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    Umme Tasnuba Shaherin Onisha, MKT 6

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    Onisha Khan

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    Umme Tasnuba Shaherin Onisha, MKT 6

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    Onisha Khan
    5 views7 pages

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    Download as docx, pdf, or txt
    5 views7 pages

    Umme Tasnuba Shaherin Onisha, MKT 6

    Uploaded by

    Onisha Khan

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 7

    "Breathtaking Bangladesh: Exploring the Rich Tapestry of Culture

    and Nature"

    In front of the vastness of nature human beings are bound to feel the tiniest
    creature alive on this earth. I was also feeling the same when I was standing
    in front of the largest sea beach in the world, Cox's Bazar sea beach. It was the
    night time, the waves were looking like white foams and the sound of the
    raging sea was soothing pleasure is the ear. I was asking myself again and
    again that the waves know no pattern, no design, no maintenance is required
    but yet it’s so perfect on its own. But even if we look at the most colorful city
    of the town, it still doesn’t give you the feel of vastness, the emptiness in your
    heart, the serenity which nature can give.

    Nestled between the Himalayas and the Bay of Bengal, Bangladesh unveils a
    tapestry of natural beauty that captivates the soul. Picture lush green
    landscapes adorned with vibrant rice paddies stretching as far as the eye can
    see, a testament to the country's agricultural abundance. The serpentine
    rivers, such as the mighty Padma, Meghna, and Jamuna, weave through the
    terrain, carving intricate patterns and providing lifeblood to the fertile plains.

    Blessed with a diverse ecosystem, Bangladesh boasts the Sundarbans, the


    largest mangrove forest in the world, where the elusive Bengal tiger roams
    freely. The air is thick with the scent of blooming flowers in the Hill Tracts,
    where emerald hills adorned with tea gardens and tribal villages create a
    picturesque setting.

    In the wetlands of Sylhet, a symphony of avian melodies fills the air as


    migratory birds find refuge in the tranquil lakes and marshes. The pristine
    beaches along the Bay of Bengal, with their golden sands and turquoise
    waters, offer a serene escape, while the coral reefs of Saint Martin's Island
    beckon to those seeking underwater marvels.

    As the sun sets, casting a warm glow over the landscape, the vibrant hues of
    the sky reflect on the water bodies, creating a magical panorama.
    Bangladesh's natural beauty is a mosaic of breathtaking landscapes, a
    testament to the country's rich biodiversity and the harmonious coexistence
    of its people with the environment. Each corner tells a unique story, inviting
    travelers to immerse themselves in a journey of discovery through the
    enchanting realms of Bangladesh's untouched wilderness.

    Future tourism potential in Bangladesh:

    Tourism's contribution to our GDP was estimated to be a meagre 3.02 percent


    according to the Tourism Satellite Account 2020 of Bangladesh Bureau of Statistics
    (BBS), which was prepared using data from FY2018-19. By contrast, the contribution
    of travel and tourism in global GDP was estimated to be 10.4 percent in 2019.

    Bangladesh holds immense untapped potential for future tourism growth,


    presenting a compelling destination for global travelers. Several factors contribute to
    the promising future of tourism in Bangladesh:

    1. Cultural Riches: Bangladesh boasts a rich cultural heritage, with ancient


    archaeological sites, vibrant festivals, and traditional art forms. The historic city of
    Bagerhat, Sundarbans, and the archaeological ruins of Mahasthangarh are just a few
    examples that showcase the depth of the country's cultural wealth.

    2. Natural Diversity: The country's diverse landscapes, from the lush greenery of the
    Sylhet region to the tranquil beaches of Cox's Bazar and the unique ecosystem of the
    Sundarbans, provide a wide array of natural attractions. As eco-tourism gains
    popularity, Bangladesh's untouched natural beauty becomes a significant draw for
    nature enthusiasts.

    3. River Tourism: With a network of numerous rivers crisscrossing the country, river
    tourism holds immense potential. Cruise journeys along the Padma, Meghna, and
    Jamuna rivers offer a unique way for tourists to explore the heart of Bangladesh,
    experiencing local life and enjoying picturesque landscapes.

    4. Adventure Tourism: The Chittagong Hill Tracts, with their rugged terrain and
    diverse tribal cultures, offer great potential for adventure tourism. Trekking,
    mountain biking, and exploring indigenous communities can attract adventure
    seekers looking for unique and off-the-beaten-path experiences.

    5. Hospitality Industry Development: The ongoing development of the hospitality


    industry, including hotels, resorts, and guesthouses, is crucial for attracting a diverse
    range of tourists. Investments in infrastructure and accommodations can enhance
    the overall visitor experience and encourage longer stays.

    6. Culinary Tourism: Bengali cuisine, known for its rich flavors and unique culinary
    traditions, is gaining recognition worldwide. Culinary tourism can flourish as visitors
    explore local markets, savor traditional dishes, and engage in cooking classes to
    learn about the diverse and delicious food culture.

    7. Historical Landmarks: Bangladesh is home to numerous historical landmarks,


    including ancient mosques, temples, and monuments. Promoting these sites and
    their historical significance can attract history enthusiasts and cultural tourists.

    8. Community-based Tourism: Emphasizing community-based tourism initiatives


    can empower local communities and provide authentic experiences for travelers.
    This approach fosters sustainable tourism practices and ensures that the benefits of
    tourism reach local residents.

    As Bangladesh continues to invest in infrastructure, promote its unique cultural and


    natural assets, and adopt sustainable tourism practices, the country is poised to
    emerge as a sought-after destination in the global tourism landscape.

    Trends and Considerations for Tourism Marketing in Bangladesh:

    Due to the global COVID-19 pandemic, many countries, including Bangladesh,


    experienced a shift towards domestic tourism. Marketing efforts were likely directed
    at promoting local attractions and encouraging residents to explore their own
    country.
    Like in many other countries, digital marketing and online platforms played a crucial
    role in promoting tourism. Social media, travel websites, and online travel agencies
    were likely important channels for reaching and engaging potential tourists.
    Bangladesh has a rich cultural and historical heritage. Marketing efforts may have
    emphasized promoting cultural events, historical sites, and traditional experiences to
    attract both domestic and international tourists.
    There has been a global trend towards sustainable and responsible tourism.
    Bangladesh, with its diverse ecosystems, may have focused on promoting eco-
    friendly and sustainable travel options.

    Tourism Infrastructure Development:

    Over the past couple of years, a number of private companies have proposed
    investing over $410 million, or approximately Tk4,500 crore at the current exchange
    rate, mostly for building luxurious hotels, motels, resorts, and recreation centres in
    different areas, including Cox's Bazar, according to information obtained from the
    Bangladesh Economic Zones Authority (Beza), and the Bangladesh Parjatan
    Corporation.
    Entrepreneurs are, however, more interested in investing in the three tourist parks
    that are under construction in Cox's Bazar because of Cox's Bazar Airport being
    turned into an international airport, said people concerned.
    Meanwhile, progress in at least 10 projects, being implemented by the Parjatan
    Corporation, involving a total cost of Tk350 crore, is rather slow because of various
    challenges, including the Covid pandemic.

    How can the communication system improve tourism marketing in Bangladesh?

    Improving the communication system can significantly enhance tourism marketing


    in Bangladesh. A robust communication infrastructure allows for effective
    promotion, engagement, and information dissemination, contributing to increased
    awareness and interest among potential tourists. Here's a description of how the
    communication system can be improved for tourism marketing in Bangladesh:

    1. Digital Connectivity:
    High-Speed Internet Access: Ensure widespread access to high-speed internet in
    urban and rural areas. This facilitates online marketing efforts, allows for the creation
    of engaging digital content, and enables tourists to research and plan their trips
    seamlessly.
    2. Social Media Engagement:
    Leverage popular social media platforms such as Facebook, Instagram, Twitter, and
    YouTube to showcase the country's attractions, culture, and experiences. Regular
    and engaging posts can create a strong online presence and encourage user-
    generated content.

    3. Website Development:
    User-Friendly Tourism Websites: Develop and maintain user-friendly tourism
    websites with comprehensive information about destinations, accommodations,
    attractions, and activities. The website should be accessible in multiple languages to
    cater to an international audience.

    4. Mobile Apps:
    Tourism Apps: Create dedicated mobile apps that provide real-time information,
    interactive maps, and special offers. Apps can serve as valuable companions for
    tourists, helping them navigate and explore the destination.

    5. Online Booking Platforms:


    Collaboration with Booking Platforms: Partner with popular online travel agencies
    and booking platforms to make it easy for travelers to find and book
    accommodations, transportation, and experiences.

    6. Virtual Reality (VR) and Augmented Reality (AR):


    Develop immersive virtual tours using VR and AR technologies. These experiences
    can give potential tourists a taste of what Bangladesh has to offer, encouraging
    them to plan a visit.

    7. Email Marketing:
    Targeted Email Campaigns: Implement targeted email campaigns to stay
    connected with potential and past visitors. Share updates, promotions, and
    personalized recommendations to keep the destination top-of-mind.

    8. Localized Content:
    Content in Multiple Languages: Provide marketing content in various languages to
    cater to a diverse international audience. This includes websites, brochures, and
    promotional materials.

    9. Interactive Content:
    Interactive Maps and Guides: Create interactive maps and guides that allow users
    to explore destinations virtually. Include clickable points of interest, videos, and
    detailed information to engage potential visitors.
    10. Online Feedback and Reviews:
    Encourage Reviews and Testimonials: Actively encourage tourists to share their
    experiences through online reviews and testimonials. Positive feedback can be a
    powerful tool for attracting new visitors.

    11. Social Listening:


    Monitor Social Media Conversations: Use social listening tools to monitor
    conversations about Bangladesh on social media. Address concerns, respond to
    inquiries, and engage with the online community to build a positive image.

    12. Collaboration with Influencers:


    We’ve all seen Nadir on go and recently Rafsan The Chotobhai who are making
    amazing top notch quality travel vlogs. Other than them there are also lots of
    youtubers who frequently travel all over Bangladesh and make travel vlogs alone or
    with partners. People nowadays like to watch reviews or vlogs before visiting any
    places.
    Influence Collaborate with travel influencers and bloggers to reach a wider
    audience. Influencers can provide authentic and relatable content that resonates
    with potential travelers.

    By improving the communication system with a focus on digital technologies and


    online platforms, Bangladesh can effectively market its tourism offerings, reach a
    global audience, and create a positive and lasting impression on potential visitors.
    Continuous efforts to adapt to emerging technologies and communication trends
    will be essential for sustained success in tourism marketing.
    Reference:
    1. The Daily Star report on Wed Sep 6, 2023 Tasneem Tayeb
    2. The Business Standard report on 27 September, 2022, Tourism investments
    pouring in on infrastructure development.

    Umme Tasnuba Shaherin Onisha


    Batch 2021, Department of Marketing
    ID: 2125171005

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