SEO

Strategy
 TABLE OF CONTENTS

01 02 03
Market Insights Users Behaviours Sector Insights

04 05 06
Competitors Social Audit E-Commerce Market “EG”

07 08 09
E-Commerce Market “SA” Mobile App. Objectives
10 11 12
Tactics Action Plan Medrara Services
SA MARKET
INSIGHTS
 MARKET INSIGHTS
Saudi Arabia’s population in 2023 Saudi Arabia digital state in 2023
● Saudi Arabia‟s total population
● 36.31 million internet users in
was 36.68 million in January
Saudi Arabia at the start of
2023.
2023, when internet penetration
stood at 99.0 percent.
● Data shows that Saudi Arabia‟s
population increased by 545
● Saudi Arabia was home to 29.10
thousand (+1.5 percent) between
million social media users in
2022 and 2023.
January 2023, equating to 79.3
percent of the total population.
● 42.4 percent of Saudi Arabia‟s
population is female, while 57.6
● A total of 42.50 million cellular
percent of the population is
mobile connections were active
male.
in Saudi Arabia in early 2023,
with this figure equivalent to
● At the start of 2023, 84.8 percent
115.9 percent of the total
of Saudi Arabia‟s population
population.
lived in urban centres, while 15.2
percent lived in rural areas.

Reference: https://datareportal.com/reports/digital-2023-saudi-arabia
 MARKET INSIGHTS
Social media statistics for
Saudi Arabia 2023
✔80.1 percent of Saudi
Arabia‟s total internet
29.10 million social media users in user base (regardless of
Saudi Arabia in January 2023. age) used at least one
social media platform in
January 2023.
Data published in the ad planning
tools of top social media platforms ✔At that time, 36.9
indicates that there were 27.02 percent of Saudi
million users aged 18 and above Arabia‟s social media
using social media in Saudi Arabia users were female, while
at the start of 2023 63.1 percent were male.

Reference: https://datareportal.com/reports/digital-2023-saudi-arabia
Mobile connections in Saudi
Arabia 2023

42.50 million cellular mobile connections in Saudi

Arabia at the start of 2023.

mobile connections in Saudi Arabia were

equivalent to 115.9 percent of the total population
in January 2023.

The number of mobile connections in Saudi

Arabia increased by 1.7 million (+4.1 percent)
between 2022 and 2023.
IMAN REASONS FOR USING
SOCIAL MEDIA IN SA
SOCIAL MEDIA STATISTICS & TRENDS
USERS
BEHAVIOUR
S
02
Users Behaviours Infographic
 SMART DEVICES MARKET SHARE
Desktop vs Mobile vs Tablet Market Share in
Saudi Arabia - August 2023
Mobile applications and web applications
both provide an enhanced experience to
the user in terms of delivering services.
As per the shown statistics, Saudian
interested in browsing using Mobile App,
and that‟s for many reasons, below we
highlighted on the most imp. reasons

- Mobile applications are faster to

browse, while web applications may
take a while to load.

- Mobile applications have more

sophisticated security, while web
applications may not have that level
of heightened security compared to
mobile applications.

Resource: https://www.populationpyramid.net/saudi-arabia/2023/
 OS & SOCIAL MEDIA MARKET SHARE
Operating System Market Share in Saudi Arabia -
August 2023

Social Media Stats in Saudi Arabia -

August 2023

Resource: https://www.populationpyramid.net/saudi-arabia/2023/
MOBILE VENDOR MARKET SHARE
** As shown Apple is the most used
mobile vendor in SA “37.8%”

Examples of Mobile Applications

Many mobile applications are

downloaded in large numbers every day
Mobile Vendor Market Share in Saudi Arabia - in the app stores. Among them, some of
August 2023 the popular genres of mobile
applications are:

Lifestyle
Social media
Ecommerce
Utility
Games
Educational
Communication
Entertainment
News

Resource: https://www.populationpyramid.net/saudi-arabia/2023/
 PET
SUPPLIES
SECTOR
INSIGHTS
03
 PET SUPPLIES INSIGHTS
The Saudi Arabian Toys, Hobby &
DIY eCommerce market is
predicted to reach US$1,051.2
million by 2023 and accounts for
10.5% of the total eCommerce
market in Saudi Arabia.
It is expected to increase over the
next years. The expected
compound annual growth rate for
the next four years (CAGR 2023-
2027) will be 12.1%, resulting in a
projected market volume of
US$1,662.4 million by 2027.
Within the Toys, Hobby & DIY
market ecommerceDB considers
the following four sub-markets:
DIY, Garden & Pets, Toys & Baby,
Sports & Outdoor, and Hobby &
Stationery.

Resource: https://ecommercedb.com/markets/sa/pet-food
 E-Commerce Consumers in SA
Discover Saudi Arabia's e-commerce landscape and gain essential knowledge of Saudi Arabian purchasers' online behaviors,
inclinations, and difficulties they may face.

User online shopping frequency:

- 22.85% state once a month

Preferring online shop product ca

- 62.9% Fashion
- 45% Consumer electronic
- 29% Food & Beverage
- 2.81% Others
 To enhance customers’ online shopping
experience:
- Offer various payment options
- Product ratings and reviews
- Easy search and navigation for
products

Main challenges to online shopping

users:
- Trust in payment
- After-sale service
- No guarantee of product quality
Prefer payment methods when shopping
online:
- Cash on delivery
- Credit card
- Debit card

Benefits would encourage user to shop

online:
- Promotions / Discounts
- Cheaper pricing
- Easy of use
- Easy to use application
COMPETITIVE
ANALYSIS

04
 Petzone Matjarpanda Aleef Petoasisksa Petaholic PetLive

Organic Traffic 3.2K 22.4K 29.5K 2K 16K 63

Monthly in SA

No. of Ranked KWs 1.1K 940 1.5K 91 2.3K 155

No. of Ranked Pages 852 365 538 45 472 38

Indexed Pages in 18.1K 4.4K 10.2K 5.2K 3.6K 95

Google

Domain Age 24 years 5 years 18 years 3 years 2 years 2 years

Backlinks 11.4K 295K 2.2K 59 556.3K 13

Paid Traffic 65 213 97 0 0 0

Domain Authority 29 22 15 21 16 3

No. of Downloads 50K+ 50K+ 100K+ No App 500+ 10K+

Offers 5% cashback Discounts & 10% first purchase Veterinary 10% national Veterinary
23% national Loyalty 60% national day Care services day Care services
day Prog. Online shop free session
Visits by Competitors

Traffic Analytics
Traffic by Country

Traffic Channels
KW Gap Analysis
SOCIAL AUDIT

05
You need to work on social media
platforms as you have a strong
competitors to increase brand
awareness and build rapport and
trust with your target audience.
You could work on new channels
as TikTok and Snapchat
E-COMMERCE
MARKET “EG”

06
 E-Commerce Revenue Development in Egypt
The online share refers to the
proportion of the retail volume
Egypt is the 41st largest market that is transacted via the Internet.
for eCommerce with a It includes purchases via desktop
predicted revenue of PC, tablet or smartphone, both via
US$6,622.3 million by 2023, website or app. Only retail of
placing it ahead of South physical goods is taken into
Africa. account. In the Egyptian retail
market, the online share is 2.6%
Electronics & Media is the largest
and will increase by an average
market and accounts for 24.7% of
of 5.4% to 3.3% by 2027.
the Egyptian eCommerce
revenue. It is followed by Food &
Personal Care with 22.9%,
Fashion with 18.7%, Toys, Hobby &
DIY with 17.2%, and Furniture & The biggest player in the Egyptian
Appliances with the remaining eCommerce market is amazon.eg.
16.5%. The store had a revenue of
US$196.3 million in 2022.
Revenue is expected to show a
Store rankings include every store
compound annual growth rate (CAGR
that generates revenue in Egypt.
2023-2027) of 14.5%, resulting in a
These stores can either have a
projected market volume of
national focus and only sell in their
US$11,377.0 million by 2027. With an
main country or operate on a global
expected increase of 11.9% in 2023,
scale. For this evaluation, only
the Egyptian eCommerce market
revenue created in Egypt was
contributed to the worldwide growth
considered.
rate of 9.6% in 2023. Like in Egypt,
global eCommerce sales are expected
to increase over the next years.
Source: https://www.go-globe.com/egypt-ecommerce-statistics-and-
trends-
infographics/#:~:text=Online%20shopping%20trends%20are%20on,mor
e%20money%20on%20virtual%20experience .
Source: https://www.go-globe.com/egypt-ecommerce-statistics-and-
trends-
infographics/#:~:text=Online%20shopping%20trends%20are%20on,mor
e%20money%20on%20virtual%20experience .
Source: https://www.go-globe.com/egypt-ecommerce-
statistics-and-trends-
infographics/#:~:text=Online%20shopping%20trends%20
are%20on,more%20money%20on%20virtual%20experie
nce .
Source: https://www.go-globe.com/egypt-ecommerce-statistics-and-
trends-
infographics/#:~:text=Online%20shopping%20trends%20are%20on,
more%20money%20on%20virtual%20experience .
Source: https://www.go-globe.com/egypt-ecommerce-statistics-and-trends-
infographics/#:~:text=Online%20shopping%20trends%20are%20on,more%20mo
ney%20on%20virtual%20experience .
E-COMMERCE
MARKET “SA”

07
Source:https://www.go-globe.com/e-commerce-in-saudi-arabia-statistics-and-trends/
 E-commerce & Online shopping
Saudi Arabia records over 32% annual As one of the top 10 growing countries in the
growth in e-commerce in Q1 2023 e-commerce field, with a growth rate of 17 %
in Q1 2023, the Kingdom recognizes the
The e-commerce industry in the Kingdom of importance of e-commerce in enhancing the
Saudi Arabia has shown remarkable growth, national economy.
with an annual increase of over 32 % in the
first quarter of 2023. The number of The Saudi e-commerce system supports
commercial registers issued during this entrepreneurs willing to transition from
period has reached 4,093, compared to regular trade to e-commerce through
3,499 in Q1 2022. entities that offer electronic payment, digital
marketing, and technical solutions services.
The growth of the e-commerce business
system is one of the objectives of the The Saudi E-Commerce Council of the
National Transformation Program, which Ministry of Commerce aims to strengthen the
supports the realization of Saudi Arabia's reliability of e-commerce, boost its
Vision 2030. contributions to the national economy, and
stimulate and develop e-commerce activities
in the Kingdom.
Reference: Zawya
The Rise of Ecommerce in Saudi Arabia
Ecommerce has experienced tremendous growth in Saudi Arabia, driven by several key factors

Increasing Internet Penetration Government Support

The Saudi government has taken
Saudi Arabia has witnessed a significant increase initiatives to promote ecommerce as
in internet penetration, with a large percentage of part of its Vision 2030 plan, which aims
the population having access to the internet. This to diversify the economy and reduce
widespread connectivity has paved the way for dependence on oil. These efforts
online shopping to become a mainstream activity. include infrastructure development,
regulatory reforms, and support for
Mobile Dominance digital entrepreneurship.
With a high smartphone penetration rate,
consumers have the convenience of shopping on
the go, leading to a surge in mobile commerce or
m-commerce.
Opportunities for Businesses
in Saudi Arabian Ecommerce
Changing Consumer Behavior
Saudi consumers are embracing online The flourishing ecommerce market in
shopping due to its convenience, competitive Saudi Arabia offers a wealth of
prices, and wide product selection. The opportunities for businesses.
younger generation, in particular, has a strong
preference for digital channels, driving the
growth of ecommerce.
 Benefits of E-commerce in Saudi Arabia

Opportunities Overcoming Challenges

● Logistics and Last-Mile Delivery
● Expanded Market Reach
● Payment Options and Security
● 24/7 Availability
● Localization and Language
● Lower Costs
● Trust and Consumer Protection
● Data-Driven Insights
● Market Competition and
● Personalized Customer Experience
Differentiation
● Cross-Selling and Upselling
● Regulatory Compliance and
Opportunities
Cross-Border Trade
Source:https://www.go-globe.com/the-thriving-landscape-of-ecommerce-in-saudi-arabia/
MOBILE APP.

08
Mobile commerce statistics
By 2023, Mobile commerce sales will account for 54% of total M-commerce apps
eCommerce sales.
One-third of consumer decisions to make a purchase is These apps hold a large chunk of the market today because
influenced by researching products on mobile devices. people are increasingly prone to using their smartphones and
More than half (53%) of retailers have created a mobile app tablets to perform many complex tasks on the go.
and, more than 50% of the rest want to build one.
The most popular shopping apps like Amazon or eBay offer the
The value of the region’s e-commerce sector surged 52% to experience of their desktop versions to mobile users. Mobile
reach USD 22 bn by the end of 2020 commerce applications provide customers with convenient
41.36 million people purchasing consumer goods via the access to products and seamless payment methods for an
internet in Egypt with an average spend of $79/year, this optimal shopping experience.
makes a $3.27 billion consumer goods market with 63.5%
annual growth. Experts consider mobile commerce as the next phase of
eCommerce, as it allows consumers to buy goods or services
Online shopping trends are on the peak, increased by 940%
online – but from anywhere and at any time.
after the pandemic
72% of Egyptian consumers are shopping more online. 54% of
consumers spending more money on virtual experience.

Reference: https://www.go-globe.com/egypt-ecommerce-statistics-and-trends-infographics/
The key mobile commerce advantages

The truth is that a mCommerce application offers numerous mCommerce also makes it easier to plan and execute multi-
advantages to companies and customers who use them. channel marketing and sales strategies.
Here are three good reasons why your business needs a Examples of such touch points include marketplaces like
mobile commerce application Amazon, social media apps like Facebook or Instagram, and
dedicated mobile apps.
a. Better customer experience c. Great variety of payment options
It’s safe to say that we all got used to purchasing products New mobile payment solutions emerge every year. Businesses
and services online. can now offer their customers a broad and diverse range of
payment options to make the process of buying products and
b. Omnichannel services even smoother.
To get ahead of their competition, businesses are striving to
list their products wherever they know potential consumers Mobile commerce takes advantage of solutions that don’t
are already spending their time. force users to manually enter their details every single time
they make a purchase. Examples of such modern mobile
payment solutions are PayPal One Touch, Amazon Pay, and
Apple Pay.
The future of mCommerce

In fact, companies that fail to accommodate their operations

to mobile will limit their potential profits significantly.

The reason behind this is that the mobile ownership rate

continues to rise. More internet traffic currently comes from
mobile users than desktop users. As a result, we can expect a
massive increase in mCommerce activity in the near future
as businesses spot new sales opportunities and jump on the
mobile bandwagon.

en today, consumers who are considering purchasing a

product often look for it on their mobile devices first. They
quickly check their features, reviews, and prices offered by
different retailers. This is a habit that will only deepen in the
future, making it even more essential for retailers to become
part of the mobile scene.

Reference: https://www.thedroidsonroids.com/blog/what-is-mcommerce
OBJECTIVES
E-commerce in Saudi Arabia - Unlocking the Potential of Online Retail

09
 SEO Goals
- Generate Organic Traffic

- Boost App. installation

- Increase Share of Organic Traffic to 25%

- Increase organic KWs to 10K in KSA and EG

- Increase App. ranking

- Raise Brand awareness especially in KSA

- Rank with high conversional SV Keywords

- Attract New Users to visit the website

- Generate more conversions which leads to more revenue

© 2023 Medrara Digitals
Target Persona
Mohamed Saoud - Businessman

love dogs, Photography, travelling and

sometimes biking

Have 2 kids

Active, passion and sportive

Location Riyadh, Saudi Arabia

Age 35
Marital Status Married
Employer

© 2023 Medrara Digitals

TACTICS

10
 QUICK WINS

Q4 Future Plan
App Store Optimization Fix all Technical issues
App install campaign SEO on-page
Social Media Campaigns Merchandising
On-page optimization Rebranding Campaign
Social Media Offers 3rd Party corporations
Google Shopping Ads Google Search and shopping ads
Influencer Campaign
CRM- outbound
ACTION
PLAN

11
 Mobile App. Strategy in SA
ways to improve your application’s ranking on Google Play Store
and App Store.

● Give importance to the app title ● Explain your Landing Page

● Focus on keyword research and app ● Build a Complete Online Website
description ● Use Social Media Marketing for
● Use keywords in the app‟s title Mobile Apps
● A professional touch requires to ● ASO (App Store Optimization)
produce a good design ● Optimize your app‟s title and
● Optimize your app‟s title and description
description ● Email Marketing
● Nail the naming conventions. ● Search Ads
● Retention and engagement ● Consider Influencer Marketing to
● Know your competition Grow a Wider Audience
● Create brand credibility with ● Set Up a Referral Program for
reviews Previous App Users
● Understand your users and app ● In-store/Traditional Advertising
stores ● Track & measure the value of your
● Update and upgrade your app investments and your maximum
● Promotion. return.
SOCIAL MEDIA PROMOTION

Profile optimization & maintenance

Posting images, stories, and live videos that attract a

targeted audience and represent your brand

Responding to likes, shares, and comments and

increasing your brand reputation.

Engaging with followers, influencers, and

customers to develop a community across your
brand.
ADVERTISING CAMPAIGN SAMPLE

CHANNEL DESCRIPTION
Search Ad Search ads are the paid advertisement
option introduced by Apple for the app
store. With this option, you can include
relevant keywords and bid for them
because this trick will allow users to
search for your app via a particular term
and make it easy for your application to
appear in the first position.

You may know that the conversion rate

of Apple search ads is 50%, which
means this mobile application strategy
also focuses on your app‟s performance.
 ASO (App Store Optimization)
The process of optimizing mobile apps in order to help them rank higher in the app‟s store search results is App store optimization. You need
to know that it is crucial to obtain a higher rank in the search results of an app store. Otherwise, it would be difficult for you to get more
visibility and potential customers.

To optimize the app store, following are the factors you need to keep in your mind:

Keywords App‟s Description Ratings Video/Screenshots

Keywords play a critical You must collect positive you should consider a video
The description should
role in the search‟s reviews from your past tutorial or screenshots to
be clearly defined to
algorithm, especially the or current users to outline the app core‟s
increase the app‟s value,
long-tail keywords increase downloads and highlights. in your mobile
and it should be updated
because their improve your app‟s app strategy in Saudi Arabia
after some time.
competition is less and credibility. because it will help your
attract more users with a viewer know that your app is
high potential value. designed by professionals
and is easy to understand.
GOOGLE PLAY STORE OPTIMIZATION ACTIONS
1. App title 8. Featured graphic (appears only as

2. Short description (max 80 Characters, KWs) a poster frame for Video, A/B)

3. Long description (up to 4000 Characters, 9. App promo video 30-40 sec (very

most important KWs in the first 5 sentences, important to show main app features

use bullet points to explain features or benefits) and benefits, Design the video for

4. What‟s new (last updates, new features, and „no-sound‟, and End with a call to

updates) action)

5. Developer Name (use KWs) 10. App reviews & ratings (Reply to

6. App icon negative reviews to show

7. Screenshots (2 first screenshots are prospective users you are

important, up to 8 screenshots, a short caption trustworthy)

on the top of each image, Localize screenshots 11. A/B Test

for each language, A/B test)

 APP STORE OPTIMIZATION ACTIONS
1. App name (Done) 9. Screenshots (up to 10 Screenshots, first 3
2. App subtitle (highlight app‟s features screenshots are very important, short
and purpose, include KWs, max 30 captions and use a large font, include
Characters) screenshots for each device, and Localize
3. iOS Keyword Field (Use commas to
your screenshots for each language)
separate KWs, short tail and singular
KWs, 100 characters) 10. App preview video (15 - 30 seconds, auto
4. Long description (4000 Characters, play directly in the app store search results,
KWs not needed, Localize a copy for on mute, up to 3 app previews, explain to
each language) users the journey)
5. App promotional text (170 11. In-App purchases (KWs very important,
characters, KWs no needed, promote up to 20 in-app purchases, each IAP
highlighting promotions, upcoming
can be optimized with its own unique name,
features)
6. What's new(showcase new features description, and icon, IAP name character
and significant improvements to limit: 30, IAP description character limit: 45)
existing users, KWs no needed) 12. App reviews & ratings (Reply to negative
7. Seller name (include KWs, changing reviews to show prospective users you are
is hard) trustworthy)
8. App icon
13. A/B Test
SOCIAL MEDIA POSTS STRATEGY
Keep it Short (Max 100 characters)
Clear CTA
Add Value
Use Visual (Video, GIF, Images…)
Relevant
Use relevant Hashtag
Encourage users to Engage with our content by
asking questions…etc
Respond fast (Max 1 hour)
Respond to all social mentions outside our
network (Brand Monitoring)
Use emoji in posts
Use customized thumbnails for videos
Use one Engaging post per day
RETARGETING STRATEGY OUTBOUND ACTIONS
● Create audience segmentation:
● Combine specific measured actions then we will
We will target : build segmented user acquisition and retargeting
campaigns to increase the likelihood of engaging a
- User Who Uninstalled the app in the last X
more valuable and active user base.
days ● CX Optimization
- Performed event Subscribe > X times AND ● Optimize the customer experience by generating
uninstalled the app in the last Y days personalized incentive promotions / message,
relevant content recommendations across owned
- Subscribed for > X value AND uninstalled the
and paid channels
app in the last Y days ● Engage with our users all the time
- Performed event View-Content-Page> X times ● Send the right message to the right user at just the
right time across our paid and organic channels
AND did not Do Event checkout in the last Y
● Retention to increase Engagement and
days conversions
- Installed the app but not launched in last X ● Re-engagement efforts by informing users about
the latest updates, and app feature upgrades to
days
give them greater reason to relaunch your app.
- Visit the Website and didn‟t buy ● A/B Testing will our life style
- Shop From the Website and didn‟t complete ● Run multiple A/B tests to find the optimal message
that will drive engagement, Conversions and
increase Revenue
 KPIs

ORGANIC VISITORS NO. FSI (registration) + ( Sign in )

Visitors per platform Total Sessions per platform

1 2 3 4 CPI & CPA

Conversions Revenue

Total Online
App Downloads
Marketing Spends
MEDRARA
SERVICES
 Medrara Digital Market Management Services

Social Media Marketing Online Advertising

Custom social media strategies Boost your business revenue

for your business goals and potential with our online
target audience. Build a strong advertising services, designed
presence, increase followers, to reach your target audience
drive traffic, and generate for better conversion rates.
leads.

Digital Marketing Audit & SEO & ASO

Strategy
We offer SEO and ASO services
Our digital marketing audit and to improve your website's
strategy services evaluate your search engine ranking and
current efforts and provide a visibility, increasing organic
plan for improving ROI and traffic and app downloads.
empowering informed decision-
making.
Content Creation Digital Marketing Research Training

We create content that sells. Master the art of digital Our instructors are here to take
Every POC created aligns with marketing with our talented over the lead with your team,
your business goals, talks to team who will analysis, evaluate deliver the best training and
your audiences, and increases and process all the market monitor the operations and the
their engagement. input. results later.

Voice Over Graphic Design UI / UX Design

Professional and affordable, We will translate your ideas into Apply proven approaches to
that's how our clients described the perfect art pieces that design, prototyping, product
our voice-over service get a combine art with practicality, validation and offer UI design
talented actor to highlight your delivering what you really mean. services to create applications
videos and grip the attention. and websites that users enjoy

Web Development Mobile Apps Development

Providing expert web application We have a very experienced
development and web design mobile team ready to design
services. Crete offers a variety of and develop mobile apps using
web solutions and e-commerce the most powerful and secured
services using the latest and
technologies especially for you
proven web technologies.
to achieve your business goals.
Our Values in Medrara Digital Marketing
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We pride ourselves on
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