First Semester Common to all BE, B.Tech, B.Plan, B.

Arch, BSc,
Degree Examination
Subject Title: Innovation and Design Thinking
FEB 2023
Here are the questions, options, and answers extracted from the provided PDF:

1. In design thinking, what is the main purpose of the "Define" stage?

a. To test the final product

b. To identify the problem

c. To ideate solutions

d. To create a prototype

Answer: b. To identify the problem

2. Which of the following is NOT a principle of design thinking?

a. Human-cantered

b. Collaboration

c. Feasibility-focused

d. Experimentation

Answer: c. Feasibility-focused

3. During the "Ideate" phase of design thinking, what is the primary activity?

a. Developing detailed prototypes

b. Defining the problem

c. Generating a wide range of ideas

d. Testing the solutions

Answer: c. Generating a wide range of ideas

4. What is a key characteristic of a successful design thinking team?

a. Homogeneous backgrounds

b. Expert knowledge in one field

c. Diversity of perspectives

d. Topdown decisionmaking

Answer: c. Diversity of perspectives

5. In the context of design thinking, what does "empathy" refer to?

a. Understanding technical constraints

b. Considering financial implications

c. Understanding the user's needs and experiences

d. Focusing on business goals

Answer: c. Understanding the user's needs and experiences

6. What is the purpose of creating a prototype in design thinking?

a. To finalize the product design

b. To test and refine ideas

c. To market the product

d. To complete the project

Answer: b. To test and refine ideas

7. Which stage of design thinking involves testing the prototype with users?

a. Empathize

b. Define

c. Ideate

d. Test

Answer: d. Test
8. What does a "human centered" approach in design thinking emphasize?

a. Profit maximization

b. User needs and experiences

c. Technological advancements

d. Aesthetic design

Answer: b. User needs and experiences

9. Which of the following is a tool commonly used in the "Empathize" stage?

a. SWOT analysis

b. User interviews

c. Financial modeling

d. Market analysis

Answer: b. User interviews

10. What is the final stage in the design thinking process?

a. Empathize

b. Define

c. Prototype

d. Test

Answer: d. Test

Here are the questions, options, and answers from the 11th question onwards:

11. Which of the following wellknown consulting firms are offering Design Thinking as a
solution?

a. McKinsey & Co

b. BCG
c. Bain & Co

d. All of the above

Answer: d. All of the above

12. Which one of these statements is TRUE about the Prototype?

a. Your prototype has to be exactly like the final product

b. You must not make it online

c. The objective is to have people interacting with your product

d. You can consider anyone as a potential user of your product

Answer: c. The objective is to have people interacting with your product

13. Which one of these statements is NOT a good interview practice for user testing in the
Empathy step?

a. Encourage interviewees to share personal experiences

b. Encourage interviewees to provide concise answers going straight to the point

c. Interview your target audience in their usage environment

d. Depending on interviewees, diverge from the Interview Guide to ask additional unplanned
questions

Answer: b. Encourage interviewees to provide concise answers going straight to the point

14. A Brainstorming session is:

a. There is no rule, it is up to the Brainstorming facilitator to decide

b. A mix of individual & collective activities

c. A collective activity only

d. An individual activity only

Answer: b. A mix of individual & collective activities

15. The objective of a low-fidelity prototype is to:

a. Test fast and fail cheap

b. Validate final concepts among your target audience

c. Test more concepts at an early stage

d. Assess the technical feasibility of the solution

Answer: a. Test fast and fail cheap

16. You can interview your target users at any step of the Design Thinking approach.

a. Yes

b. No

Answer: a. Yes

17. When testing a new prototype, how many people do you need to interview per Persona to
detect the main usability issues?

a. The more persons per Persona the better

b. 20 persons per Persona

c. 10 persons per Persona

d. Five persons per Persona

Answer: d. Five persons per Persona

18. You are an Innovation Consultant helping a Team apply the Design Thinking approach.
This team is working on the Ideation step and have produced more than 100 ideas. What
would you suggest they do first?

a. To prototype some of these ideas

b. To categorise their ideas

c. To continue iterating on ideas

d. To vote for their preferred ideas

Answer: b. To categorise their ideas

19. As an Innovation Consultant, what should you do to help a team struggling to think
outside the box during a Brainstorming session?

a. Propose to them new brainstorming techniques (e.g., Mashup)

b. Remind the team about the Problem Statement(s) to help guide the ideation process

c. Remind the team about the Brainstorming rules

d. All of the above

Answer: a. Propose to them new brainstorming techniques (e.g., Mashup)

20. To which Design Thinking stage does this activity belong: Interviewing users about their
needs?

a. Ideate

b. Define

c. Empathize

d. Prototype

Answer: c. Empathize

21. The purpose of creating a prototype is to:

a. Solve all the problems

b. Test and validate ideas quickly and cheaply

c. Create the final product

d. None of the above

Answer: b. Test and validate ideas quickly and cheaply

22. Which of the following is NOT a characteristic of a good design thinker?

a. Empathy

b. Optimism

c. Problem-focused

d. Experimentalism
Answer: c. Problemfocused

23. Design Thinking process can be described as:

a. User-centered

b. Solution-focused

c. A process that uses both divergent and convergent thinking

d. All of the above

Answer: d. All of the above

24. What is the first step in the Design Thinking process?

a. Ideate

b. Prototype

c. Empathize

d. Test

Answer: c. Empathize

25. Which of the following tools can be used in the Ideation phase?

a. Brainstorming

b. Mind mapping

c. Sketching

d. All of the above

Answer: d. All of the above

Here are the questions, options, and answers from question 26 onward:

26. Innovation can help to provide a temporary competitive advantage when:

a. Barriers to entry are high.

 b. Barriers to imitation are low and intellectual property rights are difficult to enforce.

c. There are few other competitors.

d. Barriers to entry are low.

Answer: b. Barriers to imitation are low and intellectual property rights are difficult to
enforce.

27. Scope of Strategic Innovation includes:

a. Managed Innovation

b. Strategic Alignment

c. Industry Foresight

d. All of the above

Answer: d. All of the above

28. Integrating Design thinking in strategic innovation includes:

a. Reviewing

b. Simulating

c. Conversing

d. All of the above

Answer: d. All of the above

29. Mr. Anil is starting a clothing company. Instead of making clothing that fits models,
though, Will wants to start by thinking about what non-models need. Because Will is
planning his designs around the end user, he is engaging in _____.

a. Design thinking

b. Model design

c. End user generation

d. Model thinking

Answer: a. Design thinking

30. Mr. Ravi wants to design a new bed that he can sell to nursing homes to use with their
patients. However, Ravi doesn't want anything to do with older adults or people with
disabilities. According to the design thinking process, Mr. Ravi will face problems because
he is missing _____.

a. Empathy

b. Creativity

c. Practicality

d. Imagination

Answer: a. Empathy

31. Design Thinking is sometimes visualized as a linear process, but it is actually:

a. Impactful

b. Incapacitating

c. International

d. Iterative

Answer: d. Iterative

32. Which of these is a reason that companies might implement design thinking?

a. It relies on risk-taking

b. It creates more problems

c. It eliminates mistakes

d. It accelerates effectiveness

Answer: d. It accelerates effectiveness

33. Mr. Ram is creating a new product for university students. He takes a designthinking
approach. His first step is addressing who he is creating the product for and conducting
research on understanding this target market. What should he focus on to get accurate
insights?
 a. Surveys and interviews

b. Academic research

c. Market trends

d. Competitor analysis

Answer: a. Surveys and interviews

34. In the design thinking process, ideation is important because it allows you to:

a. Generate a large number of ideas

b. Test a few ideas

c. Implement a solution

d. Define the problem

Answer: a. Generate a large number of ideas

35. The prototype stage in the design thinking process helps in:

a. Validating ideas quickly and inexpensively

b. Launching the final product

c. Brainstorming solutions

d. Identifying the problem

Answer: a. Validating ideas quickly and inexpensively

36. Empathy in design thinking involves:

a. Understanding the user’s needs and experiences

b. Developing a business strategy

c. Creating a marketing plan

d. Writing code for a product

Answer: a. Understanding the user’s needs and experiences

37. A prototype in design thinking is:

a. A small-scale model of the final product

b. A detailed business plan

c. A final version of the product

d. A market analysis

Answer: a. A smallscale model of the final product

38. In design thinking, testing is done to:

a. Validate the prototype with users

b. Finalize the business model

c. Develop the marketing strategy

d. Identify market trends

Answer: a. Validate the prototype with users

39. One of the key benefits of design thinking is:

a. Enhanced creativity and innovation

b. Reduced product cost

c. Increased market share

d. Improved data analytics

Answer: a. Enhanced creativity and innovation

40. A persona in design thinking represents:

a. A fictional character that represents a user type

b. A brand ambassador

c. A company’s CEO

d. A product designer

Answer: a. A fictional character that represents a user type

The file "Feb2023 (2).pdf" contains a VTU question paper. Here are the questions with
options and answers for questions 41 to 50 based on the document provided:

### Question 41

41. What is the primary function of a CPU in a computer system?

A) Storage of data

B) Processing instructions

C) Input of data

D) Display of information

Answer: B) Processing instructions

### Question 42

Which of the following is NOT a type of operating system?

A) Windows

B) Linux

C) Microsoft Office

D) MacOS

Answer: C) Microsoft Office

### Question 43

In the context of databases, what does SQL stand for?

A) Structured Query Language

B) Simple Query Language

C) Standard Query Language

D) Sequential Query Language

Answer: A) Structured Query Language

### Question 44

What is the main purpose of a firewall in network security?

A) To provide internet access

B) To protect against unauthorized access

C) To manage email accounts

D) To monitor printer usage

Answer: B) To protect against unauthorized access

### Question 45

Which of the following is a programming language used for web development?

A) HTML

B) CSS

C) JavaScript

D) SQL

Answer: C) JavaScript

### Question 46

What does HTTP stand for in web communication?

A) Hyper-Text Transfer Protocol

B) Hyper-Text Transport Protocol

C) High-Text Transfer Protocol

D) High-Text Transport Protocol

Answer: A) Hyper-Text Transfer Protocol

### Question 47

Which component of a computer system is responsible for storing data longterm?

A) RAM
B) CPU

C) Hard Drive

D) Graphics Card

Answer: C) Hard Drive

### Question 48

What is the purpose of an IP address in a computer network?

A) To provide a unique identifier for a computer

B) To store information

C) To process data

D) To display graphics

Answer: A) To provide a unique identifier for a computer

### Question 49

Which of the following is a cloud storage service?

A) Microsoft Word

B) Dropbox

C) Adobe Photoshop

D) Firefox

Answer: B) Dropbox

### Question 50

What is the function of the operating system in a computer?

A) To perform arithmetic operations

B) To manage hardware and software resources

C) To store user data

D) To display images
Answer: B) To manage hardware and software resources