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    CW2 TMUC TimedTestPaper - docx+-+Google+Docs

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    Eshwah Khan

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    CW2 TMUC TimedTestPaper - docx+-+Google+Docs

    Uploaded by

    Eshwah Khan
    2 views4 pages

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    CW2_TMUC_TimedTestPaper.docx+-+Google+Docs

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    2 views4 pages

    CW2 TMUC TimedTestPaper - docx+-+Google+Docs

    Uploaded by

    Eshwah Khan

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 4

    UNIVERSITY OF HERTFORDSHIRE

    Session: 2022/2023

    BUSINESS SCHOOL

    Business Administration SDL

    Module Code: 6WBS0021

    BUSINESS AND COMMERCIAL AWARENESS

    DURATION OF EXAM: 4 HOURS (+ 30 minutes upload time)

    INSTRUCTIONS TO CANDIDATES:

    This paper consists of 3 (THREE) questions

    Students must answer all 3 (THREE) questions

    Note the marks allocated to each question

    Note the recommended maximum word count per answer

    Use the title page, and include your student ID number

    Label each answer with the question number

    Word counts exclude the following: title page, contents list, references and the contents of
    any table or diagram and words used to label graphs etc.

    A University approved calculator is allowed

    This paper consists of THREE questions on ONE page


    and TWO Appendices on ONE page
    PART A: IMPLEMENTATION PLANNING (85 marks)

    QUESTION 1:

    Write a report that:

    (a) introduces the business that your syndicate selected for implementa on in Coursework 1:
    Investment Case.

    (b) describes the Business Model for this idea in detail, using the 9 building blocks of the
    Business Model Canvas (see Appendix A for a summary of the building blocks). You should
    write in report format, using the building blocks e.g. Key Resources, Channels etc. as
    headings.

    (35 marks) Maximum total word count for ques on: 750 words.

    QUESTION 2:

    Write a report for your allocated func onal area i.e. Sales and Marke ng, Human Resources,
    Opera ons or IT & Digital, that:

    (a) iden fies and jus fies the resources and ac vi es that your allocated func on will need
    in order to implement the business idea that your syndicate selected for implementa on
    in Coursework 1: Investment Case, e.g. staffing, training, real estate, adver sing, IT,
    website, etc. Allocate the total available budget for your func on of $18.75 million, to
    these resources and ac vi es.

    (b) explains the importance of ONE of the following: me-plan, stakeholder plan or risk plan,
    to the implementa on of your business idea AND provides a detailed me-plan,
    stakeholder plan or risk plan (select one), for your recommended business idea. This can
    take account of your func on, as well as rela ng to the wider business. Use charts and
    tables as necessary.

    (50 marks) Maximum total word count for ques on: 750 words.

    PART B: REFLECTION (15 Marks)

    QUESTION 3:

    With reference to some of the stages of Gibbs Reflec ve Cycle (see Appendix B), write a
    short essay that reflects on what you learnt from your experience of group working up to
    the submission of the Investment Case, including the impact of ‘uncertainty events’.

    (15 Marks) Maximum total word count for ques on: 500 words.
    Appendix A: Business Model Canvas

    Appendix B: Gibbs Reflec ve Cycle

    ****** END******

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