Unit Ii

UNIT II – RESEARCH DESIGN AND MEASUREMENT
Research design– Definition – types of research design –exploratory and causal research design –
Descriptive and experimental design – different types of experimental design – Validity of findings –
internal and external validity –Variables in Research – Measurement and scaling –Different scales –
Construction of instrument –Validity and Reliability of instrument.
PART - A
Q.No Questions BT Level Competence
1. What is research design? BTL1 Remembering
2. Distinguish between dependent and independent variable. BTL2 Understanding
3. How would you identify Exploratory Study? BTL3 Applying
4. List down the methods of exploratory research. BTL4 Analyzing
5. Formulate the advantage of Experimental Research design? BTL5 Evaluating
6. Explain Internal Validity. BTL6 Creating
7. What is casual research design? BTL1 Remembering
8. Can you explain the term Likert Scale? BTL2 Understanding
9. Identify the Characteristics of Sound Measurement. BTL3 Applying
10. How would you classify the various types of research design? BTL4 Analyzing
11. Explain the term Experimental Research design. BTL5 Evaluating

12. Explain Factor Scales. BTL6 Creating
13. What is meant by Data Analysis? BTL1 Remembering
Distinguish between exploratory and descriptive research design.
14. BTL2 Understanding
15. Explain Casual Relationship/ experimental research Design? BTL3 Applying
16. Why is level of measurement important? BTL4 Analyzing
17. What is Multidimensional scaling? BTL1 Remembering
18. What are the factors affecting Research design? BTL2 Understanding
19. What is meant by Pilot test –revise and test? BTL1 Remembering
20. Define Interval scale. BTL1 Remembering
PART - B
1. What are the various types of experimental design used in research? BTL1 Remembering
(i) Explain the various factors affecting internal validity.(8marks)
(ii) Classifythe different factors affecting external validity
2. and construct validity.(5marks) BTL2 Understanding
(i) Where can casual research be used ?(6marks)
3. (ii) Identify the pros and cons of casual research?(7marks) BTL3 Applying
4. Explain in detail about the major types of research designs. BTL4 Analyzing
(i)Can you elaborate in detail the factorial design.(7marks)
5. (ii)Elaborate the concept of completely randomized design.(6marks) BTL5 Evaluating
(i) Narrate the procedure for developing a Scalogram.(8marks)
6. (ii) Illustrate the same by an example.(5marks) BTL6 Creating
What are the different methods of scales construction, pointing Out
7. the merits and demerits of each BTL1 Remembering
(i)List out different types of scales and explain.(6marks)
8. (ii)Compare content validity and predictive validity.(7marks) BTL2 Understanding
(i) Can you elaborate the steps involved in the construction of a
9. semantic differential scale?(8marks)
(ii) Narrate the concepts of reliability and validity.(5marks) BTL3 Applying
10. (i) What do you mean by measurement? Explain the most widely used
BTL4 Analyzing
classification of measurement scales with examples.(8marks)
(ii) Analyze the importance of sampling technique.(5marks)
What is focus group interview? Write about the advantages of focus BTL1 Remembering
11. group interviews.
Distinguish between nominal scale & ordinal scale and also between BTL2 Understanding
interval scale & ratio scale.Give examples.
12.
Explain internal validity & external validity and clarify their BTL4 Analyzing
13. interrelationship by an example.
Explain about in-depth interviews. Discuss its BTL1 Remembering
14. advantages and disadvantages.
PART - C
Shameem answered that the team was apathetic and there could be multiple reasons for this
apathy.Thus, it was essential that the team be studied to identified what was the group
reaction to the working conditions at Danish.Also it was important to identify what was
perceived as the major problem area. Shameem was also of the opinion that there might be a
difference between the old and new employees. Thus this angle also was to be given due
recognition when conducting a survey. Raghu said,this seems to be a logical approach to the
problem, but don’t you think before you go to the team members you must at least identify
1. what could be the reasons for the lackluster performance at Danish by looking at the other
organizations or by talking to the HR consultants who have some experience of the
same”.Shameem listened attentively and said, “I think there is a lot of merit in what you say.
So this is what I will do ”
Questions:
a) What is the research design(s) Shameem is likely to recommend? Why?(10marks)
b ) Identify the variables, hypotheses and the units under the study.(5marks)
You are employed by the product manager of Tarai Foods Ltd. Who wants to know the
ideal price differential between the company frozen vegetables and those marketed by
Mother diary. The customers of the frozen vegetables are mostly working women.
2. Identify the Variables, test units, Hypotheses and research design.
You are the HRD Manager with ABB (India) .ABB has recently taken over a major unit in
Kolkata. You are sent on a posting there and are given the task of introducing a new
operation scheme which your parent organization feels will improve efficiency. But you
perceive during your stay that there is an underlying dissatisfaction amongst the employees
and it is essential to gauge their views and opinion about the takeover and their expectations
3. before introducing the scheme. What is the recommended research design? What would be
the variables, hypotheses and the population under study?
Develop a likert scale to measure the perception of bank customers towards the concept of
4. internet banking.

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UNIT II – RESEARCH DESIGN AND MEASUREMENT

11. Explain the term Experimental Research design. BTL5 Evaluating

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