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    29 - Chinmay Khedkar - Planning of IPL

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    29 - Chinmay Khedkar - Planning of IPL

    Uploaded by

    shrideepgaikwad8
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    29_Chinmay Khedkar_Planning of IPL

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    Copyright:

    © All Rights Reserved
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    Download as pdf or txt
    7 views25 pages

    29 - Chinmay Khedkar - Planning of IPL

    Uploaded by

    shrideepgaikwad8

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 25

    PLANNING OF IPL

    Management of Sports
    League and Team
    Chinmay Khedkar
    Roll Number : 29
    ◽Introduction
    Indian Premier League

    The Indian Premier League (IPL) is a professional


    men's Twenty20 cricket league, contested by ten
    teams based out of ten Indian cities. The league
    was founded by the Board of Control for Cricket in
    India (BCCI) in 2007. It is usually held between
    March and May of every year and has an exclusive
    window in the ICC Future Tours Programme.
    ◽Background
    ◆ The BCCI at their 89'th AGM announced that the
    expansion of the league would occur in year 2022

    ◆ The BCCI confirmed that two new franchise would join


    the league starting from the 15'th season of IPL

    ◆ Vivo pulled out as the title Sponsors of the tournament


    ahead of the tournament on 11'th January 2022

    ◆ The TATA Group was named as the title sponsors for


    Indian Premier League
    ◽Venues ◆ Three venues in Mumbai and one in Pune will
    host the league stage matches.

    ◆ The Wankhede Stadium and the DY Patil


    Stadium, both in Mumbai, will host 20 matches
    each

    ◆ Mumbai's Brabourne Stadium and the MCA


    International Stadium in Pune will host 15
    matches each.

    ◆Every team will play four matches each at the


    Wankhede and the DY Patil Stadium ,and three
    matches each at the Brabourne and the MCA
    Stadium.
    ◽Registration
    ◆ The IPL player registration closed on 20'th January 2022.
    Total of 1214 players have signed up to be part of IPL Mega
    Auction .

    ◆ From 1214 players , 896 are indian cricketers while 318


    overseas players have signed up for the auction as well

    ◆ The players list incorporates 270 capped , 903


    uncapped and 41 associated players
    ◽Registration
    ◆ The IPL 2022 Mega auction will see 2 new franchise , Ahmedabad
    and Lucknow bidding for players along with another 8 franchise

    ◆ Ahead of the Auctions , a total of 33 players have been retained


    or picked

    ◆ The existing 8 IPL franchises have retained a total of 27 players


    ◆ The 2 New IPL teams ( Ahmedabad and Lucknow ) have
    picked 3 players each ahead of the auction
    ◽Promotion
    ● IPL is a blend of two topics that widely dominated the masses of
    India – Cricket & Entertainment, along with some global value brought
    in by international players, but like its name, it primarily remains
    Indian.

    ◆ Digital marketing benefits from the IPL


    1.The three-hour format is attractive to all age groups and audience
    types

    2.The match-slotting hours on weekdays from 8 PM-11 PM (now from


    7:30 PM onwards) and double-headers on weekends make IPL a
    sporting event worth time and money.
    ◽Promotion
    3. Commercial sponsorships economically help lesser-known players and
    cricket associations with the necessary financial infrastructure and
    resources to play.

    4.Product placement during IPL season using various digital marketing


    hacks on TV, social media, and other modes of communication profits
    every single time.

    5.During the IPL, brand placement on social media or in collaboration


    with a cricketer( and its promotion on social platforms) has also given
    the much-needed audience exposure to multiple brands and their
    products
    ◽Broadcasting
    “IPL 2022 is very special. It will have 10 teams, will be
    played in India, will have new format & most importantly
    new composition of the teams.

    All of these put together has created huge amount of buzz


    in the market & Star is rightfully encashing this buzz”

    IPL 2022 LIVE Broadcast – Star Sports IPL Sponsors: The


    15th edition of Indian Premier League (IPL 2022) could
    turn out to be the most lucrative ever for Star Sports.
    ◽Broadcasting
    ◆ The official broadcaster of IPL 2022 has increased
    the rates of IPL ON-AIR Sponsorships by 20%.

    ◆ Star Sports Network has already signed deals with


    Cred, Dream11, Byju’s, TATA, Asian Paints, Spotify,
    Meesho, Swiggy Instamart, Kamla Pasand & Pepsi.

    ◆ Rates for IPL 2022 ON-AIR Sponsorships


    Co-Presenting Partners: Associate Sponsors :
    2021 : 130-140 Crores 2021 : 60-65 Crores
    2022 : 160 Crores 2022 : 90 Crores
    PLANNING OF IPL
    DURING PANDEMIC

    IPL 2020
    ◽Bio Secure Bubble
    ◆ Strict protocols being put in place
    ◆ Each franchise will create its own
    bubble , with limited number of people
    in their ecosystems

    ◆ A similar bubble will be created for


    BCCI and the IMG staff , broadcasters
    etc.
    ◽Travel and
    Accommodation
    ◆ Franchise will have to figure their own travel
    arrangement and accommodation in UAE.

    ◆ BCCI will coordinate with UAE authorities to


    ensure "discount hotel rates " and share it with the
    franchise .
    ◽Medical Assistance
    ◆Franchise will arrange their own
    medical team and BCCI will
    arrange a central medical team

    ◆ The onus of testing players


    will be on franchise

    ◆Each franchise's medical team will stay with


    their respective teams within the security bubble
    ◽Player ◆ There will be no change in
    Replacement the player policy .

    ◆ The franchise will be free to


    travel with extra players to
    avoid last minute travels

    ◆ The board and GC will work


    on through details and
    prepare a draft on these
    policies
    ◽Revenue
    Pools
    ◆ All 60 matches of IPL are being played in 51 days.
    ◆ The Cricket board will also not change the distribution of
    central revenue pool.

    Primarily consists of
    •Mega rights
    •Title sponsorship
    •Other central Sponsors
    ◽Gate ◆ Teams will have to forgo
    Money the gate money

    ◆ If,The IPL wouldn't have


    happened, franchises
    wouldn't be looking at any
    income.

    ◆ Letting go of gate money ,


    the board says is "Pittance".
    ◽Vision for IPL 2.0
    Expansion Plan
    ◆IPL has guaranteed BCCI a sustained revenue stream ,
    it still has unlimited untapped potential

    ◆ BCCI increases the number of teams that participate


    in IPL without diluting the quality of contest .

    ◆ From an 8 team affair , BCCI makes it 2 tier


    competition with 10 teams
    ▶ EXPANSION PLAN
    ◆The BCCI represent franchise to cities ,
    states and regions that are unrepresented
    in the IPL

    ◆There is massive appetite for cricket all across


    india

    ◆ The BCCI reserves a longer window for IPL ,


    some players may have to chose between ipl
    and international cricket
    ▶ Increasing the
    player base
    ◆Increasing the number of domestic and overseas
    players cap can also open up the competition to the
    ICC associate and affiliate nations

    ◆Getting more overseas talent to play IPL can also


    give more opportunity to increase the BCCi's soft
    power by telecasting IPL to more countries .
    ◽Future Planning
    of BCCI

    Women's
    IPL
    ◽Women's IPL
    ◆ The BCCI is planning to start a fully-fledged women’s
    Indian Premier League (IPL) soon .

    ◆ It will be featuring some of the top stars of the game


    from all over the world.

    ◆ Women’s IPL will be consisting of four to five


    franchises with a total investment of Rs 1,000 crore in
    every team.
    ◽Women's T20
    Challenge
    ◆The BCCI organises the Women's T20
    Challenge with three teams featuring
    in the tournament.
    • Supernovas
    • Trailblazers
    • Velocity

    ◆ The Women's T20 Challenge is not a full-fledged


    tournament and consists of a handful of matches
    between the three sides.
    ◽Women's T20
    Challenge
    ◆BCCI had organized three editions of the Women’s T20
    Challenge, popularly known as mini IPL

    ◆The WT20 matches were organized during the playoff round


    of men’s games.

    ◆It was not conducted by the BCCI last year despite the
    board hosting the IPL in two phases in India and the UAE.
    THANK YOU !!

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