E-Business All Assignment
E-Business All Assignment
E-Business All Assignment
in NPTEL Service
E-Business
Assignment- Week 0
TYPE OF QUESTION: MCQ/MSQ
Number of questions: 10
QUESTION 1:
Which of the following factors played a significant role in the emergence of e-business?
Correct Answer: 4
QUESTION 2:
Correct Answer: 1
QUESTION 3:
Correct Answer: 2
QUESTION 4:
1. Amazon
2. eBay
3. Alibaba
4. Facebook
Which of the following technologies is commonly used to ensure secure online transactions in ebusiness?
1. Bluetooth
2. SSL (Secure Sockets Layer)
3. Virtual reality
4. Voice recognition
Correct Answer: 2
QUESTION 8:
1. Netflix
2. Walmart
3. Target
4. Best Buy
Correct Answer: 1
QUESTION 9:
What is the term used to describe the process of using online advertising to drive traffic to a website and
increase its visibility in search engine results?
1. Viral marketing
2. Influencer marketing
3. Email marketing
4. Pay-per-click (PPC) advertising
Correct Answer: 4
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QUESTION 10:
What is the term used to describe the practice of using data analysis to understand customer behavior and
preferences in e-business?
1. Customer relationship management (CRM)
2. Search engine optimization (SEO)
3. Data mining
4. A/B testing
Correct Answer: 3
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E-Business
Assignment- Week 1
TYPE OF QUESTION: MCQ/MSQ
QUESTION 1:
ABC warehousing corporation is automating its business by purchasing a new forklift that is
powered by AI and can locate the item in the warehouse by itself. While automated forklifts are
costly, over the year they lead to cost saving, higher safety, increased productivity and can be
integrated to Warehouse Management System. The decision to buy is supported by which
objective of a company.
a. Improving revenue
b. Delivering value to the customer
c. Improving customer satisfaction
d. All of the above
Correct Answer: a
Explanation: Slide 13
QUESTION 2:
Delhivery is an Indian logistics and supply chain company. You have received a package
containing some items you ordered from an online store through Delhivery. Operations carried
by delivery for this purpose can be termed as a_________ activity.
a. Commercial
b. Business
c. Governance
d. Philanthropic
Correct Answer: b
Explanation: Slide 18
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QUESTION 3:
For my start-up company, I pay Good and Services Tax (GST) online through a government
portal. This can be termed as ______ type transaction
a. G2B
b. B2G
c. C2G
d. G2C Correct Answer: B
QUESTION 4:
B&N Retailer has both online and offline store. The offline store is open from 8 AM to 8 PM.
But customers can place order through the online store 24 7 and get the delivery during the
working hour of the store. Which of the following is a benefit of the online store.
a. Better availability of service
b. Cost reduction in information processing
c. Better access to customer market
d. Lower operating expenses
Correct Answer: c
Explanation: Slide 38
QUESTION 5:
The dot com boom occurred around the year 2000 and the bust happened after around 2 years
down the line. This phenomena in terms of Gartner’s Hype Cycle can be compared to the
a. Innovation Trigger, Peak of Inflated Expectations, Trough of Disillusionment,
b. Slope of Enlightenment and Trough of Disillusionment
c. Peak of Inflated Expectations, Trough of Disillusionment
d. Slope of Enlightenment, and Plateau of Productivity
Correct Answer: c
QUESTION 6:
Who are the customers of a brokerage service like eBay? What kind of value is delivered to the
customer? What is the source of revenue?
a. Customers: Sellers, Value: Reputation of the service provider, Revenue: Product
base price
b. Customers: Buyers& Sellers, Value: The transaction platform, Revenue:
Transaction fee
c. Customers: Buyers, Value: The product, Revenue: Transaction fee
d. Customers: Buyers& Sellers, Value: Reputation of the service provider, Revenue:
Product price
Correct Answer: b
Explanation: Slide 45
QUESTION 7:
YouTube is free. The models for major source for the platform are _____for premium services
and ____ for free services.
a. Affiliation, brokerage
b. Advertisement, subscription
c. Subscription, advertisement
d. Brokerage, Affiliation
Slide 48, 64
QUESTION 8:
a. Community Model
b. Utility Model
c. Affiliate Model
d. Infomediary Model
Correct Answer: d
Explanation: Slide 53
QUESTION 9:
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Correct Answer: d
Explanation: Slide 92
QUESTION 10:
a. Savings in sourcing
b. Order lead time
c. Inventory
d. All of the above
Correct Answer: a
E-Business
Assignment- Week 2
TYPE OF QUESTION: MCQ/MSQ
Correct Answer: d
QUESTION 2:
When you order some items from an online store, the orders are first processed by store’s local
back office, then they are sent to respective manufacturers. The latter send the items to the store’s
warehouse, wherein all the items coming from individual manufacturers are packaged together
and sent to the customer along with the bill. This is an example of ______ business process.
a. Functional
b. Cross functional
c. Inter-organizational
d. Intra-organizational
Correct Answer: c
QUESTION 3:
The difference between knowledge and data worker is:
a. The former design products or services, the latter assist with scheduling and
communications at all levels of the firm.
b. The former assist with scheduling and communications at all levels of the firm,
the latter design products or services.
c. The former is responsible for creating a knowledge management system, the latter
is responsible for creating a database management system
d. The former assist in developing ERP, the latter is the user of ERP.
Correct Answer: a
QUESTION 4:
DMAIC (Define, Measure, Analyze, Improve and Control) Model is a data-driven improvement
cycle used for improving, optimizing and stabilizing business processes and designs.
“Identifying the problem with data and fact” belongs to ______ step of DMAIC
a. Define
b. Measure
c. Analyze
d. Improve
e. Control
Correct Answer: a
QUESTION 5:
The Election Commission of India publishes, the list of candidates from each constituency. This
is an example of
a. Data
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b. Information
c. Knowledge
d. Wisdom
Correct Answer: a
Explanation: Week 2, Slide 25
QUESTION 6:
Your organization is using a web crawler to collect all the webpages that that discusses about
your organization and intend to analyze this to estimate the social sentiment about the
organization. The collection of the webpages is an example of _____ data.
a. Network
b. Social
c. Structured
d. Unstructured
Correct Answer: d
QUESTION 7:
An Web based ERP system provides an interface to the sales representatives to enter the sales
lead data form around the world. This data is processed by an AI program to predict whether the
lead can be approached further for conversion to a client. Based on this each sales representative
can generated a consolidated report to further approach the lead. While the AI based module can
be called _____, the consolidate report preparation is an ______.
a. DSS, MIS
b. MIS, TPS
c. DSS, TPS
d. MIS, DSS
Correct Answer: a
QUESTION 8:
A car manufacturing company is deciding whether to continue with a very old model of petrol
car or not. While the models built on the market survey data shows still some customer segments
are likely to prefer the brand, the recent advancement in hybrid technology, brainstorming with
sales and marketing executives made the top management to take the decision of dropping the
brand. This is an example of __________ decision making situation.
a. Structured
b. Unstructured
c. Semi-structured
d. Collaborative
Correct Answer: c
QUESTION 9:
Which level of management is responsible for taking decisions based on both internal and
external inputs.
a. Top management
b. Middle management
c. Operational management
d. All of the above
Correct Answer: a
QUESTION 10:
Discovering the optimal path by covering all the delivery points during while minimizing the
travel time is an example of ______ decision support.
a. General
b. Data driven
c. Analytical
d. Logical
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Correct Answer: c
************END***********
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E-Business
Assignment- Week 3
TYPE OF QUESTION: MCQ/MSQ
QUESTION 1:
Common public can access the company related information from the following
a. Corporate website
b. Enterprise portal
c. Both of the above
d. None of the above
Correct Answer: a
Explanation: Week 3, Slide 4
QUESTION 2:
Which of the following is adopted as a potential e-procurement solution, as discussed in TATA
Steel case?
a. E-market place based on industry consortium
b. E-Bidding
c. Stock information system for Vendor managed inventory
d. E-Commerce
Correct Answer: d
Explanation: Week 3, Slide 24
QUESTION 3:
Which of the following is step in e-procurement step is rich in terms of analytics applications. a.
Supplier scorecarding
b. Contract Management
c. Sourcing
d. Spend analysis
Correct Answer: d
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QUESTION 4:
RFI in solicitation process stands for
a. Request for Illustration
b. Request for Immigration
c. Request for Information
d. Request for Innovation
Correct Answer: c
Explanation: Week 3, Slide 42
QUESTION 5:
Which of the following cannot be a part of RFx System used for contract negotiation
a. Interface for bid submission
b. Protocol for supplier bid evaluation
c. Interface for winner declaration
d. Supplier evaluation using a scorecard
Correct Answer: d
Explanation: Week 3, Slide 43-45
QUESTION 6:
Which of the following cannot be done through a contract management software
a. An alert notification can be sent when a contract is soon to expire.
b. The buyer’s purchase volume commitments can be monitored with alert notifications
sent if there is danger of buying under the minimum quantity within the designated
time period.
c. Notifications can be sent alerting the buyer and/or supplier of a supplier’s violation of
a delivery commitment.
d. The contract commitments to be monitored can be automatically selected without
involvement of the buyer and the supplier.
Correct Answer: d
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QUESTION 7:
ABC company is trying to integrate its ERP system with e-catalogues provided by XYZ company.
However, there are issues related to the required formats of the e-catalogue required by the ERP
system. The software engineers of both ABC and XYZ are working towards resolving the issue.
The risk involved in the process can be termed as_____.
a. Internal business risk
b. External business risk
c. Process risk
d. Technology risk
Correct Answer: b
Explanation: Week 3, Slide: 60-64
QUESTION 8:
The purpose of Customer Relationship Management (CRM) to provide the organization and all of
its customer-facing employees with a single, complete view of every customer at every touchpoint
and across all channels. Here, the “touch point” and “channel” means _______ and ______
respectively.
a. Pre-planned mode of communication, Physical medium for communication
b. Physical medium for communication, Pre-planned mode of communication,
c. Contacting the customer for a meeting, Place of meeting
d. Place of meeting, Contacting the customer for a meeting
Correct Answer: a
Explanation: Week 3, Slide 71
QUESTION 9:
A bank is trying to find the prospective customers who are likely to take car loan. It can do so by
______.
a. Accessing customers’ e-mails and other online documents
b. Using SQL queries on customer data
c. Applying data mining and other analytics tools to customer data
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Correct Answer: c
Explanation: Week 3, Slide 77
QUESTION 10:
ABC company has integrated Chat GPT in its website to answer customer queries. This is an
example of
a. Portal based CRM
b. Analytical CRM
c. Collaborative CRM
d. Operational CRM
Correct Answer: d
Explanation: Week 3, Slide 83
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E-Business
Assignment- Week 4
TYPE OF QUESTION: MCQ/MSQ
QUESTION 1:
A tour booking website is using the past customer reviews to assist the potential customer to
choose the right package that best suits to their need. This effort can be attributed to _____ step
of AIDA model of marketing communication
a. Attention
b. Interest
c. Desire
d. Action
Correct Answer: c
QUESTION 2:
I frequently purchase from XYZ online store. I can be termed as a ______ in e-marketing
terminology.
a. online consumer
b. online prosumer
c. online buyer
d. online key customer
Correct Answer: d
Explanation: Week 4, Slide 10
QUESTION 3:
There are two basic mode of Online Promotions Push and Pull. While Pull refers to the
promotion by the _____ Push refers to the initiative by the _____.
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a. Provider, user
b. User, Provider
c. Buyer, Seller
d. Seller, Buyer
Correct Answer: a
Explanation: Week 4, Slide 20
QUESTION 4:
Which of the following step in Supply Chain Operations Reference (SCOR) Model requires
finding opportunities and forecasting.
a. Source
b. Make
c. Deliver
d. Plan
Correct Answer: d
Explanation: Week 4, Slide 30
QUESTION 5:
Bullwhip effect refers to the increase in ______variability as we travel up in the supply chain a.
Production cost
b. Market price
c. Supply quantity
d. Order quantity
Correct Answer: d
Explanation: Week 4, Slide 34
QUESTION 6:
Interoperability concerns with ______ during e-supply chain implementation a.
Strategic
b. Managerial
c. Technical
d. Resource sharing
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Correct Answer: c
Explanation: Week 4, Slide 47
QUESTION 7:
Identifying, composing and operating together various applications that are designed and
implemented independently during e-supply chain implementation can be termed as
a. Interoperability of service
b. Interoperability of data
c. Interoperability of semantics
d. None of the above
Correct Answer: a
Explanation: Week 4, Slide 49-51
QUESTION 8:
The task of directing the crane and providing feedback and diagnostics if the crane cannot fulfil
the operation is performed by ________ under warehouse management system.
a. Equipment Control systems
b. Pick-to-light
c. Bar code
d. RFID
Correct Answer: a
Explanation: Week 4, Slide 82
QUESTION 9:
Shipping Consolidation and Load/Trip Planning are the activities performed using
a. E-procurement system
b. Logistics management system
c. Warehouse Management System
d. Transport Management System
Correct Answer: d
Explanation: Week 4, Slide 89
QUESTION 10:
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During COVID a farmer-producer organization started direct delivery of farm produces to the
customers. The customers place order to the organization through WhatsApp, the items ordered
are then collected from different farmers and packed together. A truck carrying the packets moves
around in the city and delivers the items in few selected delivery points. The customers receive
WhatsApp messages about the nearest pickup points and collect the items. The model followed for
this purpose can be termed as
a. Distributor storage with package carrier delivery
b. Manufacturer or distributor storage with consumer pickup
c. Distributor storage with last mile delivery
d. None of the above
Correct Answer: b
Explanation: Week 4, Slide 105
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E-Business
Assignment- Week 5
TYPE OF QUESTION: MCQ/MSQ
QUESTION 1:
Good performance is one of the goal of any information service. Which of the following is a
metric to measure it?
a. MTTF (meantime to failure)
b. MTTR (meantime to repair)
c. Response Time
d. Bottleneck analysis
Correct Answer: c
Explanation: Week 5: Slide 4, 5,6
QUESTION 2:
While accessing a website, I am getting a message “You are being redirected, Please wait.” . The
website is using ______ for load balancing.
a. DNS based
b. Server based
c. Dispatcher based
d. Router based
Correct Answer: b
Explanation: Week 5: Slide 12
QUESTION 3:
What is the effect of adding third party information services such as Security services, Ad
services, Trust services, and Escrow services in a website.
a. Decrease in response time
b. Increase in response time
c. Decrease in customer footfall
d. Increase in customer footfall
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Correct Answer: b
Explanation: Week 5: Slide 17
QUESTION 4:
The organization responsible for Domain Name System management is _____
a. IEEE
b. ISO
c. ICANN
d. ARPANET
Correct Answer: c
Explanation: Week 5: Slide 27
QUESTION 5:
Which of the following is not the purpose of using Cookies by a website.
a. Spying in the website user by compromising his/her privacy
b. Coping with stateless nature of HTTP
c. Tracking a client to supporting applications like shopping cart
d. All of the above
Correct Answer: a
Explanation: Week 5: Slide 34
QUESTION 6:
Internet is a packet switched network. When you request for a large webpage, it is broken into
packets. These data packets may get routed through different paths, some may be lost and some
may reach out of the sequence from one host to the other in a connectionless matter. Still, the
connectivity is maintained using the following layer of TCP/IP protocol stack.
a. TCP
b. IP
c. Data Link
d. HTTP
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Correct Answer: a
Explanation: Week 5: Slide 49
QUESTION 7:
Which of the following hardware is a part the physic layer in ISO-OSI model
a. Switches
b. Bridges
c. Routers
d. Repeaters
Correct Answer: d
Explanation: Week 5: Slide 55-60
QUESTION 8:
Which of the following software manages memory allocation to multiple processes
a. Operating system
b. Database management system
c. Compiler
d. Application server
Correct Answer: a
Explanation: Week 5: Slide 85
QUESTION 9:
In an spread sheet software you can organise the data in the form of tables. Each table will have
columns indicating attributes and rows indicating entities. However, in the secondary memory it
is stored in physical memory blocks linked with each other. While the former is called the _____
view of the data, the latter is called ______view.
a. Physical, logical
b. Logical, Physical
c. Diagrammatic, Collective
d. Collective, Diagramatic
Correct Answer: b
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QUESTION 10:
OLAP queries are used in _____
a. Data warehouses
b. Relational database system
c. Distributed database system
d. Transaction processing system
Correct Answer: a
Explanation: Week 5: Slide 97-101
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E-Business
Assignment- Week 6
TYPE OF QUESTION: MCQ/MSQ
QUESTION 1:
I am booking my LPG cylinder online using my Digital Payment App. This is possible because
my KYC identity registered with LPG provider is also registered with the Digital Payment App.
Because of this arrangement, I can never deny that I have booked the cylinder. Which of the
following security category best describes this situation.
a. Integrity
b. Availability
c. Non-repudiation
d. Confidentiality
Correct Answer: c
Explanation: Slide 4
QUESTION 2:
A website is refusing connection when an HTTP request is made. It may be a case of _____. a.
Sniffing
b. IP Spoofing
c. Open connection
d. Denial of service attack
Correct Answer: d
Explanation: Slide 12
QUESTION 3:
Symmetric key cryptographic algorithms are faster than asymmetric key algorithms. However,
the former has the following drawback
a. Lack of mathematical validity of the underlying algorithms
b. Too much use of computing resources including
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Correct Answer: d
Explanation: Slide 25
QUESTION 4:
The difference between a hacker and intruder is the former tries to ______, while the latter tries
to ____:
a. get unauthorized access to the system, identify various security vulnerabilities.
b. identify various security vulnerabilities, get unauthorized access to the system.
c. block the access of legitimate users of a system, mask identify of unauthorized users
d. get unauthorized access to the banks, get unauthorized access to defense establishments
QUESTION 5:
During digital signature generation process, the sender’s credentials are signed using the ______
key of the _________.
a. Public, Sender
b. Private, Receiver
c. Public, Receiver
d. Private, Sender
QUESTION 6:
In the context of TLS protocol which of the following protocol uses symmetric key
cryptographic algorithms
a) HTTP
b) TLS Record Protocol
c) TLS Handshake protocol
d) TCP
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Correct Answer: b
Explanation: Slide 62 to 64
QUESTION 7:
Using X.509 digital certificate which of the following security category cannot be addressed
a) Integrity
b) Authentication
c) Non-repudiation
d) Encryption
Correct answer: d
Explanation: Slide 52, 63-64
QUESTION 8:
Average size of a file requested by the client during TLS transaction is 16, 385 bytes. Key Size
used is 512 (bits), time for verification of server certificate, decryption of the master secrete, key
generation are 2.4 ms, 1.31 ms, 0.10 ms respectively. Decryption and message digest generation
in mbps is 140 and 180 respectively. What is the service time at the client?
Correct Answer: a
Explanation: Slide 83-85
QUESTION 9:
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During the execution of TLS protocol, use of cryptographic accelerator decreases computational
time. Cryptographic accelerator is a
a. Hardware
b. Software
c. Malware
d. A combination of software and hardware
Correct Answer: a
Explanation: Slide 90
QUESTION 10:
In a digital certificate the hash function is used to ensure
a) Data integrity
b) Authentication
c) Non-repudiation
d) Encryption
Correct Answer: a
Explanation: Slide 48-51
*******END******
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E-Business
Assignment- Week 7
TYPE OF QUESTION: MCQ/MSQ
Number of questions: 10 Total mark: 10 X 2 = 20
______________________________________________________________________________
QUESTION 1:
Currency note is just a piece of printed paper. However, its value equates to the printed number
on the paper. Who decides this value?
Correct Answer: c
QUESTION 2:
Using TLS for Credit Card Transaction is not advisable, because of the following
Correct Answer: a
QUESTION 3:
Correct Answer: a
QUESTION 4:
During VMI implementation as discussed in the course, ERP system of both the partners need to
exchange data. Which of the following level of interoperability is required for this purpose. a.
Interoperability of data
b. Interoperability of service
c. Interoperability of process
d. Interoperability of business
Correct Answer: c
QUESTION 5:
a. Communication level
b. Content/Data level
c. Process level
d. Business level
Correct Answer: a
QUESTION 6:
A manufacturer sends “advanced shipping notices” to a third-party distribution center. The ERP
generated document from the manufacturer, first go through _________ to generated EDI
document, then communicated over email to the distributor. At the distributers end the document
again goes through ________ process to convert it to a format compatible to be uploaded in its
ERP.
Correct Answer: d
QUESTION 7:
The software module that converts a data file to XML file with tags and values in a tree like data
structure is called _______
a. XML Wrapper
b. XML parser
c. XML database
d. XML server
Correct Answer: a
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QUESTION 8:
Pravah is an API Platform for Indian Railways (IR) using which other businesses can integrate
their software to access various data available from IR websites to enhance and transform their
business. Which of the following interoperability technology best explains this technical
connectivity.
a. Web services
b. EDI
c. Cloud service
d. XML
Correct Answer: a
QUESTION 9:
I can access my Google doc file from anywhere in the world. Which type of cloud computing
model is followed here
a. PaaS model
b. IaaS model
c. SaaS model
d. LaaS model
Correct Answer: c
QUESTION 10:
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Cloud computing involves grouping and managing a set of hardware, software, or virtual
machines, to be shared among multiple users or applications for efficient utilization and
allocation based on demand. This property of cloud computing is called
a. Resource pooling
b. Rapid elasticity
c. Ubiquitous
d. Commodification
Correct Answer: a
************END*******
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E-Business
Assignment- Week 8
TYPE OF QUESTION: MCQ/MSQ
Number of questions: 10 Total mark: 10 X 2 = 20
______________________________________________________________________________
QUESTION 1:
Bar code
b. RFID
c. IoT
d. Cloud
Correct Answer: a
QUESTION 2:
A retail store is using RFID to improve its stock management. In this setting, the RFID tags are
attached to
a. Middleware
b. The items
c. Reader
d. Shopping carts
Correct Answer: b
QUESTION 3:
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Which of the following is the energy source for the Passive RFID tag
Correct Answer: d
QUESTION 4:
In EPC information infrastructure the component which is responsible for keeping the detailed
description about the product and the process is
a. ID System
b. EPC Middleware
c. Discovery Services (ONS Database)
d. EPC Information Services (PML Server)
Correct Answer: d
QUESTION 5:
In EPC information infrastructure the component which is responsible for mapping the EPC code
present in the tag with a specific URL, wherein the details are available
a. ID System
b. EPC Middleware
c. Discovery Services (ONS Database)
d. EPC Information Services (PML Server)
Correct Answer: c
QUESTION 6:
How does GPS devices communicate with the space segment?
a. Using cellular network
b. Using Wi-Fi services
c. Using broadband services
d. These devices are only receivers and does not send any data to the space
segment
Correct Answer: d
QUESTION 7:
A GPS device can know its location on the earth by receiving the data on _____
a. The position of at least 4 satellites and all the nearest ground stations
b. The position of at least 4 satellites
c. The position of all the nearest ground stations
d. None of the above
Correct Answer: b
QUESTION 8:
A smart building is using IoT to continuously monitor the internal ambience in various places
using _____. These devices make a __________ and send the data to the _______. After
analysis, if any deviation is found from the set parameters, an alert is sent to the ______.
Correct Answer: b
QUESTION 9:
A cold storage monitoring IoT, device is continuously sending the values of the environmental
parameters such as Temperature, humidity and carbon dioxide level to the supply chain
stakeholders’ mobile devices. This process can be termed as supply chain
a. Traceability
b. Tracking
c. Optimization
d. Responsiveness
Correct Answer: b
QUESTION 10:
A cold storage monitoring IoT, device is continuously sending the values of the environmental
parameters such as Temperature, humidity and carbon dioxide level to the supply chain. Based
on these values the device uses a model to suggest the remaining shelf life of the produce to the
customers. This is an example of ______ analytics
a. Descriptive
b. Predictive
c. Prescriptive
d. Imperative
Correct Answer: b
************END*******
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E-Business
Assignment- Week 9
TYPE OF QUESTION: MCQ/MSQ
Number of questions: 10 Total mark: 10 X 2 = 20
____________________________________________________________________________
QUESTION 1:
Decision support systems are typically used at _______ level of management.
a. Top
b. Middle
c. Bottom
d. All
Correct Answer: b
QUESTION 2:
What does a web crawler do?
a. Discovers security and privacy loopholes of websites
b. Downloads and indexes content from all the websites.
c. Searches appropriate keywords in a website.
d. All of the above
Correct Answer: b
QUESTION 3:
What type of data is there in an access log file?
a. Binary values
b. Floating point numbers
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c. Numeric values
d. Text
Correct Answer: d
QUESTION 4:
How to detect crawler activities in a web site?
a. Analyzing the error log file
b. Analyzing the cookies
c. Analyzing the referrer field of the access log
d. Analyzing the user agent field of the access log
Correct Answer: d
QUESTION 5:
During pre-processing stage of the access log analysis, the missing entries due to caching can be
identified _____
a. After page view identification
b. Before pageview identification
c. After sessionization
d. Before sessionization
Correct Answer: c
QUESTION 6:
Which of the following analysis of access log can help gaining insight into typical customer
behaviors
a. Data Mining
b. Static aggregation
c. Session Analysis
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d. OLAP
Correct Answer: c
Explanation: Week 9, Slide 48
QUESTION 7:
During access log analysis, the data was collected from multiple servers and during multiple time
periods in a day and arranged as a multi-dimensional data cube in a data warehouse. Which type
data analysis could be most appropriate here.
a. Data Mining
b. Static aggregation
c. Session Analysis
d. OLAP
Correct Answer: d
QUESTION 8:
Data pre-fetching and personalization for a website can be achieved by developing ________ for
users browsing behavior.
a. Association rules
b. Causal models
c. Sequence mining models
d. Probabilistic models
Correct Answer: d
QUESTION 9:
The nodes in the static part of the customer behaviour model graph represent
a. All the sessions accessed from the access log of the website
b. All the registered users of a website
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Correct Answer: d
Explanation: Week 9, Slide 66-68
QUESTION 10:
The customer’s average think time can never be zero due to the inherent delays involved in
a. Network
b. Server
c. Client
d. All of the above
Correct Answer: d
************END*******
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E-Business
Assignment- Week 10
TYPE OF QUESTION: MCQ/MSQ
Number of questions: 10 Total mark: 10 X 2 = 20
____________________________________________________________________________
QUESTION 1:
In a customer behavior model graph, the sum of the probability of going from exit state to itself
and from exit state to the entry state is 1. Which physically indicates
a. The customers may or may not return to the website
b. The customers will always return to the website
c. The customers will never return to the website
d. The customers are yet to visit the website
Correct Answer: a
Explanation: Week 10, Slide 4
QUESTION 2:
What is average session length?
a. The average number of pages accessed from a web server per month
b. The total number of links in the customer behavior model graph divided by
the number of number of nodes
c. Average of all the entries in the transition probability matrix
d. Sum of the average number of transitions made from every state of a website
to all other state.
Correct Answer: d
Explanation: Week 10, Slide 6
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QUESTION 3:
How do you build the average holding time matrix?
a. (i,j)th entry in the matrix is created by dividing the accumulated think time
between the states i and j by the total number of states
b. (i,j)th entry in the matrix is the transition count between states i and j
c. (i,j)th entry in the matrix is the accumulated think time between the states i
and j
d. (i,j)th entry in the matrix is created by dividing the accumulated think time
between the states i and j by transition count between them
Correct Answer: d
Explanation: Week 10, Slide 5,7
QUESTION 4:
Which of the following performance parameter cannot be determined from a queueing model?
a. Server utilization
b. Average no of requests per second
c. Average throughput of the server
d. Server Scalability
Correct Answer: d
Explanation: Week 10, Slide 24
QUESTION 5:
Which of the following matrix is not a part of basic recommender system framework
a. User matrix
b. Context matrix
c. Preference matrix
d. Item matrix
Correct Answer: b
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QUESTION 6:
Which of the following recommender system is not personalized?
a. Reputation based
b. Popularity based
c. Content based
d. Association based
Correct Answer: b
Explanation: Week 10, Slide 50-56
QUESTION 7:
Which of the following is the right order of the tasks to be performed under content based system
before actual recommendation is generated.
a. Representation, Feature extraction and selection, User profile learning
b. User profile learning, Feature extraction and selection, Representation
c. Feature extraction and selection, User profile learning, Representation
d. Feature extraction and selection, Representation, User profile learning
Correct Answer: d
QUESTION 8:
Based on the following decision tree, please suggest if a customer of age 30 and having excellent
credit rating would buy the product or not.
a. No
b. Yes
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c. May be
d. Data is insufficient
Correct Answer: d
Explanation: Week 10, Slide 67
QUESTION 9:
In a movie recommender system, the short description of the movie can be used to extract
______ using text analytics.
a. Extrinsic Features
b. Intrinsic Features
c. Profile Feature
d. Content based feature
Correct Answer: b
QUESTION 10:
The data set to be used for decision tree generation has to be _______ type.
a. Discrete
b. Continuous
c. Alpha-numeric
d. All of the above
Correct Answer: a
************END*******
E-Business
Assignment- Week 11
TYPE OF QUESTION: MCQ/MSQ
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Which of the following dimensionality reduction method combined product subcategories into a
common category?
Correct Answer: a
QUESTION 2:
The offline computations in user-user collaborative filtering is ________ the offline computation
of item-item collaborative filtering
a. Exactly equal to
b. Higher than
c. Lower than
d. Both user-user and item-item do not have any offline computation.
Correct Answer: c
QUESTION 3:
If you have m users and n items in a recommender system setting, the minimum number of
similarity computations to be performed for collaborative filtering in both are _______ and
________ respectively.
a. n (n-1), m (m-1)
b. m (m-1), n (n-1)
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c. m m, n n
d. n n, m m
Correct Answer: b
QUESTION 4:
Which of the following step of apriori algorithm has to refer to the database of transactions to
identify the item sets which satisfy the minimum support.
a. Join
b. Prune
c. Delete
d. Merge
Correct Answer: b
QUESTION 5:
You have the user demographic details and preference matrix to build a model for demographic
based recommender system. The input variables for this model are the user demographic features
and output variable is
a. Item level preference
b. Item category preference of the user
c. Item features
d. User-Item similarity
Correct Answer: b
Explanation: Week 11, Slide 43
QUESTION 6:
Which of the following dynamic pricing model can best ensure that the price equilibrium in the
market is achieved.
a. Inventory based model
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QUESTION 7:
Which of the following auction the price increases in each iteration
a. Dutch auction
b. English auction
c. Reverse auction
d. All of the above
Correct Answer: b
QUESTION 8:
Which of the following is the payment rule for second price auction.
a. The second highest bidder get the item at the price he/she quoted.
b. The second highest bidder get the item at the price quoted by the highest bidder
c. The highest bidder gets the item with the price quoted by the second highest bidder.
d. The seller is free to choose between the first and the second bidder.
Correct Answer: c
QUESTION 9:
Sealed bid auctions are called direct mechanism because
a. There is direct submission of bid
b. There is no feedback in terms of price signal
c. There is no feedback in terms of bidder information
d. There is direct negotiations with the bidders
Correct Answer: b
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QUESTION 10:
A store offers 10% discount if the total purchase exceeds Rs. 10,000. This is an example of
a. First degree price differentiation
b. Second degree price differentiation
c. Third degree price differentiation
d. Third degree price differentiation
Correct Answer: b
************END*******
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E-Business
Assignment- Week 12
TYPE OF QUESTION: MCQ/MSQ
Number of questions: 10 Total mark: 10 X 2 = 20
____________________________________________________________________________
QUESTION 1:
An antique furniture is being sold using auction. I being a government employee with limited
salary may not be participating in the auctions. But, the persons with money such as successful
business men would definitely participate. Of course, all such participants expectations are
different and so also the valuation. Therefore, to model the bidders’ behavior, the auctioneer must
adopt a _________model.
a. Private value
b. Common value
c. Interdependent Value
d. Public goods
Correct Answer: a
QUESTION 2:
An antique furniture is being sold using auction. I being a government employee with limited
salary may not be participating in the auctions. But, the persons with money such as successful
business men would definitely participate. Of course, all such participants expectations are
different and so also the valuation. In this setting, the auctioneer usually follows English auction
mechanism. Since in such a basic setting, both English Auction and First price auction would be
optimal, the expected profit can be computed using a _____.
a. Bayesian game
b. Board game
c. Sequential game
d. Minimax game
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Correct Answer: a
QUESTION 3:
Revenue equivalence theorem proves that, all the basic auction formats (first price, second price
and English) are efficient and generate same revenue under the following assumption
.
a. Bidder’s values are independent and identical random variables
b. Bidders are risk neutral
c. They show no collusion or predatory behavior
d. All of the above
Correct Answer: d
QUESTION 4:
The phenomena of winner paying too much, due to failure of anticipating the bidding strategy of
others and correcting his/her own bid is called
a. Winner’s curse
b. Bid shaving
c. Signalling failure
d. Interdependency model failure
Correct Answer: a
Explanation: Week 12, Slide 19
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QUESTION 5:
In a single-item, single-unit, single winner, reverse auction with price only bids has the following
entries: (A, 300),(B, 250),(C, 350),(D, 245)
In each entry the first element is the bidder and the second element is the bid value. If the auction
follows second price mechanism for winner determination, who will be the winner and how
much will he/she will be paid.
a. B, 250
b. B, 245
c. C, 350
d. C, 300
Correct Answer: b
QUESTION 6:
Consider the following Multiunit Auction with Indivisible Bids, where the seller is trying to sell
100 units of some product. Who all will be the winner and what amount of items cannot be sold.
Correct Answer: d
QUESTION 7:
The price schedule for volume discount bids has the following form
a. Per unit price for the quantities in some consecutive intervals.
b. It is a continuous function that maps from quantity to price.
c. It is a table of desirable quantities to be purchased together with the price offer.
d. Total price of a combination of items to be purchased together.
Correct Answer: a
QUESTION 8:
If a reverse auction is designed to have multiple winners it is an example of
a. Group sourcing
b. Multi-sourcing
c. Indirect purchasing
d. Risk neutral sourcing
Correct Answer: b
QUESTION 9:
Web-based exchanges has transactions with
Correct Answer: d
QUESTION 10:
Which of the following is a reasons for online auction fraud?
a. Cheap pseudonyms
b. Greater information asymmetry
c. Lack of personal contact
d. All of the above
Correct Answer: d
********END*******