Managing For Stakeholders by R. Edward Freeman - Notes

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Here are more detailed notes on the key topics from the document on "Managing for

Stakeholders" by R. Edward Freeman:

### I. Introduction

- The essay introduces a shift in perspective from traditional, shareholder-centric views of


business to a stakeholder-oriented approach. Freeman argues that businesses should create
value not just for shareholders but for all stakeholders, including customers, employees,
suppliers, communities, and financiers. This approach acknowledges the complex
interdependencies in modern business and challenges the idea that businesses exist solely to
maximize shareholder profit.

### II. The Dominant Story: Managerial Capitalism with Shareholders at the Center

- This section delves into the historical context of managerial capitalism, where the focus was
predominantly on shareholder value. It traces the evolution of businesses from simple, owner-
operated entities to complex organizations requiring broader capital and diverse labor. The
narrative explores how this evolution led to the separation of ownership and management,
highlighting the rise of managerialism and bureaucracy, and critiquing the sole emphasis on
shareholder value as limiting and misaligned with current legal and ethical standards.

### III. Managing for Stakeholders

- Freeman outlines the basic premise of managing for stakeholders, emphasizing a business
model where value creation encompasses a wider array of stakeholders beyond just
shareholders. He introduces the concept through a "wheel and spoke" diagram representing
different stakeholders around the business, underscoring the interconnectedness and mutual
dependencies among these groups. This section also explores the concept of stakeholders
more deeply, discussing their stakes, rights, and the ethical implications of business decisions
on these groups.

### IV. The Responsibility of the Executive in Managing for Stakeholders

- Here, the focus shifts to the role of executives in navigating the complex web of stakeholder
relationships. Freeman argues that executives must seek to create as much value as possible
for stakeholders, working to harmonize their interests without resorting to trade-offs. This
involves reframing business challenges in ways that are inclusive of all stakeholders' interests
and ensuring that ethical considerations are central to business strategy.

### V. Some Arguments for Managing For Stakeholders

- Freeman presents several philosophical arguments supporting the stakeholder approach:


- **The Argument from Consequences:** Proposes that a stakeholder-centric approach may
lead to better outcomes for all involved, as it recognizes the interconnectedness of stakeholder
interests.

- **The Argument from Rights:** Highlights the ethical obligation to respect the rights of all
stakeholders, not just shareholders.

- **The Argument from Character:** Suggests that businesses should aspire to create a certain
type of organizational character, one that is ethical and responsible towards all stakeholders.

- **The Pragmatist’s Argument:** Appeals to a practical, ethical approach to business that


seeks to create a better society through responsible, stakeholder-focused practices.

### Conclusion

- The essay concludes with a call to adopt managing for stakeholders as a new narrative for
business, one that emphasizes social cooperation, collaboration, and the integration of ethical
considerations into the core of business operations. This approach is presented as not only
ethically sound but also as a practical strategy for navigating the complexities of modern
business.

These detailed notes provide a comprehensive overview of Freeman's arguments for a


stakeholder-centric approach to business management, emphasizing the ethical, legal, and
practical considerations that support this perspective.

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