SUMMER INTERNSHIP PROJECT REPORT

ON

BUSINESS DEVELOPING INTERN

SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS OF BBA

PROGRAM OF SCHOOL OF MANAGEMENT, GD GOENKA UNIVERSITY,
GURGAON

ACADEMIC SESSION
2022-2025

UNDER THE GUIDANCE OF:

DR. UZMA RUKHSAR

DESIGNATION OF GUIDE:
ASSISTANT
PROFESSOR

SUBMITTED BY:
LAKSHAY CHUTANI
ENROLMENT NO: 22014020201

GD GOENKA UNIVERSITY
SOHNA ROAD, GURGAON – 122103, HARYANA, INDIA

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 STUDENT DECLARATION

I LAKSHAY CHUTANI , now declares that I uniquely prepared the presented internship
report after completing 2 months at HEX Business Innovation
I also confirm that the report is only prepared for my academic requirements and not for any
other purpose.

LAKSHAY

220140202014

BBA

School Of Management

GD Goenka University

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 CERTIFICATE FROM GUIDE

This is to certify that the Summer Internship Project Work titled BUSINESS
DEVELOPING INTERN is a bonafide work carried out by LAKSHAY CHUTANI (name
of the student), Enrolment No. 220140202014, student of BBA (2022-25) of School of
Management, GD Goenka University, Gurgaon under my guidance and direction.

Signature of Guide :

Name, Designation & Address : Date

Place :

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OFFER LETTER FROM THE COMPANY

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CERTIFICATE FROM COMPANY

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 ACKNOWDEGDEMENT

I would like to express my sincere gratitude to everyone who supported me throughout my

internship.

First and foremost, I extend my heartfelt thanks to Mrs. Sonal Dua , my supervisor at HEX
Business Innovation, for their continuous guidance, encouragement, and constructive
feedback. Their expertise and patience were invaluable to my learning experience.

I am also deeply thankful to the entire team HEX Business Innovation, for welcoming me into
the organization and providing me with the resources and opportunities to grow both
professionally and personally.
I would also like to acknowledge the support of my academic advisor, DR. UZMA RUKSAR
, at GD Goenka University who provided essential advice and encouragement throughout this
internship.
Lastly, I am grateful to my family and friends for their unwavering support and motivation
during this period.

Thank you all for making this internship a highly enriching and memorable experience.

LAKSHAY CHUTANI

220140202014

BBA Semester V

GD Goenka University

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 EXECUTIVE SUMMARY

o HEX Business Innovation is at the forefront of providing cutting-edge solutions that drive business
transformation and innovation across various industries. Specializing in [industry-specific services or
products], HEX Business Innovation combines advanced technology, strategic expertise, and a customer-
centric approach to deliver exceptional value to its clients.

o Our mission is to empower businesses with the tools and strategies they need to navigate the complexities
of the modern market. We focus on harnessing the power of [mention any technologies or methodologies,
e.g., AI, data analytics, process automation] to create customized solutions that address the unique
challenges faced by each client.

o Over the years, HEX Business Innovation has established a reputation for excellence by consistently
delivering results that exceed expectations. Our team of experts is dedicated to understanding the specific
needs of our clients and developing innovative strategies that drive growth, enhance operational
efficiency, and improve overall performance.

o Through our comprehensive suite of services, including [list key services, e.g., business consulting,
digital transformation, product development], we have successfully partnered with numerous
organizations to help them achieve their strategic objectives. Our commitment to continuous
improvement and innovation ensures that we remain a trusted partner in our clients' journey toward
success.

o As we continue to grow and expand our offerings, HEX Business Innovation remains focused on creating
sustainable value for our clients, employees, and stakeholders. Our forward-thinking approach, combined
with our deep industry knowledge and technical expertise, positions us as a leader in the business
innovation space.

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 TABLE OF CONTENTS

Chapters Particulars Page no.

1. Introduction 6

HEX Business Innovation

8
2. Activities Performed 9

3. Report 11

4. key learning 19

5. Contribution to the Organisation 23

6. Corporate Experience 26

7. Images 29

8. References 30

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 INTRODUCTION

HEX Business Innovation

o HEX Business Innovation is a dynamic and forward-thinking company dedicated to driving

transformative business solutions across various industries. With a focus on harnessing the latest
advancements in technology and strategic methodologies, HEX Business Innovation provides tailored
services that help organizations navigate the complexities of today's rapidly evolving market landscape.

o Founded on the principles of innovation, agility, and customer-centricity, HEX Business Innovation has
quickly established itself as a trusted partner for businesses looking to achieve sustainable growth and
operational excellence. Our diverse team of experts brings together a wealth of experience in [mention
relevant areas, e.g., digital transformation, business consulting, technology integration], enabling us to
deliver comprehensive solutions that address the unique challenges faced by our clients.

o At HEX Business Innovation, we believe that every business has the potential to innovate and thrive in a
competitive environment. Our approach is rooted in a deep understanding of our clients' needs, combined
with a commitment to continuous improvement and the pursuit of excellence. Whether it's through
strategic consulting, innovative product development, or cutting-edge technology solutions, we are
dedicated to helping our clients unlock new opportunities and achieve their long-term objectives.
.

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 ACTIVITIES PERFORMED

COMPANY’S ENVIRONMENT

HEX Business Innovation fosters a vibrant and collaborative work environment that is
centered around creativity, innovation, and continuous learning. The company prides
itself on creating a culture where every team member is encouraged to think outside the
box and contribute their unique perspectives to drive the company’s success.

1. Innovation-Driven Culture:

At the heart of HEX Business Innovation is a strong emphasis on innovation. The company
encourages employees to explore new ideas, experiment with emerging technologies, and
challenge conventional approaches. This culture of innovation is supported by regular
brainstorming sessions, workshops, and access to the latest tools and resources.

2. Collaboration and Teamwork:

Collaboration is a cornerstone of HEX Business Innovation’s work environment. The

company believes that the best solutions come from diverse teams working together toward a
common goal. Open communication, mutual respect, and a shared commitment to excellence
define the interactions between colleagues, fostering a sense of camaraderie and collective
achievement.

3. Continuous Learning and Development:

HEX Business Innovation is committed to the professional growth of its employees. The 9
company offers numerous opportunities for learning and development, including training
programs, seminars, and access to industry experts. Employees are encouraged to pursue their
interests and expand their skill sets, ensuring that the team remains at the cutting edge of
industry advancements.

4. Inclusive and Supportive Atmosphere:

The company environment at HEX Business Innovation is inclusive and supportive, with a
focus on creating a workplace where everyone feels valued and empowered to contribute. The
company embraces diversity in all its forms and strives to create an environment where
different perspectives are not only welcomed but celebrated.

5. Focus on Work-Life Balance:

Understanding the importance of work-life balance, HEX Business Innovation promotes a

flexible work environment that supports the well-being of its employees. The company offers
various benefits and initiatives designed to help employees manage their personal and
professional responsibilities effectively.

6. Commitment to Excellence:

HEX Business Innovation maintains a high standard of excellence in everything it does. This
commitment is reflected in the company’s approach to client projects, internal processes, and
employee performance. The company environment is one where quality and precision are
paramount, ensuring that all team members are aligned in their pursuit of delivering
outstanding results.

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 REPORT #WEEK 1

Week 1: Onboarding and Initial Training

Topic/Focus Area Onboarding and Initial Training

Tasks and Activities - Attended onboarding sessions.

- Familiarized with company processes, tools, and culture.
- Engaged in initial team meetings.

Self-Esteemed
Adapted quickly to the new environment, actively participated in
Contribution
discussions, and ensured a smooth transition into the team.

Gained an understanding of the company’s values and operations,

Key Learnings
highlighting the importance of effective communication and
collaboration.

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REPORT # WEEK

Week 2: Market Research and Analysis

Topic/Focus Area Market Research and Analysis

- Conducted research on current market trends.

- Analyzed competitor strategies.
Tasks and Activities
- Compiled and presented findings to the team.

Provided valuable insights that informed the company’s strategic planning,

Self-Esteemed
demonstrating strong research and analytical skills.
Contribution

Key Understood the significance of data-driven decisions in forming effective

Learnings business strategies.

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REPORT # WEEK

Week 3: Strategic Planning Support

Topic/Focus Area Strategic Planning Support

- Assisted in the development of strategic initiatives.

Tasks and Activities - Conducted SWOT analysis.
- Supported senior management in planning sessions.

Self-Esteemed Contributed to the strategic direction of the company by providing critical analysis and
Contribution thoughtful input, enhancing decision-making processes.

Learned the intricacies of aligning strategic goals with actionable plans, and the impact
Key Learnings of thorough planning on long-term success.

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 REPORT #WEEK 4

Week 4: Digital Marketing Campaign Development

Topic/Focus Area Digital Marketing Campaign Development

- Assisted in planning digital marketing campaigns.

- Analyzed past campaign performances.
Tasks and Activities - Developed strategies for campaign optimization.

Self-Esteemed Played a key role in optimizing digital marketing strategies, contributing to increased
Contribution engagement and better targeting of key audiences.

Key Learnings Gained practical experience in digital marketing, understanding the importance of
analytics in optimizing campaign performance.

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 REPORT #WEEK 5

Week 5: Product Development Support

Topic/Focus Area Product Development Support

- Supported product development team.

Tasks and Activities - Conducted market feasibility studies.
- Provided feedback on product design and functionality.
Self-Esteemed Contributed to the successful refinement of product ideas, ensuring alignment with
Contribution market needs and enhancing overall product viability.
Learned the importance of aligning product development with market demands and the
Key Learnings
iterative nature of product design.

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REPORT #WEEK 6

Week 6: Client Engagement and Feedback

Topic/Focus Area
Client Engagement and Feedback

- Engaged with clients to gather feedback.

- Analyzed client satisfaction data.
Tasks and Activities
- Worked on improving client communication strategies.

Self-Esteemed Enhanced client relationships by ensuring their feedback was integrated into our
Contribution processes, leading to higher client satisfaction and retention.

Understood the critical role of client feedback in improving services and the importance
Key Learnings
of maintaining strong client relations.

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 REPORT #WEEK 7

Week 7: Process Improvement Initiatives

Topic/Focus AreA Process Improvement Initiatives

- Identified inefficiencies in existing processes.

Tasks and Activities - Proposed solutions for process optimization.
- Implemented selected improvements.
S

elf-Esteemed Played a significant role in streamlining operations, contributing to enhanced efficiency

Contribution and reduced operational bottlenecks.

Gained insights into process optimization and the value of continuous improvement in
Key Learnings
maintaining operational excellence.

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 REPORT #WEEK 8

Week 8: Final Presentations and Reflection

Topic/Focus Area Final Presentations and Reflection

- Prepared and delivered final project presentations.

Tasks and Activities - Reflected on key learnings and contributions.
- Provided feedback for future projects.

Self-Esteemed Delivered impactful presentations that summarized contributions and learnings, providing
Contribution actionable insights for future initiatives.

Reflected on the overall experience, recognizing the importance of clear communication,

Key Learnings
strategic thinking, and the ability to adapt and grow.

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 KEY LEARNINGS DRAWN

1. Innovation as a core business driver

oLearning: Innovation is the essence of competitiveness in today's hectic business environment. The
continuous pursuit of new ideas and solutions at HEX Business Innovation brought out the point of an
innovative culture being crucial for an organization.
The experience led to a better understanding of the systematic introduction of innovation in business
operations to facilitate growth and differentiate between companies.

2. The Power of Collaboration:

o Learning: Better interaction and coordination between heterogeneous teams result in more
comprehensive and creative solutions. HEX Business Innovation's sense of teamwork demonstrated how
bringing together different perspectives and expertise could enrich the outcome of problem-solving and
project results.
oImpact: Increased collaboration and communication skills and appreciation for diverse input in
achieving common goals.

3. Business Flexibility and Pliability

The ability to be flexible in shifting circumstances and changing direction according to the situation is
very crucial to business success. HEX Business Innovation's responsive approach to project management
and issue resolution has highlighted the need for flexibility in responding to market change and customer
needs.
The individual cultivated a mentality oriented towards adaptability, acquiring the skills necessary to excel
in fluid settings and navigate change efficiently.

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4. Data-Driven Decision Making:

o Learning: Data and analytics will be necessary to apply intelligent decisions and strategies. From HEX
Business Innovation, using data in making decisions has also realized that some good strategies were
impossible to establish without carrying out such a quantitative analysis.
Impact: Improved analytical skills with the ability to interpret data for better business decision making
that makes planning easier and more accurate and strategic.

5. Customer-Centric Approach:

o. Learning: A customer-centered decision benefits a business by making its products or services market
demands and satisfaction enhancing for customers. Commitment to learning and a drive to understand
customer needs result in such strategic approach established for HEX Business Innovation.
It is with the recognition of how much difference customer insights could really make in business
strategies that culminated in formulating more effective and targeted solutions.

6. Continuous Learning Importance

The competitive condition to be maintained in this regard would include continuous updating and
ensuring familiarity with innovations. HEX Business Innovation pointed out how professional
development would assist in the betterment of both individual and organizational lifecycles through
lifelong learning.
o Impact: Cultivated a habit of continuous learning, staying informed about industry advancements and
proactively seeking opportunities for skill enhancement.

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7. Strategic Thinking and Execution:

o learning: A good business strategy requires visionary thinking as well as execute with attention to
detail. HEX Business Innovation balanced strategic planning and practical implementation given insights
into how to harmonise long-range goals with daily operations.
This experience enhanced strategic thinking capabilities and underlined the importance of aligning
execution with more overarching organizational goals.

8. Adopting Digital Transformation:

o SetType of Learning: Learning is key to being relevant and competitive in a modern business
landscape. Digital tools and platforms infused by HEX Business Innovation in its operations could
illustrate how technology serves as the major leap in efficiency and innovation.
Impact: Acquired significant insights into digital transformation by understanding the utilization of
technology to optimize processes and generate novel business prospects.

9. Ethical and Responsible Business Practice:

oLearning: Operating with integrity and a commitment to sustainability is key for sustainable prosperity.
HEX Business Innovation's ethical practices and commitment to sustainability on responsible business
conduct made all the difference.
The research led to the development of a comprehensive understanding regarding the integration of
ethical considerations and sustainability within business strategies, thereby improving corporate
reputation and social impact.

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10. Leadership and Self-Development:

oLearning: Inspiration is a part of inspirational leadership; personal development would also make one a
good leader. The leadership style and employee growth of HEX Business Innovation set the model for
being a visionary and empathetic leader.
The experience enhanced leadership abilities and provided valuable understanding regarding the
significance of self-improvement in team management and the advancement of business success.

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 CONTRIBUTION TO THE ORGANISATION

1. Promoting Progress through Innovation Policy

Contribution: Actively involved in brainstorming sessions and workshops on idea generation, providing
creative, innovative solutions for various projects.
The contribution helped the organization explore new avenues and strategies, thereby enhancing the
ability to supply better solutions for its customers.

2. Enabling Strategic Planning and Implementation:

o Contribution: Contributed to strategic plan development and implementation, including reviewing

market analysis, competitive analyses, and growth opportunities.
The analysis provided significant perspectives that helped the organization construct its strategic
decision-making framework, thus bringing more knowledgeable and efficient business strategies.

3. Augmenting Digital Marketing Endeavors:

The individual was involved in the idea generation and implementation of digital marketing campaigns,
using data analytics for enhanced performance and successful participation of target demographics.
The effectiveness of digital marketing initiatives has been enhanced, leading to greater engagement and
visibility for the company's products and services.

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4. Strengthening Client Relationships

Contribution: Engaged with customers to gather feedback, understand the needs, and ensure that
solutions developed for the customers were up to their expectations.
o\tImpact: Client relations improved because the voices of clients were heard, hence increasing client
satisfaction and loyalty.

5. Optimizing Internal Processes:

Contribution: Identified and proposed improvements to internal processes, smoothing internal

workflows, and enhancing operational efficiency.

The contribution significantly advanced the organization’s initiatives aimed at optimizing resource
utilization, mitigating operational bottlenecks, and enhancing overall productivity.

6. Developing and Presenting Key Takeaways

Contributed to research and analysis of industry trends, the competitive environment, and presented
substantial findings to senior management.

o Impact: It guided the company to implement appropriate action and strategic planning, helping it to
overcome industry trends.

7. Supporting Product Development:

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Contribution: Assisted in developing new products and services; ensured the developments were
aligned to meet market requirements and customer expectations.

The support provided allowed for the successful launch and improvement of services which aligned
with the company's innovation-based strategy.

8. Team Cohesion

Contribution: Provided with cross-functional teams, therefore ensuring good interaction and
collaboration across departments.

The intervention broke the silos and helped the better harmonization of work atmosphere, thus leading
to better implementation of projects and better team synergy.

9. Advancing Sustainability Initiatives:

Contribution: Assisted the organization’s sustainability efforts by conducting research and proposing
environmentally sustainable practices and solutions.

The contribution has critically enhanced HEX Business Innovation's commitment to ethical and
sustainable business practices, improving its corporate social responsibility profile.

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10. Professional Development and Knowledge Sharing:

oContribution: Sought out opportunities for learning and development, applying new knowledge and
skills to projects while sharing insights with colleagues.

The initiative cultivated an environment characterized by ongoing learning and the exchange of
knowledge among team members, thereby enhancing collective expertise and performance levels .

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 CORPORATE EXPERIENCE

My time at HEX Business Innovation has been a pivotal period in my professional journey, providing me with
invaluable experience in a forward-thinking and innovation-driven corporate environment. At HEX, I was able to
immerse myself in a culture that prioritizes creativity, strategic thinking, and a customer-centric approach, which
significantly shaped my professional skills and outlook.

1. Innovation and Creative Problem-Solving:

• At HEX, I was constantly encouraged to think outside the box and contribute innovative ideas to various
projects. This environment of creativity allowed me to experiment with new approaches and solutions,
which not only enhanced the quality of our deliverables but also sharpened my ability to approach
problems with a fresh perspective.

2. Collaboration and Team Dynamics:

• Working within a highly collaborative environment at HEX taught me the importance of teamwork and
effective communication. I actively participated in cross-functional projects, where I worked closely with
colleagues from different departments, learning to integrate diverse viewpoints and expertise to achieve
common goals.

3. Strategic Planning and Execution:

• My role at HEX involved contributing to the development and execution of strategic initiatives. Whether
it was through conducting market research, analyzing competitive landscapes, or assisting in the
formulation of business strategies, I gained a deep understanding of how strategic thinking drives
business success and how precise execution ensures those strategies are realized effectively.

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4. Digital Marketing and Customer Engagement:
• I had the opportunity to work on several digital marketing campaigns, where I utilized data-driven
insights to optimize strategies and improve customer engagement. This hands-on experience in digital
marketing not only enhanced my technical skills but also deepened my understanding of how to
effectively reach and resonate with target audiences in the digital age.

5. Adaptability and Agility:

• HEX Business Innovation operates in a fast-paced and constantly evolving industry. My experience here
taught me the importance of being adaptable and agile in responding to market changes, client needs, and
emerging trends. I learned to pivot strategies quickly and efficiently, ensuring that we remained
competitive and responsive.

6. Client-Centric Approach:
• A key aspect of my experience at HEX was engaging directly with clients to understand their needs and
ensure our solutions met their expectations. This client-centric approach was fundamental to my role,
teaching me the value of empathy, active listening, and the importance of tailoring services to meet
specific client requirements.

7. Continuous Learning and Professional Growth:

• The culture at HEX strongly emphasizes continuous learning, and I took full advantage of the
opportunities for professional development offered by the company. I engaged in various training
sessions, workshops, and industry seminars, which not only expanded my knowledge base but also kept
me updated on the latest industry trends and best practices.

8. Contribution to Company Goals:

• During my time at HEX, I was able to make meaningful contributions to several key projects that aligned
with the company’s strategic objectives. Whether it was through enhancing our digital marketing efforts,
supporting the launch of new products, or streamlining internal processes, I played a role in driving the

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company’s mission forward.

IMAGES

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 REFERENCES

✓ https://in.linkedin.com/company/hexbis

✓ https://in.linkedin.com/company/hexbis

✓ https://www.zaubacorp.com/company/HEX-BUSINESS-INNOVATIONS-LLP/ABB-6319

✓ https://internshala.com/company/hex-business-innovations-1705654191/

✓ https://in.linkedin.com/jobs/view/customer-service-at-hex-business-innovations-3968066519

✓ https://www.zaubacorp.com/company/HEX-BUSINESS-INNOVATIONS-LLP/ABB-6319

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