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    Want To Learn Digital Advertising? Read This Book
    Want To Learn Digital Advertising? Read This Book
    Want To Learn Digital Advertising? Read This Book
    Ebook89 pages1 hour

    Want To Learn Digital Advertising? Read This Book

    By Mikkell Khan

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    About this ebook

    Are You Looking For Ways To Get Your Business Online Quickly And Efficiently?

    With billions of people around the world actively using digital technologies on a daily basis, every marketer and business owner knows that digital marketing is something that they should be doing. The problem, however, is that digital marketing is a broad topic, and therefore, most of them do not know how to go about it. Where do you start? Which digital marketing strategies should you use? How are you even sure that they will work?

    This is where this book comes in. This book covers five of the most effective digital marketing strategies and techniques that you can use to quickly expand the reach of your business, attract customers, grow your business, and go head to head even with your biggest competitors, even if you have a limited marketing budget. By providing you with an easy to read step by step guide to utilizing these techniques to market your business, this book takes out all the guesswork and guarantees you that everything you are doing is going to work.

    Here is some of what you will learn in this book

    Why you cannot afford to ignore digital marketing if you want your business to succeed
    How to establish yourself as a brand through blogging
    How to take advantage of SEO for free traffic
    How to tap into the power of social media to grow your business
    How to drive high ROI with email marketing
    How to partner with influencers for success
    And so much more

    Ready to learn how to grow your business quickly and efficiently, regardless of the nature and size of your business, your marketing objectives, or your marketing budget? Grab yourself a copy of this book and get ready to gain knowledge that will change the trajectory of your business.

    LanguageEnglish
    PublisherMikkell Khan
    Release dateFeb 21, 2021
    ISBN9781005219413
    Want To Learn Digital Advertising? Read This Book
    Author

    Mikkell Khan

    Hey there,My name is Mikkell K. Khan, and I'm a fantasy and science fiction author.I love to share my stories, writings and experiences with amazing fans of both genres alike.I believe a strong story and the audience experience is essential for all art forms and I put a significant emphasis on it with all my work.

    Read more from Mikkell Khan

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      Book preview

      Want To Learn Digital Advertising? Read This Book - Mikkell Khan

      Introduction

      A decade ago, if you wanted to quickly grow your business, your best option was to use marketing channels that would make sure your message got to as many people as possible. This meant channels like TV, radio, and print media. Today, however, the internet has overtaken these traditional marketing channels, and with good reason.

      At the time of writing this book, Statista reports that there are over 4.57 billion active internet users across the world. That is close to 60% of the world’s population, and what’s more, this number will only keep growing. According to DataReportal, the average person spends more than six and a half hours on the internet every single day, with over two hours spent on social media.

      Realizing the potential that the internet holds for businesses to market themselves, business owners and marketers are scrambling to take their businesses online. According to the AdAge Marketing Fact Pack 2020, digital ad spend in 2020 is expected to hit about $135 billion in the US and about $336 billion across the world.

      These statistics show why any business cannot afford to ignore digital marketing. The majority of the customers you are targeting are online, and whenever they need the kind of goods or services you are selling, they will probably use the internet to find a business like yours. However, if they cannot find you easily, they will quickly move to your competitors.

      When businesses first started marketing themselves on the internet, things were quite easy. All you needed to do was create a website and some social media profiles for your business, publish some posts every now and then, and you were good to go.

      Today, however, things have changed. With almost every other business marketing itself online, simply creating a website and social media profiles won’t cut it. To stand out from all the other businesses, you need to utilize proper digital marketing techniques. The problem is, there are dozens of digital marketing avenues – social media marketing, pay per click advertising, search engine marketing, content marketing, viral marketing, affiliate marketing, influencer marketing, email marketing, search engine optimization, you name it. So, which of these should you use to get your business online quickly and efficiently?

      This is where this book comes in. This book goes over five of the most effective digital marketing strategies and techniques that you can use to quickly expand the reach of your business, attract customers, grow your business, and compete even with the biggest companies in your industry, even though you don’t have the same massive marketing budget they have at their disposal. By providing you with a step-by-step guide to utilizing these techniques to market your business, this book takes all the guesswork out of digital marketing, allowing you to focus on growing your business with a guarantee that everything you are doing is going to work.

      This book also takes you through the process of choosing the best strategy for you depending on the nature of your business, your marketing objectives, your target market, your budget, and so on. It will also give you some bonus tips to help you supercharge your digital marketing efforts and give you a significant edge over the competition.

      In today’s world, where everyone is a self-acclaimed guru in every topic under the sun, you may probably be wondering why you should be taking digital marketing advice from me. You might be wondering whether I am someone who knows what they are talking about, or whether I am another one of those guys who wake up one morning and decide that they are an expert in some random topic.

      My name is Mikkell Khan, a highly experienced and highly accomplished entrepreneur and digital marketer. I went to St. Mary’s College in Trinidad, and then attended Ryerson University in Toronto where I got my certificate in Business Management and Entrepreneurship. From there, I went on to obtain my Bachelor’s Degree in Film Theory and Production from the University of the West Indies. Still eager to widen my capacity, I then went on to the SBCS Global Learning Institute, where I received certificates in Advanced Advertising and Marketing, Negotiations Management, Business Writing, and Information Systems Management.

      From there, I went on to gain extensive work experience working with several large companies, which gave me the inspiration to start my own company at the age of 22, which deals with branding and advertising of companies and businesses using new media technologies such as social media advertising, monitoring, and management, among other things. Through my company, I have handled digital marketing campaigns for several large companies, something that has given me unique insights into what it takes to excel in digital marketing.

      As the number of active internet users continues increasing, and as more businesses take their operations online, digital marketing will become even more important, and therefore, I decided to write this book to share my knowledge with entrepreneurs and small business owners and help them compete effectively, despite their limited budgets and resources.

      Regardless of the nature of your business and your industry – whether you run an online clothing store, an e-commerce store, a web design agency, or even a brick-and-mortar business like a beauty salon or a bakery, the tactics and techniques you are going to learn in this book will be very beneficial in helping you use digital media to attract customers to your business quickly and efficiently.

      Excited about learning techniques and strategies that will take your business to the next level? Let’s get started.

      Chapter One: The Benefits Of Digital Marketing Over Traditional Marketing

      Over the last couple of years, digital marketing has become one of those buzzwords that everyone is talking about. Almost everyone you talk to will tell you that you need to engage in digital marketing if you want your business to be successful. Problem is, when something becomes so popular, everyone starts recommending it, even when they don’t understand it or why it works. So, what is it about digital marketing that makes such a powerful strategy? Actually, what exactly does the term digital marketing mean?

      What Is Digital Marketing?

      Digital marketing refers to the process of leveraging internet-based platforms and digital devices to promote and sell products and services. Internet-based platforms include things like social media, search engines, streaming platforms, email, content management systems, and so on, while digital technologies refer to devices such as computers, smartphones, smartwatches, and other electronic devices.

      Basically,

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