National Capital Region – Metro Manila

Schools Division of Quezon City

Camp Crame High School
Castaneda St. , Camp Crame Compound, Quezon City

Tel. No. 8654-62-92

Name Subject TLE/ TECHNICAL DRAFTING

Grade & Section G-8 Topic MARKET AND ENVIRONMENT
Quarter / Week L03– 3 WEEK
rd
Teacher BENAVENTE, UNAMONO G.
Date Parent’s Signature

MODULE 3
MARKET AND ENVIRONMENT

You may utilize your Google Class to answer/accomplish the

different test / activity by using your @depedqc.ph email address.
Send it through my email , [email protected]

What Do You Already Know?

Pretest

1. The following are examples of peoples basic needs, except:

a. Recreation
b. Clothing
c. Shelter
d. Food

2. Which of the following should be considered first by a prospective

entrepreneur in choosing the right location for his/her store?
a. Types of merchandise
b. Access of the target customers
c. The attractiveness of the store layout
d. The prevailing prices of goods in the area

3. Thong plans to put a “digi-print” studio in their locality. Which of the

following will help him determine a successful plan for setting up of his
business?
a. Survey of consumer associations
b. Checking for similar business to avoid competition
c. Getting feedback on the quality of service
d. Conduct a SWOT analysis

4. Ceasar studies the population in his immediate community. He is

doing this to –
a. identify his would be “suki”.
b. predict his biggest buyer.
c. select his favorite costumers.
d. determine whom to sell his product or service.

5. When an entrepreneur improves and alter products to make it more

appealing to target consumers, he/she is doing an _______ of the product.
a. alteration
b. invention
c. innovation
d. improvisation

Acquire New Knowledge

Environment and Market

The market environment or business environment is a marketing term and

refers to factors and forces that affect a firm's ability to build and maintain
successful customer relationships. The business environment has been
defined as "the totality of physical and social factors that are taken directly
into consideration in the decision-making behavior of individuals in the
organization.

The three levels of the environment are as follows:

1. Internal environment – the internal elements of the organization used

to create, communicate and deliver market offerings.
2. External Micro environment – small forces external the company that
affect its ability to serve its customers.
3. External Macro environment – larger societal forces that affect the
survival of the organization.
The analysis of the macro marketing environment is to better understand the
environment, adapt to the social environment and change, so as to achieve
the purpose of enterprise marketing.

• Micro environment
The forces close to the company that affects its ability to serve its customers
include-the internal environment, supplier’s customers, marketing
intermediaries, competitors and publics.

• Macro environment
The larger societal forces that affect the whole micro environment include-
the demographic environment, the political environment, the cultural
environment, the natural environment, the technological environment and
the economic environment.

https://en.wikipedia.org/wiki/Market_environment
Technical Drafting Professionals Career Options

Technical drawing professionals commonly referred to as drafters, produce drawings and

plans for a wide range of fields. Their drawings provide visual aids and blueprints for
construction and factory workers, engineers and architects. Following are some of the most
common career options for drafters.

Architectural Drafting

Technical drawing professionals can work in the housing or construction industry

composing drawings for architects or adding details to existing blueprints. They may be required
to draft blueprints for houses and other buildings, or for renovations to existing structures.
Alternatively, they may be asked to translate physical blueprints and sketches to electronic
versions in order to present clients with digital representations of proposed projects.
Professionals in this field must have knowledge of building techniques.

Civil Engineering Drafting

Technical drawing professionals can find jobs working with engineers in large
engineering firms. They will produce renditions for building projects, including bridges and
dams and other structures. Workers in this field might be required to have advanced math skills.
They may be asked to estimate quantities of building materials or determine certain design
requirements. Additionally they could be required to create three-dimensional models of a
proposed project, built to scale.

Electronics Drafting

Another career option for drafters is in the field of electronics drafting. Workers in this
sector will create the blueprints for circuit boards and other electronic components. They will be
required to create manual drawings as well as computer aided renditions of designs. Workers in
this field might need a background in electronics as well as advanced math courses.

Manufacturing Designs

Drawing or drafting tradesmen are needed in the manufacturing field to prepare drawings
of products such as furniture, toys, equipment and machines. They draw manufacturing and
assembly instructions for manufacturers. For many of these products, they are required to offer
manually composed designs, including freehand drawings. These workers need basic math skills
as

https://study.com/articles/
Careers_in_Technical_Drawing_Options_and_Requirements.htmlwell as artistic ability.)

In order to know the basic Needs of the people in our surroundings

/environment we have to identify the following:
Lesson 1 – Needs and Wants of People

Everyone has / his or her own needs and wants. However, people have
different concepts of needs and wants. Needs in business are important
things that every individual cannot do without in a society. These include:

1. Basic commodities for consumption

2. Clothing and other personal belongings,
3. Shelter, sanitation and health
4. Education and relaxation

Basic needs are essential to every individual so he/she may be able to live
with dignity and pride in the community of people. These needs can
obviously help you generate business ideas.
Wants are desires, luxury and extravagance that signify wealth and an
expensive way of living. Wants or desires are considered above all the basic
necessities of life. Some examples are the eagerness or the passion of every
individual which are non- basic needs like; fashion accessories, shoes,
clothes, travelling around the world, eating in an exclusive restaurant;
watching movies, concerts, plays, having luxurious cars, wearing expensive
jewelry, perfume, living in impressive homes, and others.
Needs and wants of people are the basic indicators of the kind of
business that you may engage into because it can serve as the measure of
your success. Some other good points that you might consider in business
undertakings are the kind of people, their needs, wants, lifestyle, culture and
tradition, and social orientation that they belong.

Lesson 2 – Generating Ideas for Business

Here are some ways by which you may generate possible ideas for business.

1. Examine the existing goods and services. Are you satisfied with the
product? What do other people who use the product say about it? How can
it be improved? There are many ways of improving a product from the way it
is made to the way it is packed and sold? You can also improve the
materials used in crafting the product. In addition, you introduce new ways
of using the product, making it more useful and adaptable to the customers’
many needs. When you are improving the product or enhancing it, you are
doing an innovation. You can also do an invention by introducing an entirely
new product to replace the old one.

Business ideas may also be generated by examining what goods and

services are sold outside by the community. Very often, these products are
sold in a form that can still be enhanced or improved.
2. Examine the present and future needs. Look and listen to what the
customers, institution, and communities are missing in terms of goods and
services. Sometimes, these needs are already obvious and felt at the
moment. Other needs are not that obvious because they can only be felt in
the future, in the event of certain developments in the community. For
example, a town will have its electrification facility in the next six months.
Only by that time will the entrepreneur could think of electrically- powered or
generated business such as Xerox copier, computer service, digital printing,
etc.

3. Examine how the needs are being satisfied. Needs for the products
and services are referred to as market demand. To satisfy these needs is to
supply the products and services that meet the demands of the market. The
term market refers to whoever will use or buy the products or service, and
these may be people or institutions such as other businesses,
establishments, organizations, or government agencies.

There is a very good business opportunity when there is absolutely no supply

to a pressing market demand.

Businesses or industries in the locality also have needs for goods and
services. Their needs for raw materials, maintenance, and other services
such as selling and distribution are good sources of ideas for business.

4. Examine the available resources around you. Observe what materials

or skills are available in abundance in your area. A business can be started
out of available raw materials by selling them in raw form and by processing
and manufacturing them into finished products. For example, in a copra-
producing town, there will be many coconut husks and shells available as
“waste” products. These can be collected and made into coco rags/doormat
and charcoal bricks and sold profitably outside the community.

A group of people in your neighborhood may have some special skills

that can be harnessed for business. For example, women in the Mountain
Province possess loom weaving skills that have been passed on from one
generation to the next generation. Some communities there set up weaving
businesses to produce blankets, as well as decorative items and various
souvenir items for sale to tourists and lowland communities.

Business ideas can come from your own skills. The work and
experience you may have in agricultural arts, industrial arts, home
economics, and ICT classes will provide you with business opportunities to
acquire the needed skills which will earn for you extra income, should you
decide to engage in income-generating activities. With your skills, you may
also tinker around with various things in your spare time. Many products
were invented this way.
5. Read magazines, news articles, and other publications on new
products and techniques or advances in technology. You can pick up new
business ideas from Newsweek, Reader’s Digest, Business Magazines, Go
Negosyo, KAB materials, Small- industry Journal. The Internet serves as a
library where you may browse and surf on possible businesses. It will also
guide you on how to put the right product in the right place, at the right
price, at the right time.

Listing of possible businesses to set up in an area may also be available from

banks or local non-government organizations.

Lesson 3 – Selecting the Right Idea

Once you have embarked on identifying the business opportunities,
you will eventually see that there are many possibilities that are available for
you. It is very unlikely that you will have enough resources to pursue all of
them at once. Which one will you choose?

You have to select the most promising one from among hundreds and
one ideas. It will be good to do this in stages. In the first stage, you screen
your ideas to narrow them down to about five choices. In the next stage,
trim down the five choices to two options. In the final stage, choose between
the two and decide which business idea worth pursuing.

In screening your ideas, examine each one in terms of the following factors:
1. How much capital is needed to put up the business?
2. How big is the demand for the product? Do many people need this
product and will continue to need it for a long time?
3. How is the demand met? Who are processing the products to meet the
need (competition or demand)? How much of the need is now being met
(supply)?
4. Do you have the background and experience needed to run this
particular business?
5. Will the business be legal, not going against any existing or
foreseeable government regulation?
6. Is the business in line with your interest and expertise?
7. Your answers to these questions will be helpful in screening which one
from among your many ideas are worth examining further and worth
pursuing.
Lesson 4 . Environmental Scanning
There is a need to conduct environmental scanning to identity the
needs and wants of people, the niche for your business mission, and to give
attention to trends and issues. This may also serve as an evaluation of the
type of the entrepreneurial activity appropriate in the community.

Environmental scanning is defined as a process of gathering,

analyzing, and dispensing information for tactical or strategic purposes. The
environmental scanning process entails obtaining both factual and subjective
information on the business environments in which a company is operating.

Environment in the community can be viewed according to its

technological, political, economic, and social aspects. For example, in the
past, people in the community used personal computers but the
transmission of development in terms of technology was interrupted because
people were not satisfied with what they have today. They still look for the
changes in their life and the corresponding in their environment.
As a future entrepreneur, you must be well-versed in this kind of
advancement and progression of your environment particularly in technology
so as to secure the success of your future business. Always think of
something new, something novel, authentic, reinvent the existing ones, and
create your new version of goods/products, and services. For instance, your
own hair straightening is herbal, while in the other salons it is made of
synthetic chemicals. This kind of changes being made will affect the existing
principles in business and industries that can be easily adapted to the
changes in producing the products/services to meet the needs and wants of
people in the community.

In generating business idea, you should identify first the needs of the
environment, the type of business which is suited to the needs. Identify the
strength/ weakness/ opportunities/ threats in your business. And, the
products/goods and services you are planning to offer and will be patronized
within the easy reach of your target markets/consumers.

What Is a SWOT Analysis?

SWOT stands for

Strengths,
Weaknesses,
Opportunities, and
Threats,
and so a SWOT Analysis is a technique for assessing these four aspects of
your business.
You can use SWOT Analysis to make the most of what you've got, to your
organization's best advantage. And you can reduce the chances of failure, by
understanding what you're lacking, and eliminating hazards that would
otherwise catch you unawares.
Better still, you can start to craft a strategy that distinguishes you from your
competitors, and so compete successfully in your market.
How to Do a SWOT Analysis
First, draw up a SWOT Analysis matrix, or use our free downloadable
template. This is a 2x2 grid, with one square for each of the four aspects of
SWOT. Figure 1 shows what it should look like.

Bear in mind these simple rules for successful SWOT analysis.

• Be realistic about the strengths and weaknesses of your business when
conducting SWOT analysis.
• SWOT analysis should distinguish between where your business is
today, and where it could be in the future.
• SWOT should always be specific. Avoid any gray areas.
• Always apply SWOT in relation to your competition i.e. better than or
worse than your competition.
• Keep your SWOT short and simple. Avoid complexity and over analysis
• SWOT is subjective.

Deepen Your Understanding

People keep on searching for new things, new trends, and new issues. For these reasons,
an entrepreneur hurriedly responds to these needs and wants of people.
As generations come and go, another set of new trends will come or will exist. In order
to adapt to the rapid changes in the business environment, the existing industries need to
improve their products and services. But how can you generate business ideas with those strong
competitors?
There are three main sets of decisions that you need to make
1. what to produce,
2. how to produce, and
3. how to share or sell out the product to the market.

To make sure, that you were able to decide wisely follow the 7 Steps of Decision
process below:
Seven (7) Decision-making Process Steps:

1. Identify the decision. To make a decision, you must first identify the problem you need to
solve or the question you need to answer.
2. Gather relevant information.
3. Identify the alternatives.
4. Weigh the evidence.
5. Choose among alternatives.
6. Take action.
7. Review your decision.