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    Career in Digital Marketing

    Uploaded by

    Yash
    Bookk. Mmsmamm

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Career in Digital Marketing

    Uploaded by

    Yash
    3 views4 pages
    Bookk. Mmsmamm

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    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Bookk. Mmsmamm

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    3 views4 pages

    Career in Digital Marketing

    Uploaded by

    Yash
    Bookk. Mmsmamm

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    Career in Digital Marketing

    India, a densely populated country with a population of 1,339,180,127 (as of July 2017)
    ranks second in the world.There are ample opportunities that are created every minute
    for the people. And when we say digital marketing, then note that the future of digital
    marketing in India and the scope of digital marketing in future is going to get brighter in
    the coming years. A mobile phone has become the basic need for everyone.

    Even if your mother wants to try out a new recipe, she definitely uses YouTube to take
    the jot down what is needed and how it is to be done. And when it comes down to the
    business, no doubt the trend of digital marketing is on the boom.

    Everyone wants to market their products and services through the internet to increase
    the reach. Compared to traditional marketing these are some key benefits which make
    this marketing strategy more effective and affordable.

    According to a survey (by Internet and Mobile Association of India (IAMAI)), India will
    have around 500 million internet users by June 2018. This will create a fascinating
    business opportunity to sell services and products to a growing population of tech-savvy
    internet users.

    What is Digital Marketing?


    All marketing endeavors that use an electronic medium such as search engines, social
    media, email, websites to connect with their customers comes under the Digital
    marketing umbrella. In other words, Digital Marketing can be defined by the digital
    strategies and mediums used to connect with customers.

    For the growth of the digital business, there are various Digital Marketing strategies,
    which are –

    • Digital Advertising

    • Email Marketing

    • Online Brochures and more


    Why should we learn Digital Marketing?
    Today, the world is conveniently getting digital i.e. both individuals and the business are
    beginning to modify their marketing techniques with digital marketing methods. It can
    be agreed that the new strategies are quicker, more realistic and flexible than the
    conventional ones.

    Since both large and small organizations are heading towards digitalizing for better
    competition, survival, and growth, demands for experts in the field of digital marketing
    has increased. Looking at the pace of digitalization, it can be expected that future digital
    promotions will exceed all conventional marketing techniques.

    Digital marketing students are trained to promote brands through websites, social
    media, emails, and other digital mediums.

    Growth Rate of Digital Marketing:


    Other industries are struggling with a growth rate of 5 to 10 %, Internet marketing
    Industry is booming high with 30% Growth rate. But the most remarkable point is that
    this growth rate is not going to be stagnant in the coming years. Scope for Digital
    Marketers in India will only get bigger & better in the coming years.

    Jobs in Digital Marketing


    Almost Every Company is Hiring Internet marketing Experts. Moreover its important for
    all marketing professionals, Manager and entrepreneurs to learn Digital Marketing.

    What are the Learning Components in Digital Marketing

    • Google Advertising Social media

    • Content writing Email marketing

    • SEO/SEM Data Analysis

    • Pay Per Click Freelance project

    • Affiliate Marketing E commerce Marketing


    • Mobile Marketing SMS Marketing

    Salary Packages in Digital Marketing: 10K to 4L per month


    Is Digital Marketing Is Important For Me?
    • Fresher’s from any domain willing to make career in Digital Industry

    • Budding MBA sales / Marketing professionals

    • Professionals, who want to add Digital Marketing skills to their resume

    • Part Time Job Seekers

    • Budding Entrepreneurs

    • Professionals, who already working in the industry

    • Housewives ( Just give 1 hour a day)

    • Small business who wants to generate more leads at minimum cost

    Freelance Opportunity in Digital Marketing :


    Digital marketers looking overseas for freelancers as UK, USA and Europe fails to meet
    demand, says report.

    Online work platform Elance conducted research that showed the number of UK
    employers seeking digital marketers increased by 79 per cent between 2012 and 2013,
    but claimed that the majority of roles were taken by overseas freelancers in Asia, India.

    The data showed that the most in-demand digital marketing skills sought by employers
    were social media marketing, affiliate marketing, email marketing, SEO, Google
    AdWords and SEM, while the top five skills on offer were content writing, article writing,
    graphic design, PHP and Adobe Illustrator.

    How much you can earn as a freelancer ?

    As a freelancer you can start with a $ 5 project to $ 10000 project or Rs 500 to Rs 5000.
    As per the report, 30% of business started as freelancers and expanded to small and big
    business.
    Examples of freelancer portals :
    • freelancer

    • odesk

    • elance.

    • peopleperhour

    • fiverr

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