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    Group 5 Creative Writing - UI Bass Battle Royale 2

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    Syifa Aurellia S

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    © All Rights Reserved
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    Group 5 Creative Writing - UI Bass Battle Royale 2

    Uploaded by

    Syifa Aurellia S
    2 views8 pages

    Copyright

    © © All Rights Reserved

    Available Formats

    KEY, PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as KEY, PDF, TXT or read online from Scribd
    Download as key, pdf, or txt
    2 views8 pages

    Group 5 Creative Writing - UI Bass Battle Royale 2

    Uploaded by

    Syifa Aurellia S

    Copyright:

    © All Rights Reserved
    Download as KEY, PDF, TXT or read online from Scribd
    Download as key, pdf, or txt
    of 8

    GROUP

    5
    Social Media Advertisement Project

    Devina Putri, Kim Gun

    PITCH
    Hee

    DECK
    Sabila Lintang, Syifa Aurellia, Zhafira
    Maharani
    POSTER

    ABOUT THIS
    EVENT
    This event is titled "UI Bass
    Battle Royale." It is a fishing
    event that will be held on Saturday,
    October 5th 2024 at 12:00 PM at the
    lake under the Teksas Bridge,
    University of Indonesia.
    Here, we will do a one-day fishing
    battle or competition for getting the
    most fish, specifically bass. The
    prize for the winner of this battle will
    get a gold(fish).
    CAMPAIGN EXPLANATION
    Ad Goal Channels Target
    To persuade Universitas Audience
    Indonesia students to join
    the event and reach the
    target quantity of 30
    participants. Short and engaging videos usually
    do well in both of these social
    medias due to the algorithm. We All
    also think both of those social student
    medias are the most commonly s of
    Event used by college students. Universi
    tas

    Goals
    Indones
    A recent Pew Research Center ia.
    survey of U.S. adults found the
    Promote outdoor following:
    recreation The majority of 18- to 29-year-olds
    Encourage student well- use Instagram and/or Snapchat,
    being while roughly half use TikTok.
    Develop skills and
    sportsmanship
    OUR
    CONTENT
    ere!

    https://drive.google.com/file/d/1QMzV9Y0kmW1xuoV4i4QLCtqH4-pV-lty/view
    CONTENT EXPLANATION
    We chose to make a skit by the lake under the Teksas bridge. Why? So
    we can introduce our location to the viewers directly on the promotional
    video.
    BEHIND THESCENE The basis of our content was fishing for compliments and then
    transitioning it to the fishing event itself.
    We started the skit by introducing a character and her awareness of her
    own prettyness; therefore: taking many selfies of herself.

    Then, we see a friend of hers noticing her behaviour. This makes her aware that her friend is
    truly trying to fish for compliments by telling herself she looks ugly.
    From here, we did the transition to promoting the fishing event.
    DIALOGUE AIDCA
    Devina: I look so ugly today.
    ANALYSIS
    Sabila: Voiceover Wasn’t she just taking pictures of
    herself?
    1. ATTENTION
    From the poster: The striking colors of the red and neon
    Devina: I didn’t even wear any makeup today.
    yellow contrasts one another and very catchy to eyes of any
    Sabila: Are you trying to fish for compliments?
    person passing by.
    Devina: No. I’m trying to fish. From the video: The immediate jump to the conversation
    Kim: Rather than fishing for compliments, why not makes the viewers hooked on what will happen next. Other
    fish for bass? than that, we have "Rather than fishing for compliments, why
    Syifa: Come join us in UI Bass Battle Royale at the not fish for bass?" as a transition to the introduction of our
    lake under the Teksas Bridge. fishing event.
    Kim: On Saturday, 5th October at 12:00 P.M. 2. INTEREST
    Syifa: And sign up here or you can visit our website To be an outlet for fishing-lovers students of UI to gather
    at www.uibassroyale.com around in "(the only) Fishing Competition..."
    Kim: And there’s an exclusive prize of gold…
    Kim and Syifa: …fish…
    Kim: … to the winner!
    DIALOGUE AIDCA
    Devina: I look so ugly today.
    ANALYSIS
    Sabila: Voiceover Wasn’t she just taking pictures of
    herself?
    3. DESIRE
    From both the poster and the video, a prize is mentioned
    Devina: I didn’t even wear any makeup today.
    and written in big, neon letters:
    Sabila: Are you trying to fish for compliments? 4. ACTION
    Devina: No. I’m trying to fish. From the poster:
    Kim: Rather than fishing for compliments, why not Sign up now in our website! www.uibassroyale.com
    fish for bass? From the video:
    Syifa: Come join us in UI Bass Battle Royale at the "And sign up here (scan a QR code) or you can visit our
    lake under the Teksas Bridge. website at www.uibassroyale.com"
    Kim: On Saturday, 5th October at 12:00 P.M.
    Syifa: And sign up here or you can visit our website
    at www.uibassroyale.com
    Kim: And there’s an exclusive prize of gold…
    Kim and Syifa: …fish…
    Kim: … to the winner!
    Group Social Media Advertisement Project

    THANK YOU

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