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    Unit 2-2

    Uploaded by

    sekharresonance1975
    DESIGN THINKING

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Unit 2-2

    Uploaded by

    sekharresonance1975
    10 views3 pages
    DESIGN THINKING

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

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    DESIGN THINKING

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    10 views3 pages

    Unit 2-2

    Uploaded by

    sekharresonance1975
    DESIGN THINKING

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 3

    Challenges in adopting a Design Thinking Process:

    To adopt a Design Thinking approach leaders will not just have to do


    a cognitive shift but also meet business challenges. Some of the
    business challenges that companies face while aligning their
    businesses for a design culture are:

    1. Short-term thinking

    Most times Design Thinking is applied only while developing a


    particular product or in the execution of a particular project.
    However, Design Thinking should be inbuilt in the longterm
    strategy of the organization. Organizations will have to envision the
    entire ecosystem around the consumer and apply principles of
    Design Thinking to every phase. One example of such an approach
    is, Paytm which started as a mobile recharge platform to one of the
    largest mobile payments platform with over 7 million merchants and
    300 million registered wallet users, and now a major e-commerce
    platform. Paytm reached at this point by envisioning the entire
    ecosystem and possibilities around consumers that their platform
    could solve, and then created a delightful solution around it.

    2. Challenges of scale and pace

    Digitization has exploded the number of touchpoints through which


    businesses interact with consumers. Today enterprises have to
    interact with their consumers at numerous channels, in a world
    where the time to respond has come to near zero. It can be a
    challenging task to apply Design Thinking at every touch point and
    innovate and engage at a fast rate. Businesses should prioritize the
    channels and then apply Design Thinking principles to their
    channels in a phase-wise manner.

    3. Building a design culture

    In most organization Design Thinking is limited to product teams.


    Either there is a team of designers that are rotated across teams or
    having a designer for every product team. While organizations have
    to identify their own approach basis their organizational culture, to
    reap the true benefits of Design Thinking businesses will need to
    ingrain a Design Thinking approach across every function. For
    instance, Airbnb has identified a unique approach where every
    project team at Airbnb has a project manager whose explicit role is
    to represent the user, not a particular functional group like
    engineering or design. According to Alex Schleifer, product head at
    Airbnb

    “Conflict is a huge and important part of innovation, this structure


    creates points where different points of view meet and are either
    aligned or not.”

    4. Designers’ and product stakeholders’ perfectionist block

    One of the basic principles of a Design Thinking approach is that it is


    iterative, agile and data and analytics-driven. However, in most
    cases, product stakeholders get stuck with wanting to launch a
    ‘perfect’ product. And, that is one of the major roadblocks in the
    Design Thinking approach. To adopt a Design Thinking approach
    enterprises should be prepared to launch a Minimum Viable Product
    and then iterate it basis consumer feedback and data and then scale
    further in a step-by-step manner.

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