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    NP EX 4 Certus

    Uploaded by

    Sandra Lean

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd

    NP EX 4 Certus

    Uploaded by

    Sandra Lean
    7 views6 pages

    Original Title

    NP_EX_4_Certus

    Copyright

    © © All Rights Reserved

    Available Formats

    XLSX, PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    7 views6 pages

    NP EX 4 Certus

    Uploaded by

    Sandra Lean

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    of 6

    Certus Car Rental

    Author Kristin Davis


    Date 9/30/2024
    Purpose To perform a market analysis for Certus Car Rental
    using charts and graphical tools in order to highlight
    important trends and relationships
    Certus Car Rental
    Market Analysis

    Revenue ($bil)

    $14.25

    Market Share Brand Market Share Trend


    Certus 50.19%
    Lamark 14.13%

    50.19% Centz
    Ball Rental
    23.99%
    7.93%
    Colt Cars 3.77%

    Brand Revenue ($bil) Trend


    Certus $14.25
    Lamark $4.01
    Centz $6.81
    Ball Rental $2.25
    Colt Cars $1.07
    Certus Car Rental
    Rentals by Type

    Market Revenue ($bil)


    Airport $10.83
    Off-Airport $3.42
    Total $14.25

    Car Type Revenue ($bil)


    Leisure $8.01
    Commercial $6.24
    Total $14.25

    Location Revenue ($bil)


    Americas $9.91
    International $4.35
    Total $14.25
    Certus Car Rental
    Rentals by Car Type

    Type Revenue ($bil)


    MUV $2.06
    SUV $2.18
    Economy Car $3.80
    Executive Car $3.36
    Luxury Car $2.85
    Total $14.25
    Certus Car Rental
    Revenue ($bil) by Year

    Year MUV SUV Economy Car Executive Car Luxury Car


    Y2015 $1.57 $1.17 $4.74 $2.73 $2.53
    Y2016 $1.78 $1.41 $4.48 $2.68 $2.05
    Y2017 $1.86 $1.75 $4.70 $2.57 $2.06
    Y2018 $1.82 $1.44 $4.54 $2.56 $1.74
    Y2019 $1.88 $1.71 $4.68 $2.78 $2.45
    Y2020 $2.15 $1.81 $4.27 $3.11 $2.84
    Y2021 $2.31 $2.14 $4.95 $3.44 $2.97
    Y2022 $2.21 $2.18 $5.01 $3.58 $3.11
    Y2023 $2.27 $1.98 $4.61 $3.42 $3.05
    Y2024 $2.03 $2.01 $4.56 $3.44 $3.12
    Y2025 $2.06 $2.18 $3.80 $3.36 $2.85
    Certus Car Rental
    Market Revenue ($bil)
    Year Certus Lamark Centz Ball Rental Colt Cars
    Y2015 $12.73 $3.21 $7.08 $0.89 $2.71
    Y2016 $12.39 $3.81 $7.21 $1.25 $2.75
    Y2017 $12.92 $4.95 $7.43 $1.97 $2.54
    Y2018 $12.09 $5.17 $7.81 $2.87 $2.38
    Y2019 $13.49 $5.34 $8.34 $2.75 $2.65
    Y2020 $14.17 $5.28 $8.59 $3.07 $2.47
    Y2021 $15.81 $5.17 $8.08 $3.17 $2.16
    Y2022 $16.09 $4.90 $7.45 $3.22 $2.06
    Y2023 $15.33 $4.88 $7.78 $3.08 $1.94
    Y2024 $15.15 $4.27 $7.43 $2.81 $1.43
    Y2025 $14.25 $4.01 $6.81 $2.25 $1.07

    Market Share
    Year Certus Lamark Centz Ball Rental Colt Cars
    Y2015 47.82% 12.06% 26.60% 3.34% 10.18%
    Y2016 45.20% 13.90% 26.30% 4.56% 10.03%
    Y2017 43.33% 16.61% 24.93% 6.61% 8.52%
    Y2018 39.86% 17.05% 25.76% 9.47% 7.85%
    Y2019 41.42% 16.40% 25.61% 8.44% 8.14%
    Y2020 42.21% 15.72% 25.58% 9.14% 7.35%
    Y2021 45.97% 15.03% 23.50% 9.22% 6.28%
    Y2022 47.72% 14.53% 22.09% 9.55% 6.11%
    Y2023 46.44% 14.78% 23.57% 9.33% 5.88%
    Y2024 48.73% 13.73% 23.90% 9.04% 4.60%
    Y2025 50.19% 14.13% 23.99% 7.93% 3.77%

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