MR Cheatsheet

According to the problem definition and approach
Which of the objectives below would best

represent exploratory
Are one of two types
is research designed to assist
Tiếng việt là biến ẩn
You want to conduct a survey, and you have decided to take a sample
using systematic sampling. There are 4,000 elements in the population
and a sample of 1,000 is desired. If the random starting point is 2, the next
element being selected is _____.
Group of answer choices
6 i=4.000/1.000=4 => 2+4=6
7
Which of the sentences mentioned below is an example of probing?
What’s your favorite coffee shop?
Why do you say that?
How often do you go to the coffee shop?
none of the above

You work at Marketing Department of Pizza 4P's and you conducted a mail
survey about customer satisfaction with Pizza 4P's service. You sent
emails to 550 customers and 50 emails were returned because of the
wrong address. If completed surveys were received from 150 people, the
response rate for this study was
30 percent
27.3 percent
36.4 percent
33.3 percent
You work in the Marketing Department of Uniqlo, and you want to conduct a
research to explore the layout of the Uniqlo’s stores and how Gen Z shop in
those stores. Which of the following types of research would be most
appropriate?
A telephone survey
A direct observation
Focus groups
In-depth interviews
Customer’s use of a product: 0 = non user, 1 = light user, 2 = heavy user.
This is an example of _____.
ordinal scale
interval scale
ratio scale
nominal scale
Which of the following aspects that researchers should NOT
consider when collecting secondary data?
the accuracy of the data
how the data have been analyzed and reported
the global impact of the data
when the data were collected

Please tell us your hair color: 1 = black, 2 = brown, 3 =
yellow, 4 = red, 5 = others.
This is an example of _____.
nominal
A(n) _____ is the unobservable marketing concept that can be
measured indirectly through a set of items.
secondary variable
indirect variable
latent variable
unrealized variable
You work in the Marketing Department of ABC – a company that offers
different types of plant-based milks for many different target markets (e.g.,
almond, coconut, oat milk). You have to explore regularly what flavors your
target customers might like. Which of the following types of research would
be most appropriate?
Survey research
Field experiments
Focus groups
Laboratory experiments
If the research question is “What will be the result on sales of a 15%
increase in price?”, the hypothesis would be________________
A 15% increase in price will dissatisfy customers
A 15% increase in price will result in lower customer demand

(2 variables)
A 15% increase in price will not lead to a decrease in dollar sales
A 15% increase in price will increase competitive advantages

You work for Kantar Worldpanel Vietnam. You are working on the Lock&Lock account
to help them develop a new rice cooker. You are meeting with the Lock&Lock’s
marketing professionals tomorrow to conduct a trend meeting to list and prioritize key
consumer wants and needs. You have also scheduled a meeting with the Lock&Lock’s
engineers to uncover applicable technologies and the company's internal
competencies. What type of research are you conducting in your meetings with
Lock&Lock’s?
simple research
exploratory research (phải hông bây ơi bây, t thấy exploratory research là hay để
biết được cnao để prioritize nè)
descriptive research
causal research
If the management decision problem is: “Should the price of product X be cut in
response to a price-cut by a competitor?”. What is the most appropriate
marketing research problem?
Determining consumer preferences for product X
Determine the consumer behavior at various price levels of product X
Determining consumer purchase intentions for product X
All of the above

You work at Marketing Department of Pizza 4P's and you are currently
researching electronic collections of consumer information within the
company network to arrive at crucial marketing decisions. In this
instance, you are using ________.
causal research
internal databases
descriptive research
data warehouses
In marketing research, which of the variables mentioned below
is measured on a ratio scale?
sales
gender
product usage (non user = 0, light user = 1, heavy user = 2)
all of the above

Non-comparative scales refer to respondents evaluate only one
object at a time, include
Continuous scale
Itemized rating scales
none of the answers
Both of the answers

Types of research on pricing policies; product line pricing; price
elasticity of demand; initiating and responding to price changes,
which belong to the type of research:
Promotional research
Product research
Pricing research
Distribution research
A dichotomous question has:
only two response alternatives: yes or no, agree or disagree, and so on.
“no opinion,” “don't know,” “both,” or “none.”
none of the answers
Both of the answers

An exploratory investigation might aim to:
define the marketing research problem
identify parameters or variables to be studied further
generate potential research hypotheses for testing
all of the above

Exploratory research's objective includes assisting scholars in
understanding:
The situation and the problem being faced
Some possible solutions
Both of the above
None of the above

The statement 'An effect cannot be produced by an event
that occurs after the effect has taken place,' refers to
________.
A) the time order of occurrence of variables

B) the role of evidence
C) concomitant variation
D) the elimination of other possible factors
chat gpt, bing ai thì ra cnay

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According to the problem definition and approach

Which of the objectives below would best

6 i=4.000/1.000=4 => 2+4=6

What’s your favorite coffee shop?

Why do you say that?

How often do you go to the coffee shop?

none of the above

the accuracy of the data

how the data have been analyzed and reported

the global impact of the data

when the data were collected

A 15% increase in price will dissatisfy customers

A 15% increase in price will result in lower customer demand

A 15% increase in price will not lead to a decrease in dollar sales

A 15% increase in price will increase competitive advantages

Determining consumer preferences for product X

Determine the consumer behavior at various price levels of product X

Determining consumer purchase intentions for product X

All of the above

product usage (non user = 0, light user = 1, heavy user = 2)

all of the above

Itemized rating scales

none of the answers

Both of the answers

“no opinion,” “don't know,” “both,” or “none.”

none of the answers

Both of the answers

define the marketing research problem

identify parameters or variables to be studied further

generate potential research hypotheses for testing

all of the above

The situation and the problem being faced

Some possible solutions

Both of the above

None of the above

A) the time order of occurrence of variables

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