Purposive Communication
Purposive Communication
Purposive Communication
Berlo’s model of communication was first defined by David Step #3: The channel
Berlo in his 1960 book The Process of Communication. To get from the source to the receiver, the message goes
This communication model is unique in the sense that it gives through the channel.
a detailed account of the key elements in each step. Berlo’s S-M-C-R communication model identifies all our
Simply put, Berlo’s S-M-C-R communication model is a senses are the channels that help us communicate with one
linear model of communication that suggests communication another.
is the transfer of information between 4 basic steps or key Our sense of hearing lets us know that someone is speaking to
elements. Source, Message, Channel, and Receiver. us.
Through our sense of taste, we gather information about the
Step #1: The source spiciness of a sauce we are eating.
The source or the sender carefully puts their thoughts into Our sense of sight allows us to decipher traffic signs while
words and transfers the message to the receiver. driving.
We decide whether we like a certain perfume or not by
So, how does the sender transfer the information to the smelling it.
receiver according to Berlo’s S-M-C-R communication By touching the water, we feel whether it is too cold for a
model? swim.