Information

Brochure
Rules at a glance:
Welcome to the ITC Interrobang Season 14 Case Challenge. You have taken the first step
in what promises to be an exciting journey into the world of ITC! This is your opportunity
to experience the thought process behind some of our world-class brands, and best
practices in HR, Marketing, and Supply Chain.
To participate in the Case Challenge, go through the terms mentioned below and
register with the link on the mail sent by your Placement SPOC.

Eligibility (Management Courses) –

The Case Challenge is open to full-time final-year students of the
flagship management course from the following campuses:

Domain Campuses

Marketing FMS-D, IIFT-D, IIM-A, IIM-B, IIM-C, IIM-I, IIM-K, IIM-L, MDI-G, XLRI-J,
MICA-A, NMIMS-M, SIBM-P, SCMHRD-P, SPJIMR-M, ISB

Human Resources (HR) MDI-G, XLRI-J, SIBM-P, SCMHRD-P, TISS-M

Supply Chain IIM-M, SPJIMR-M

Dates:
• Case Study Launch – Monday, 29th July, 2024.
• Registrations open from Monday, 29th July 2024 to Saturday, 3rd August 2024 EOD.
• Interroconnect session – between Monday, 5th August / Tuesday, 6th August 2024
(to be done domain-wise across campuses – this step is for interested
participants to connect with ITC on the queries related to their respective case
studies).

• Interrojam - Commences from August 2024 - September 2024.

• National round – Scheduled in October 2024.

Teams:
Comprising a maximum of 4 students and a minimum of 3 students. No student may be
a member of more than 1 team. Cross Specialization teams from the streams mentioned
above are not allowed.

Where to register? Register on the link sent on mail by your Placement SPOC giving
names of your team members, email IDs, mobile numbers, campus roll numbers, and
your team’s name on or before Saturday, 3rd August, 2024 EOD.

What to submit? A case analysis document addressing the expected outcome,

comprising a 10-slide PowerPoint presentation with footnotes wherever applicable.
Teams can opt to give a video submission of 3 minutes along with the PPT. Top teams to
be shortlisted from each campus. Top 2 teams to present to the ITC team during the
Campus Round. Winners of the Campus Round stand a chance to qualify for the Case
Challenge National Round scheduled in October 2024.

Prizes - Campus Round Winner: Pre-Placement Interview (PPI) + Cash award of Rs.
1,00,000/-; 1st Runner–Up Campus Round: Cash award of Rs. 50,000/-
Every participant and/or student team shall be fully responsible for the payment of any
tax, contribution, or amount of any kind relating to the prizes awarded.

Where to send in your entries?

To the link available with your Placement SPOC.

National Round - This is the fourth season that Interrobang: ITC On Campus will offer
students an opportunity to compete across campuses. The national round will be
conducted for 3 functional domains: Marketing, Human Resources, and Supply Chain
Management. Winners will be declared from each stream. National Round Winners will
receive cash prizes.

National Round Prizes – National Winner Teams: Rs. 2,50,000/-. National 1st
Runner-Up Team: Rs. 1,25,000/-.

Every Participant and/or Student Team shall be fully responsible for the payment of any
tax, contribution, or amount of any kind relating to the prizes awarded.

Timeline for National Round: October 2024.

Official Rules
1. General:
a. Before registering yourself for the ITC Interrobang Season 14 Case Challenge
(hereinafter called the "Contest"), you must read and accept these rules (hereinafter
called the "Rules"), in their entirety. By registering yourself, you accept without
reservation, all the terms and conditions of the Rules, and any changes that may be
made in the Rules, by ITC from time to time.

b. All decisions of ITC concerning the ITC Interrobang Season 14 Case Challenge shall be
final and no queries or correspondence will be entertained in this regard.
c. The Contest is open to the campuses/institutes/universities mentioned in Annexure 1
(hereinafter collectively referred to as the "Participants").
d. Participation in the Contest, shall not give rise to any contractual relations with ITC or
any of its subsidiaries (hereinafter referred to as the "ITC Group") and, in particular, shall
not constitute or give rise to an employment relationship between ITC and any student.
e. Plagiarism will result in disqualification.

2. Participation
a. Participation in the contest is open to full-time second-year students registered for a
postgraduate degree program in the Management campuses listed in Annexure 1.
Participants in this Contest must be due to graduate in 2025.

b. Acceptance of the Rules by any member of the Student Team shall be deemed
acceptance by the Participant and by the other members of the Student Team.

3. Registration
a. The Student Teams from participating campuses must register themselves with the
identified Placement SPOC on or before Saturday, 3rd August,2024 EOD (hereinafter
referred to as "the Registration"). Registration is a simple process – interested Student
Teams must register with their team name, and names of individual team members
along with their email IDs, mobile nos., and campus roll numbers to the Placement
SPOC/ In your mail IDs. (List of placement SPOCs in Annexure 2).
b. ITC reserves the right to verify the validity of the information provided by the Student
Teams at any time during the Contest and to request copies of the identity cards and/or
student cards issued by the concerned appropriate campus authority. Any incorrect or
false information provided by any Student/Student Team may result in disqualification
of the Student Team.
c. The registered Student Team must choose a team name (hereinafter called "the Team
Name"). This will be used in all subsequent communication about the Contest. The Team
Name submitted during Registration cannot be subsequently modified.
d. ITC reserves the right to ask any Student Team to modify its Team Name if ITC deems
it necessary to do so.
e. All the members of the Teams must provide a valid email address at the time of
Registration.
f. Each Student Team shall consist of not more than 4 students and not less than 3
students, all of whom are registered for a Masters / PG Diploma program with the same
campus as mentioned above. Each Student shall be a member of only one Student Team.
g. Any Student registering or found registered as part of more than one Student Team
shall cause the automatic disqualification of the concerned Student Team(s) of which
he/she is a student.
h. ITC reserves the right to refuse the participation of, or to disqualify any Student Team
and/or Participant from the Contest at any time. All decisions taken by ITC, including any
decision to refuse participation of or to disqualify any Student Team and/or Participant
from the Contest shall be final and binding on the Participants.

i. Complete case study solutions to be sent to the link available with the placement
SPOC on or before Sunday, 11th August 2024 EOD.

4. The Competition
a) ITC will make the cases available to the identified campuses. Cases may be the same
or different across campuses and will be decided at the sole discretion of ITC Limited.
b) Registered Teams will submit a case analysis document comprising of a 10-slide ppt.
You may use footnotes and annexures. Teams can submit an optional 3-minute video
explaining the solution along with the PPT.
c) There is no pre-determined structure to analyze the case. Participants are free to use
any format that best illustrates and provides convincing arguments for their ideas.
d) Wherever necessary, the Participants must make references to the sources of
information and data.
e) Case presentations will be judged based on the following criteria
• Originality, creativity, and uniqueness of the idea
• Feasibility of implementation, sustainability, and scalability of the idea
• How the solution fits with ITC’s vision and how it can leverage ITC’s strengths
• The thoroughness of research, analytics, and economic logic used to defend the
viability and execution of the idea
f) Contact details of the Placement SPOC is available in the annexure 2 of this brochure.
g) From amongst all the entries received in each participating campus, the top entries
will be selected through a preliminary screening by ITC. The top 2 entries will be
provided the opportunity to present their case analysis and ideas to the ITC team in the
Campus Round of the Interrobang event.
h) ITC’s judging panel will decide on the Winner and the Runner–Up in each campus
only after assessing the quality of the presentations of the top 2 teams. The campus
winners thereafter, stand a chance to qualify for the National Round.
Top teams will be shortlisted from each campus. The top 2 teams from those shortlisted
will get the opportunity to present to the ITC team.

5. Additional Provisions
a) Participants in the Contest will have access to information concerning the activities,
operations, reports, and employees of ITC, and companies in the ITC Group. Participants
shall use such information strictly for the purpose for which it is disclosed and shall not
misuse or exploit such information for any commercial or other gains. Any misuse of
such information may result in the disqualification of the Student Team/ Participant from
the Contest, at the sole discretion of ITC. In the event of any such misuse of information,
in addition to disqualifying the concerned Student Team, ITC shall also be entitled to
take recourse to appropriate remedies, as advised.
b) ITC reserves the right to shorten, modify or cancel the Contest at any time, without
assigning any reason, especially in the event of bugs, viruses, or unauthorized human
intervention that would bring into question the administration, the security, or the
proper functioning of the Contest. ITC shall have no liability in the event of such
shortening modification or cancellation, and neither the Participants nor the Student
Teams shall be entitled to make any claim against ITC in this regard.
c) ITC specifically reserves the right to waive/modify any of the Rules of the Challenge.
d) All intellectual property in the ITC Interrobang Season 14 Case Challenge, its concept,
content, appearance, logo, and any other graphic element and its organization are and
shall remain the sole property of ITC.
e) ITC intends to make use of the data and ideas emerging out of the Contest and for
this purpose shall acquire all rights, title, and interest in any intellectual property
including copyright and broadcasting rights in the Case analysis and ideas presented to
ITC by the Participants within the framework of their participation in the ITC Interrobang
Season 14 Case Challenge, and the Participants shall procure and assign/ give such
exclusive rights to ITC, which accepts them. Such rights include all rights of
reproduction, representation, adaptation, or translation associated with the Case studies
(designs, slogans, models, etc.), for all media, including those which are not yet known at
the time of the Contest, for any purpose (including commercial, promotional or
advertising) world-wide and without any limitation in number until the end of the term
of such rights.
h) Any resemblance or similarity between the Case analysis presented by the students
and any products developed by ITC would be fortuitous. Since the Case studies are
developed based on the ideas and the case studies provided by ITC and since a similar
development may be in progress, all the concepts presented by the Student Teams
and/or Students during the Contest may, in no event, be considered as having given rise
to real development.
i) ITC is not responsible for the entry errors of details provided by the Student Teams,
for incorrect/invalid e-mail addresses related to the Contest.
j) ITC does not guarantee the authenticity or accuracy of any information, data, or other
material relating to the ITC Group, its Businesses, operations or products, etc. which
is available in any media, including the web and written articles. The Student Teams
shall be entirely responsible for verifying and validating such information, data, or
other material before its use.
k) All costs and expenses, including costs of any material, equipment, or resources used
by the Student Teams during their participation in the Contest, shall be borne by the
Participants and ITC shall have no liability in this regard.
l) By registering for the Contest, the Participants agree that ITC has the right to use and
publish throughout the World and on the web, all details provided by the Participants at
the time of Registration, including photographs, for advertisements or promotional
purposes, without any remuneration, for an unlimited period. ITC may also publish, in any
media whatsoever, any details in relation to or results of the ITC Interrobang Season 14
Case Challenge at any time.
m) Any question or clarification concerning the Rules of this Contest may be sent to:
[email protected]
n) The decisions of ITC in relation to any dispute arising out of or relating to the Contest
shall be final and binding on the Participants and Student Teams and Students, and no
correspondence will be entertained in this regard.
o) Any dispute arising out of or about this Contest shall be governed by the laws of India
and shall be subject to the exclusive jurisdiction of the Courts at Kolkata.
Annexure 1: List of Interrobang Season 14 Campuses
The Interrobang Season 14 Case Challenge will be organized in the following domains
and campuses may participate only in the domain specified below:

Eligibility - The Case Challenge is open to full-time final-year students of the flagship
management course from the following campuses:

Domain Campuses

Marketing FMS-D, IIFT-D, IIM-A, IIM-B, IIM-C, IIM-I, IIM-K, IIM-L, MDI-G, XLRI-J,
MICA-A, NMIMS-M, SIBM-P, SCMHRD-P, SPJIMR-M, ISB

Human Resources (HR) MDI-G, XLRI-J, SIBM-P, SCMHRD-P, TISS-M

Supply Chain IIM-M, SPJIMR -M

Annexure 2
CAMPUS PLACEMENT SPOC EMAIL IDS
IIM A Yogesh- 8130653482 [email protected]

IIM B Karthikeyan- 9444664092 [email protected]

IIM C Piyush Kale- 7605026265 '[email protected]'

IIM L Sarvika - 9994442302 [email protected]

IIMK Vishnu- 9884128283 [email protected]

IIM I Kartavy- 8376035806 [email protected]

IIM M Preetam- 8130049622 preetam.chatterjee.2301128@iim

mumbai.ac.in
XLRI J Rishabh-9326512345 [email protected]
MDI G Hari Om- 8279231581 / Yaswanth Pappula- [email protected]
9398469655
IIFT D Saumya Srivastava- 8368621400 [email protected]
FMS Archis Bodkhe- 9767607235 [email protected];
[email protected]
TISS Mumbai Rohan Dhar- 8587909943 [email protected]
NMIMS Nilanjana Ghosh- 7003118501 [email protected]
MICA Riya Mohta- 8582912436 [email protected]
SIBM Pune Sagar - 8766209310 [email protected]
SCMHRD Akshay- 9960774990 [email protected]
ISB Hari - 9394568035 [email protected]
SPJIMR Aditya -9871119521 [email protected]