賈巴沃克 4

ponents of content stategy may shun the use of dummy copy but then designers might
want to ask them to provide style sheets with the copy decks they supply that are in tune
with the design direction they require.
Or else, an alternativroute: set checkpoints, networks, processes, junctions between
content and layout. Depending on the state of affairs it may be fine to concentrate either
on design or content, reversing gears when needed.
Luke Wroblewski, currently a Product Director at Google, holds that fake data can break
down in real life:
Using dummy content or fake information in the Web design process can result in products
with unrealistic assumptions and potentially serious design flaws. A seemingly elegant
design can quickly begin to bloat with unexpected content or break under the weight of
actual activity. Fake data can ensure a nice loking layout but it doesn’t reflect what a
living, breathing application must endure. Real data does.
Websites in professional use templating systems. Commercial publishing platforms and
content management systems ensure that you can show different text, different data
using the same template. When it's about controlling hundreds of rticles, product pages
for web shops, or user profiles in social networks, all of them potentially with different
sizes, formats, rules for differing elements things can break, designs agreed upon can
have unintended consequences and look much different than expected.
This is quite a problem to solve, but just doing without greeking text won't fix it. Using
test items of real content and data in designs will help, but there's no guarantee that
every oddity will be found and corrected. Do you want to be sure? Then a prototype or
beta site with real content published from the real CMS is needed—but you’re not going
that far until you go through an initial design cycle.
Lorem Ipsum actually is usefull in the design stage as it focuses our attention on places
where the content is a dynamic block coming from the CMS (unlike static content
elements that will always stay the same.) Blocks of Lorem Ipsum with a character count
range provide a obvious reminder to check and re-check that the design and the content
model match up.
Kyle Fiedler from the Design Informer feels that distracting copy is your fault:
If the copy becomes distracting in the design then you are doing something wrong or they
are discussing copy changes. It might be a bit annoying but you could tell them that that
discussion would be best suited for another time. At worst the discussion is at least working
towards the final goal of your site where questions about lorem ipsum don’t.
Summing up, if the copy is diverting attention from the design it’s because it’s
not up to task.
Typographers of yore didn't come up with the concept of dummy copy because people
thought that content is inconsequential window dressing, only there to be used by
designers who can’t be bothered to read. Lorem Ipsum is needed because words matter,
a lot. Just fill up a page with draft copy about the client’s business and they will actually
read it and comment on it. They will be drawn to it, fiercely. Do it the wrong way and
draft copy can derail your design review.
Asking the client to pay no attention Lorem Ipsum isn't hard as it doesn’t make sense in
the first place, that will limit any initial interest soon enough. Try telling a client to ignore
draft copy however, and you're up to something you can't win. Whenever draft copy
comes up in a meeting confused questions about it ensue.
Summing up, really:
Lorem Ipsum is a tool that can be useful, used intentionally it may help solve some
problems. If you go about content strategy the wrong way, fix that problem.
Lorem Ipsum plugins: editors
 Notepad++
 For notepad++, a Windows text editor, the InsertLoremIpsumNppPlugin can be

downloaded at twenfour.com. It generates and inserts Lorem Ipsum, either as
words, sentences, or paragraphs. The installation requires to copy the
file InsertLoremIpsumNppPlugin.dll and the Config directory (both are contained
in the zip file) to the "plugins" subdirectory of the Notepad++ installation
directory. Afterwards, a new option "InsertLoremIpsum" will show in the "plugin"
menu entry. A restart may be required. >> screenshots
 ToolBucket: This plugin allows for base 64 encoding, it has a change indentation
dialog, it generates Lorem Ipsum and has many more features.
 Sublime Text
 Insert lorem and press the tab key, this will insert a Lorem Ipsum
paragraph. lorem200 + tab will add 200 words.
 Lorem Ipsum generator: A plugin by Emmet, an toolkit for web-developers. After
installation type lorem or lipsum, this will generate a 30-words dummy text,
splitted into a few sentences. You can also use it inside repeated elements to
create tags filled with completely random sentences. For
example, p*4>lorem would generate 4 paragraphs with greeking
text. ul.generic-list>lorem10.item*4 will generate an unordered list with the
class name "generic-list" that contains 4 list items with ten words of Lorem
Ipsum each.
 LoremIpsum: A plugin for Sublime Editor 2 and 3 from billymoon hosted at github.
com. It allows to insert Lorem Ipsum in the editor via menu items or keyboard
shortcuts. Select how much text you want from the menu item in Edit->Text-
>Lorem Ipsum or in the right click menu in Lorem Ipsum. Press the shortcut key
(Alt+Shift+L) to add Lorem Ipsum text. Keep pressing to add more.
 Geany: GeanyLipsum is a plugin for Windows and Linux. It inserts Lorem Ipsum
copy with a length of 1 to 5,000 chars and provides a keyboard shortcut.
Do you know of other plugins? Please tell us.

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ponents of content stategy may shun the use of dummy copy but then designers might

with the design direction they require.

Or else, an alternativroute: set checkpoints, networks, processes, junctions between

on design or content, reversing gears when needed.

down in real life:

living, breathing application must endure. Real data does.

Websites in professional use templating systems. Commercial publishing platforms and

have unintended consequences and look much different than expected.

that far until you go through an initial design cycle.

model match up.

thought that content is inconsequential window dressing, only there to be used by

draft copy can derail your design review.

comes up in a meeting confused questions about it ensue.

Summing up, really:

Lorem Ipsum plugins: editors

 For notepad++, a Windows text editor, the InsertLoremIpsumNppPlugin can be

words, sentences, or paragraphs. The installation requires to copy the

file InsertLoremIpsumNppPlugin.dll and the Config directory (both are contained

in the zip file) to the "plugins" subdirectory of the Notepad++ installation

directory. Afterwards, a new option "InsertLoremIpsum" will show in the "plugin"

menu entry. A restart may be required. >> screenshots

create tags filled with completely random sentences. For

example, p*4>lorem would generate 4 paragraphs with greeking

text. ul.generic-list>lorem10.item*4 will generate an unordered list with the

(Alt+Shift+L) to add Lorem Ipsum text. Keep pressing to add more.

Do you know of other plugins? Please tell us.

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