Tips for creating a strong presentation

Presentations are a great way to share your research insights with people in your
organization and external parties. There are many digital tools you can use to create a
presentation, like Google Slides, Microsoft PowerPoint, and Apple Keynote. But regardless of
the tool you use, how can you make sure that your presentations are strong enough to hold
your audience’s attention and get your point across? In this reading, you’ll learn some tips for
creating UX research presentations that keep your audience engaged from the first slide to
the last!

Tip 1: Know your audience

Before the presentation begins, take time to find out what the people you're presenting to are
interested in learning about, then tailor your presentation accordingly. For example, a
presentation to a marketing team will probably be different than a presentation to
management, so you'll need to be adaptable. A personalized approach keeps your audience
engaged during your presentation and increases your ability to gain their support for your
project.

Tip 2: Provide an overview

Presenter showcasing a slide that says "Table of contents" to the audience. The Table of
Contents reads: Section 1 - Study Details, Section 2 - Themes, Section 3 - Insights and
Recommendation, and an appendix
Include a short roadmap or "table of contents" at the beginning of your presentation, so your
audience knows what to expect throughout the presentation. Your roadmap should almost
be like a checklist that the audience can follow along, so they have a vision for how much
content is left to cover.

In addition, one slide should feature an overview of the content you’re presenting, also
known as an executive summary. It’s kind of like sharing your conclusion or biggest
takeaways at the beginning of the presentation. Be sure to discuss how your research impacts
the big picture, like how the product would support the company’s goals and objectives.
When your audience understands the overall goal of the presentation and your product from
the start, they’ll have a better context for specific details and stories you provide later.

Tip 3: Tell a story

Presenter showcasing a slide that says "User: David" to the audience. There's an image
of the user and a speech bubble that shows their feedback.
Think of your presentation as a story with a beginning, middle, and end. Each slide should
push the story you’re telling forward, and the story should flow from slide to slide. Part of
telling an effective and engaging story is including examples of actual users, such as quotes,
photos, or short video clips from interactions with users. Storytelling is more powerful than
sharing a list of research insights because your audience can observe the emotions, pain
points, and delights of your product from a real user’s point of view.

Tip 4: Show numbers

A strong image often communicates more clearly than words. Use data, graphs, and charts to
illustrate your most important insights. Your goal is to keep the attention of your audience, so
let the images and data you show speak to your audience and strengthen the story you’re
telling.

Tip 5: Less is more when it comes to text

Keep the information you present short and to the point. Your slides should only include high-
level details that answer questions like why, what, and how. Try to include minimal text on
your slides so that the audience doesn't spend time reading while you're presenting. If
necessary, you can add additional resources in the appendix of your presentation for the
audience to review later.

Tip 6: Provide recommendations for next steps

Presenter showcasing a slide that says "Recommendations" to the audience
Recommendations listed read Recommendation 1, Recommendation 2,
Recommendation 3
End the presentation with a list of recommended next steps based on the insights you
presented. Your recommendations might include changes to make to the product designs,
additional research to conduct, or future meetings to schedule. This step helps gain support
from stakeholders and will put the pieces in place to move forward in the design process. It's
a best practice to clearly state your recommendations on a single slide.

Tip 7: Leave time for questions

At the end of your presentation, be sure to leave a few minutes so your audience can ask
questions about the material you presented and can clarify any points. This is also a great
opportunity for you to provide more details about areas that your audience is interested in
learning more about.

And that's it! With these tips in mind, you're ready to create your very own research
presentation and deliver it to stakeholders. Remember, sharing your research is an important
step in the design process. Be creative and foster an environment where people feel
comfortable commenting and giving feedback. You can do this!

Welcome back. We just discussed two popular formats to share your research insights, presentations,
and research reports. Now we're going to dig into one of those formats, presentations, and learn how to
present insights in an engaging way. Let's start by opening up the presentation template. On the first
slide, I'm going to update the title, date, and team. I'll title the presentation Dog Walking App Usability
Study. The title can be simple and straightforward. I'll also add the date of the presentation. In this case,
it's December 2020. And I'll fill in the names of all of my team members who worked on the usability
study with me. Now I'll move to the next slide, which is the table of contents. This is an easy one. This
slide already has the right names for sections of the presentation, so there's no need for me to make any
updates. Up next, we've made it to the study details section. Notice that each section in the
presentation has a title slide like this that has a different color background, limited text, and large font.
I'm going to open up my research plan so I can refer back to it as I fill out the details in this section.

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Alright, now that I've got my research plan pulled up, let's take a look at the first slide in this section. The
project background. The project background explains what led you to conduct this research, including
why the insights were needed and what impact they will have on decisions being made. For our project
background, I'll write, we're creating a new app to help people find and schedule dog walkers. We need
to find out if the main user experience finding and scheduling a dog walker is easy for users to complete.
Next up, study details.

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I'm going to refer to my research plan again to complete this slide quickly. I'll start by updating the first
column with our two research questions. How long does it take a user to find and book a dog walker in
the app? And what can we learn from the user flow, or the steps that users take to book a dog walker?
We only have to research questions, so I'm going to delete the optional headers. Next, I'll update the
second column with the number of participants and a short overview of their characteristics. I'll put 5
participants and list their characteristics as 2 males, 2 females, and 1 non-binary individual between the
ages of 20-60. Now I'll find the third column with the methodology. I'll list each participant's session as
10 minutes in length. For a location, I'll write United States. Remote, because each participant went
through the usability study in their own home. The format is an unmodified rated usability study. Finally,
I'll provide a high level overview of the procedure. I'll type, users were asked to perform tasks in a low-
fidelity prototype. Okay, on to the prototype or design mock. On this slide, we need to add a screenshot
of the product or feature that we asked participants to provide feedback about. So I'm going to add a
screenshot of our dog walking app prototype.

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Alright, we've made it to the theme section. This is where we share some of the themes from the
synthesis of our data. Each theme has its own slide. The theme is listed at the top as the header, and
evidence to support the theme is provided in bullets below. I'm going to put our first theme as the
header, which is most participants want to book a dog walker on a regular basis. Next, I'll add some data
as supporting evidence. For the first bullet, I'll type, 4 of the 5 participants want to be able to book a dog
walker repeatedly. For the second bullet, I'll add, not all participants who wanted to book a dog walker
on a regular basis expressed the same level of frustration. For this particular theme, I don't have a third
point to add, as evidence, so I'll delete one bullet. I can also remove the placeholder text in the first line.
Then I'll add a quote from a participant that supports the theme.

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A quote helps bring the theme to life in the words of someone who is experiencing the product
firsthand. I had taken notes about an important quote from Participant A, who said I also would have
liked a way to book a dog walker every Saturday morning. It seems like you can only book one
appointment at a time for this. That's kind of annoying too. This quote shows that Participant A would
book a dog walker regularly if given the opportunity. Finally, I'll add a screenshot of the low-fidelity
prototype that highlights the issues participants had with this task. In the real world, you would add
more than one theme. This slide shows how we could add theme number 2. For our example, I'll skip
this, but hopefully you have a good feeling for how to fill this in. Okay, we've made it to the third
section, which is a summary of our insights and recommendations. Let's fill out the first slide in this
section. Research insights. It's helpful to prioritize your research insights from the most urgent to the
least urgent. You'll likely do this prioritization with project stakeholders like a fellow designer, the
product manager, or an engineering lead. There are a few insights that should be considered a Priority
Zero or P0, which means they must be fixed for your product to work. For example, were there any parts
of the design that prevent the user from completing the main user flow? Imagine if users weren't able to
book a dog walker in our dog walking app. That's definitely something we'd want to fix and would be
considered a P0 issue. Or were there parts of your design where users felt tricked? This might indicate a
deceptive pattern. Think about the participants in our dog walking app usability study who were
frustrated or surprised that there wasn't a confirmation page before they were charged. Not including a
confirmation page might seem like a sneaky way to take money from users, which is not our intent and
is something we want to avoid.

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Finally, were there any parts of your design that were inequitable or inaccessible? Users of all abilities,
identities, and experiences need to be able to successfully move through your product's design. These
are P0s to address too. After you identify your P0 insights, you'll likely have a lot of insights left to take
action on. These insights can be categorized into buckets based on their priority. In addition to Priority
Zero, you might have buckets called Priority One and Priority Two. Let's think about an example of an
insight that might be categorized as Priority One. During the usability study on the dog walking app,
many participants said they wanted to be able to make a recurring appointment with a dog walker.
Since participants shared this pain point, you could consider it as Priority One or P1. One reason you
might not consider it as a Priority Zero is that, even without the recurring appointment feature, the user
can still complete the main flow in the app. You could reason that the extra ability to make a recurring
appointment with a dog walker would improve the user experience, and therefore could be considered
a P1 to include in a future prototype to be tested. If your team ends up with lots of Priority One insights,
you may choose to further categorize these insights by adding another bucket called Priority Two. For
example, you and your team might review a list of ten insights that you initially categorized as Priority
One. And identify which of those insights to address this month, which would stay as Priority One versus
next month, which would become Priority Two. This additional ranking enables smaller teams to divide
up the work and focus on the most important design changes first. I'll show you how to add in one
insight as an example. Inside the circle, I'll type, unable to make recurring booking. For the brief
description, I'll add, in general, users want to book a dog walker on a scheduled basis instead of making
a one time reservation. When you create your presentation, you should fill out all of the circles here
with each of your insights. You will often have three to five strong insights, so we have spaces for four
insights in this template. Next, we need to provide some recommendations to our stakeholders.
Recommendations are actions we think the stakeholders should take based on our study. For now, I'll
just write one recommendation, but normally you would have at least three. Based on the insight we
shared in the last slide, my recommendation would be, make it possible to book a dog walker on a
recurring basis. And that's a wrap. It's always nice to end with a thank you slide. It's also common to
include an appendix after the end of the presentation. This is where you can add slides with extra data
on topics your audience might have more detailed questions on. For example, a detailed list of
participants and their characteristics. However, you would not show these slides or talk about them as
part of your presentation.

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Just like that, you have a presentation that showcases all of the hard work you put into a research study.
It feels pretty good to see your insights come to life in a concrete way, doesn't it? One more thing.
Remember that you can share the same information in a document format instead of a presentation. If
you want to create a research report, the template document has the same sections and headers that
we just walked through. So you can fill in the same information in the same way, just in a different
format. Next up, we'll talk about how to deliver a presentation and let your insights shine.

Activity: Create a presentation for your portfolio project

research
Puntos totales 10

1.
Pregunta 1

Presentations are a great way to share your insights and recommendations with other people in your
organization. Giving a presentation is similar to telling a story. The information on each slide
advances the story you are telling about your research and should include a beginning, middle, and
conclusion. Keep in mind that best practice is to share your presentation digitally for your audience
to review either before or after you present.  Your presentation should be informative, usable, and
engaging whether it’s being delivered in-person or reviewed digitally! 

In this activity, you’re going to create a presentation for your portfolio project. You should follow the
step-by-step instructions below to do so. Your presentation should be at least 12 slides and you
should also compare your presentation to the example presentation for Zia’s Pizza that we’ll provide
after you complete your activity. 
Step 1: Access the template
To use the template for this course item, click the link below and select “Use Template.” 

Link to template: presentation template.

OR 

If you don’t have a Google account, you can download the template directly from the attachment
below.

Google UX Design Certificate - Create a Research Presentation - Zia's Pizza [Template] Archivo
PPTX

Descargar archivo

Remember: the template is a simple framework for how to do a presentation. You can change colors
and add Google Slides themes to give your presentation personality! 

Step 2: Create introduction slides

The introduction of your presentation will be the first two slides. It covers your presentation topic,
who helped you create the presentation, and the presentation table of contents. On the first slide,
write your presentation title, date, and identify the team members who helped create it. If you’re not
sure what to title the presentation, it’s okay to start with something simple like “Dog-Walking Usability
Study” or “Zia’s Pizza App Usability Study.” Base your presentation title on your Sharpen design
prompt. Here’s an example:
On the next slide, create a table of contents. This is a one-slide list that will give your audience a
high-level overview of what to expect during the presentation. Here's an example:

Research Presentation Template Table of Contents Table of Contents Section 1 Study Details Section
3 Themes Section 4 Insights & Recommendations

Step 3: Create the project background slide

To write your project background slide, pull up the Sharpen design project research plan that you
made earlier in the course. Use it to inform what you write in this section. The project background
explains what led you to conduct this research. It also covers why the insights were needed and
what impact they’ll have on decisions being made. In short, the project background is a high-level
overview that explains why you did this project and what its purpose is. This example of project
background text is from a presentation on a dog walking app: 

Step 4: Write the two study detail slides

Next up, study details. Refer to your research plan again to complete this slide. The study details
section should include information about the study you did to answer your research questions. This
section will concisely summarize your key information and should include:

 Your research questions.

 Demographic information about your participants. This could be age, gender expression,
users with impairments, region, and more. You can include anything that may be relevant to
the project background.
 An example of your designs, for example, a screenshot of the product or feature about which
participants provided feedback.
 Numeric data with defined metrics. This data is important because it lends credibility to your
study.

Here’s an example of a study details slide for a dog walking app:

And here’s an example of a prototype image slide:

On the top left of the slide reads "Prototype / Designs Tested" and underneath it reads, "Show a
screenshot and include a link to the prototype if applicable" On the right of the slide is a prototype
image of an app on a phone screen, showing the name of the app "xyz app" and underneath is a
wireframe for the app including an image placeholder overlaid by text that reads "Latest tips on
training your dog". Underneath is a button that reads "Schedule a walk" and underneath is a list of
Dog walkers near you.
If you include images in your presentation, it’s also important to add alt text descriptions so the
images are accessible when stakeholders review the presentation on their own. Alt text is the text
that explains an image when that image can’t be viewed. It’s essential for accessibility so screen
readers can deliver the alt text to a person who is visually impaired.

This is how to add alt text to an image in Google Slides:

1. Right click on the image

2. Select Alt text from the menu
3. Enter a title and description for the image
4. Click OK

Step 5: Describe research themes 

The themes section is where you present the synthesis of your data. It’s here that you summarize
your study’s key information. Each theme has a slide. You should list the theme at the top as the
header and provide evidence to support that theme in bullets below.

If you can, add quotes from participants that support the theme. A quote helps bring the theme to life
in the words of someone experiencing the product firsthand. Add screenshots of the prototypes or
products that test users had issues in order to highlight the problem. Here’s an example of a theme
slide:
Step 6: Highlight your insights
Create a slide for the insights gained in your study. Using the template, populate each circle with a
different insight. You will often have 3 to 5 strong insights, so we have spaces for 4 insights in this
template. This is an important place to be concise. Your research insights should be phrased simply
and effectively, and the section below which explains them should never be more than two
sentences. This is also a good place to put hyperlinks for more detailed information. Here’s an
example:

Research insights slide for Dog Walker app from research presentation Unable to make a recurring
booking In general, users want to book a dog walker on a scheduled basis. Payment system Is
difficult According to this study by Pew Research, users find it twice as difficult to resolve disputes
and difficulties over mobile payments than other types, on all apps. Point 3 Brief description of
insight Point 4 Brief description of insight

Step 7: Present recommendations 

Next, provide recommendations to your stakeholders. Recommendations are actions we think the
stakeholders should take based on your study, and they’re often based directly on insights. If
insights highlight a problem, recommendations suggest the solution. This is also an important place
to be concise—your recommendations should be simple to understand and easy to implement. It’s
also another good place to hyperlink relevant information. Include at least 3 recommendations at the
end of your Sharpen presentation. Here’s what a simple recommendations slide might look like.
Take this opportunity to rank the recommendations from most important to least important.

Step 8: Say “thank you!”

This slide is the last one in your presentation! It’s always nice to end with a thank you slide. This is a
great place to acknowledge the people and organizations that assisted in this research. It shows
your audience that you’re courteous and appreciative.
Step 9: Reflect on the completion of this activity
Review your presentation to make sure you followed these guidelines:

 Include slides for each part of the presentation template: a title slide, a table of contents
slide, a project background slide, study details slides, theme slides, an insights slide, a
recommendations slide, and a thank you slide.
 Provide a high-level overview to orient your viewers.
 Summarize key information.
 Be concise.
 Define metrics and numeric data for your study.
 Link to examples of more detailed information.
 Include visual examples and add alt text to all images.
 Describe specific recommendations and next steps.
 Add some personality! This is just a basic response template—feel free to experiment with
Google slide themes, fonts, and data arrangements.

Did you complete this self-review activity?

Activity Exemplar: Create a presentation for your portfolio
project research
Here's a completed exemplar of a presentation with an explanation of how the exemplar
fulfills the expectations for the presentation project. 

Here’s an example of a presentation for Zia’s Pizza, which is looking to develop an app.

To see the completed exemplar for this course item, click the link below and select “Use
Template.” 

Link to exemplar: Usability Study - Zia's Pizza

OR 

If you don’t have a Google account, you can download the exemplar directly from the
attachment below.

Google UX Design Certificate - Usability Study - Zia's Pizza [Example]Archivo PPTX

Descargar archivo

You can see the presentation by clicking this or viewing the images below. First, the
introduction slides:
Then, the study details:
Next, is the themes:
And finally, the insights and recommendations:
In our Zia’s Pizza App Usability presentation, we:
 1. Include slides for each part of the presentation template: a title slide, a table of
contents slide, a project background slide, study details slides, theme slides, an
insights slide, a recommendations slide, and a thank you slide.
2. Provide a high-level overview of the study and its purpose to orient viewers in the
introduction.
3. Summarize key information in the study details section, including research
questions, participant demographics, study location, and study type. 
4. Include visual examples and a link to view the Zia’s Pizza app prototype. 
5. Provide detailed information and visuals in the Themes, Research insights, and
Recommendations slides.
6. Keep research insights and recommendations concise to make solutions easier
for teams to understand and implement. We aimed for under two sentences for
both insights and recommendations. 
7. Include specific recommendations for next steps. 
Now compare the exemplar above to your completed deliverable. Assess what you’ve done
using each of the criteria listed here to evaluate the exemplar. 

What did you do well? Where can you improve? Take these insights with you as you continue
to progress through the course. 

Hi there. Your research insights are now ready to share in a beautiful 

presentation format. The only thing left to do is deliver the presentation. 
Have you ever come across a video or 
speech that you just couldn't pull yourself away from? 
A good presentation can feel magnetic, and you're hooked. You may feel like some 
people have this natural, almost magical ability to give engaging presentations. 
But believe it or not, 
presenting is not something that people are just suddenly good at. 
In fact, if you examine the content and the person's delivery closely, there 
are several things that great presenters do that you can start doing, too. 
That's what we'll cover in this video. We'll focus on presentation skills so 
you can successfully deliver your own research insights.

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Before we jump in, let's address the elephant in the room: 
You might be scared of public speaking. That's completely normal. 
The best thing about presenting is that you can learn in practice, 
even if you don't have any experience in public speaking. 
If you put in the time to practice, I know that you will succeed. 
So how can you become one of those magnetic, engaging, captivating presenters?
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First, be concise. Don't ramble into long stories or share unimportant details. 
Stick to the main points that you need the audience to remember.

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Second, keep your tone conversational, like you're chatting with a friend or 
colleague. You don't want to sound robotic or like you're reading from a script.

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Third, great presenters use stories to keep the audience engaged. 
Use relatable and specific examples to illustrate points. 
Think back to the story we shared about Google Maps improving the product 
for motorcycle and scooter drivers. 
Chances are that story stuck in your mind after you walked 
away from the video because it was engaging.

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Fourth, the best presenters master the art of the pause. 
When we're feeling nervous, we tend to want to fill pauses in conversation. 
You can probably think of a time when you've experienced awkward silence. 
But allowing natural pauses in conversation actually displays confidence. 
Give it a try next time you're having a conversation with a friend -- 
try leaving a little more of a pause. 
Notice how the pause sounds and feels before you respond.

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Finally, compelling presenters make eye contact. 
If possible, try to make individual eye contact with different people in 
the audience throughout your presentation. 
You make eye contact when speaking to your friend one-on-one, so 
why not do it when you're speaking to a larger group? 
This might feel a little strange at first, but 
it'll come more naturally the more you do it. 
Okay, now you know how to deliver a stellar presentation and 
share your research insights with the world. 
Try using a couple of these tips next time you give a presentation. You'll get better 
and better each time you present, so start practicing. You're going to do great.
Overcome stage fright
Have you ever felt nervous before speaking in front of a group, or gone blank during a
presentation? Stage fright is very common — even for people who perform for a living! But
stage fright certainly doesn’t have to prevent you from meeting your goals. You've already
learned how important the sharing stage is during the design process; in order to present
your research or design ideas to stakeholders, you may have to give a presentation on your
own.

Here are some tips for overcoming stage fright, whether you're giving a short talk to your
team or presenting your designs to a crowd.

First icon is a person standing and looking at themselves in the mirror. Text reads: Prepare.
Knowing what you want to say and how you want to say it will help you feel less overwhelmed
when it's time to present. Finalize your presentation and practice it many times before the big
day, so you feel comfortable with the content. Next icon is a smiling cartoon brain. Next to it
reads: Think positively. Visualize yourself giving an awesome presentation. Don't spend time
worrying about everything that could go wrong or what mistakes you might make. Instead,
focus on nailing it and imagine the feeling of triumph when the presentation lands well. Next
icon is a person standing, smiling with their hands on their hips. Text reads: Try a power pose. A
power pose is a posture that helps you stay positive and confident. The most well-known poser
pose is called The Wonder Woman, where you stand tall with your chest out and your hands on
your hips. Search for videos of Amy Cuddy giving TED talks about power poses to learn more.
Final icon is a profile of a person's face, and lines indicating air is coming out of their mouth.
Next to it reads: Don't hold your breath. Take deep, steady breaths as you prepare for your
presentation. This helps reduce anxiety and keep oxygen flowing.

First icon is a person sleeping; to the right, it reads: Get a good night's sleep. Being well rested
will allow you to approach the stage -- or the front of a meeting room -- with a clear mind. A full
sleep can also help you concentrate during your presentation. Second icon is a checkered flag;
to the right, it reads: Remember the goal. You're giving a presentation to share information. The
audience will be focused on getting the information they need, not watching any immediate
mistakes you might make. Third icon is a person resting their head in their hands. Next to it, it
reads: Know that it's okay to make mistakes. Tripping over words or taking a moment to gather
your thoughts is not a big deal. Most people have given presentations themselves, so the
audience will understand what it's like if you stumble or pause. Stay relaxed as you move
through imperfections.

You can do this! With some practice and dedication, you can overcome stage fright and
become a great public speaker, too. Stay confident in your abilities and keep practicing. And
who knows, you might even give a TED Talk on UX design some day!
Tips for giving an effective presentation
If you’re intimidated by giving presentations, you’re not alone! Public speaking makes many
people nervous. But as with most things, the more you do it, the more natural it will feel. With
time and practice, you’ll become more confident in your public speaking skills. Here are some
quick tips to help you start to improve your public speaking abilities.

Speak clearly and slowly. A common side effect of being nervous while presenting is that you
might start to speak too fast. You want the audience to be able to understand everything you
say and have time to digest it. So, it helps to pace yourself while you speak. You might even
consider tapping your toe within your shoe to keep a rhythm while you speak.

Allow for pauses. Pauses display confidence and help set the pace for your presentation.
Some ideal times to stop for a pause include when you pose a question to the audience or
when you transition to a new section of your presentation. Adding a meaningful pause is also
a great way to make sure that you aren’t speaking too quickly!

Make eye contact. As you present, try to make eye contact with different people in the
audience. Make eye contact with one person for 3-5 seconds before moving on to the next
person. This helps you connect with members of the audience and keeps everyone engaged
in your presentation. 

If looking someone in the eye makes you uncomfortable, here’s another tip you can try: Look
at a person’s forehead instead of directly in their eyes. Or try to look at each person at eye
level, but look directly past at the wall behind them as you scan the audience. This will make
it seem like you’re making eye contact with the audience without actually doing it. 

When presenting virtually, make sure to look directly at your webcam. This will help the
audience feel as if you’re looking at them, even though you’re not in the same room. Try
posting your notes to the side of your computer screen so you're not glancing down during
the presentation.
Be concise. While it’s great to use stories and data to keep your audience engaged, be sure
that everything you share adds value to your presentation. Keep the information you present
concise and to the point. A study found that the average human attention span is now shorter
than that of a goldfish: It’s fallen from 12 seconds in 2000 (or around the time smartphones
hit the scene) to 8 seconds today. This means you have a very short amount of time to hook
your audience and keep them engaged!

Have confident body language. You should move naturally in the free space that you have,
and move around the room to engage your audience. Smile and nod as you speak to put your
audience at ease. Avoid crossing your arms, having your hands in your pockets, or playing
with your hair or clothes. 

When you present virtually, you don’t have the advantage of using your entire body to make
an impact and engage the audience. You have to rely on your face, so make sure your
expressions are animated and expressive, and use hand gestures that are visible within the
webcam's screen.

Know your audience. Your tone and the content of your presentation should be appropriate
for the audience that you are connecting with. For example, your presentation will be more
informal and might use different terminology when you’re with a group of colleagues versus
external clients. Similarly, let your audience know you. Be yourself and let your personality
shine. This will help you appear more genuine and can strengthen trust between you and the
audience. 

Handling questions and objections 

There will be times where your audience has questions about the information you're
presenting, and you’ll probably leave time at the end of your session specifically to answer
those questions. You might even face objections to the insights you presented. Here are a few
tips to handle questions and objections with ease:

 Know your material well. Practice, practice, practice! The more you know your
material, the easier it will be to speak about it when questioned. Remember to tie
 your presentation back to the research insights themselves, and you’ll have a
solid foundation to stand on as you present. If there are areas in your
presentation that you think might raise questions or concerns, do extra research
and prep beforehand.
 Repeat the question. Always repeat the question that an audience member asks,
in case the rest of your audience didn’t understand or hear it clearly. You can ask
the audience member to clarify if you are unsure of the question they’re asking.
 Don’t get defensive. Remember that objections aren’t personal. Be polite and
professional while answering questions from audience members. If there’s a
disagreement, make sure it’s about an idea and not directed at a person.
 Be concise. There’s usually a limited amount of time for questions after your
presentation, so don’t spend too much time answering one question. If possible,
allow everyone who wants to ask a question the time to ask one. If you’re running
short on time, let the audience know that they can reach out to you or your team
with questions after the presentation.
 Don’t rush to respond. Audience members can ask difficult questions! If you are
unsure about how to answer a question, you can say “That’s a good question. Let
me think about that for a moment.” If a few seconds isn’t long enough to find a
good response, you can say, “I might need to think on that some more. Can I get
back to you?” 
Being a great public speaker means displaying confidence. That almost always comes from
being familiar with your content, speaking clearly, and learning how to tell a story that
engages listeners. Having confidence also lets you actively engage with questions from a
place of curiosity about new perspectives, instead of feeling defensive. So get practicing and
put these tips into action!

Examples of great public speakers

As you prepare for your own presentation, whether it's about research insights or design
ideas, it can be helpful to check out strong public speakers for inspiration. Here are three
great public speakers to inspire you!

Molly Burke
Molly Burke, a beauty YouTuber and advocate for disability awareness, is known for her
compelling videos and presentation style. She displays confident body language and speaks
clearly at a steady pace. Her speech is concise and direct, which helps keep her audience
interested. Check out a great example of Molly Burke’s public speaking style in this video:
Every Way Being Blind Makes My Life Different.

Jill Bolte Taylor

Jill Bolte Taylor is an American neuroanatomist who suffered a life-changing stroke. She
delivered an incredibly compelling TED Talk about how she studied her stroke as it was
happening. She uses stories in her presentation to keep the audience interested from the
beginning until the end. 

Sir Ken Robinson

Sir Ken Robinson was a British author and international adviser on education in the arts. He
gave a TED Talk about the lack of creativity in schools, which became the most popular TED
talk of all time. In the video, he uses anecdotes to keep his audience engaged and
entertained. He also emphasizes his words by adding pauses. These pauses give listeners
time to process the information and make personal connections to their own experiences and
understanding.

Activity: Deliver your portfolio project research

presentation
Puntos totales 10

1.
Pregunta 1

Have you ever come across a video or speech that you just couldn’t pull yourself away from? An
effective presentation style (which we know can differ across cultures, abilities, and personality
styles) can feel magnetic, and you’re instantly connected. But presenting isn’t something that people
are just suddenly good at. In fact, if you examine the content and the person’s delivery closely, there
are several things that great presenters do that you can start doing too.
This activity will help you develop great presentation techniques and skills. The template below will
help you develop what you'll say as you deliver the portfolio project presentation that you created in
the previous activity, Create a presentation for your portfolio project research. 

You’ll need:

 A video recording device (a camera on a laptop or phone both work great!)

 A family member or friend to provide feedback (optional)

Step 1: Open your research presentation

Locate and open the presentation you created in the previous activity, Create a presentation for
your project research.

Step 2: Analyze your portfolio project presentation and add a

script to the notes section
Once you have opened the presentation, examine the slides. Next, at the bottom of the screen,
select the text field with the message “Click to add speaker notes.” You can expand the text field by
selecting the three dot symbol at above the section. The text that you enter here will be visible for
you during your presentation, but not for your audience.
Fill out the section with two to three main points of key information that you’ll need to communicate
in your presentation. Create a new line of text for each main point.

Speaker text reads: Insight 1: Unable t make a recurring booking. insight 2: Payment system difficult.

When you are done, use your cursor to select the first main point and use it to create a sentence for
what you will say to your audience. Repeat this action for every main point in the speaker notes
section. This will help you be concise when you present, and stick to the main points that you need
the audience to remember. Repeat for every important slide in your presentation.
Within the speaker notes it reads: - We found that in general, users want to book a dog walker on a
scheduled basis, instead of using the service on an irregular schedule. We also found that users find
it difficult to use the payment system.

You don’t need to write everything you’re going to say in the presentation. That would make you
sound robotic and rehearsed. Instead, each sentence will be a starting point for the main point you
are discussing. Once you read the first sentence in the speaker notes section aloud to your
audience, you can go more in-depth with your thoughts on that main point without reading from a
script. When you are done explaining the main point, move on to read the next sentence on the list
aloud. Repeat these actions for the duration of your presentation.

Step 3: Practice giving your presentation 

Now that you have your presentation blueprint, practice giving your full presentation, using your
slides, without an audience. Be sure to do it aloud, so you can identify and edit any awkward
phrasings or speed bumps. Remember, when you present your slides, make sure to verbalize what
the images are displaying. For example, if you include an image of a screen design, describe the
details of that image out loud. This ensures an inclusive presentation accessible to people with
visual impairments.

Ask yourself the following questions after you present:

 Am I being concise? Did I stick to the main points I need the audience to remember?
 Is my tone conversational? Did I sound robotic or like I’m reading from a script? 
 Did I use stories effectively, including relatable and specific examples to illustrate points?
 Did I allow pauses in my delivery? 
 Did I appear confident?
 Did I practice making eye contact by addressing different locations around the room?
Step 4: Record your presentation
Now it’s time to deliver your presentation. You can use a smartphone’s video recording capabilities
or a computer equipped with a camera. On a computer, a simple method to record yourself while
sharing your slides is to utilize the “record” and “share your screen” features available in video
conference apps like Google Meet or Zoom.  It may take a few tries to record a version of your
presentation you’ll be ready to evaluate. It’s great practice so just keep going until you have captured
your entire presentation and you’re happy with it.

Step 5: Reflect on the completion of this activity

Finally, watch the replay of your recorded presentation and evaluate yourself based on the rubric
below. What did you do well? Where can you improve? 

Consider asking a family member or friend to watch your recording and share their feedback based
on the rubric.

Take this feedback with you as you continue to progress through the course.

Did you complete this self-review activity?