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Academic Task – 1

Mittal School of Business

Name: Nitin Raj & Saroj Kumar Name of Faculty Member: Dr. Yogesh kr. Sharma

Roll No: RQ4E45A19 Course Title: Business Intelligence

Section: Q4E45 Date of Allotment: 06.02.2023

Course Code: MGN343 Date of submission: 15.02.2023

Max Marks: 30 Registration No: 12017687

COURSE: BBA(HONS)

ACCENTURE
 COMPANY PROFILE

CEO: Julie Sweet

Type: Public

Founded: 1989; 34 years ago

Key People: Julie Sweet (Chairman)

Headquarters: Dublin, Ireland (since 2009)

Industries: Professional services, Information technology & Consulting

Area Served: Worldwide

Number of Employees: 738,000 (2023)

Revenue: US$61.6 billion (2022)

Divisions: Strategy & Consulting, Technology, Operations, Song, Industry X

Website: www.accenture.com
 1. Discuss the business environmental factors affecting the company?

Ans: Accenture is a multinational professional services firm that provides a range of services,
including consulting, technology, and outsourcing services. The company operates in a highly
competitive industry, and a range of business environmental factors can affect its operations,
including:
➢ Economic Factors: Accenture's business is highly dependent on the overall economic
climate. The company's clients are mostly large enterprises, and their spending on
consulting services is affected by economic growth and market conditions. During an
economic downturn, clients may reduce their spending on consulting services, which
can negatively impact Accenture's revenue.

➢ Technological Factors: Accenture is a technology-focused company, and

advancements in technology are critical to its success. The firm must continuously
innovate and develop new solutions to meet the evolving needs of its clients. The
rapid pace of technological change also requires Accenture to stay up to date with the
latest trends and incorporate them into its services.

➢ Social Factors: Accenture's success depends on its ability to attract and retain top
talent. The company must ensure that its employment policies are attractive to
employees, including competitive salaries, benefits, and career development
opportunities. It also has a responsibility to ensure that its operations are socially
responsible and sustainable.

➢ Political Factors: Changes in government policies and regulations can significantly

impact Accenture's operations. The company must comply with regulations related to
data privacy, cybersecurity, and anti-corruption, among others. Changes in trade
policies can also impact Accenture's operations if they affect the flow of goods and
services across borders.

➢ Legal Factors: Accenture operates in a highly regulated industry, and it must comply
with a range of laws and regulations related to business operations. The company
must ensure that it follows employment laws, data privacy regulations, and
environmental regulations, among others.

➢ Environmental Factors: Accenture is committed to sustainability and reducing its

impact on the environment. The company has set ambitious targets for reducing its
carbon footprint, and it is also investing in technologies and solutions that promote
sustainable development.
 2. What strategy company is taking in terms of marketing/ growth/
environment?

Ans: Accenture has a comprehensive growth strategy that encompasses a range of marketing
and environmental initiatives. Here are some examples:

➢ Marketing Strategy: Accenture has a strong marketing strategy that focuses on

building brand awareness and credibility. The company uses a range of marketing
channels to reach its target audience, including digital advertising, content marketing,
social media, events, and sponsorships.

➢ Growth Strategy: Accenture's growth strategy is based on expanding its services and
capabilities to meet the evolving needs of its clients. The company has made strategic
acquisitions to augment its existing offerings and enter new markets. It also invests in
research and development, with a focus on emerging technologies such as artificial
intelligence, blockchain, and the Internet of Things.

➢ Environmental Strategy: Accenture is committed to sustainability and has set

ambitious targets for reducing its carbon footprint and promoting sustainable
development. The company has implemented a range of initiatives to reduce its
environmental impact, including investing in renewable energy, reducing waste and
emissions, and using sustainable materials.

3. Suggest how company can take additional data or use existing data
differently?

Ans: As a professional services firm that provides consulting, technology, and outsourcing
services, Accenture is well positioned to leverage data to drive business value for its clients
and for itself. Here are some suggestions on how Accenture could take additional data or use
existing data differently:

➢ Expand the use of data analytics: Accenture could further leverage data analytics to
extract insights from large datasets and provide clients with valuable business
intelligence. By analysing data from multiple sources, it could identify patterns and
trends that would be difficult for clients to detect on their own. This could enable
clients to make more informed decisions and gain a competitive advantage.

➢ Utilize data to improve customer experience: Accenture could use data to gain a
deeper understanding of its clients and their needs. By analysing customer data, the
company could tailor its services to meet specific client needs and provide a more
personalized customer experience.

➢ Use data to improve operational efficiency: Accenture could use data to optimize
its own operations and improve its efficiency. By analysing data on internal processes
and workflows, the company could identify areas for improvement and streamline its
operations. This could result in cost savings and increased profitability.
 ➢ Leverage data for predictive maintenance: Accenture could work with its clients to
develop predictive maintenance models that utilize data from sensors and other
devices to identify potential equipment failures before they occur.

➢ Explore new data sources: Accenture could explore new data sources, such as social
media, to gain additional insights into consumer behaviour and sentiment. By
analysing social media data, the company could help clients understand their
customers better and develop more effective marketing and communication strategies.

4. For the given company, illustrate their main products and style of
BI and discuss the main tools used.

Ans: Accenture is a professional services company that offers a range of consulting,

technology, and outsourcing services to clients across various industries. Here are some of
the main products and solutions that Accenture offers:

➢ Consulting: Accenture provides consulting services to help clients with strategy,

operations, and digital transformation. These services include management
consulting, technology consulting, and industry-specific consulting.

➢ Technology: Accenture offers a range of technology services, including application

development, systems integration, and digital transformation. The company helps
clients leverage emerging technologies such as artificial intelligence, blockchain, and
the Internet of Things to drive innovation and improve their operations.

➢ Outsourcing: Accenture provides outsourcing services to help clients manage their

back-office operations more efficiently. These services include finance and
accounting outsourcing, procurement outsourcing, and HR outsourcing.

In terms of business intelligence (BI), Accenture has a strong focus on data-driven insights
and analytics. The company helps clients leverage data to drive business value and gain a
competitive advantage. Here are some of the main tools and technologies that Accenture uses
for BI:

➢ Tableau: Tableau is a data visualization and business intelligence software that

Accenture uses to create interactive dashboards and reports.

➢ Microsoft Power BI: It is another data visualization and business intelligence tool
that Accenture uses. It provides a range of data modeling, reporting, and visualization
capabilities that help clients transform data into insights and make data-driven
decisions.

➢ SAS: SAS is a powerful data analytics platform that Accenture uses to help clients
with predictive analytics, data management, and data mining.

➢ Amazon Web Services (AWS): Accenture has a strategic partnership with AWS and
uses the cloud platform to build and deploy data analytics solutions.
 5. Find a software/application that provides decision support, try it
out, and write a short report about it. Include details about the
intended purpose of the software/application, how it works, and how
it supports decision making.

Ans: One popular decision support software is Microsoft Power BI. Power BI is a cloud-
based business analytics service that provides interactive visualizations and business
intelligence capabilities with an interface simple enough for end-users to create their own
reports and dashboards.

➢ The intended purpose of Power BI is to help users create interactive visualizations and
reports from a range of data sources, such as Excel spreadsheets, cloud-based and on-
premises data sources, and third-party APIs. The software allows users to connect,
shape, and visualize data with drag-and-drop ease, making it accessible to business
users with minimal technical expertise.

➢ Power BI supports decision-making in several ways. First, it allows users to create

custom visualizations, reports, and dashboards that highlight key business metrics and
provide real-time data insights. This helps users quickly identify trends, opportunities,
and potential problems.

➢ Second, Power BI supports collaboration and communication across departments and

teams, enabling users to share their reports and dashboards with colleagues and
collaborate on data analysis. This can help ensure that everyone has access to the
same data and can make informed decisions based on accurate, up-to-date
information.

Finally, Power BI supports data-driven decision making by providing a range of advanced

analytics capabilities, including machine learning, natural language processing, and
predictive analytics. These capabilities allow users to uncover insights and trends that might
not be immediately obvious, providing a more comprehensive view of the data and enabling
more informed decision-making.

In Accenture, Power BI can support decision making by providing end-users with an easy-to-
use, yet powerful tool for creating custom visualizations and reports, collaborating on data
analysis, and uncovering insights that might not be immediately obvious. Power BI can also
help integrate data from various sources, making it easier for Accenture to provide data-
driven solutions to clients across different industries.