Group 4 - ABM 4 Critical Thinking Activity # 3

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Directions: Read the P&G case study assigned to you and answer the following questions with your

analysis of the case study and your own ideas based on the case study. (20 points)

1. Identify and discuss at least 2 issues discussed in the case study. Explain why. (5 points)

The case study discusses plastic pollution from single-use plastic packaged products, also

known as, sachets, and the lack of waste management infrastructure in the Philippines as related

issues. Sachets, used by companies like P&G to provide affordable products in developing

countries, contribute significantly to plastic waste due to their non-biodegradable nature. In the

Philippines, where 150 million sachets are purchased daily, this waste accumulates in landfills,

rivers, and oceans, causing severe environmental harm. The situation is made even worse by the

country's inadequate waste management and recycling systems, which cannot handle the large

volume of plastic waste. With limited facilities for proper disposal or recycling, pollution

continues to grow, putting pressure on communities and the environment. These two issues

show the challenge of balancing affordability for low-income consumers with the environmental

consequences of single-use packaging in regions with poor infrastructure.

2. What would be the reason why sachets are so popular in the Philippines? Why do they sell more
than buying in large quantities? Explain why. (5 points)

In the Philippines, sachets are popular for they are cheaper in price as compared to

products that are sold in larger quantities. We know that poverty is prevalent in our country and

that Filipinos are very strict with their budget or with what they buy. Because of this, most

Filipinos buy sachets to meet their needs and at the same time, save more money. From the

money that they have saved in buying products that are in sachets, they are able to purchase

other necessities. Aside from this, sachets sell more because of their accessibility. “Sari-sari”

stores, which are almost everywhere, are where sachets are often sold. As a result, sachets are

more accessible to people as compared to products in larger quantities that are usually sold in

convenience or grocery stores. Lastly, another reason as to why sachets are popular is because
of its convenience. Smaller products or packages are much easier to store and use. We can see

that there are many reasons why sachets are popular in the Philippines, but one of the main

reasons is really because of its affordability.

3. Supposing that you are a top-level executive at P&G, how will you address the issues you
identified in no. 1 Considering that your sachet products are the best selling items in the
company? Incorporate what you have learned in business ethics in your answer here. Explain
fully. (10 points)

To address the issue of plastic pollution, the solution is to test out other possible

packaging materials. One such is using biodegradable plastic instead of virgin plastic. Virgin plastic

is a material that takes a long time to decompose after being used. By switching the materials to

biodegradable plastic, which is plastic that decomposes easily, we can minimize some of the

effects of plastic pollution on the environment, making the company more sustainable. If not

biodegradable plastic, water-soluble plastic packaging is another good measure to consider. This

type of plastic is starch-based plastic and is good for single-use products that are required to be

dissolved in water before use such as laundry detergents. Although this type of plastic is only

suitable for some products, such as hygiene and personal care, and is relatively more pricey than

its counterpart, it is worth taking into consideration.

Another solution that may be implemented is to create a program, called the

“Eco-Reach Program” wherein the company will sell affordable, reusable packaging for their

products at a low, subsidized price. This will reduce waste and make environmentally friendly

choices accessible to low-income consumers. After the consumers buy the products with

reusable packaging, they can refill them, in refill stations in local community centers, markets,

convenience stores, or malls, set up by the company. The consumers will only have to pay a

relatively low price, depending on the amount of the product, to have their reusable packaging

refilled. In cases wherein the consumers are from rural areas, the company can employ a mobile

van service to bring refill opportunities directly to neighborhoods. Additionally, the company

could also partner with local NGOs, such as the Mother Earth Foundation, or the government
to make this initiative available to more people and possibly secure more funding. This approach

is not only sustainable but will also improve the company’s image in the long run as it offers an

environmentally friendly and waste-reducing solution to the problem. Although this program will

require initial investment, in the long run, it will produce long-term savings by reducing single-use

plastic production costs. Once a number of consumers are using refillable containers, the

company only needs to focus more on producing refills and less on manufacturing the packaging,

which is cheaper to package and transport.

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