Entrepreneurial Mindset Notes
Entrepreneurial Mindset Notes
Entrepreneurial Mindset Notes
Who is an entrepreneur?
An individual who undertakes the risk associated with creating, organizing, and owning a
business.
• Persistent
• Creative
• Responsible
• Inquisitive
• Goal-oriented
• Independent
• Self-confident
• Risk taker
Entrepreneurship Entrepreneur
The process of starting and running one’s own An entrepreneur is an individual who
business. This involves a considerable amount undertakes the risk associated with creating,
of risk. organizing, and owning a business.
1. Discovery: The stage in which the entrepreneur generates ideas, recognizes opportunities, and
studies the market.
2. Concept Development
3. Resourcing: The stage in which the entrepreneur identifies and acquires the financial, human,
and capital resources needed for the venture startup, etc.
4. Actualization: The stage in which the entrepreneur operates the business and utilizes
resources to achieve its goals / objectives
5. Harvesting: The stage in which the entrepreneur decides on venture’s future growth,
development, or demise.
Business Plan
A Business Plan is a detailed proposal that describes a new business.
Business Plans are:
Presented to potential investors and lenders
Most business plans are 30+ pages
Executive Summary: Brief one-to-two-page description of the key points of each section of the
business plan
Product/Service Plan:
◦ Presents Product or Service being offered
◦ Unique features of the Product or Service
Management Team Plan:
◦ Qualifications of the Entrepreneur
◦ Qualifications of any Partners who may be involved in the business venture
Industry/Market Analysis: Analyzes the: Customers / Competition / Industry / Demographic /
Geographic and Economic data
Operational Plan: Includes all processes involved in producing and/or delivering the product or
service to the customer
Organizational Plan:
◦ Management philosophy of the business
◦ Key management personnel
◦ Key employment policies
Marketing Plan:
◦ Describes how the business will make its customers aware of its products/ services.
◦ The Market being served / Marketing Strategies / Promotional Plan / Marketing Budget
Growth Plan: Presents plan for future expansion of the business
Financial Plan: Includes financial statements that will help forecast the future financial health of the
business
Entrepreneurship Myths
Theories of Entrepreneurship
Environmental Analysis: It is described as the process which examines all the components, internal
or external, which has an influence on the performance of the organization. The internal components
indicate the strengths and weakness of the business entity whereas the external components
represent the opportunities and threats outside the organization.