Problem

Confiaciné by L'Oréal

Lots of products are available on the

market, but most people don’t know or
“I am unsure about the present condition
don’t have any idea about their
of my hair and scalp, and I am hesitant to
present hair condition and don’t have
try new hair products without knowing if
enough time to have an appointment in
they are suitable for my hair type.”
salons.

A technology that can be easily used

to analyze the present state of the
scalp and hair follicles up until the
ends of the hair and recommend
products and hair routines is crucial,
reliable, and a game changer
nowadays.

Objectives:
To assess and analyze the current hair conditions of the consumers with the use of a
portable hair scanner and mobile application.
To help consumers select products that are suitable for their hair condition and provide
recommendations on how to have a proper hair care routine. “Curious about various hair care dos’
Target Market: and don’ts that I can try and be part
Those who suffer various hair problems and don’t know about their hair's current condition. of my daily hair routines.”
 Confiaciné by L'Oréal

Confiaciné
Confidence from the roots
n éroots Features of the "Confianciné" Hair Scanner
c i the
f iaence from This can be used 1-2 times a week to know or regularly check
onConfid
C if the products suggested are suitable for your hair and if they
Con
fi a ci n é
work.
Bluetooth - Pair with a mobile application where you can
access different websites on hair styling, L'Oréal shops/ stores
Chargeable
Not harmful to the scalp and hair follicles (non-ionizing
Features of the Confiaciné Mobile radiation)
Application Deeply analyzes hair
Shows the current condition of the user's hair. Analyzes hair damage and nutrients needed to bring hair back
Provides haircare routines or tips on how to treat damage to life
and maintain healthy-looking hair. Recommends L'Oréal products and technology that match up
Provides lists of suggested L'Oreal products to be used to with your hair needs and hair types that would bring back
address hair issues. your confidence and will give you the courage to try different
Application features are available offline. hairstyles without much worrying that trying new products
Set reminders and track the progress of the user's would worsen hair damage
haircare journey.
 Confiaciné by L'Oréal
Confidence from the Key Performance Indicator
Roots Process Number of downloads of the Confiaciné app
Sales of the Confiaciné portable scanner
1. Download the Confiaciné app and connect the portable Inrease in sales of L'Oréal products
hair scanner to the bluetooth of your smartphone device,
Customer review satisfaction
once connected open the app. Enter your user ID and
personalized password.

AND S
2. Put the Confiaciné hair scanner 5 inches from the scalp
TY C
up until your hair ends for a deep analysis of your hair

AL
I
LUSIV
condition. The results will appear on the Confiaciné
Provides a handy solution for

ABILITY
application installed on your phone. all hair types and conditions
by recommending products
that are suitable for the user
and are good for ALL
3. On the Confiaciné app, there will be suggested hair

C
genders, races, and hair

IN
treatments and hair care processes using L'Oréal products classifications.
and technology that you should undergo based on the
current condition of your hair.

TECH
4. The best feature of the app is it will store information about
your hair so that it can provide tips on how to properly use the
IMPACTS -

DR
products, as well as the dos and don’ts in doing hair routines. The Both technologies are
features also include daily notifications about new L'Oréal powered by AI and can be

IVEN
products linked to its website and reminders about your haircare. Confiaciné portable hair conveniently used. The user
scanner is convenient, ID includes the information
rechargeable, and has and the consumer’s journey
power-energy saving towards more healthy and
features. attractive hair that will help
5. The Confiaciné scanner can be used every week to check boost confidence and self-

SU
if the products suggested improve your hair condition. A esteem.
ST

Y
A I N A BI LI
monthly payment subscription is needed to gain full access

T
to all features of the app.