Ecom Midterm 2018

INTERNATIONAL SCHOOL OF ASIA AND THE PACIFIC
Alimannao Hills, Penablanca, Cagayan
C OLLEGE OF B USINESS A DMINISTRATION AND A CCOUNTANCY
Subject Code : B.A. 313

Subject Title : E- Commerce and Business Trends
Term : Midterm Examination
Semester : First Semester School: 2018- 2019
Name: ________________________________________ Course/Year&Section:_________________

Proctor: _______________________________________ Exam Score:___________________
I. MULTIPLE CHOICE. Read each question carefully before answering.Encircle the letter of your choice.
Erasures and any form of alteration means wrong.(2 points each)
1. E-commerce is often seen as simply buying and selling using the internet but do the following perspectives
also apply to e-commerce?
a. A communications perspective
b. A service perspective
c. An online perspective
d. A business process perspective
e. All of the above
2. E-business is a term used to describe:
a. An organization using electronic media to sell direct to its customers

b. The use of electronic communications for all business processes
c. An organization using electronic media to purchase from to its suppliers
d. Any electronically mediated communication between an organization and its stakeholders
e. None of the above
3. When you look at e-commerce and e-business, which is the most realistic relationship between these two
concepts?
a. E-commerce is broadly equivalent to e-business

b. E-commerce has some overlap with e-business
c. E-business is a subset of e-commerce
d. E-commerce is a subset of e-business
e. None of the above
4. Social network sites such as Facebook and Twitter have become increasingly popular for sell-side
e-commerce and would normally be considered to be in which category?
a. Transactional e-commerce sites

b. Brand-building sites
c. Portal, publisher or media sites
d. Services-orientated relationship-building websites
5. Digital marketing (also known as e-marketing or Internet marketing) is closely related to e-commerce. It
is a term increasingly used by specialist e-marketing agencies to:
a. Measure website hits
b. Recruit specialist staff
c. Promote their websites
d. None of the above
6. Social media marketing has emerged as an important category of digital marketing. Which of the following
best describes this?
a. Monitoring and facilitating customer-customer interaction and participation throughout the web to
encourage engagement with a company and its brands
b. Creating and managing long-term arrangements to promote online services on third party websites
c. Using online ads such as banners to achieve brand awareness and encourage clickthrough
d. None of the above
7. E-government is becoming more accepted as an important feature within government in many countries.
What does it provide?
a. Facilities for dissemination of information and online services at local and national levels
b. The ability to gather taxes more efficiently
c. The facility to securely communicate between governments and government departments
d. All of the above
8. While there are obvious e-business advantages and opportunities, there are also risks and barriers. These
include:
a. Contravention of customer privacy

b. Internet hackers penetrating company security
c. Spikes causing websites to fail at peak times
d. All of the above
9. By Electronic Commerce we mean:

a. Commerce of electronic goods
b. Commerce which depends on electronics
c. Commerce which is based on the use of internet
d. Commerce which is based on transactions using computers connected by telecommunication
network
10. In Electronic cash payment

a. a debit card payment system is used
b. a customer buys several electronic coins which are digitally signed by coin issuing bank
c. a credit card payment system is used
d. RSA cryptography is used in the transactions
11. Which of the following is not one of the benefits of e-commerce to sellers?
a. E-commerce offers greater flexibility in meeting customer needs.
b. E-commerce is a powerful tool for customer relationship building
c. E-commerce can help to reduce costs
d. E-commerce increases the net cost per contact
12. A Electronic bill payment

a. supports electronic payment for on-line and physical store purchases of goods or services after the
purchase has taken place
b. sends money using the web to individuals who are not set up to accept credit card payments.
c. refers to digital currency that can be used for micro-payments
d. provides secure services for credit card payments on the internet
13. A Which of the following describes e-commerce?
a. Buying products from each other

b. Buying services from each other
c. Selling service from each other
d. All of the above
14. ______________ are networks that connect people within a company to each other and to the company
network.
a. Intranets b. Extranets c. Internet d. all of the above

15. ____________ is the encompassing term that involves the use of electronic platforms- intranets,
extranets, and the Internet- to conduct a company’s business.
a. E- commerce b. E- marketing c. E- bay d. E- business
16. E- commerce involves the application of:

a. Knowledge Management Systems
b. Product Management systems
c. Services Management systems
d. All of the above
17. Delivering what customers want with hassle-free service and superior value is called
a. Service Excellence
b. Operational Excellence
c. Continuous Excellence
d. All of the above
18. Customers being able to buy products and services on the Internet is a result of:
a. e-business. b. e-marketing c. e-purchasing d. e-commerce
19. The Internet doesn't provide e-marketers with:

a. access to market places.
b. access to global markets.
c. access to mass-markets.
d. access to a broad range of demographic segments.
20. An appropriate strategy to achieve timely, accurate, paperless information flow is

a. efficient replacement
b. revision of organization processes supported by information systems
c. efficient store assortments
d. integrate this activity is integrated into all supply chain planning
21. E-business requires

a. Accessibility to networks
b. Accessibility to computers
c. Access to markets
d. All of the above
22. One of the major problem for e-business growth is

a. Lack of markets c.Lack of sellers
b. Lack of proper infrastructure d.None of the above
23. E-business can be defined as:
a. The use of electronic communications to support the full range of business processes.
b. An organization using electronic media to sell direct to its customers.
c. An organization using electronic media to purchase from to its suppliers.
d. Any electronically mediated communication between an organization and its stakeholders.
24. Which products are people most likely to be more uncomfortable buying on the Internet?
a. books b. furniture
c. movies d. all of the above
25. _____________ is a methodology of modern business, which addresses the need of business
organizations, vendors and customers to reduce cost and improve the quality of goods and services while
increasing the speed of delivery.
a. E- commerce b. E- marketing c. e-mail d. electronic data interchange

II. ENUMERATION: Enumerate the SEVEN E- COMMERCE BUSINESS MODEL, illustrate how transaction is
being done, lastly, give 1 example for each business model. Use the space provided for your answers.
(5 points each)
1. Business Model: Example:

Transaction process:





------------------------------------------END OF EXAMINATION------------------------------------
"No servant can serve two masters. Either he will hate the one and love the other, or he will be devoted to the one and
despise the other. You cannot serve both God and Money." -Jesus of Nazareth
Prepared by: Noted by:
BRIAN S. INCOGNITO, MBA CB RONIE E. SUGAROL, MPBM

Program Coordinator, CBA Dean, Business Education/ / School Overseer
Reviewed by: Approved by:
DAN PAOLO E. RAMOS, MSHM PRESENITA C. AGUON, PhD.

QA for Academics and Administration Vice President for Academic Affairs

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INTERNATIONAL SCHOOL OF ASIA AND THE PACIFIC

Alimannao Hills, Penablanca, Cagayan

C OLLEGE OF B USINESS A DMINISTRATION AND A CCOUNTANCY

Subject Code : B.A. 313

Name: ________________________________________ Course/Year&Section:_________________

2. E-business is a term used to describe:

a. An organization using electronic media to sell direct to its customers

a. E-commerce is broadly equivalent to e-business

a. Transactional e-commerce sites

a. Contravention of customer privacy

9. By Electronic Commerce we mean:

10. In Electronic cash payment

12. A Electronic bill payment

13. A Which of the following describes e-commerce?

a. Buying products from each other

a. Intranets b. Extranets c. Internet d. all of the above

a. E- commerce b. E- marketing c. E- bay d. E- business

16. E- commerce involves the application of:

19. The Internet doesn't provide e-marketers with:

20. An appropriate strategy to achieve timely, accurate, paperless information flow is

21. E-business requires

22. One of the major problem for e-business growth is

23. E-business can be defined as:

a. E- commerce b. E- marketing c. e-mail d. electronic data interchange

1. Business Model: Example:

2. Business Model: Example:

3. Business Model: Example:

5. Business Model: Example:

6. Business Model: Example:

7. Business Model: Example:

Prepared by: Noted by:

BRIAN S. INCOGNITO, MBA CB RONIE E. SUGAROL, MPBM

Reviewed by: Approved by:

DAN PAOLO E. RAMOS, MSHM PRESENITA C. AGUON, PhD.

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