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    Competitive Advantage

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    Competitive Advantage

    Uploaded by

    zosbhsjxbdbdbnxjs
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    competitive-advantage

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    4 views1 page

    Competitive Advantage

    Uploaded by

    zosbhsjxbdbdbnxjs

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    In a head-to-head comparison, Don Machiattos enjoys a significant competitive advantage over Lokal

    Kofi in terms of both relative pricing and relative cost. This advantage stems from their streamlined and
    cost-effective operations and the fact that they are situated within the University Market further
    strengthens their position, as it provides them with a higher playing field in terms of clientele.

    The cost-effective production model of Don Machiattos results in a superior profit margin when selling
    the iced caramel macchiato. This approach to cost management allows Don Machiattos to set prices that
    are attractive to budget-conscious customers, establishing a firm foothold in the domain of affordability
    and profitability. The appeal of Don Machiattos is particularly compelling for price-sensitive clients.

    Don Machiattos' prowess in cost management not only allows them to provide competitively priced
    coffee and other products but also opens the door to the potential of higher profit margins. This dual
    advantage of affordability and profitability underscores their position as a formidable player in the
    campus coffee market.

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