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    DIGITAL MARKETING Syllabus

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    DIGITAL MARKETING Syllabus

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    dagahimanshu84
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    2060205307 - DIGITAL MARKETING Syllabus

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    16 views2 pages

    DIGITAL MARKETING Syllabus

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    dagahimanshu84

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    SYBMS Sem.

    III | AY 2020-21

    BHAGWAN MAHAVIR UNIVERSITY, SURAT


    S.Y B.M.S (Bachelor of Management Studies)
    2060205307 DIGITAL MARKETING

    Second Year BMS Semester – III


    Subject Name Digital Marketing
    Subject Code 2060205307
    • To make students aware of Digital Marketing
    Objectives • To make them know the latest business development tools in the fields of
    Digital Marketing
    Course • To ensure students’ sound development related to Digital Marketing
    Outcome • To make them learn how it practically works.
    Course
    The course duration is of 30 sessions of 60 minutes each.
    Duration
    The course will use the following pedagogical tools:
    Teaching
    (a) Lectures and Discussions
    Methods
    (b) Assignment/Activities/Quiz/Class participation
    Continuous Evaluation
    Internal Assessment-(40 Marks)
    Evaluation
    Internal Exam/Assignments/Quiz/Class participation/Attendance, etc.
    External Assessment- (60 Marks)
    Course Content

    UNIT-1 INTRODUCTION TO DIGITAL MARKETING 40%


    1.1 Introduction to Digital Marketing
    1.2 Web Store Planning and Creation
    1.3 Search Engine Optimization
    1.4 Search Engine Marketing
    1.5 Social Media Marketing
    1.6 Email Marketing
    1.7 Mobile Marketing
    1.8 Digital Display Advertising
    SYBMS Sem. III | AY 2020-21

    1.9 Overview of Web Analytics and Google Analytics


    1.10 Overview of Google Tools for the Digital Marketer
    UNIT-2 SOCIAL MEDIA MARKETING 2.0 35%
    2.1 Social Media Marketing 2.0
    2.2 Inbound Marketing and Lead Generation
    2.3 Content Marketing
    UNIT-3 CREATING ONLINE BUZZ 25%
    3.1 Creating Online Buzz
    3.2 Growth Hacking
    3.3 Artificial Intelligence and Chatbots
    3.4 Guide to Google Certification

    Text Book:

    1. Dr. Rushen Chahal, “Digital Marketing 2.0”, Himalaya Publishing House

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