MASTER THE ART OF FINDING SOLUTIONS

Post Graduate Certificate Programme in

Strategic Management (CSM) (Batch 03)
12 Months | Blended | ₹2,75,000 + GST

A Times Of India Group Initiative

IIM Nagpur Director’s Message

Dr. Bhimaraya Metri

Director,
Indian Institute of Management Nagpur

I take pleasure in welcoming you to IIM Nagpur (IIMN). IIMN was established in
2015 as the first of the third generation IIMs, by the Ministry of Education, Govt. of
India. Its location in Nagpur, the Orange City, makes IIMN equidistant from the
major metropolises – Delhi, Chennai, Kolkata, and Mumbai – in terms of travel
time by air. Since its inception, IIMN has attracted talented faculty members with
commendable experience in research and teaching.

Faculty members at IIMN are engaged in management consultancy, research,

training, and industry collaboration for creating and disseminating cutting-edge
knowledge. Its location at the very centre of industrial activity offers IIMN a
natural advantage, enabling greater connections and partnerships with
businesses across sectors in SEZ and MIDC-designated zones. IIMN’s unwavering
focus on pioneering exceptional industry partnerships to lead the way in
providing real-world experiences, prepares our programme participants for life —
bringing ‘corporate into classrooms’ to hone relevantly skilled talent for the
ever-evolving corporate world. One of the first premier institutions in the country
to seamlessly make the shift from physical to online over the past year, IIMN is
well-equipped to conduct Executive Education Programmes (EEPs) for executives
from public and private sector undertakings. Keeping the New Education Policy
(NEP) 2020, digitalisation, and lifelong learning in mind, IIMN has launched online
certificate programmes for skilling-reskilling-upskilling the executives in highly
specialised areas of management. We anticipate that these programmes would
enable executives to fully realise the opportunities ahead in a digitally disruptive
world. With its unique advantages, IIMN is an exciting place to learn, grow, and be
the ‘champions of change’. We welcome you to join our IIMN community of
faculty, staff, students, and alumni who are shaping the future of work.
 Winning with Strategy
Having proved your worth in your career and your organisation, like every
ambitious professional, the next logical step in your career growth is to be in a role
where you can influence or make decisions for your organisation. Be it for
innovation, change, growth, sustainability, or preparedness in the fast-evolving
business environment, as a decision-maker/influencer, you will be looked upon as
a problem-solver and an organisation builder.

In a decision-making/influencing role, you need to have a holistic knowledge of

and grip over strategy formulation and implementation. After all, strategic
management plays a significant role in organisational success.

"A good strategy provides a clear roadmap, consisting of a set of

guiding principles or rules, that defines the actions people in the
business should take (and not take) and the things they should
prioritise (and not prioritise) to achieve desired goals."
(Harvard Business Review)

Companies that get strategy right

Grow faster Are more profitable

They are 3 times more likely to They are 2 times more likely to
report above-average growth. report above average profits.

Source: strategyand.pwc.com
The Value Of Strategic Management Know-how
A professional qualification in strategic management will help you learn the
nuances of the discipline, empowering you to be eligible and most desirable for
taking on senior/top-management roles that require general management
know-how and sharp problem-solving skills.

Moreover, a professional qualification in strategic management opens up career

opportunities across various industries and sectors with diverse roles and
responsibilities and lucrative salaries.

• Advising companies on business strategy

• Establishing business support systems
• Developing revenue generation and cost-cutting strategies
ROLES

• Setting management processes

• Information management
• Influencing and managing change
• Multiple projects' management, etc.

• Studying the business environment

RESPONSIBILITIES

• Knowing the organisational culture

• Identifying standards
• Continuously making strategic adjustments
• Allocating resources optimally
• Positioning leadership for oversight
• Assessing progress

The average salary

for a Strategy
Manager in India is
₹14,42,298/annum.
(Source:www.payscale.com)
Programme Overview
The Post Graduate Certificate Programme in Strategic Management
(CSM) aims to integrate the skills and knowledge of various functional
areas of management. Participants will learn about the problems and
challenges faced by key decision-makers/top management teams by
analysing and understanding their organisation's environment. The
course covers many concepts such as innovation, design thinking,
intrapreneurship, international business strategies, corporate
governance and ethics, sustainable development, business and digital
transformation, emerging technologies, and organisational culture to
create a competitive and corporate advantage.

Programme Highlights

IIM Nagpur Capstone business

alumni status simulation

3-day campus
Project work
immersion

12-month conceptually Chamber consulting by

designed programme the faculty
Learning Outcomes

Ansoff Matrix and PESTEL Framework are covered in

the curriculum

McKinsey 7S Framework and other tools of strategy

implementation

Design Thinking process experience

Developing general management and leadership

capabilities

Learning the nuances of strategy formulation and

implementation at the business and corporate level

Understanding various types of strategies and

strategy implementation frameworks
Programme Curriculum

Module 1

Introduction to Strategy
• Vision, Mission, Strategic Goals
• Introduction to Strategy Frameworks
• Strategic Decision-making

Identifying Opportunities in the External Environment

• Macro Environmental Analysis – PESTEL Framework
• Porter's Five Forces Industry Analysis
• Competitive Dynamics

Leveraging Resources and Core Competencies

• Analysing Organisational Resources and Capabilities
• VRIN/VRIO Framework for Resource Configuration
• Developing Core Competencies
• Leveraging Knowledge Assets

Strategy Formulation for Competitive Advantage

• Competitive Business Strategies
• Cost Leadership, Differentiation, and Focus Strategies
• Growth Strategies: Ansoff Matrix

Impact of Financial Decisions on Strategy

• Financial Statement Analysis
• Financial Ratios for Managerial Decisions
• Working Capital Management
Module 2

Corporate Strategy
• Strategic Value Chain Decisions: Vertical Integration Strategy
• Diversification Strategy: Related and Unrelated Growth Opportunities
• Inorganic Growth through Mergers and Acquisitions
• Leveraging Inter-organisational Synergies: Joint Ventures and Strategic
Alliances

International Business Strategies

• Organising a Multi-national Corporation
• International Expansion – Entry Strategies
• Strategies for Global Value Creation
• Legal, HR, and Financial Issues in International Business

Tools and Frameworks of Strategy Implementation

• Balanced Scorecard for Holistic Performance Management
• McKinsey 7S Framework
• Organisational Learning and Knowledge Management

Corporate Governance and Ethics

• Introduction to Corporate Governance
• The Governance Partnership: Investors, Companies, and Directors
• Functions of the Board
• Enterprise Risk Management
• Business Ethics for Managers
• Handling Ethical Dilemmas and Developing a Personal Ethic

Design Thinking and Innovation-driven Value Creation

• Understanding and Mapping the Customer Journey
• Experiencing the Design Thinking Process
• Managing Innovation and Value Creation
• Organisational Agility and Dynamic Capabilities

Managing Global Workforce of the Future

• Emerging HR Practices, Processes, and Systems in Globalised Organisations
• Leveraging High-performance Virtual Teams
• Managing Workforce Diversity
• Managing Multi-cultural Teams
Module 3

CSR and Sustainable Development

• Introduction to CSR and Sustainability
• Aligning CSR Policies and Corporate Practices
• Global Sustainable Development Initiatives
• Formulating Strategies for Sustainable Development and CSR

Strategic Leadership
• Aligning Vision, Strategy, and Action
• Becoming a Strategic Leader
• Managing Inter and Intra-organisational Dynamics
• Extending Advantage and Leading through Transformation
• Managing Strategic Change in a Disruptive VUCA World

Digital Transformation Strategies

• Technology-driven Business Transformation: Emerging Trends
• Understanding Technology-led Disruptions
• Digital Initiatives for Competitive Advantage
• Planning and Executing Digital Transformation Journeys

Strategies for Emerging Technologies

• Key Emerging Technology Trends as Strategic Enablers
• Blockchain Technology Landscape, Policies, Business Domain
Applications, and Ecosystem
• Leveraging Trends such as Artificial Intelligence, Industry 4.0,
Internet-of-things, Fintech, Platform Economy, etc., for Competitive
Advantage

Blue Ocean Strategies

• Introduction to Blue Oceans
• Analytical Tools and Frameworks for Blue Ocean Strategy Formulation
• Reconstructing Market Boundaries Beyond Existing Demand
• Building Execution into Blue Ocean Strategy Itself
Capstone Business Simulation (CBS)
• CBS is a multi-round business simulation that requires participants to
work in groups and lead their business organisation in a competitive
industry. In each round, participants decide the company's product
portfolio, pricing, promotions, R&D, operations, financial management,
HRM, TQM, and other managerial decisions to optimise business
performance. The simulation would help participants to:
▪ Practice organisational leadership roles in group work
▪ Integrate and align multiple functional areas to create and implement
organisational strategy
▪ Competitive benchmarking and stakeholder management

Project Module
• The participants would be expected to work in groups to take up and solve
real-life organisational problems in various management domains
• All groups would be guided and mentored by IIM Nagpur faculty
• The project task includes problem identification, scope definition, primary
and secondary data collection, data analysis, recommendations, creating
and presenting a report on the findings, and implementation planning
• Participants would integrate learning from all courses in the group project
Pedagogy
The programme is delivered through a blended learning mode. The in-class
component will involve a variety of pedagogical techniques such as lectures, case
discussions, simulation games, role plays, group projects, and other experiential
exercises. The online component, delivered through the state-of-the-art
interactive mode will facilitate learning in synchronous mode using multi-media
components involving case discussion, audio, and video components.

Programme Delivery
Sessions will be conducted via a state-of-the-art Interactive Learning (IL) platform
and delivered in Direct-to-Device (D2D) mode that can be accessed by learners on
their Desktop, Laptop, or Tablet.
Chamber Consulting will be provided by every faculty member teaching a course in
the programme.

Schedule
Saturday:
Campus Immersion
12:15 p.m. to 03:15 p.m.
There will be 3 days of campus immersion at
Duration IIM Nagpur. The in-campus modules are
Total 180 Hours spread subject to the conditions that prevail at that
over 12 Months point of time. These conditions pertain to the
Online Hours: 162 Hrs. pandemic or other unavoidable reasons. In
Campus Hours: 18 Hrs. case the on-campus module is not confirmed
due to the COVID-19 situation, the same will be
included in the total number of online sessions.
 Eligibility Criteria
• Educational Qualification: Diploma (10+2+3) or Bachelor's degree or
equivalent (10+2+3 or 10+2+4) or 2 years Master's degree or equivalent
from a recognised university (UGC/AICTE/DEC/AIU/ State Government)
in any discipline
• Minimum 3 years of work experience* after completion of qualifying
education
• Participants who fulfil the above criteria and are not working are also
eligible to apply for the programme
• Final selection will be done by IIM Nagpur
*Internship and training experiences are not considered as full-time work experience.

Who Should Attend?

• Early to mid-career working executives on the
cusp of taking up middle management, key
decision-making, and leadership roles in the
organisation and/or industry
• Senior management professionals looking for an
extra edge to structure their experiences better
into strategically sound inputs
• Professionals from a wide spectrum of
organisations, including (but not restricted to)
MNCs, private corporates, PSUs, government
departments, and family businesses

Admission Criteria
Participants would be selected from
self-sponsored individuals and corporate
nominations based on their overall profile and
credentials.

Attendance Criteria
A minimum of 75% attendance is a prerequisite
for the successful completion of this programme.
Assessment & Evaluation
Evaluation methodology is at the discretion of the faculty. The methodology
includes online exams, written tests, assignments, case analysis, projects, quizzes,
class contribution, and any other component as decided by the faculty.
The programme may require participants to work on individual/group
assignments and/or projects. The main objective of such assignments/projects
will be to help the participants apply their conceptual learning in the programme
to actual organisational decision scenarios.
Giving feedback is an integral part of the completion requirements of the
programme.

Certification* & Alumni Status

Participants who successfully meet the evaluation criteria and satisfy the requisite
attendance criteria will be awarded a ‘Certificate of Completion’.
Successful participants will also be accorded IIM Nagpur Alumni status.

** All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM
Nagpur.
Programme Directors
Dr. Pathak is the Chairperson of Executive Education and
a faculty in the Strategy and Entrepreneurship area at IIM
Nagpur. He has over 17 years of experience across
industry and academia. Prior to joining academia,
Dr. Pathak gained wide-ranging international work
experience in the Banking, Information Technology, and
Consulting industries across multiple geographies (UK,
South Africa, Singapore, and India). Dr. Pathak teaches
Dr. Atul Pathak various courses in Strategy, International Business,
Design Thinking, Innovation and Management
Consulting. He has designed and delivered executive
education programmes and consultancy assignments for
a number of corporate and public-sector organisations
across India.

Prof. Som Sekhar Bhattacharyya is a faculty member in

the Strategy and Entrepreneurship Area at IIM Nagpur.
He has 16 years of work experience in academics and
industry. Prior to joining IIM Nagpur, he was associated
with the National Institute of Industrial Engineering
(NITIE), Mumbai and Goa Institute of Management (GIM),
Goa. Prof. Bhattacharyya has taught various courses, like
Strategic Management (Planning and Implementation),
Prof. Som Sekhar International Business Strategy, Mergers & Acquisitions,
Bhattacharyya and Strategic Management of Technology.
He has designed and delivered Executive Education
Programmes and Management Development
Programmes for various organisations such as the
General Mills, Future Generali, Birla Soft, NALCO, HPCL,
L&T, Orient Paper Mills, ACC, Hyundai, Diebold, Axis
Bank, CIL DRDO, NALCO, and others.
His research has been published as papers and cases in
various international and national journals. He was
awarded the Emerald Literati Awards for Excellence:
Outstanding Paper Award – 2011 and Emerald Literati
Awards for Excellence: Highly Commended Paper Award
– 2014 for two of his research papers.
Programme Fee

Particulars Amount (₹)*

Processing Fee** 15,000

Total Programme Fee (Excluding Application Fee) 2,75,000

Note:
• Collection of all fees will be done by IIM Nagpur. From the Application page,
participants will be redirected to IIM Nagpur payment portal.
• *GST as per the prevailing rate is applicable and will be collected additionally
from the candidate/participant. The Current GST rate is 18%.
• **Processing Fee is ₹15,000 which includes ₹2,500 towards Application Fee and
₹12,500 towards Tuition Fee. In case a participant profile is rejected by IIM
Nagpur, a Tuition Fee of ₹12,500 will be refunded to the participant.
• During their campus visit, participants who want to stay extra nights at the IIM
Nagpur campus will have to pay additional charges directly to IIM Nagpur. This
shall be subject to accommodation availability at the campus for extra nights.
Instalment Schedule

Date Amount (₹)*

At the time of Registration (Application Fee) 15,000

Instalment I
One week after the offer roll out 59,500

Instalment II 10th July, 2023 72,000

Instalment III 10th October, 2023 71,000

Instalment IV 10th January, 2024 60,000

*GST as per prevailing rate is applicable.

Programme Timelines

Application Closure Date 25th April, 2023

Programme Start Date 13th May, 2023

Programme End Date May 2024

APPLY NOW
Established in 2015, the Indian Institute of Management Nagpur (IIM Nagpur)
aspires to be a leading management institution that shapes management
systems, policy, and governance through high-quality education, research, and
industry engagement. Propelled by the pursuit of engaged scholarship, the
Institute aims to create value-driven leaders and global managers with strong
conceptual foundations and analytical approach, which helps them excel in
diverse spheres – be it management, business, policy making, and public
administration, to name a few.

IIM Nagpur’s aim is to address the needs of a modern India, connecting

aspirations and realities to attain benchmarks that are respected internationally.
Our motto, सत्यं च स्वाध्याय प्ररवचने च, that is, an inspired journey towards truth
through individual reflection and collective discourse, propels our quest to bridge
the gap between abstract knowledge and practice.

IIM Nagpur seeks to distinguish itself as an institution that promotes constant

industry engagement of a ‘problem-solving’ nature. Executive Education,
therefore, is an important thrust area for the Institute. With an array of
programmes designed by a faculty body with a stellar record of research,
teaching, and industry engagement, the Executive Education programmes at IIM
Nagpur equips managers and executives with the capabilities to perform
effectively in their current roles and take up greater challenges through various
stages of their careers.

43rd 19th 26th

in NIRF Rankings in Outlook ICARE in India Today MDRA
2022 Rankings 2022 Rankings 2022
TimesPro, the award-winning EdTech initiative of The Times Of India Group, was
established in 2013 to cater to the diverse learning needs of Indians with
aspirations of career growth.

Taking the rich legacy of trust, knowledge, and learning of The Times Of India
Group forward, TimesPro strives to embody the values of Education 4.0 –
learner-centric, industry-relevant, role-specific, and technology-enabled – in its
executive education programmes.

Ranging across industries and domains, these programmes are curated and
offered in collaboration with premier national and global educational institutions
to fulfil the aspirations of millions of professionals by equipping them with the
right knowledge and skills.
Dr. Sapan Kumar Singh TimesPro, 18th Floor, G-02 Wing,
Sr. Manager- Executive Education, Lotus Corporate Park,
Off Western Express Highway,
Jogeshwari (E), Mumbai – 400 063,
India.
07755995000/0712-2870333
[email protected] 1800-120-2020
www.iimnagpur.ac.in [email protected]
www.timespro.com