomvest’s Market Maps or Real Estate Tech360. 11
Where Canadian proptech startups are located
Quebec 54 12%
The North
Alberta 42 9%
Prairie Quebec
2
4 Provinces Ontario Grand Total 450 100%
49
47 46 44
Segment
Total
Funding
Year
Founded
“
We launched
Unreserved to make
the buying and selling
process more fair and
transparent for all. We
YEAR FOUNDED truly believe
(2005-2021) 39 39 >30 Listing & Marketplace $33.9M 2020
37 MICHAEL RYAN O'CONNOR Canadians deserve
choice in their real
CEO, UNRESERVED
estate transactions -
”
and we're here to
facilitate just that.
“
18
16
14 15
13
”
talent and capital
from investors.
Home Improvement $5.0M 2020 BERTRAND NEMBOT
CEO, BILLDR
Note: Limited data is available on startups in their early years, which typically results in under-reporting of companies founded within the previous 2+ years. For 2021, a forecast has been added to account for the timing lag.
Top Newcomers includes the highest funded companies founded in 2020 and 2021. 13
Source: Pitchbook; Crunchbase; Company Press Releases; Proptech Collective Analysis. Currency is CAD unless otherwise stated.
Key investment highlights
DEAL SHARE BY FUNDING STAGE TOP 4 FUNDING ROUNDS IN 2021
Exit
12%
Series B+
Series A 7%
Seed 10%
39%
~71%
Raised $76M (Series B) from Michael Raised $60M (Series C) from OMERS
of companies are in the seed stage or earlier. Paulus, Michael Rowell, Diagram Ventures, Ventures, Summit Partners, C100
Investissement Québec Association, Claridge, OneEleven, Point Nine
Capital, Version One Ventures
Source: Pitchbook; Crunchbase; Proptech Collective Analysis. Currency is CAD unless otherwise stated. 14
Proptech innovation quadrants
ESTABLISHED HEAVYWEIGHTS
ESTABLISHED HEAVYWEIGHTS Established companies have been Heavyweights are generally well-
High
ECOBEE x GENERAC
Target Acquirer Date Target’s Segment
Smart Thermostats
LANE x VTS
Workplace Experience Platform Digital Home
2021-Sep
Renovation
× VTS acquired Lane for $250.5M in October 2021. The
acquisition will add new tenant engagement capabilities
to VTS Rise. 2021-Sep Construction IoT
Residential Showing
2021-Oct
Management
Note: Select M&A activities in 2021 and 2021, ranked by date of acquisition.
Source: Pitchbook; Crunchbase; Company Press Releases; Proptech Collective Analysis. Currency is CAD unless otherwise stated. 16
25 top-funded proptech startups in Canada
Year Total Raised Last Deal Year Total Raised Last Deal
No. Name Segment No. Name Segment
Founded (CAD $M) Type Founded (CAD $M) Type
1 14 Construction resource
Construction delivery 2016 $ 202M Series B 2021 $ 44M Series A
▲ 12 NEW management
2 Later Stage 15
Pre-fab construction 2018 $ 126M Home automation 2012 $ 38M Series B
NEW VC -
3 Storage & logistics 2017 $ 113M Series B 16 Home auction platform 2021 $ 34M Seed Round
▲ 20 NEW
5 18 Construction material
Digital mortgage 2018 $ 108M Series B 2016 $ 29M Series A
▲ 25 ▼ 10 delivery
6 Home service software 2010 $ 87M Series C 19 Digital mortgage 2021 $ 27M Series A
▲7 NEW
10 Later Stage 23
Agent-matching 2016 $ 61M EV charging 2016 $ 23M Series A
NEW VC NEW
11 24 Construction building
Autonomous HVAC 2017 $ 59M Series A 2016 $ 22M Series A
▲ 16 NEW materials
12 Heavy equipment rental 2015 $ 56M Series B 25 Alternative financing 2018 $ 20M Series A
▲ 19 NEW
13
▼8 Cleaning robotics 2014 $ 45M Series B
Note: Funding amounts represent total equity financings and exclude debt, when possible. Rankings in the 25 Top-Funded fluctuates based on financings since the last report; the ranking is not representative
of company performance 17
Source: Pitchbook; Crunchbase; Company Press Releases; Proptech Collective Analysis. Currency is CAD unless otherwise stated.
Top investors in Canadian proptech startups
INVESTORS WITH THEIR EYES ON CANADIAN PROPTECH CANADIAN PROPTECH FUNDS ARE RAISING BIGGER FUNDS
Investors with 2+ investments in Canadian proptech startups Proptech-focused funds in Canada are attracting global capital to
continue to support and grow the local ecosystem
Source: Pitchbook; Crunchbase; Company Press Releases; Proptech Collective Analysis. Currency is CAD unless otherwise stated. 18
Top accelerators
CANADIAN ACCELERATORS CASE STUDY:
Reach Canada is a real estate technology growth program, created by Second Century
Ventures, an early stage venture fund backed by the National Association of Realtors®,
the world's largest trade association with 1.5 million members.
REACH Canada, one of REACH’s five global accelerators, is a connecting point, providing
Canadian and International startups unparalleled access to North American real estate
industry executives, investors, mentors and entrepreneurs, and reciprocally creating
access to global solutions for the Canadian real estate industry.
2020 Cohort
“ Through our cohorts,
we’ve had the pleasure
of working with talented
Canadian startups and
have been
overwhelmed by the
support of the industry
”
mentors and investors
in the community.
2022 Cohort
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Emerging Trends in Canada
21
Trend 1
INNOVATORS IN THIS SPACE We are at the beginning of Web3, powered by Blockchain. In Web3,
Evolving consumers will be able to exchange data directly through an
technologies ecosystem owned and controlled by the consumers. This paradigm
shift will redefine real estate transactions and empower consumers.
”
large institutional
”
in institutional-grade commercial investing works. shares of alternate assets through a
CEO & CO-FOUNDER FOUNDER & CEO,
real estate for as little as $1.00. simple online interface and app. investors.
ADDY
BUYPROPERLY
INNOVATORS IN THIS SPACE The existing percentage rent lease structure may evolve as online
sales become prominent and landlords explore new ways to
Disruption in
provide value to retailers. Real-time data can unlock insights for
leasing models
landlords and retailers, adding flexibility to lease terms and
providing more personalized services to customers.
”
productive in shopping
”
in-class indoor mapping retail brands, the creator economy videos created by
experiences. CEO & FOUNDER, centres. and 350,000+ customers across North CO-FOUNDER & VP shoppers in stores.
MAPPEDIN America. MARKETING, SHOPTHING
“
CASE STUDIES
”
interactive buildings, and bi-directional electric grid interactivity can Learn more about the awards.
vehicles with a single decarbonization platform. CEO & CO-FOUNDER, make a huge impact.
PEAK POWER
INNOVATORS IN THIS SPACE Innovation in materials and monitoring will help reduce and control
Innovation in the impact of emissions. From self-healing concrete to mass timber,
materials the more sustainable materials are having a lower impact in the
environment, and are being adopted at a wider scale.
“ “
The construction sector The industry has realized
has a staggering effect that leveraging
INTERVIEWS
” ”
and cost efficient, while significantly industry is Very from their hardware and software to yielding higher quality
CEO FOUNDER & CSO,
reducing construction timelines. motivating for us. build their projects faster, safer and products.
NEXII
more sustainably. EXACT
Metaverse The metaverse is in its earliest innings. Today, it is centred on entertainment, enhancing
Web3
experiences in the physical world, and providing an alternative way to participate.
Major Metaverse applications in real estate include:
Web1 refers to the early internet, The Metaverse refers to a massively
which was characterized by static scalable, interoperable network of Brands are using the metaverse as ways to build loyalty by providing
websites, message boards, and real time rendered 3D virtual worlds Retail unique discounts and access codes that connect physical and virtual
blogs that ran on open protocols. which can be experienced experiences.
simultaneously by unlimited users.
Web2 led to the rise of large,
centralized platforms, including A fully functioning version of the Hotels are making properties accessible and immersive in the online
Facebook, Twitter and YouTube. Metaverse is a way off, but we’re
Hospitality world for those who cannot access them in person, as well as have
experiencing the earliest versions started to provide unique virtual experiences.
Web3 promises to replace these today with 3D worlds like
centralized, corporate platforms with Decentraland and Sandbox. Bill Gates has predicted that by 2025, most virtual meetings will move
more open protocols and from 2D camera grids to the avatars in the metaverse. The shift to
Office
decentralized communities, powered hybrid work and increase in online meetings will have implications for
by blockchain and cryptocurrencies, the use of physical space, but the full impact is yet to be validated.
that allow owners to control the
content and assets created, as well Description adapted from Matthew Ball’s Beyond the metaverse, Web3 technologies can significantly impact real estate – from digitizing
as profit off of them. Metaverse Primer. Read more. transactions and title via smart contracts, NFTs, and blockchain to the tokenization of assets to
decentralize access and unlock new sources of capital.
Metaverse is similar to the early days existing processes, there are some potential
Founded in 2021 | Toronto, ON of the internet. Computing power is outcomes of Web3 that have the power to
in a cartoonish phase, but the fundamentally disrupt the industry.
evolution of technology has and will While no one knows yet what these are, we do
Metaverse Group is a vertically
continue at a rapid pace. As AR/VR know there are different skills required to win the
integrated real estate firm focused on
the metaverse economy, including real and photorealism improves, much real estate game in the digital world.
LORNE SUGARMAN MICHELLE KILLORAN
”
more will become possible.
”
estate acquisition, development, district
CEO PRINCIPAL,
development, and other related services.
METAVERSE GROUP OMERS VENTURES
Canada has a globally recognized real estate COVID-19 accelerated adoption of technology Decarbonization is no longer an option for the
industry, friendly immigration policies, strong in the real estate industry. As the way of life real estate industry. Policymakers, capital
talent pool, and supportive entrepreneurship returns to what it was pre-pandemic, the investors, communities, and employees are all
ecosystem. Proptech growth and funding has industry is transitioning to the “next normal” to demanding that companies have a clear ESG
soared to record highs. Some notable trends adapt to the change in behaviour and plan. Leading Canadian real estate firms have
that support this include: evolving processes. Technology adoption is set the example to transition to net zero,
happening across the entire real estate value including:
• Many of Canadian proptech startups have chain:
attracted $100+ million funding rounds from • Oxford: Reduce carbon emissions by 30% by 2025
mega US funds, such as Tiger Global and Bain • Alternative financing models are making (scope 1 & 2, from 2015 level)
Capital. homeownership more accessible. • Dream: Achieve net zero emission by 2035
• Canadian proptech startups are becoming the • Retail brands are building strong omni-channel (scope 1 & 2)
M&A targets for large US proptech firms, as they capabilities to attract, engage, and retain • Ivanhoe Cambridge: Achieve net zero emission
solidify and expand their offerings. shoppers. by 2040 (scope 1 & 2)
• Canada has become a natural preference for • Data and analytics are becoming foundational • Brookfield: Achieve net zero emission by 2050
expansion. More proptech firms have expanded to real estate companies’ journey to net zero. (scope 1 & 2)
their presence to build a footprint in the country. • Digital collaboration tools, new processes, and
• There has been momentum in new and existing innovation in materials can unlock value in These firms have made commitments to
proptech companies across the country, with construction on and offsite. increase energy efficiency, carbon reduction,
over 150 startups added to the database. • The application of Web3 and metaverse in real and renewable energy to build a sustainable
estate is very early, but there is an opportunity to
and inclusive future.
extend the experience in the physical world and
provide more seamless transaction experiences.
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Methodology
The Proptech in Canada 2022 report provides an overview of the Canadian proptech landscape, including analysis of over 450
Canadian startups.
Source of data: This report relied on several sources including Pitchbook, Crunchbase, Toronto Global, Unissu, Alate Partners, CBRE, Thomvest Ventures,
individual company websites, and other publicly available information. Analysis was completed by Proptech Collective.
Timing of data: The database includes information up to May 15, 2022, with exception of certain startups that have received large funding within 2022. Other
startups founded or financed after this date may not be included as part of the analysis.
Categorization of startups: The report leveraged the categorization created by Thomvest Ventures in their 2020/2021 Real Estate Technology Landscape.
Each startup is categorized based on its core market (Residential, Commercial or Construction), its value chain (Find Property, Finance & Evaluate Property,
Manage Property, Build Property, Close on Property, or Asset Utilization), and its product or service’s main function.
Market Maps: Companies selected based on Proptech Collective analysis and reviewed by a panel of real estate executives and industry experts. The
Market Maps showcases Canadian Companies only and may include recent acquisitions or acquired companies still operating under their existing brand. To
suggest a company for future reports, click here.
Quadrant Analysis: categories included have at least 3 companies in our database and a minimum average funding amount of $500,000.
The 25 top-funded proptech startups: Startups are ranked based on the total financing received before December 31, 2021, with exception of certain
startups that have received large funding within 2022. While total raised is not the best measure of a company’s success, it is the most commonly available
metric. If other metrics were used, a number of impressive companies would appear on the list or rank higher.
Currency: If original figures were in USD, an exchange rate of 1.28 USD:CAD was applied.
Proptech Collective aims to showcase the Canadian companies transforming the real estate and construction landscape. This
is a volunteer-run initiative, so if you would like to participate or support future reports, please get in touch.
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