Script For Vlog Writing

A vlog script helps you organize your thoughts and tell an engaging story.
It also allows you to speak

clearly, avoiding common mistakes we all make when speaking. Messing up a word. Saying "um" too
many times. Forgetting what you wanted to say altogether.
A script is a document that describes what will happen in your video. It includes details about the
characters, plot, action, and setting.
From a text perspective, your script is also an outline of what you want to say. It's specific enough to
read while filming but loose enough to allow for ad-libbing and vocal experimentation.
When writing a script, it's essential to focus on your audience. You're using the document to craft a
video they'll enjoy, so the script should speak directly to your viewers.
You need three details to complete this task: who your audience is, the main idea of your video, and
the "voice" you want to use.
1. Start with a Video Title or Main Idea
The first step is simple but worth mentioning: You need a video title or idea before sitting down to
write. This helps you stay on topic, grab viewers' attention, and provide the information they crave.
Imagine writing a video script about credit cards. Using a title like "How to Squeeze More Value Out
of Your Credit Card" is a lot more engaging than "How to Use Your Credit Card Wisely." And as you
focus on that winning concept — "squeezing" value instead of "using" a credit card — it's easier to
write in that engaging perspective.
You should also add the right keywords to your title. It will help you write an even better script that
increases your views
2. Identify Your Target Audience
It also helps to know who your viewers are before writing a script. This detail is usually related to
your YouTube niche. Are you making videos for teen gamers? College students who study abroad?
With those details in mind, ask yourself what information viewers want or need from the video
you're planning. Then try to deliver that value.
This process is called speaking to your target audience. And the best way to do that is by researching
their daily challenges, joys, and desires. Then you can craft a video that solves a problem or
intensifies their joys.
Now that you know your video's topic, voice, and target audience, you can start outlining a script.
Section 1: Video hook/intro
Section 2: Main content and research
Section 3: CTA (call to action)
Section 4: YouTube end-screen elements
Section 1: Video Hook/Intro
The "hook" is the first sentence or two that catches the viewers' attention in a video. It should be
one of three things: entertaining, emotional, or informative. If you can do all three, that's even
better.
Another thing you want to do is present the main problem you're solving.
For example, we have a YouTube script titled "Trick Anyone into Watching Your Videos." The video
hook introduces the problem (no one is watching your videos), promises a solution, entertains
viewers, and taps into their emotions:
"Warning! This video will help you learn to hack peoples' minds and trick anyone into watching your
videos using science and proven facts."
The hook is brief, engaging, and makes the viewer curious enough to keep watching.
Section 2: Main Content and Research
This is where you'll write the bulk of your content. For example, you might have 5-10 main points for
your video. One by one, you'll give each point a subheader and write the words you want to say for
that section.
Don't forget to add information that might be useful, including research and statistics, to support
your claims.
"One of the most common mistakes people make when writing a script is not doing enough research
and fact-checking," Alina says. "Sharing misleading information will not help build trust with your
audience. Moreover, it can destroy a good reputation you've already built."
Section 3: Your CTA (Call to Action)
There should be a clear call to action at the end of every video. Some creators ask for feedback in
the form of likes, subscriptions, comments, and shares. Some even encourage people to sign up for
their email newsletter. You should write your call to action in a way that drives viewers to your
chosen destination.
Section 4: YouTube End Screen Elements
A YouTube end screen is an interactive outro that appears in the last 5-20 seconds of a video. You
can place clickable elements on an end screen, such as links to a website, a subscribe button, or
extra videos for viewers to watch.
End screens and CTAs go hand-in-hand. You'll use the CTA to bring viewers' attention to the end
screen, and you'll use the end screen itself to send viewers where you want them to go.
Writing Tips: 8 Ways to Make Your Script More Engaging
There's planning a video script, and then there's doing the actual writing. Here's how to make sure
what you write becomes an entertaining video.
1. Use Short Sentences
Long sentences are difficult to read, hear, and understand. That's why you should write shorter
sentences for your video script and keep things casual. You'll reduce the information viewers hear so
they can follow your train of thought.
At the same time, you don't want every sentence to be brief. Vary the length of your sentences, so
they flow like a natural conversation between friends.
2. Use the Present Tense
Writing in the present tense creates a sense of urgency. You'll communicate in the here and now,
grabbing viewers' attention to keep them engaged.
3. Write in a Conversational Style
YouTube is pretty laid-back, so use simple words and phrases anyone can understand. You don't
want to sound like you're delivering an academic speech or giving a research presentation.
At the same time, don't make your script so informal that it sounds off-putting.
4. Use More Active Voice Than Passive Voice

When you write in the active voice, the subject of a sentence performs an action on something else
– a person, idea, or thing. A sentence written in the passive voice doesn't reveal the subject upfront,
which gets confusing.
Active voice: Joseph adopted three puppies last winter, and they're growing fast.
Passive voice: Three puppies were adopted by Joseph last winter, and they're growing fast.
The passive sentence requires more effort to understand.
5. Keep it Simple
Remove unnecessary words, sentences, and scenes from your script if they don't add to the story.
6. Sprinkle in Some Humor
Humor adds a cheery, light-hearted tone to your video. Just don't go overboard by cracking offensive
jokes that make people feel uncomfortable.
7. Edit Your Script Several Times
Good writing doesn't happen overnight, so read your script and revise it until you're satisfied.
8. Seek Feedback
It's helpful to get feedback before publishing a YouTube video. You can ask friends and family what
they think or get serious feedback from a scriptwriter.
Always Write for Your Audience
The beauty of scriptwriting is that you don't need to be an expert. Anyone can sit down and create a
vision for their YouTube video, from the storyline to the spoken words to the special effects
sprinkled on top.

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A vlog script helps you organize your thoughts and tell an engaging story.

It also allows you to speak

1. Start with a Video Title or Main Idea

2. Identify Your Target Audience

Section 1: Video hook/intro

Section 2: Main content and research

Section 3: CTA (call to action)

Section 4: YouTube end-screen elements

Section 1: Video Hook/Intro

Section 2: Main Content and Research

Section 3: Your CTA (Call to Action)

Section 4: YouTube End Screen Elements

Writing Tips: 8 Ways to Make Your Script More Engaging

1. Use Short Sentences

2. Use the Present Tense

3. Write in a Conversational Style

4. Use More Active Voice Than Passive Voice

The passive sentence requires more effort to understand.

6. Sprinkle in Some Humor

7. Edit Your Script Several Times

Always Write for Your Audience

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