PGC-AGM

POST GRADUATE CERTIFICATE PROGRAM IN

ADVANCED GENERAL MANAGEMENT
*Blended Learning

4th Batch
ABOUT IIM KASHIPUR
The Indian Institute of Management Kashipur is set up with the mission to drive academic
excellence using innovative teaching methods, promoting research and practice of
sustainable leadership. The institute commenced operations in July 2011 with a vision to
become, over the next 10 years, one of the top business schools in India developing leaders
who can perform globally. The fraternity diligently follows the core values of mutual respect,
lifelong learning, the pursuit of excellence, transparency, and integrity.

The flagship program of the institute are Master of Business Administration (MBA) and Master
of Business Administration (Analytics) which are full time, two-year residential programs. The
institute also offers a two-year weekend Executive Master in Business Administration (MBA-
WX) for working executives. Doctoral Program– PhD and Executive Fellow Program (EFPM)
are the two doctoral programs launched in 2015 and 2014 respectively. The faculty at IIM
Kashipur represents one of the best mixes of academic and industrial experiences.

The 200-acre campus spreads loudness and cheers in the serene town of Kashipur, nested in
the lap of Himalayas. The vibrant youth converging from across the country has lent life to
and energized the beautiful campus. The institute brags of being situated in one of the
densest industrialised districts in the nation with more than 180 ventures that have set up
their plants in and around the region. This places the institution at a vantage moment when
it comes to ‘Learning by Doing’ through regular industry interaction and live projects.

ABOUT NULEARN
Nulearn is one of the leading Ed-Tech startups in India. We partner with top IIMs and
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 ABOUT THE PROGRAM
This one-year (12 months) course in Advanced General Management program offered by Indian
Institute of Management Kashipur is designed to help participants improve their managerial,
leadership and decision-making skills across all aspects of management. The participants will
develop a mindset for innovation and application of modern management principles to real world
business problems.

Today ‘s dynamic business environment poses severe challenges for managers in adapting to the
requirements of the marketplace given the convergence between industries which makes the
boundaries to be blurred. Simultaneously disruptions through newer business models and
technologies are creating unique opportunities and challenges for managers. An entrepreneurial
mindset is a necessary imperative to drive innovation in all functional areas of management. The
one-year Advanced General Management course provides a toolkit for working professionals to
upgrade themselves and to prepare for adapting to the ever-changing needs of the environmental
landscape. This certification would enhance the decision-making and leadership skills of the
participants.

ALONG WITH DEVELOPING CORE GENERAL MANAGEMENT PRINCIPLES, THIS COURSE WILL

Ÿ Boost entrepreneurial mind-set

Ÿ Develop analytical and decision-making skills
Ÿ Enhance risk assessment and management capabilities
Ÿ Develop skills to undertake strategic changes in organization
Ÿ Develop ideas on creating entrepreneurial start-ups.

The interactive teaching methodology would enable the development of competencies and
capabilities that would fast track personal and professional growth.

WHO SHOULD ATTEND?

Ÿ Executives and/or Functional Managers poised for career growth

Ÿ Business Heads and Leaders seeking to gain structured knowledge of business
management
Ÿ Entrepreneurs and business owners who desire to gain practical skills across different
management areas
PROGRAM HIGHLIGHTS
PG CERTIFICATION FROM IIM KASHIPUR

On successful completion of the program, the students will receive a

certificate of completion by Indian Institute of Management Kashipur.

IIM KASHIPUR EXECUTIVE ALUMNI STATUS

Executive Alumni Status will be provided to the participants after the

successful completion of the program.

WEEKEND ONLINE & INTERACTIVE CLASSES

Classes are held on weekend so that learning and work can go side by
side and it's easy for working professionals to attend lectures.

FULLY INTEGRATED MANAGEMENT PROGRAM

Learn all aspects of business management at IIM such as Finance,

Economics, Marketing, Analytics, Human Resources, Operations, Strategy,
Entrepreneurship and more.

SPECIAL FOCUS ON EMERGING THEMES

The program specifically focuses on emerging trends such as Design
Thinking, Entrepreneurship, Social Media Marketing and Web Analytics.

COURSE DESIGNED FOR EXECUTIVES

The program is designed for working professionals to maximize their practical

learning through lectures, case studies, peer discussions, industry lectures,
project work, business simulations and more.

CAMPUS VISIT

The program features 3 days of on campus learning at IIM Kashipur at the end
of the program to complement the online component of education.
 PROGRAM OUTLINE
Module 1: Legal Aspects of Business
Ÿ Business and the Constitutional Rights, Property
Ÿ Consumer Protection
Ÿ Intellectual Property Rights
Ÿ The Competition Act 28
Ÿ Alternative Dispute Resolution (ADR)
Ÿ Effective Negotiation Skills
Ÿ Arbitration Agreement
Ÿ Conduct of Arbitral Proceedings

Module 2: Finance and Accounting

Financial Risk Management
Ÿ Futures, Forwards
Ÿ Hedging, Cross hedging
Ÿ Options (Call and Put), Hedging using options, and Option pricing.
Ÿ VaR and Expected shortfall

Corporate Finance
Ÿ Financial statement analysis
Ÿ Time value of money
Ÿ Equity analysis and firm valuation
Ÿ Capital budgeting analysis.

Module 3: Strategic Management

Ÿ Strategic Management Fundamentals
Ÿ Strategy for Emerging Markets
Ÿ Managing Entrepreneurial Ventures
Ÿ International Business
Ÿ Strategic Change and Transformation

Module 4: Economics
Ÿ Microeconomics for Business Leadership
Ÿ Macroeconomics for Business Leadership
Ÿ Economics of Strategy
Ÿ Decision-making using Causal Inference
Ÿ Sustainability: An imperative opportunity
Ÿ Institutional network for better economics
Ÿ Econometric Analysis for Business Management
Ÿ Development Economics
Ÿ Public Finance/ Public Economics
Ÿ Money and Financial Markets
Ÿ International Capital Flows
 PROGRAM OUTLINE
Module 5: Marketing management
Digital Marketing Strategies
Ÿ Integrating Digital and Traditional Marketing
Ÿ Customer Journey in Virtual World
Ÿ POE Framework of Digital Marketing

Social Media Marketing Strategy and Campaigns

Ÿ Social Media Marketing Strategy Across Platforms
Ÿ Facebook and Instagram Marketing Strategies

SEO and Search Advertising

Ÿ Planning and Executing SEO and Online Campaigns

Online Display Advertising And Video Marketing

Ÿ How Display Advertising Works
Ÿ Understanding of Display Ad Sizes
Ÿ Bidding Process
Ÿ YouTube Advertising
Ÿ Demo of Google Ads for Display and YouTube Advertising

Branding Strategies and Brand Management

Ÿ Brand Positioning and Differentiation
Ÿ Brand Identity Development
Ÿ Brand Equity Measurement

Module 6: Product Development

Ÿ Understanding Consumer Needs and Preferences
Ÿ Product Idea Generation and Screening
Ÿ Product Design and Development Process
Ÿ GTM Strategies

Module 7: Design Thinking and Innovation Management

Design Thinking: Relevance In Product, Service, And Platforms
Ÿ Why do Conventional Solutions Fail to Deliver Innovative Solutions
Ÿ Mapping Design Thinking Fitment with Your Organization
Ÿ What Stops an Organization from Implementing Design Thinking

Approaching A Problem Using Design Thinking: Framing And Re-framing a

Problem
Ÿ Identifying a Problem
Ÿ Reframing a Problem Using Design Thinking
Ÿ Principles and Psychology of Design
 PROGRAM OUTLINE
Tools For Ideation And Implementation Of Design Thinking
Ÿ Behavioral Science and Innovation
Ÿ Power of Criticism and Leadership

Module 8: Operations Management and Decision Sciences

Lean Operations
Ÿ Understanding Lean and its Applications
Ÿ Flow Efficiency Vs. Resource Efficiency
Ÿ Lean Vs Six Sigma, Lean Six Sigma
Ÿ Types of Waste MUDA, MURA, MURI
Ÿ Value Stream Mapping

Module 9: Strategic Supply Chain Management

Ÿ Demand Supply matching
Ÿ Designing Supply Chain Networks
Ÿ Managing Information Flows in Supply Chain
Ÿ Strategic Sourcing Management
Ÿ Logistics Management

Module 10: Information Technology and Systems

Digital Transformation Foundations & Tools
Ÿ Introduction to Digital Transformation
Ÿ Key Concepts of Digital Transformation
Ÿ Five Domains of Digital Transformation
Ÿ Strategic Tools for Digital Transformation
Ÿ Introduction to Digital Technologies (1/4)
Ÿ A Digital Enterprise – Technology at Core

Digital Transformation Technologies

Ÿ Introduction to Digital Technologies (2/4)
Ÿ Artificial Intelligence
Ÿ Big Data Technologies
Ÿ Introduction to Digital Technologies (3/4)
Ÿ Blockchain
Ÿ Introduction to Digital Technologies (4/4)
Ÿ Cloud Computing & Data Management
Ÿ Internet of Things (IoT)
Ÿ Introduction to Business Analytics
Ÿ Types of Analytics
Ÿ Predictive Analytics
 PROGRAM OUTLINE
Digital Strategies For Digital Transformation
Ÿ Digital Supply Chains
Ÿ Enhancing Capabilities by Digital Technologies
Ÿ Digital Transformation of Supply Chains
Ÿ Business Model Innovation
Ÿ Finding the Right Business Model
Ÿ Business Model Frameworks

Module 11: Organizational Behavior And Human Resources

Managing Employee Attitude for Organizational Performance
Ÿ Employee satisfaction
Ÿ Employee engagement
Ÿ Employee experience
Managing Employee motivation
Ÿ What and how of motivation
Harnessing Leadership for Organisational Effectiveness
Ÿ Leadership traits, Leadership styles
Strategic Change and Transformation
Ÿ Change management models, managing resistance to change
Human Resource Management
Ÿ Creating a pool of high-potential workforce
Ÿ Designing high-performing and Motivating HR Ecosystem
KNOWLEDGE CAPITAL OF IIM KASHIPUR
Dr. Kunal Ganguly is an Associate Professor at the Indian Institute
of Management Kashipur. He has done his MBA and Ph.D. from
Vinod Gupta School of Management, IIT Kharagpur, India and
Bachelor of Technology (B Tech.) from NIFFT Ranchi. He has nearly
two decades of experience in teaching and industry. He has about
six years of corporate experience (in Hindustan Motors Ltd., L&T and
Global Information Systems Technology Ltd.).

Apart from teaching at IIM Kashipur, he has also taught in IMT

Ghaziabad and KIIT University Bhubaneswar. He has designed and
taught courses on Operations Management, Decision Science,
Business Statistics and Supply Chain Management. He has
conducted on campus and in company training programmes for
Prof. Kunal K. Ganguly
various companies. He is reviewer to many reputed international
Program Director
journals.

His research has focused on issues of Supply Chain Management.

His work on these and related areas has been published in refereed
journals such as Benchmarking, Decision, Journal of Business and
Industrial Marketing, IIMB Management Review etc. He has co-
authored the text book ‘Operations Management’ by Collier, Evans
from Cengage publishers and authored ‘Supply side risk
assessment’ from LAP Lambert Publishers, Germany. He is
International contributor to the book “Quality Management” by
Foster and “Materials Management” by Chapman from Pearson
Edu.
SAMPLE CERTIFICATE

Certification criteria:
Participants who successfully complete the academic requirements and satisfy the
requisite attendance criteria, will be awarded a certificate of completion. Participants
who are unable to clear the evaluation criteria but have the requisite attendance will
be awarded a participation certificate.
COURSE DELIVERY

Duration: 12 months blended

Delivery mode: Nulearn Plug n Learn
Frequency: Once in a week

COURSE SCHEDULE

Classes on every Sunday - 09:00 AM- 12:15 PM IST (Including 15 minutes break)
Course Commencement Date: 28th July 2024

COURSE PEDAGOGY

The delivery would comprise a judicious mix of live virtual lectures, discussions,
case studies and experience sharing through peer discussions. The course design
is oriented to facilitate learning through association of the various management
concepts and its application in the business world. Across different modules,
participants may be encouraged to apply or relate their in-class learning to live
situations at work, peer learning therefore would be a key pillar of the process.
Take-home projects may be assigned in certain modules.

ELIGIBILITY

Ÿ For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from
a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
Ÿ For International Participants – Graduation or equivalent degree from any
recognized University or Institution in their respective country
Ÿ Minimum of 2 years of work experience
Ÿ Proficiency in English is mandatory

PAYMENT MODE

Online payment or DD in favor of “Human Racers Advisory Private Limited”

payable at “New Delhi”.

ASSESSMENT CRITERIA

Evaluation methodology is the discretion of the faculty. The methodology

includes online exams, case analysis, class contribution and any other
component as decided by the respective course faculties. A minimum of 75%
attendance to the Live Sessions is a prerequisite for the successful completion
of this course. The course may require participants to work on individual/group
assignments and/or projects. The main objective of such assignments/projects
will be to help the participants apply their conceptual learning to actual
organizational decision-making scenarios. The participants will have to secure
the minimum pass marks in the respective evaluation components.

HOW TO APPLY

To apply, working professionals can register at https://www.nulearn.in or call at

+91-7669629222 (Toll Free).
FEE STRUCTURE & EMI PLAN

Program Fee:
For Indian Residents 1,70,000+GST

For International Students $2,800

Executive Alumni Status (Optional) 10,000 + GST*

*Application Fee of 2000/- INR to be paid at the time of registration

Note:- Application fee is non-refundable even if the application is rejected or enrollment is cancelled.

Installment Schedule:
1st INR 30,000 + GST* / $500 Payment Deadline - Upon Enrollment
2nd INR 40,000 + GST* / $600 Payment Deadline - 10th June 2024
3rd INR 30,000 + GST* / $500 Payment Deadline - 10th August 2024
4th INR 40,000 + GST* / $600 Payment Deadline - 10th October 2024
5th INR 30,000 + GST* / $500 Payment Deadline - 10th November 2024

* Loan option with interest available in 6, 9 & 12 EMIs

* EMI dates may vary on a case to case basis
* 1% + GST* processing fees will be charged by loan partner in 6/9/12 months EMI.
NULEARN
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