Raffiti Channel Blueprint

YOUTUBE
CHANNEL
BLUEPRINT
1
Copyright © 2024 by Raffiti Media, LLC
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Table of Contents
Page 4 Audience and Value Proposition Action Plan

Page 9 Content Strategy Action Plan
Page 14 Show Formula Action Plan
Page 18 Channel Strategy Action Plan
Page 32 Video Optimization Strategy Action Plan
Page 45 Thumbnail Strategy Action Plan
Page 53 Community Development Action Plan
Page 55 Distribution Action Plan
Page 59 Collaboration Strategy Action Plan
Page 62 Revenue Strategy Action Plan
Ready to work with us? Email us at support@raffiti.com

Audience & Value
Proposition Action Plan
By: Jeremy Vest

Founder & CEO Vidpow
4
The Hunt For A Value Statement
What is a Value Statement as a video creator?
Definition:
A short, one sentence summary or tagline that gives potential followers
an immediate understanding of the value you offer
Notes:
● Keep the value statement simple, easy to understand and effective
● If it’s too hard to create, the channel’s focus might be too complex
5 Ready to work with us? Email us at support@raffiti.com

Value Statement
Examples
Revenue is greater than fame - Raffiti
I have nothing to sell you - Alex Hormozi
Master YouTube. Spread Your Message. -Tim Schmoyer
Notes:
Don’t just explain what the content is about. Explain why your content matters to a potential
follower.
My content category is:_____________________________________________________________________________

My sub niche is: _____________________________________________________________________________________
My unique perspective is:___________________________________________________________________________
Why does my content matter?______________________________________________________________________
My Value Proposition is:_____________________________________________________________________________
6

Target Audience & Value Statement
Check
Exercise: What is your Elevator Pitch?
It’s good practice to have a 1-minute pitch ready that tells who you are
and what you do- a summary short enough to tell a stranger on an
elevator ride. This is beneficial for two reasons.
1. To be able to give your audience a complete understanding of what you do

2. To be able to use a short summary as a 1-minute trailer or as an occasional 5-10 second
video bumper
Here are some tips for creating an effective elevator pitch:
1. Grab their attention with something captivating or an industry pain point

2. Spark intrigue with a unique perspective or solution to the pain point
3. Share what you do without giving away too much
4. Stop short so you invite conversation

Example: Real Estate Coach
My name is Scott Simson, 15 years ago I nearly lost everything after my partnerships went
south. I got my real estate license and got to work. I figured if I learned how to sell during
the worst time, I could do well during the good times. I ended up doing so well I became top
salesman company wide. My sales formula has sold hundreds of millions of dollars in real
estate. Now I travel and teach other sales people my strategies.
Your turn:
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________

Content Strategy
Action Plan
By: Jeremy Vest
9
Content Strategy Action Plan
What type of content will you produce?

Having a content strategy is important for a few reasons:
1. Setting an expectation for your audience. Viewers need familiarity. Too much
inconsistency in content style can lead to audience confusion and segmentation.
Audiences come for one category of content on your channel and won’t watch another.
2. The wrong style for your category can affect audience retention. Ex: If you live stream
exact DIY project instructions, the video may take well beyond the amount of time a
viewer has allotted to research how to do that craft.
3. There are certain trending events that happen throughout the year that you want to
capitalize on.
10

Questions to ask:
What are the common styles of content for my category?
______________________________________________________________________________
______________________________________________________________________________
Are there ways for me to stand out?

______________________________________________________________________________
______________________________________________________________________________
What are the tent pole seasons, or events in my category?

______________________________________________________________________________
______________________________________________________________________________

The three types of effective content:

1. Educational Content: How to, 5 Tips, Tutorials, Reviews etc.
2. Entertaining Content: Gaming, Skits, Humor, Reaction
3. Inspirational Content: Motivational, Inspirational
What type of content will you create?

_______________________________________________________________________
_______________________________________________________________________
_______________________________________________________________________
_______________________________________________________________________
__________________________________________________________________

Other things to consider:

Publishing Frequency
Publish at least once a week and publish as often as you can without sacrificing quality and
value. 2-3 times a week is an effective strategy. Posting more than 3 times can lead to self
cannibalization. Meaning, your audience will miss videos because they can’t keep up. That said,
there are always examples of people who succeed with any strategy as long as there is value in
the content. Pick a release schedule that works for you.
Video Predictability
Sticking to a series schedule and posting at the same time every upload will greatly enhance
predictability.
Video Quality
Quality is more important that quantity. Commit to getting better and never sacrifice quality.
Video Value
There is an argument to be made for higher quantity as long as the content is found valuable by
the audience. Value should be prioritized above all else. 13

Show Formula
Action Plan
By: Jeremy Vest
14
Show Formula Action Plan
What is your show formula strategy?
Show formula is important because it give your audience a sense of

familiarity and consistency, if you stick to a common set of standards. It
will even help build loyalty.
Here is a formula we recommend.
Hook / Tease
If you can start with an amazing fact or intriguing story or heighten the stakes for whatever
you’ll be talking about, it will help with audience retention. Make sure to tie the title of your
video and the thumbnail context into your hook for search optimization and so your audience
will know that the content is relevant to what they’re expecting.
Branding
1-2 seconds logo swipe (max) or an occasional 5-10 extended bumper
15

Intro CTA’s - It’s good practice to have a short (curiosity gap) Call to Action (CTA) early on in your video, to
follow you or check out any links you may have left in the description or comments. Don’t beg for clicks,
give them a reason to follow you.
Example:
“If you're new here, welcome! 10 years ago I was broke and 5 years ago I figured out the key to making
millions of dollars. This channel is where I am sharing everything I know…for free. Hit that subscribe if
want to know everything.”
Content - This is where you will place the bulk of your message. Solve problems, educate, entertain and
inspire. Keep your edits tight, so your audience sticks around for longer periods of time. Use micro hooks
to keep people engaged e.g. “Today I’m going to tell you how to make a million dollars in the next year with
one unique tactic, but before I do, I need to tell you about xyz”. “But before I do” is a powerful way to keep
them watching.
Endscreen CTA’s - End your video with another Call to Action. Encourage your viewers to watch more
content and engage in your content.
Example:
“Today I showed you how to make a million dollars in the next 30 days, if you want to learn the best side
hustles that can really take things to the next level fast, I break that all down in this next video right here.
See you there.” 16

What is your show formula?
Hook:________________________________________________________________________
______________________________________________________________________________
CTA:_________________________________________________________________________
______________________________________________________________________________
Content:_____________________________________________________________________
_______________________________________________________________________________
____________________________________________________________________________
CTA:_________________________________________________________________________
___________________________________________________________________________ 17
Channel Strategy
Action Plan
By: Jeremy Vest
18
Profile/Channel Strategy Action Plan
Does your channel look professional and inspire people to take action?
A common overlooked area of YouTube strategy is the design and layout of your channel
homepage. You would not expect a viewer to subscribe to your channel if it is half-finished.
Here’s a checklist to help remind you of all that needs to be done:
❏ Channel Artwork
❏ Channel Trailer
❏ Channel Icon
❏ Channel Keywords
❏ About Page
❏ Featured Channels
❏ Branding Watermark
❏ Channel Sections
19

Channel Strategy Action Plan
YouTube Channel Artwork

We suggest:
❏ Use your value proposition or branding statement in your artwork
❏ All other artwork will be background images for larger devices
❏ It’s very important for people to be able to connect with your messaging. Use an image
or a phrase that triggers emotion or becomes a rally cry for future viewers.
20

Channel Trailer or Spotlight Video

Your trailer is a great way to give your potential audience a brief summary of who you are and
what you do. In less than a minute, it should paint a very clear picture of why your audience
should trust and follow you. It is a well known understanding that the best way to win friends is
to help solve their problems. Use this video not to simply talk about yourself, but to show your
potential audience what’s in it for them to stick around.
Trailer Checklist:
❏ 1-2 minutes max with fast pacing

❏ Use the epiphany bridge formula
❏ Have some artistic creativity
❏ Ask for the viewer to subscribe and check out your other videos
21

Channel Trailer or Spotlight Video

Epiphany bridge formula:
Tell your story that illustrates to your audience that you were where they are. Then talk about
your dream to be where they want to be. A shared dream will create unity between you and your
audience. Then talk about how you gained the knowledge that illustrates that you know how to
attain the dream that they want. They will have an epiphany that you know how to get them
where they want to go and desire to follow you.
22

Channel Icon or Profile

Picture
Your profile picture is an important part of your
brand, so you want to put time into presenting
yourself in a manner that is clickable, relatable
and mainstream.
Checklist:
❏ Closeup picture
❏ Professional quality is not a must
❏ Continuity with overall brand coloring
❏ Do not use a logo. People don’t build
relationships with logos.
❏ Be authentic to you
23

Competitive Strategy
Competitive research is exactly
what it sounds like, researching
your competition. Look at what
others in your niche are
creating and take note of what
is working for them.
This is important for two main reasons:
1. It allows you to understand what your target audience is 1of10.com

watching.
2. It shows you titles, thumbnails and hooks that people are

clicking on and engaging with.
There are a variety of research tools that are out there. We

recommend these:
YouTube Research Tab

Paid: 1of10.com 24

About Page
Even though many people may never look at your “About” page, it’s still
very important to complete this step, as it adds to your channel profile
discoverability.
About Section Best Practices:

1. Provide your personal bio, along with any social proof you have accumulated, to build
trust.
2. Describe your niche and type of content you will be releasing and how it will benefit your
audience.
3. Utilize keywords describing your content in a natural way.
Pro Tips
1. The About section may be about you, but it’s for your audience. Craft your message to be
a piece of content that your audience will find value in.
2. Much like your trailer video, your About section should include why your channel will
help your audience solve a problem.
25

Sample About Section

Are you a YouTube creator? Are you a digital entrepreneur with a business that needs video? Then
you came to the right channel. With over 400,000 subscribers and 125,000,000 views to his name,
Scott knows what it takes to build audiences and get views to your videos. On this channel, we will
help you answer the following questions:
How do I get more views on my videos?

How do I stay motivated as an entrepreneur?
How do I build a passive source of income online?
How to have confidence as an entrepreneur
How to be successful with video creation
...and much, much more! Stay tuned and subscribe for regular content!
Your About section

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
Featured Channels on YouTube

There are a number of features on YouTube that are
optional for you to use. Our advice is that if YouTube
offers it, use the feature. The entire purpose of offering
these features is to keep viewers on the YouTube
platform for as long as possible. The better you do at
keeping your audience on YouTube, the more traffic
YouTube will give you.
Pro Tip
Fill your Featured Channels section with channels related
to your content. This will give your audience a reason to
stay on the platform.
27

What are some related

channels that you can feature?
1.______________________________
2.______________________________
3.______________________________
4.______________________________
5.______________________________
28

Branding Watermark
We suggest adding a watermark like one of these,
not your logo. An interested audience will see
your branding a lot after they choose to follow
you. Rather than use the watermark for
recognition, use the watermark to get over that
initial hurdle and remind your audience to follow
you.
29

Are You Using Channel Sections?

YouTube gives you another feature that is important for SEO purposes:
the ability to break your channel home page into sections.
The benefits of sections:
1. Section titles can be optimized with keywords
2. Sections offer your audience an organized way of viewing your content
Sample Section Format:

❏ Popular Videos
❏ Keyword playlist (How to ___________________)
What are some sections you can include on your channel’s home page?
___________________________________________________________________________________________________
_________________________________________________
___________________________________________________________________________________________________
_________________________________________________ 30

Example

Video Optimization
Strategy Action Plan
By: Jeremy Vest
32
Video Optimization Strategy Action Plan
Are your videos optimized for success?
This section will be mostly applicable to YouTube, but the practices for keywords, titles, calls to
action and ordering of your content is applicable across platforms.
Here are the key areas you want to focus on, when it comes to video level optimization.
❏ Titles
❏ Description
❏ Tags
❏ Playlists
❏ Close Captions
❏ Cards
❏ Endscreens
❏ Thumbnails
33

This example is from Master Thumbnails. The channel is all about how to
create compelling thumbnails for YouTube.
Title formula:
1. Create a reason to click

2. The first part use the keyword phrase
3. Then tell what the video is about in a intriguing way
How to buy a home with Zero Money Down!
34

Are you writing good descriptions?

A couple of years ago, descriptions were used as a way to game the system and were massively important
to keyword strategy so you would rank in search. Now, Google AI is so strong you don’t need to worry
about keyword-stuffed descriptions.
What your description should share is information for anyone just learning about you (maybe this is their
FIRST video of yours) and where you want them to go next.
Key factors that make a good basic description:

● Make the first line a call to action for a lead magnet, email list, etc.
● Give a brief description of the video (without giving it away)
● Suggest 1-2 videos to watch next with links
● Create a default description that’s in every video with the following:
○ CTA to Subscribe with link
○ Links to your website and other social media
○ About the channel
○ Any affiliate link disclaimer
35

Sample Basic Description:

Click here to schedule a call: https://bit.ly/3OMTysN
Business owners! By now you have probably realized that other social platforms don't have as much impact as YouTube. If you
are ready to take your YouTube strategy to the next level, we would like to talk to you about being your YouTube team.
Grab your FREE Micro Hook Retention Multiplier: The SECRET YouTube Tool to Keep Viewers Watching RIGHT HERE
➡https://www.raffiti.com/microhooks
Get the YT Blueprint here: https://bit.ly/RaffitiBlueprint
Join our free Facebook group here: https://bit.ly/VMWGroup
Check out some of our other videos:

• How to Get Your First 1000 Subscribers on YouTube FAST [5 STEP FORMULA] https://youtu.be/Cdim9e_FZTo
• The PERFECT YouTube Script [full FRAMEWORK] https://youtu.be/iQeqYOucYRI
• The Algorithm YouTube Gurus Aren't Telling You About... https://youtu.be/RyofefC91XA
Join us on Twitter:
Scott: https://twitter.com/imscottsimson
36

Are you using tags?

Tags are a feature reported to not be weighted heavily in regards to video level SEO anymore.
However, it is our recommendation that you utilize the feature until YouTube completely
removes it from their platform- just don’t overthink it!
Depending on what your videos are about, enter your keywords that represent your video
topic here and some of the more searched for keywords in your category. We recommend
you always tag the names of the people featured in the video and your company name as well.
Below is an example of how we might tag a video:
panama city beach florida, travel florida, florida travel, family travel, panama city
beach, scott and camber,florida,panama city beach vacation,pcb,holiday inn
resort panama city beach,panama city beach summer vacation,holiday inn club
vacations panama city beach resort,panama city beach family vacation,panama
city beach vlog
ProTip:
Translate the top keywords into the language with the most traffic
37

Are you using tags?
What are the most commonly used tags for content in your niche?
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
___________________________________________________________________________
What are tags that are specific to this video?

_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
___________________________________________________________________________
38

Are you using playlists?

Playlists are another feature that can be SEO’d and suggested to your
viewer. Use the most commonly searched terms in your category and build
playlists around them.
Example Playlist Titles:
● Side Hustles that can Make You Rich

● Luxury Homes in Dallas
● Getting Braces, Full Procedure
39

Do you Close Caption (CC) all of your videos?

Captions are necessary for a few reasons:
1. To optimize our content for the hearing impaired

2. To avoid mistranslations from the YouTube Artificial Intelligence (AI)- this can actually
hurt your content if they translate an innocent word into a bad word
3. To provide an additional opportunity to give the platform accurate keywords
4. To provide language translations to optimize your content for other parts of the world
YouTube’s Closed Captioning is now strong enough to be used instead of

having to pay for an additional service. Make sure to allow Subtitles on
your videos and you’re good to go!
40

41

Are you using in video cards?

Cards are another feature that YouTube introduced to help keep people on the platform. If you
utilize them correctly, you can keep people watching your content for longer periods of time.
Best practices:
1. Use cards to direct people to other videos on similar topics, especially playlists. The more
you lead people to other videos, the better your videos will perform in the algorithm.
2. YouTube gives you 5 cards per video, use all five cards.
3. In your content, shout out your older videos by talking about them in an intriguing way.
“Remember when…”
4. Make sure you are looking at relative audience retention to see when people are leaving
your videos and put the card’s timing a few seconds before that.
5. Try to use an image as good as your thumbnail
42

Example

Are you using end screens?

End Screen Tactics:
● Keep your screen on one

side and the end screen
elements on the other
● Tell people exactly what
you want them to do
next
● Continue to provide
value during this time to
keep people watching
44

Thumbnail Strategy
Action Plan
By: Jeremy Vest
45
Thumbnail Strategy Action Plan
Are your thumbnails attractive?

One of the most important factors on YouTube for getting views is thumbnail strategy. Think of it
this way: if someone opened a box of pizza and the pizza looked old, gross and bad, would you be
enticed to grab a slice? No! You want an amazing pizza that looks fresh and delicious. Your
thumbnails are the first thing that a potential audience sees related to your content. Are your
thumbnails good pizza or bad pizza? You have to entice the click with quality visuals.
Thumbnail tips:
❏ Add a design element (color, font) that’s

consistent across all thumbnails for easy identification.
❏ Get some faces in there, especially stoic or sad. Micro expressions work best. Don’t overdo
it.
❏ As you delineate your different series, might find
ways to alter the thumbnails so they match.
❏ Pick simple shapes and backgrounds. Don’t make the thumbnail too busy.
❏ Understand thumbnailing for the different algorithms.
46

Title #1 SEARCH OPTIMIZED:
How to change a tire like a pit crew...[speed technique revealed]

The main keyword phrase we are optimizing for is, "how to change a tire." To optimize for longer
session time, I added "like a pit crew" not only for curiosity, but also to allow for a series...e.g.
"How to fuel like a pit crew" "How to jack like a pit crew"...etc. Depending on your focus, you can
create various 'series phrases' to suit your needs. Then the tale end of this title, for added
curiosity I included, [speed technique revealed]. We have found that brackets work well.
The thumbnail has been optimized to illustrate speed. For a video like this where we are solving a
problem, speed, effort and cost are the most important emotional objections you need to
overcome in the eyes of a viewer. If you can convey that your video will be the most helpful, you
will win the click. *A variation of this would be tire empty on the left, and tire full on the right. The
timer would be above my head in the middle.
47

48

Title #2 SUGGESTED OPTIMIZED:
5 CLEVER ways to fix a flat tire that DISCOUNT TIRE DOESN'T WANT YOU TO KNOW...
The wonderful thing about suggested is that when you have a video that lands, you are
essentially hijacking a the keyword search optimization that other people have already done for
your subject. The goal here is to focus more on appealing to emotion and curiosity, so you can
steal the attention of the viewer as they are watching the content they were initially searching for.
In this title we are still focusing on the keyword phrase "fix a flat tire" because we want the
algorithm to associate our video with that phrase, but you can see that that phase is not the first
thing we focus on.
Emotions are powerful and in this title we focus on triggering a couple of them. First, lists convey
simplicity and ease. People like clicking on content that is in list format. Second, we used the
word "clever." We have tested this extensively and found that it converts better than words like
"smart" or "brilliant." People what to be clever because it conveys intelligence and charm. Third,
we create an "us vs them" mentality by calling out Discount Tire. Polarization is a good way to
create a community. It can also be a good way to lose part of your community, so use it with
caution. 49

Title #2 SUGGESTED OPTIMIZED (cont):
The thumbnail was clickbaited for maximum curiosity. I am a huge fan of clickbait. I study it and
look for patterns. Bold yellows and red are symbolic for 'warning' and 'stop.' Using the text "tip 3"
again conveys curiosity, but also diminishes the stigma that clickbait can sometimes bring by
letting our audience know that we are actually going to show in the video what is being illustrated
in the thumbnail...which in turn creates more curiosity.
The extreme nature of the thumbnail is also an appeal to curiosity as it is not something that
someone would typically associate with fixing a tire.

Title #3 RECOMMENDED OPTIMIZED:
My tire exploded on the highway...this is how we fixed it [TERRIFYING]
We have found that titles that allude to a personal story and combine curiosity and emotion do
very well in recommended. Words like, "exploded" and "terrifying" are emotional triggers. We can
all relate to those extremes.
We connected the title to the thumbnail in this one with the words "this is how we fixed it." The
tire with the duct tape over the hole and the red arrow pointing to the flat tire indicates that this is
potentially how we solved our problem. This alone adds emotional curiosity to the design
because the prospective audience is thinking "that is so dumb...I have to watch this dumb video."
Yes, what we are going for with this thumbnail. Eliciting extreme emotion gets clicks.
Now, with all this said, these are best practices that we have found work more often than not. Will
this change? Absolutely. As soon as the majority of people create thumbnails and titles like
these, creators will be forced to switch to remain in front of their audience.

Title #3 RECOMMENDED OPTIMIZED (cont):
Also, these thumbnails are a microscopic representation of what could work on YouTube. Every
channel and subject is different, I recommend testing and trying new things always, but keep in
mind what audiences react to at a subconscious level.

Community
Development Action
Plan
By: Jeremy Vest
53
Community Development Action Plan
Are you building a community?

Your viewers are not just random people who like you. They are coming together for a like purpose,
your content. They will rally behind you when you need help and they will be the first to tell you
when you are doing something wrong. Every person who watches you is part of your community. If
you foster that relationship correctly, you can build life long and loyal community members.
Tips to grow a loyal community:

1. Respond to their comments. Do this in the comment section and in upcoming videos.
2. Answer questions and shout out your fans. Your followers will give you massive amounts of
content ideas in your comments. Reward them by making videos based on their questions
and give them credit for asking.
3. Give them a look behind the curtain. Be vulnerable to a point that people can connect with
you.
4. Connect with them on other platforms.
5. Create inside jokes and habits that they will recall and follow along with.
6. Once given access, use the Community tab to create polls and engage more with subscribers.
54

Distribution
Action Plan
By: Jeremy Vest
55
Step 1: Social Blast
Announce and Hype your new YouTube Content
Facebook/Linkedin Instagram/Stories
To create an effective long form With your personal
social post, the post needs to instagram feed you want to
have inherent value. Meaning, structure your post similarly
a simple shout out will have to how you create your
little to no effect and may end Facebook and Linkedin
up hurting your social posts, with more emphasis
following. Instead we on an empowering image.
encourage you to create a
value driven post with a soft Stories have a little different
call to action. strategy because they are
time sensitive. We
Example recommend sharing a
screenshot of your
Facebook post, with an
embedded link to your
actual post.
Another option is to share

the thumbnail from your
video.
You can download your
thumbnail straight from
your channel.

Step 3: Shorts
Become omnipresent by creating shorts from your content
Shorts Tips
● Create a vertical “cutdowns” of your long

form content to share on Tiktok and Reels.
Be very careful about posting your shorts to
YouTube Shorts. Shorts viewers are not
always the same as long form viewers and
can hurt your channel.
● Shorts must have inherent value in
themselves, DO NOT simply cut a teaser
edit and expect people to come watch your
video. Entice them to learn more about you
by creating valuable content
● The more aligned your shorts are with your
longs, the more people will be interested in
watching your longer form content.

Release Day Checklist
Ready to Schedule and Release

❏ Hit Create button
❏ Hit Upload Videos
❏ Upload video
❏ Add Title
❏ Add Thumbnail
❏ Add Description with specific CTA and other videos to watch next
❏ Add video to playlist if applicable
❏ Add 5 cards
❏ Add end screen with next video/playlist to watch
❏ Schedule for specific date and time to be published
❏ Hit SAVE!
❏ Once published, add video as first card on top 5 videos on your channel
❏ Create shorts from video

Collaboration
Strategy Action Plan
By: Jeremy Vest
59
Collaboration Strategy Action Plan
Are you working with others?

Collaborating with other individuals is one of the fastest ways to grow
your audience. It’s also a great way for the platforms to recognize where
to place your content categorically and is a phenomenal way to meet
other content creators.
Tips for collaboration:

1. Don’t chase the largest channels you can find and pester them to work with you.
2. Bigger channels take time to convince them that you don’t want to just use them. Take
the time to build relationships. Don’t ask for anything until the timing is right.
3. Focus on channels around your same size or a bit smaller. They are easier to work with,
and the audience absorption can be just as great.
60

Collaboration Strategy Action Plan
Types of collaborations:
1. Long distance video-in-video strategy

When two creators live far away, you can upload your content to Drive or Dropbox to be
featured in each party’s upcoming video.
2. Special guest
When you and the other collaborator join one another in each other’s content
3. Cliff hanger
Start a video on one channel and finish on another
These are just a few ideas to get you started. Obviously the sky’s the limit. The most important
thing is to have fun and build relationships.
61

Revenue Strategy
Action Plan
By: Jeremy Vest
62
Revenue Strategy Action Plan
Are you maximizing your revenue potential?

If you are reading this playbook, you are most likely here for 1 of 3 main reasons.
1. You have a hobby or passion, and you want to learn how to make it a full-time job online
with video.
2. You own or are an executive at a business and traditional marketing has stopped
working, so you are now turning to social video.
3. You have a business and you want to tap into the power of the internet to scale things.
If you fit into any of these categories or any variation of something similar, there are revenue
earning strategies applicable to you. In fact, there are strategies that you may not have even
thought of that can add multiple streams of revenue to your bottom line. In this next chapter.
we will go over several strategies that you can begin to employ immediately for results.
63

Earning Money as a Traditional Business

If you represent a traditional business and are taking the shift towards social media as your
primary source of business leads, here are a few strategies that may work for your business:
CTA Lead Gen and Link Clicks

Having a strong call to action along with links in your descriptions or comments can result in a
dramatic increase of products sales, email subscribers and consulting calls. This strategy works
well for businesses that function primarily online or over the phone. Example: ecommerce,
consulting, coaching, sales, etc.
Strategy:
1. Keyword research what people are searching for in
your niche.
2. Create valuable content for those keywords.
3. Add links to every description or comments but only
shout out your links 1 in every 4 videos.
64

Earning Money as a Traditional Business (continued)

If you represent a business that benefits from local traffic, here are a couple of revenue
strategies for you.
Local Website Retargeting

This strategy works similar to the CTA strategy on the previous page, but then turns website
traffic into a Facebook ad retargeting campaign.
Strategy:
1. Keyword research what people are searching for in
your niche and in your area (Ex: Best Pizza in Dallas).
2. Create valuable content for those keywords
3. Add links to every description or comments but only
shout out your links 1 in every 4 videos.
4. Use Facebook Pixel to capture website traffic and serve
your visitors ads to your business.
5. Don't ignore other revenue earning strategies (Ex: sponsorships, ad revenue, email
capture and product sales).
65

Other Sources of Revenue

The possibilities are virtually limitless when it comes to income potential with online video.
We want to give you a few simple strategies here and will go deeper into weeds in our future
training. Here are few other sources of revenue that you should be capitalizing on
immediately.
Sponsorships - There are many businesses right now jumping into influencer marketing.
Depending on your business, there’s a lot of potential to form partnerships with brands that
will sponsor your content for a fee.
Adsense - Everyone should know this by now, but if you are creating content on YouTube, be
sure to enroll in the YouTube Partner Program. You can potentially earn millions of dollars a
year from ads alone. This can amount to a nice secondary or primary stream of income for any
business.
Affiliates - There are millions of products and services that you can shout out and earn a
commission from with your content. Look for the word “Affiliate” at the bottom of your
favorite websites, register an account and get selling. Some video creators make a full-time
income off of affiliate programs alone.
66

Steps Action Plan Summary
Where do I start?
Step 1 - Channel Optimization

We suggest starting off by cleaning up your channel for optimization
Step 2 - Value Prop & Show Formula

Next, nail down your value prop and show formula, then go make a few
videos based on the new formats
Step 3 - Video Optimization

Once you have a few videos published, use the Video Optimization
Action Plan
67

Need More Help?
What we do...
YouTube Revenue Incubator

Our year-long group coaching program to make your YouTube channel a
revenue generating machine!
YouTube 1 on 1 Coaching
We develop a custom strategy for you, then help you implement it
personally for the next 12 weeks.
YouTube Management
We are a full service agency. We take over all aspects of channel strategy
to upload, SEO, thumbnail design and editing.

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YOUTUBE

Page 4 Audience and Value Proposition Action Plan

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By: Jeremy Vest

What is a Value Statement as a video creator?

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My content category is:_____________________________________________________________________________

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1. To be able to give your audience a complete understanding of what you do

Here are some tips for creating an effective elevator pitch:

1. Grab their attention with something captivating or an industry pain point

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Ready to work with us? Email us at support@rafﬁti.com

What type of content will you produce?

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Are there ways for me to stand out?

What are the tent pole seasons, or events in my category?

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The three types of effective content:

What type of content will you create?

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Other things to consider:

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What is your show formula strategy?

Show formula is important because it give your audience a sense of

Here is a formula we recommend.

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What is your show formula?

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YouTube Channel Artwork

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Channel Trailer or Spotlight Video

❏ 1-2 minutes max with fast pacing

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Channel Trailer or Spotlight Video

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Channel Icon or Proﬁle

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This is important for two main reasons:

1. It allows you to understand what your target audience is 1of10.com

2. It shows you titles, thumbnails and hooks that people are

There are a variety of research tools that are out there. We

YouTube Research Tab

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About Section Best Practices:

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Sample About Section

How do I get more views on my videos?

Your About section

Featured Channels on YouTube

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What are some related

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Are You Using Channel Sections?

Sample Section Format:

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