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    Topic 8

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    Topic 8

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    Nghị Gia
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    Topic 8

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    TOPIC 8

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    Topic 8

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    1 views3 pages

    Topic 8

    Uploaded by

    Nghị Gia
    Topic 8

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    TOPIC 8: DIGITAL MEDIA TERMS & CALCULATIONS

    I. MEDIA METRICS
    a. Definition:
    - Media metric is the systematic measurement and analysis of
    quantitative data related to various forms of media (including
    advertising, content, and communication channels).
    - These measurements are used to assess the performance,
    impact, and effectiveness of media campaigns, content
    strategies, and communication efforts.
    - Media metrics involve tracking and evaluating key data
    points, ( such as reach, engagement, conversion rates, and
    other relevant statistics), to inform decision-making, optimize
    strategies, and gauge the return on investment in the context of
    media-related activities.
    b. Types of media metrics:
    1. Audience metrics:
     Reach: this is a crucial metric indicating how many people
    saw your content, providing a broad overview of its visibility.
    When averaged across multiple posts, it reveals your target
    audience's characteristics. It's important to distinguish between
    followers and non-followers among the viewers. A high
    percentage of non-followers can expand your reach to new
    audiences and potentially attract more followers who discover
    your content.
     Impressions: are like reach, but it’s measure how many
    times a post was viewed. Multiple views can increase
    engagement and actions. Analyzing posts with high impressions
    can provide insights for creating effective content.
    2. Engagement metrics:
     CTR (click-through rate): A ratio showing how often people
    who see your advertising or free product listing end up clicking
    it.
    Clickthrough rate (CTR) can be used to gauge how well your
    keyword ads, and free listings, are performing.
     Social media metrics: these include likes, shares, comments,
    followers, and other engagement data specific to social media
    platforms
    Are specific data points and measurements used to assess the
    performance, impact, and effectiveness of social media
    marketing efforts and online presence. These indicators help
    individuals and organizations evaluate how well they are
    engaging with their audience and achieving their social media
    goals
     Customer Acquisition Cost (CAC): The percentage of users
    who clicked on a call-to-action (CTA), ads, or link compared to
    the total number of users who saw the CTA or link. CTR is
    commonly used in online advertising.
    3. Conversion metrics:
     Conversion rate (CR): is a crucial metric in digital marketing
    and e-commerce.
    It measures the percentage of users or visitors who take a desired
    action, typically a specific goal or conversion, out of the total
    number of visitors or users who interacted with a website, landing
    page, or marketing campaign.
     Cost per action (CPA): It is a digital marketing metric that
    measures the cost of acquiring a new customer or generating
    a specific action, (such as a lead, sale, sign-up, or other desired
    outcome).
    CPA is often used in online advertising and marketing
    campaigns to assess the efficiency of an advertising campaign
    or marketing channel in terms of acquiring customers or driving
    specific actions.
     Return on investment (ROI): It is a financial metric used to
    evaluate the profitability and effectiveness of an investment
    or expenditure.
    4. Content performance metrics:
     Bounce rate: The percentage of visitors who navigate away
    from a website after viewing only one page, indicating a lack of
    engagement or relevance.
     Time on page: The average amount of time users spend on
    a specific page or content piece, which indicates user
    engagement.
     Page Views: The number of times a web page or content piece
    is loaded or viewed by visitors.

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